Performing microcelebrity: Analyzing Papi Jiang's online persona through stance and style

2022 ◽  
pp. 1-32
Author(s):  
Csilla Weninger ◽  
Danyun Li
Keyword(s):  
Digital Media ◽  
Cultural Logic ◽  
Self Presentation ◽  
Linguistic Resources ◽  
Corpus Linguistic ◽  
Cultural Milieu ◽  
Analytic Methods ◽  
Celebrity Status ◽  
Online Persona ◽  
Phatic Communication

ABSTRACT Contemporary digital media is characterized by a cultural logic of participation that encourages sharing, confession, phatic communication, and an emphasis on the visual. In this techno-cultural milieu, self-presentation has become a key mode of communication, and has enabled ordinary individuals to attain a measure of celebrity status. A key component of being a microcelebrity entails developing a consistent persona that is recognizable and unique. How such persona can be studied from the sociolinguistic perspective of stance and style is the focus of this article. We combined corpus linguistic and qualitative discourse analytic methods to examine a small corpus of videos produced by Chinese online celebrity, Papi Jiang. The article presents key lexico-grammatical, discourse-level, and non-linguistic resources that are analyzed as stance markers that together contribute to Papi's intense, critical-satirical performative style. The significance of the findings is discussed in relation to performance, performativity, and critique in digital media. (Persona, microcelebrity, style, performance, stance)*

scholarly journals Five Dimensions of Online Persona

2017 ◽  
Vol 3 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Christopher Moore ◽  
Kim Barbour ◽  
Katja Lee
Keyword(s):  
Digital Media ◽  
The Self ◽  
First Century ◽  
Five Dimensions ◽  
The Public ◽  
Cultural Paradigm ◽  
Online Persona ◽  
Work Done ◽  
The Relationship ◽  
Digital Identities

Before Facebook, Twitter, and most of the digital media platforms that now form routine parts of our online lives, Jay Bolter (2000) anticipated that online activities would reshape how we understand and produce identity: a ‘networked self’, he noted, ‘is displacing Cartesian printed self as a cultural paradigm’ (2000, p. 26). The twenty-first century has not only produced a proliferation and mass popularisation of platforms for the production of public digital identities, but also an explosion of scholarship investigating the relationship between such identities and technology. These approaches have mainly focussed on the relations between humans and their networks of other human connections, often neglecting the broader implications of what personas are and might be, and ignoring the rise of the non-human as part of social networks. In this introductory essay, we seek to both trace the work done so far to explore subjectivity and the public presentation of the self via networked technologies, and contribute to these expanding accounts by providing a brief overview of what we consider to be five important dimensions of an online persona. In the following, we identify and explicate the five dimensions of persona as public, mediatised, performative, collective and having intentional value and, while we acknowledge that these dimensions are not exhaustive or complete, they are certainly primary.

scholarly journals Co-opting the neoliberal manhood ideal: Masculinity, normativity, and recursive normalisation in Serbian gay men's digital dating profiles

2020 ◽  
pp. 1-31
Author(s):  
Ksenija Bogetić
Keyword(s):  
Social Movements ◽  
National Identity ◽  
Gay Men ◽  
Online Dating ◽  
Gender Ideologies ◽  
Marginalized Communities ◽  
Corpus Linguistic ◽  
Analytic Methods ◽  
Global Modernity ◽  
And Gender

Abstract This article investigates sexual and gender ideologies in online dating profiles of Sebian gay men using corpus-linguistic and discourse-analytic methods. Selected keywords are analysed in context, and particular attention is paid to collocation patterns, including grammatical collocates that are shown to carry discursive relevance beyond style. The analysis reveals that repeated associations centre on concepts of masculinity and normality, in a local indexical order of ‘proper’ manhood, sexuality, global modernity, and national identity. Overall, the texts are most strongly characterized by adversarial distance towards certain gay men, operating in normalizing assimilation to the national (heterosexual) citizen ideal. A broader mechanism, termed recursive normalisation, is described as underpinning the observed patterns. The findings are further discussed as highlighting the pitfalls of theory and social movements focused on social assimilation, arguing for the need for further queer linguistic deconstruction of the normalising discourses that intersect marginalized communities and broader, systemic hegemonies. (Gay men, online dating, masculinity, recursive normalization)

scholarly journals Populist online communication: Interactions among politicians, journalists, and citizens (Dissertation summary)

2021 ◽  
Vol 21 (2) ◽  
Author(s):  
Sina Blassnig
Keyword(s):  
Digital Media ◽  
News Media ◽  
Supply And Demand ◽  
Online Communication ◽  
Online News ◽  
Self Presentation ◽  
Long Time ◽  
Multimethod Approach ◽  
Reader Comments ◽  
Western Democracies

The recent rise of populist politicians in Western democracies is often associated with their allegedly successful use of digital media. However, for a long time, there has been little research specifically on populist online communication. To address this substantial research gap, the thesis pursues two major research aims: First, it investigates drivers of populist communication in politicians’ online self-presentation and online news media representation. Second, the thesis examines the effects of populist online communication on citizens’ behavior in the form of user reactions to politicians’ social media posts and reader comments on online news articles. Based on five internationally comparative studies and the overarching synopsis, the cumulative thesis demonstrates that populist online communication is driven by the reciprocal interactions among politicians, journalists, and citizens and is influenced by various factors on the macro, meso, and micro level. Furthermore, it shows that populist online communication resonates with citizens and is multiplied by them – specifically by citizens with prior strong populist attitudes. By analyzing the interactions of three key actor groups – politicians, journalists, and citizens – and by following a multimethod approach the dissertation connects research on both the supply and demand side of populism.

Discursive strategies in corporate image building of Monsanto

2017 ◽  
Vol 40 (3) ◽  
pp. 247-279
Author(s):  
Zeynep Cihan Koca-Helvacı
Keyword(s):  
Genetically Engineered ◽  
Corporate Image ◽  
Cognitive Approach ◽  
Self Presentation ◽  
Discursive Strategies ◽  
Corpus Linguistic ◽  
Self Image ◽  
Frequent Use ◽  
Authority Figures ◽  
Image Building

Abstract Since the public’s awareness and interest in the usage of biotechnology in agriculture has increased drastically, this study seeks to discover the macro and micro discursive strategies in corporate image building by Monsanto, which is not only the leader but also happens to be the most criticized company of the agribusiness market (Mitchell, 2014). By means of triangulating the Socio-Cognitive Approach (van Dijk, 1995), Legitimation Theory (van Leeuwen, 2007) and Corpus Linguistic techniques, discourse topics, group schemata and legitimation strategies were investigated to understand how Monsanto presents its self-image through the sustainability reports of 2014 and 2015. It is seen that Monsanto’s self-presentation is heavily built upon scientific expertise, authority figures, dynamism and altruism with the claim of providing safe and affordable food for everyone. One of the most striking findings is the agribusiness giant’s frequent use of the negative mental imagery associated with climate change and population growth to justify the need for its genetically engineered products for a sustainable world.

scholarly journals Emotion work via digital visual communication: A comparative study between China and Japan

2021 ◽  
pp. 205943642110080
Author(s):  
Xinyuan Wang ◽  
Laura Happio-Kirk
Keyword(s):  
Digital Media ◽  
Interpersonal Communication ◽  
Visual Communication ◽  
Visual Media ◽  
Emotion Work ◽  
Internet Studies ◽  
Phatic Communication ◽  
China And Japan ◽  
Accessible Form ◽  
Japan And China

Through the smartphone, the production and circulation of digital visual media have become as costless and accessible as audio and text-based communication. It would be challenging to be a contemporary ethnographer without engaging with digital practices which in Japan and China at least, tend towards being highly visual. Digital visual communication is recognised in literature as an effective and accessible form of communication, with an increasing number of studies in the field of digital anthropology, media studies and Internet studies exploring the consequences of digital images on social media. There is a pressing need to understand local forms of visual communication in the digital age, where the visual has become an essential part of daily communication. This article deals particularly with the rise of visual digital communication among older adults in China and Japan. Drawing on 16-month ethnographies conducted simultaneously between 2018 and 2019 in China and Japan, this article contributes to the discussion of visual communication in light of this semiotic shift happening online, which is then contextualised within people’s offline lives. The ethnographies in both China and Japan find that, first of all, visual communication via digital media enables more effective and efficient phatic communication and emotion work. In addition, the ethnographies point to a question about ‘authenticity’ in interpersonal communication. The ethnographies show that in some cases, the deployment of visual communication via the smartphone is not so much about being able to express ‘authentic’ personal feelings but rather, in being able to effectively establish a digital public façade according to social norms.

scholarly journals Digital storytelling: multimodal meaning making

2021 ◽  
pp. 103-108
Author(s):  
Judith Buendgens-Kosten
Keyword(s):  
Language Learning ◽  
Digital Media ◽  
Digital Storytelling ◽  
Meaning Making ◽  
Target Language ◽  
Video Production ◽  
Linguistic Resources ◽  
Primary School Student ◽  
Similar Vein ◽  
New London

What is it? Robin (n.d.) defines digital storytelling as “the practice of using computer-based tools to tell stories”, stressing that “they all revolve around the idea of combining the art of telling stories with a variety of multimedia, including graphics, audio, video, and Web publishing” (n.p.). Ohler (2009) suggests that “digital storytelling […] uses personal digital technology to combine a number of media into a coherent narrative” (p. 15). Very often, digital storytelling involves some kind of video production (see examples on https://digitalstorytelling.coe.uh.edu). Including stories and storytelling for language learning barely needs justification. The ability to tell a story is important in many life settings, from hanging out with friends to selling a product. But why digital storytelling? In 1996 The New London Group argued that the traditional perspective on literacy should be extended to encompass a broader range of meaning-making practices, including those involving digital media. In a similar vein, The Douglas Fir Group (2016) argues that “language learning is semiotic learning” (p. 27), and goes beyond the acquisition of words and structures. While engaging in digital storytelling, learners practise the target language in a potentially highly motivating context, use the target language and other linguistic resources to engage in discussion and negotiation about the process, and in the production of their stories (e.g. in a task-based language teaching tradition); also extending their repertoire of meaning-making resources through practice and reflection – cf. The New London Group’s (1996) notion of critical framing. Students of many different levels of proficiency can create engaging digital stories – from the A1-level primary school student telling a story via the Puppet Pals app, to the adult language learner engaging in a complex cross-media storytelling project.

scholarly journals 'DON'T CREATE AN ONLINE IMAGE THAT YOU CAN'T KEEP UP OUTSIDE': MEDIATING INVISIBLE COMMUNICATIVE DISABILITIES ON SOCIAL NETWORK SITES

2020 ◽  
Author(s):  
Nomy Bitman
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Life Experience ◽  
The Internet ◽  
Power Structures ◽  
Mediated Communication ◽  
Self Presentation ◽  
Invisible Disabilities ◽  
The Disabled ◽  
Online Persona

The internet theoretically offers a socially inclusive space for disabled users and new forms of visibility vis-à-vis mediated communication. However, the prevalent perception of the internet as an idyllic space that liberates disabled people reflects an ableist mindset, as it views departure from the disabled body as the source of liberation. This paper challenges this perception by investigating how people with invisible disabilities that are clinically related to communication mediate their disabled life experience in Social Networking Sites (SNS). To this end, the study probed, through thematic analysis, 31 in-depth interviews with high-functioning autistics, stutterers and hard of hearing SNS users and 7 SNS documentation use diaries. The analysis identified a gamut of disability performances online, which varied based on one's perception of the disability and its visibility. For example, while some interviewees crafted a complex online persona that presented their disabilities through a nuanced perspective, others felt compelled to ‘pass’ as able-bodied. Many felt that their self-presentation was inhibited by a sense of social surveillance, imposed by the presence of friends from “the offline world”. The notion of “authenticity” posed another barrier for many interviewees: Sensing an expectation that their communicative style on SNS align with their physical communication led them to ironically adopt a less true-to-self persona by managing the visibility of their disability online to reflect their 'offline' constraints. Rather than providing an accessible and/or liberating sphere, this paper argues that social networking sites reproduce the ableist biases and power structures that underline the physical, “offline” sphere.

scholarly journals MONETISASI DALAM STRATEGI KOMUNIKASI LINTAS BUDAYA BAYU SKAK MELALUI VIDEO BLOG YOUTUBE

2019 ◽  
Vol 3 (1) ◽  
pp. 45-56
Author(s):  
Bernard Realino Danu Kristianto ◽  
Rustono Farady Marta
Keyword(s):  
Popular Culture ◽  
New Media ◽  
Digital Media ◽  
Modern Society ◽  
Visual Media ◽  
Self Presentation ◽  
Media Platform ◽  
The Media

This study aims to understand the convergence of digital media into the reality of peak phenomenon of modern society needs in the present. The popular culture of exploiting new media as a means of monetization obscures the movitation and the purpose of new media itself is created.In the discussion, it will show how the owner of YouTube account Bayu Skak, doing self presentation as a representation of Java community in audio visual works, as well as how monetization runs on the video blogs he created in the media platform YouTube.The researchers concluded that the YouTube Media as one of the popular new media forms clearly offers space for modern society to make money and contribute to capitalism by providing an opportunity for account owners to present himself and work through audio-visual media.

scholarly journals “Lots of People Pretend…” Shame Conflicts in an Age of Digital Self-presentation and Point-scoring

2020 ◽  
Vol 2 (3) ◽  
pp. 388-402
Author(s):  
Vera KING
Keyword(s):  
Digital Media ◽  
Empirical Studies ◽  
Public And Private ◽  
Self Presentation ◽  
Digital World ◽  
Psychosocial Consequences ◽  
New Meanings ◽  
Socialization Processes

Abstract The digital media have spawned new cultures of self-revelation and hence new conflicts. The downside of self-presentation, comparison, and point-scoring is identifiable in the emergence of shame conflicts that are progressively taking on new meanings. This article examines (a) the significance and transformation of shame in the context of digitization and (b) the psychosocial consequences of shifts in the boundaries between public and private manifesting themselves in the contemporary digital world. In particular, it examines changing functions, ambivalences, and affective pitfalls of self-presentation in the socialization processes of adolescence. The article is based on empirical studies.

scholarly journals Dejetos Materiais e Informacionais como Elementos Culturais

2009 ◽  
Vol 11 ◽  
pp. 25-30
Author(s):  
Raquel Rennó
Keyword(s):  
Digital Media ◽  
Mobile Telephony ◽  
Cultural Logic ◽  
Cultural Processes ◽  
Production And Distribution ◽  
Informal Economies ◽  
Integral Element ◽  
Tactical Media ◽  
The City ◽  
Mode Of Production

To reflect on waste is to think of it beyond cycles of consumption, as an integral element of cultural processes. The essay broadens the analysis of waste to speak of cultural remainders in a more comprehensive sense, including populations that exist (and have to subsist) at the margins of the official city, often through acts of reappropriation generally considered piracy. Such reappropriation is central to the informal economies whose control evades the cybernetic approaches to governance, and whose cultural logic offers a counterrationality to dominant processes of consumption. Piracy is a strong element of informal economies, and its mode of production and distribution operates through fragmentation, occurring in the interstices of the city or in an ephemeral manner in order to escape surveillance. Strategies of evasion and the fluidity of the market of illegal goods, the ephemeral appropriation of space by street peddlers, by garbage collectors and inhabitants of residual spaces offers a broader view of a dynamic of info-technological recodification that is not restricted to groups of tactical media, political activists, or the terrain of digital media such as Internet and mobile telephony.

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