Pengaruh Trust Terhadap Keputusan Beli Produk Tiff Body

The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.

Membangun Personal Branding melalui YouTube

This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and descriptive method by observing Raditya Dika YouTube Channel and interviews with several Subribers Raditya Dika. The study describes the situations or events and does not seek links, hypotheses, or make predictions. In this research, the indicators of personal branding are authenticity, integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The subject of this research is Raditya Dika's YouTube channel, and the object of this research is a personal brand Raditya Dika through a personal YouTube channel. The results show that Raditya Dika can form, even enhance a positive image by establishing personal branding through YouTube.

Perubahan Budaya Tatap Muka Menjadi Online dalam Bimbingan Skripsi Mahasiswa

Face-to-face communication has turned directly online, which encourages changes in the communication culture of lecturers. Changes in the communication culture require communication competence so that face-to-face thesis guidance runs effectively. Therefore, this research aims to measure the communication competence of lecturers and students when carrying out online guidance. To answer the research objectives, researchers used a case study with a qualitative approach. The theory of analysis used in this study uses the theory of communicative competence based on two dimensions: the cognitive dimension and the behavioral dimension. The data technique used in this study used purposive sampling, which includes several criteria for informants, including two final-year students preparing a thesis using the zoom cloud meeting application, then actively carrying out online thesis guidance and other supporting informants of two supervisors. The results showed that the face-to-face change to online in the guidance of the online thesis culture is still positive because there are communication competencies that are owned; there are two components of communication in online thesis guidance, namely: knowledge (knowledge) and skills (skills), the most positive communication competence—perceived by students and lecturers, namely skills.

Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

Penggunaan Instagram Terhadap Citra Diri Mahasiswa

Instagram is one of the social media that has the concept of visual interaction. Various photo and video content on Instagram sometimes triggers and influences people to form a different self-image to their lives in the real world. The purpose of this study was to find out the effect of Instagram use on student self-image. The independent variable is Instagram Usage, and the dependent variable is Self-image. This research uses quantitative methods, with data collection techniques using questionnaires, documentation, and literature studies. The data analysis method uses a validity and reliability test, product-moment, correlation coefficient, determination coefficient, hypothesis test, and simple linear regression test. Data processing using SPSS program version 25.00. The number of respondents was 93 people out of 1230 Communication Management students of the STIAMI Institute. Sampling technique using simple random sampling with Slovin formula. Based on Dramaturgy Theory about self-image, the results also showed in the T-test hypothesis was accepted, and the product-moment correlation test stated there is a significant positive relationship between Instagram use and self-image. The confines determination test results showed that Instagram's effect on self-image has a fairly high percentage. R Square value is 0.638 or 63.8%. With a high percentage value, Instagram users, especially students, should be smarter and wiser to use Instagram. With a positive motive of use, it will not cause a bad self-image of a person.

Proses Personal Selling dalam Pemasaran KPR BCA

The mortgage is one of the excellent facilities from BCA. As a top product, BCA is aggressively offering that facility to its customers. BCA KCU Thamrin offered mortgages through their marketing officer. This study aims to examine and analyze the implementation of a personal selling strategy by BCA KCU Thamrin's marketing officers to achieve the target. This research is descriptive qualitative research with a case study method and the data collection technique uses in-depth interviews. The data analysis is using data reduction, data presentation, and making conclusions. The validity of the data is checked by the source triangulation method. The result of this research shows that the marketing officers of BCA KCU Thamrin strategy for offering mortgages to their customers is by integrating and follow the stages of personal selling strategy, which are Prospecting and Qualifying, Pre approach, Approach, Presentation and Demonstration, Overcoming Objection, Closing the Sale, and Follow Up. The implementation of personal selling strategy viciously has delivered BCA KCU Thamrin to achieve the best of satisfaction score by customers in 49 from 50 (98%). The conclusion that can be drawn is that achieving the best satisfaction score at BCA KCU Thamrin shows the strength of personal selling strategy.

Opini Publik Tentang Penggunaan Teknologi Video Asisten Wasit Sebagai Solusi Kompetisi Liga 1 Sepak Bola Indonesia

The use of video assistant referees (VAR) is one solution to football problems in Indonesia. Indonesian football has a problem for years, namely the problem of trust in referees due to many referee bribery scandals and others. Based on this problem, this research focuses on public opinion toward VAR technology use in football. The research methodology is descriptive research, and this research is directed to make careful and detailed observations of the observed phenomena. This descriptive study aims to highlight current issues or problems through a data collection process that allows the researcher to describe the situation more fully than is possible without using this method. Researchers also seek to see phenomena related to technology involvement in sports activities from the players, organizers, spectators, and other stakeholders. The research results found that Public Opinion is formed into three types, for the first type who has a very high level of identification with the football club who is dissatisfied with the use of Video Assistant Referee Technology (VAR), the second type of public who enjoy football matches with debate in a football match less satisfied with the use of Video Assistant Referee (VAR) technology, and the third type for the more modern public sees the use of Video Assistant Referee (VAR) technology as a solution in decisions used in the Indonesian Football League Competition.

Analisis Strategi Marketing Public Relations Dalam Meningkatkan Loyalitas Customer Sofyan Hotel (Studi Deskriptif Pada Sofyan Hotel Cut Meutia Menteng Jakarta Pusat)

The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Relations of Sofyan Hotel Cut Meutia in carrying out the marketing public relations strategy activities using six of the seven marketing public relations instruments and using the pull, push, and pass strategy according to Kottler and Keller. These include publications in print and online media, identity media, events, news, sponsorship, and corporate social responsibility. The suggestions given in this study to Sofyan Hotel Cut Meutia are maximizing Marketing Public Relations activities by making innovations, improving hotel services and facilities to customers.

Pengaruh Pesan Kampanye No Straw Movement Di Media Sosial Terhadap Perubahan Sikap Publik

The purpose of this research was to analyze the effect of the #NoStrawMovement message campaign conducted by KFC Indonesia on changes in community attitudes. This research used quantitative research methods by using a questionnaire for 100 Instagram followers @KFCIndonesia. The sampling technique used is nonprobability sample with purposive sampling. The theory used was the theory of attitude change, namely the Reinforcement theory introduced by Hovland, Janis, and Kelly (1967). The data analysis technique used is the Likert scale, linear regression, and t-test and the results data were processed using the SPSS program. The results showed the #NoStrawMovement campaign message had an influence on changes in people's attitudes, seen from the influence of the variable X (campaign message) on variable Y (attitude change) of 0,318, meant the variable X (campaign message) 1 unit will increase the Y variable (attitude change) by 0,318 units. In addition, the coefficient of determination (R2) is 0,462. This proves that the variation of variable Y (attitude change) can be explained with variable X (campaign message) of 46,2% while the other 53.8% are explained by other factors not included in this study.

Diskursus Kredibilitas dan Pertimbangan Etika Pers dalam Proses Produksi Berita Viral #Justiceforaudrey di Liputan 6 Siang SCTV

Viral events on social media are often made into the news. One of the social media viral events that made the news in mid-2019 was #JusticeforAudrey. Allegations of violence against Audrey made headlines in all mass media, including on Liputan 6 Siang SCTV. During April 2019, projections related to Audrey's coverage were submitted by producers every day. The news values that is the basis for determining the feasibility of an event to become news is no longer the priority of producers. This research paradigm is critical with a qualitative approach and uses the Fairclough Critical Discourse Analysis method. Theory of Political Economy Vincent Mosco explains the practice of viral news values is the practice of commodification of content and audiences. Viral social media events are considered attractive to internet users and expected to attract tv viewers. The practice of viral social media news is the commodification of content. Meanwhile, in the commodification of audiences, television news viewers in the form of rating & share are used as sales to advertisers, which in turn become an economic advantage for media corporations.