The use of conjoint analysis to assess the impact of the cross-cultural exchange between hosts and guests

2006 ◽  
Vol 27 (2) ◽  
pp. 201-213 ◽  
Author(s):  
Maree Thyne ◽  
Rob Lawson ◽  
Sarah Todd
2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cheng Lu ◽  
Zhencong Sang ◽  
Kun Song ◽  
Kazuo Kikuchi ◽  
Ippei Machida

PurposeBased on the theory of social identity mechanism, this study aimed to investigate the associations with millennial consumers' need for uniqueness (NFU), susceptibility to peer influence (SPI) and attitudes towards luxury brands (ALB) under the cross-cultural context. The mediating effect of fashion innovativeness (FI) and the moderating effect of culture were examined.Design/methodology/approachThe data for this study were collected through a survey from 217 millennials in Shanghai and 268 millennials in Tokyo. Moderation analysis and mediation analysis using Hayes PROCESS macro were applied to test proposed hypotheses.FindingsResults show that NFU and SPI have a significantly positive effect on millennials' ALB, and fashion innovativeness plays a mediating role in this process. Furthermore, the positive impact of NFU on millennials' ALB for relatively individualistic cities (Shanghai) is stronger than for relatively collectivist cities (Tokyo). The positive impact of susceptibility to informative influence (SII) on millennials' ALB for Tokyo is stronger than for Shanghai.Practical implicationsThe research results suggest how different cultures can support marketers in effectively carrying out their business strategy.Originality/valueUnder the cross-cultural background, the social identity mechanism behind the attitudes of millennials towards luxury brands has been widely recognised. However, little is known about how culture could moderate the social identity mechanism behind millennials' ALB. By analysing these mechanisms, this study compares the cultures of Shanghai and Tokyo and expands the previous research achievements.


2019 ◽  
Vol 42 (2) ◽  
pp. 248-269 ◽  
Author(s):  
Renée Crawford

As schools become increasingly culturally diverse, globalisation and cross-cultural exchange challenge teachers in complex but exciting ways. This article reports on the impact of music education for students in a secondary school in Victoria, Australia. Socially inclusive practices were a focus of the study as the school has a high percentage of young people with a refugee background. A number of school-based musical experiences provided opportunities for cross-cultural exchange and negotiation, and diverse communications are described. Music education was used as a vehicle to engage young refugee background students, which was indicative of three primary themes: personal wellbeing, social inclusion (a sense of belonging), and an enhanced engagement with learning. Key findings from this case study research indicated that a music classroom which fostered socially inclusive practices resulted in a positive transcultural learning space. This research raises important questions about the critical role of music education and the arts in contemporary and culturally diverse school contexts.


2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Dinh Thi Thanh Minh

In the process of development, every culture has its absorption, influence and change due to the impact of certain socio-economic conditions. Culture of ethnic minorities in general and traditional culture of Muong people in Hoa Binh province in particular, are also undergoing constant changes under the impact of economic, political and cross-cultural factors. In the context of the dramatic change of the country’s economy, the traditional culture of Muong people in Hoa Binh province also has profound changes on all aspects of life, such as spiritual culture, material culture, social culture... This transformation manifests itself on both positive and negative sides. Therefore, studying and pointing out problems arising in the process of cultural exchange and acculturation will help to give solutions, plans and orientations for the preservation and promotion of traditional culture of Muong ethnic group in Hoa Binh province in the near future.


2021 ◽  
Vol 26 (1) ◽  
pp. 257-267
Author(s):  
Bin Yu ◽  
Huimin Liu ◽  
Huifang Cheng ◽  
Peng Gao

Purpose In the process of Renminbi (RMB) internationalization, the heterogeneity and complexity in knowledge under the multicultural contexts have been considered as important factors that can have profound impacts on the cross-border flow of the RMB currency. Moreover, COVID-19, an exogenous shock, also triggers more in-depth reflection on the relationship between cross-border knowledge management and the financial risk governance. In addition, the needs to effectively respond to global risks and crises prompt the necessity in systematically establishing an effective cross-border knowledge management mechanism and innovatively solidifying the knowledge bases needed for the further internationalization of the RMB. Design/methodology/approach Based on the analysis on the current status of the RMB internationalization, this paper qualitatively explores some major challenges and difficulties encountered in the process of RMB internationalization from the perspectives of knowledge management and cross-cultural theories. To effectively mitigate these challenges and difficulties, discussions and recommendations centered on three main aspects: cross-cultural management; cognition; and innovation for the further development of the RMB internationalization are also presented in this paper. Findings Based on the analysis on the cross-border knowledge management and cross-cultural perspectives, this paper identifies three major challenges and difficulties that the RMB internationalization is encountering, including: cultural heterogeneity and its adverse impacts on the communication amongst economic entities; the existence of knowledge iceberg; and the difficulty it presents to cognition and financial innovation. Meanwhile, the authors also present recommendations on the development of the cross-border knowledge management mechanism for furthering the progress of internationalizing the RMB currency. Research limitations/implications From the perspective of cross-border knowledge management, this study not only elaborates on the recommendations aimed at further promoting the RMB internationalization but also provides reference and guidance for the state, central banks and commercial banks to play better roles in furthering the RMB internationalization. Originality/value This paper creatively integrates the micro knowledge management into the macro process of RMB internationalization, thoroughly discusses two main challenges and difficulties encountered in the process of RMB internationalization from the unique perspective of cross-border knowledge management under the multicultural contexts and provides relevant recommendations for RMB’s further internationalization. This study also enriches the exploration of knowledge management outcome variables and further expands the research field of knowledge management.


2017 ◽  
Vol 17 (2) ◽  
pp. 175-195 ◽  
Author(s):  
Robin Bell ◽  
Carlos Fernández Riol

This research contributes to the knowledge and theory on cross-cultural communication by investigating the impact of cross-cultural communication competence on the collective efficacy of multicultural National Collegiate Athletic Association basketball teams. Data was collected from 140 US National Collegiate Athletic Association basketball coaches via the Cross-Cultural Communication Competence Questionnaire and the Collective Efficacy Questionnaire for Sports. Principle component analysis was conducted on the data, revealing that the cross-cultural communication competence and collective efficacy of basketball teams are multidimensional. The hypothesized relationship between cross-cultural communication competence and collective efficacy was confirmed and statistically measured through regression analysis. It was found that four of the cross-cultural communication competence dimensions produced by the principle component analysis exhibited a significant positive relationship with one of the two dimensions within collective efficacy. Given the well-supported relationship between collective efficacy and team performance in business, this study produces important implications for scholars and practitioners working with multicultural sporting teams.


E-Management ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 27-35
Author(s):  
M. A. Gil Martinez ◽  
Yu. V. Vorontsova

The main objective in this paper is to analyze the impact of cross-cultural communication on increasing business profitability. In order to do that, the research is based on three main concepts: cross-cultural skills, which are considered in our study one the most strategical tools for companies’ success, concerning both the profitability and the image of any company. Cross-cultural communication, as stated by the anthropologist Edward Hall in his book The Hidden Dimension. Hall is most associated with proxemics, the study of the human use of space within the context of culture. Bearing in mind Hall’s considerations, the paper emphasized the need and importance of cross-cultural education for employees, as long as the goal of the companies is to position themselves internationally. Intercultural communication. Hall’s ideas have also had a significant impact in communication theory, especially intercultural communication, where it inspired research on spatial perception that continues to this day. In the digital economy, there are different indicators for measuring the level of cross-cultural skills within a company: a financial indicator such as return on sales has an important role. Sales play a fundamental role in the activities of any company and they are causally related to the cross-cultural skills of employees and entrepreneurs concerning company’s management. Business management style as well as the type of cross-cultural communication existing in the company will determine the international position of any company. Communication and cross-cultural skills contribute to a positive image of the company, since these are skills pointing out at companies with multilingual staff, with personal and professional experience living and working in different countries, experts on using innovative technologies, characteristics which will strongly impact on final profitability results. The paper concludes focusing on the importance for all the international companies to invest in the concept of intercultural communication and cross-cultural skills as a way of behaving in business, since these skills will reward them with increasing ratios of business profitability in international markets.


Methodology ◽  
2012 ◽  
Vol 8 (4) ◽  
pp. 159-170 ◽  
Author(s):  
Meike Morren ◽  
John Gelissen ◽  
Jeroen Vermunt

Prior research has shown that extreme response style can seriously bias responses to survey questions and that this response style may differ across culturally diverse groups. Consequently, cross-cultural differences in extreme responding may yield incomparable responses when not controlled for. To examine how extreme responding affects the cross-cultural comparability of survey responses, we propose and apply a multiple-group latent class approach where groups are compared on basis of the factor loadings, intercepts, and factor means in a Latent Class Factor Model. In this approach a latent factor measuring the response style is explicitly included as an explanation for group differences found in the data. Findings from two empirical applications that examine the cross-cultural comparability of measurements show that group differences in responding import inequivalence in measurements among groups. Controlling for the response style yields more equivalent measurements. This finding emphasizes the importance of correcting for response style in cross-cultural research.


2010 ◽  
Vol 2 (1) ◽  
pp. 96-101 ◽  
Author(s):  
Maria B. J. Chun ◽  
Ann-Marie Yamada ◽  
John Huh ◽  
Cynthia Hew ◽  
Shari Tasaka

Abstract Background Cultural competency is an important part of medical policy and practice, yet the evidence base for the effectiveness of training in this area is weak. One reason is the lack of valid, reliable, and feasible tools to quantify measures of knowledge, skill, and attitudes before and/or after cultural training. Given that cultural competency is a critical aspect of “professionalism” and “interpersonal and communication skills,” such a tool would aid in assessing the impact of such training in residency programs. Objectives The aim of this study is to enhance the feasibility and extend the validity of a tool to assess cultural competency in resident physicians. The work contributes to efforts to evaluate resident preparedness for working with diverse patient populations. Method Eighty-four residents (internal medicine, psychiatry, obstetrics-gynecology, and surgery) completed the Cross-Cultural Care Survey (CCCS) to assess their self-reported knowledge, skill, and attitudes regarding the provision of cross-cultural care. The study entailed descriptive analyses, factor analysis, internal consistency, and validity tests using bivariate correlations. Results Feasibility of using the CCCS was demonstrated with reduced survey completion time and ease of administration, and the survey reliably measures knowledge, skill, and attitudes for providing cross-cultural care. Resident characteristics and amount of postgraduate training relate differently to the 3 different subscales of the CCCS. Conclusions Our study confirmed that the CCCS is a reliable and valid tool to assess baseline attitudes of cultural competency across specialties in residency programs. Implications of the subscale scores for designing training programs are discussed.


2019 ◽  
Vol 3 (5) ◽  
Author(s):  
Yueer Wang

Under the influence of “Belt and Road”, the development of international economy and trading has improved drastically, which provided many help and support for domestic macroeconomic development under the new economic normal. Cross-cultural communication is a kind of customer service for different cultures. At this stage, under the cross-cultural exchange, the advantages of domestic and international economic and trade activities are constantly emerging. Plus, under the influence of the diplomatic thinking of seeking common ground while reserving differences, cross-cultural exchanges have greatly promoted the development of international economic trade. This paper will forecast and analyze the development trend of international economic trade under the cross-cultural exchange in the new era as well as put forward reasonable suggestions on how to improve international economic and trade development.


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