scholarly journals Toddler milk perceptions and purchases: the role of Latino ethnicity

2021 ◽  
pp. 1-9
Author(s):  
Emily W Duffy ◽  
Lindsey Smith Taillie ◽  
Ana Paula C Richter ◽  
Isabella CA Higgins ◽  
Jennifer L Harris ◽  
...  
Keyword(s):  
Online Survey ◽  
Latino Parents ◽  
Convenience Sample ◽  
Recent Immigrants ◽  
Halo Effects ◽  
Fortified Milk ◽  
Demographic Correlates ◽  
The Usa ◽  
Milk Marketing

Abstract Objectives: Toddler milk (i.e. a nutrient-fortified milk-based drink marketed for children 12–36 months old) is increasingly being marketed in the USA despite not being recommended for young children. There is evidence of targeted toddler milk marketing to Latinos in the USA. This study aimed to explore toddler milk perceptions and behaviours among Latino and non-Latino parents. Design: An online survey assessed toddler milk perceptions, behaviours and interpretations of nutrition-related claims. Multivariable logistic and linear regression explored socio-demographic correlates of parent reported past purchases and perceived healthfulness. Setting: Online. Participants: National convenience sample of 1078 US parents of children aged 2–12 years (48 % Latino). Results: About half of parents (51 %) had previously purchased toddler milk and few (11 %) perceived toddler milk as unhealthy. Latino parents were more likely to have purchased toddler milk than non-Latino parents (P < 0·001), but there were no differences in perceived product healthfulness (P = 0·47). Compared to parents born in the USA, parents living in the USA 10 years or less were more likely to have purchased toddler milk (P < 0·001) and perceive toddler milk as healthier (P = 0·002). Open-ended interpretations of claims were primarily positive, suggesting ‘health halo’ effects. Conclusions: Common misperceptions about toddler milk healthfulness suggest stronger labelling regulations are needed. Greater reported purchases by Latino parents and recent immigrants warrant further investigation.

scholarly journals Parental Perceptions and Exposure to Advertising of Toddler Milk: A Pilot Study with Latino Parents

2021 ◽  
Vol 18 (2) ◽  
pp. 528
Author(s):  
Emily W. Duffy ◽  
Lindsey S. Taillie ◽  
Ana Paula C. Richter ◽  
Isabella C. A. Higgins ◽  
Jennifer L. Harris ◽  
...  
Keyword(s):  
Online Survey ◽  
Public Health Problem ◽  
Spanish Language ◽  
Latino Parents ◽  
Convenience Sample ◽  
Potential Health ◽  
Added Sugar ◽  
Fortified Milk ◽  
The Us ◽  
Almost All

Marketing of toddler milk (i.e., typically sugar-sweetened nutrient-fortified milk-based drinks marketed for children 12–36 months) is an emerging public health problem in the US. The American Academy of Pediatrics recommends against the consumption of toddler milk because it often contains added sugar and can displace nutrient-dense foods. Studies have not examined toddler milk perceptions among Latinos, an important gap given Latino children in the US are at high risk of having poor diet quality, and toddler milk is extensively advertised on Spanish-language TV. This study used an online survey of a convenience sample of 58 Latino parents to examine parents’ experiences with toddler milk, understand their perceptions of the healthfulness and the nutrition-related claims on toddler milk, and describe their exposure to toddler milk advertising. Nearly half (44%) of parents in the sample reported purchasing toddler milk. When asked to provide open-ended interpretations of claims on toddler milk, almost all parents gave positive answers, suggesting potential “health halo” effects of the claims. More than half (56%) of parents reported seeing toddler milk advertisements, most commonly on Spanish-language TV. The misperceptions about toddler milk identified should be explored in further research using larger, more representative samples.

Mobile payments adoption by US consumers: an extended TAM

2017 ◽  
Vol 45 (6) ◽  
pp. 626-640 ◽  
Author(s):  
Ainsworth Anthony Bailey ◽  
Iryna Pentina ◽  
Aditya Shankar Mishra ◽  
Mohammed Slim Ben Mimoun
Keyword(s):  
Self Efficacy ◽  
Online Survey ◽  
New Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Convenience Sample ◽  
Content Type ◽  
Privacy Concerns ◽  
The Usa ◽  
Technology Anxiety

Purpose The purpose of this paper is to incorporate mobile payment (MP) self-efficacy, new technology anxiety, and MP privacy concerns into the basic TAM to explore MP adoption, particularly tap-and-go payment, among US consumers. Design/methodology/approach Data were collected through an online survey conducted among students at a Midwestern University in the USA. A total of 254 participants provided 240 useable responses. Findings MP self-efficacy significantly impacts perceived ease of use (PEOUMP) and perceived usefulness of MP (PUMP). These in turn impact MP attitude, which affects intention to use MP. Privacy concerns also impact attitude towards MP and MP use intention. New technology anxiety impacts PEOUMP, but not PUMP. Research limitations/implications The study uses a convenience sample of young US consumers, which could limit the generalisability of the results. The study is also limited to tap-and-go payment. Practical implications US retailers have information on some of the factors that encourage MP adoption. Retailers need to address self-efficacy concerns, MP privacy concerns, and consumers’ perceptions of usefulness of the technology. Originality/value There has been little research on factors impacting tap-and-go payment adoption in the USA. The study highlights the roles of self-efficacy and privacy concerns. It focusses on tap-and-go payment, since this technology can enhance consumers’ retail experience.

scholarly journals Delta-8-THC: Delta-9-THC’s nicer younger sibling?

2022 ◽  
Vol 4 (1) ◽  
Author(s):  
Jessica S. Kruger ◽  
Daniel J. Kruger
Keyword(s):  
Online Survey ◽  
Short Term Memory ◽  
Cognitive Distortions ◽  
Discussion Board ◽  
Self Report ◽  
Systematic Research ◽  
Pharmaceutical Drugs ◽  
Moderate Amount ◽  
Convenience Sample ◽  
The Usa

Abstract Background Products containing delta-8-THC became widely available in most of the USA following the 2018 Farm Bill and by late 2020 were core products of hemp processing companies, especially where delta-9-THC use remained illegal or required medical authorization. Research on experiences with delta-8-THC is scarce, some state governments have prohibited it because of this lack of knowledge. Objective We conducted an exploratory study addressing a broad range of issues regarding delta-8-THC to inform policy discussions and provide directions for future systematic research. Methods We developed an online survey for delta-8-THC consumers, including qualities of delta-8-THC experiences, comparisons with delta-9-THC, and open-ended feedback. The survey included quantitative and qualitative aspects to provide a rich description and content for future hypothesis testing. Invitations to participate were distributed by a manufacturer of delta-8-THC products via social media accounts, email contact list, and the Delta8 Reddit.com discussion board. Participants (N = 521) mostly identified as White/European American (90%) and male (57%). Pairwise t tests compared delta-8-THC effect rating items; one-sample t tests examined responses to delta-9-THC comparison items. Results Most delta-8-THC users experienced a lot or a great deal of relaxation (71%); euphoria (68%) and pain relief (55%); a moderate amount or a lot of cognitive distortions such as difficulty concentrating (81%), difficulties with short-term memory (80%), and alerted sense of time (74%); and did not experience anxiety (74%) or paranoia (83%). Participants generally compared delta-8-THC favorably with both delta-9-THC and pharmaceutical drugs, with most participants reporting substitution for delta-9-THC (57%) and pharmaceutical drugs (59%). Participant concerns regarding delta-8-THC were generally focused on continued legal access. Conclusions Delta-8-THC may provide much of the experiential benefits of delta-9-THC with lesser adverse effects. Future systematic research is needed to confirm participant reports, although these studies are hindered by the legal statuses of both delta-8-THC and delta-9-THC. Cross-sector collaborations among academics, government officials, and representatives from the cannabis industry may accelerate the generation of knowledge regarding delta-8-THC and other cannabinoids. A strength of this study is that it is the first large survey of delta-8 users, limitations include self-report data from a self-selected convenience sample.

scholarly journals Fear of Covid-19, Coronavirus Anxiety Predict Cyberchondria: Intolerance Uncertainty and Anxiety Sensitivity as Mediators (Preprint)

2020 ◽  
Author(s):  
Fengjiao Zhang ◽  
Lina Wu ◽  
Yexiang Yao ◽  
Nabi Nazari
Keyword(s):  
Anxiety Sensitivity ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Multiple Mediation ◽  
Convenience Sample ◽  
Specific Amplification ◽  
Fear And Anxiety ◽  
The Relationship

BACKGROUND The outbreak of Coronavirus Disease 19 (COVID-19) is a global emergency more than a medical challenge. Primarily studies highlight fear and anxiety generated by COVID-19 as the unique psychological factors affect all population. There is currently still a lack of research on specific amplification factors regarding anxiety and fear in the context of the COVID-19 pandemic. Despite established associations between anxiety sensitivity, intolerance uncertainty, and Cyberchondria, there is currently lack of empirical data has investigated the links between anxiety sensitivity, intolerance uncertainty, and Cyberchondria, particularly in the context of the COVID-19 pandemic. OBJECTIVE the present study was conducted to investigate the links between fear of COVID-19, Coronavirus Anxiety, and Cyberchondria. METHODS A convenience sample of 694 respondents (males: 343; females: 351) completed an online survey that included Cyberchondria Severity Scale, Fear of COVID-19 scale, Coronavirus Anxiety Scale, Anxiety Sensitively Scale, and Intolerance Uncertainty Scale. Multiple mediation and moderation analysis were conducted using Structural equation modeling. RESULTS The results revealed that fear and anxiety generated by COVID-19 predict Cyberchondria. Intolerance uncertainty and anxiety sensitivity mediate the relationship between fear and anxiety generated by COVID-19 with Cyberchondria. CONCLUSIONS The Finding provide further supports to better understand the role of COVID-19 to amplify Cyberchondria.Also, . Cyberchondria may be taught as a public health concerns which can amplify the pandemic consequences.

scholarly journals The role and influence of wine awards as perceived by the South African wine consumers

2009 ◽  
Vol 9 (1) ◽  
Author(s):  
F. J. Herbst ◽  
Christiane Von Arnim
Keyword(s):  
South Africa ◽  
South African ◽  
Online Survey ◽  
Production Method ◽  
Local Market ◽  
Convenience Sample ◽  
Place Of Origin ◽  
Marketing Tool ◽  
The Mind

Purpose: The purpose of this study was to examine whether, in the mind of the consumer, wine awards do indeed play a significant role in influencing consumer choices. Initially, a literature review was conducted to establish the role of wine awards in wine marketing. Problem investigated: The increasing number of wine competitions appears to dilute the value of wine awards as a marketing tool. The local wine consumers are currently bombarded by a variety of wine choices and need to use cues to assist them in making buying decisions. Consumers are also sceptical about the honesty of producers in marketing their awards. The question arises, whether, in the minds of South Africa's wine consumers, awards play a strong enough role in influencing their choice when buying wine. Research design: A convenience sample was drawn among South African wine consumers by using an online survey questionnaire. A sample of 285 was realised and the data analysed by using descriptive and inferential statistical methods. Findings and implications: Wine awards are indeed recognised by the consumer as a cue that shapes their choices / selection criteria, but their importance is relatively low compared to other cues such as variety, vintage, producer, production method, packaging, place of origin and price. Yet, having established that decision-making is a complex set of interactions, wine awards do nevertheless play a role in supporting a decision in certain circumstances and for certain customer segments. Generally speaking, it was found that the more sophisticated a consumer (connoisseur) is the less regard exists for wine awards. Not only do wine awards have lesser power in shaping decisions, but also attitudes towards the concept of wine awards are more negative. Lesser informed consumers tend to take more guidance from, and are less opinionated about the concept of wine awards. An independent monitoring authority is seen as a solution to raise the profile of wine awards in South Africa, thus creating more credibility and power for this tool. Value of the research: Although a representative sample was not drawn, the wine consumers included in this study strongly suggested that an independent authority is needed to monitor wine awards in South Africa. This could enhance the value of wine awards as a marketing tool, whilst wine awards and medals should be aimed at the less informed segments of the local market. Conclusion: The study revealed that while wine awards are indeed recognised by the majority of consumers as a cue that shapes their choices, the importance thereof is relatively low compared to other elements of the marketing mix. Wine producers and marketers should use wine awards only to support other quality claims.

Consumer location and ad type preferences as predictors of attitude toward femvertising

2020 ◽  
Vol 10 (2) ◽  
pp. 179-195
Author(s):  
Alan Abitbol ◽  
Miglena M. Sternadori
Keyword(s):  
Gender Equality ◽  
Positive Attitude ◽  
Online Survey ◽  
Future Research ◽  
Convenience Sample ◽  
Content Type ◽  
Cause Related Marketing ◽  
Final Sample ◽  
Attitudes Toward Advertising

Purpose This purpose of this study was to investigate how consumers’ degree of rurality and preference for specific ad types are associated with their attitude toward femvertising (pro-female advertising). Design/methodology/approach An online survey of US-based respondents over 18 years of age was administered by Qualtrics Panels from February 7 to February 15, 2018. The final sample included 418 respondents. Findings The more urban the respondents’ location was, the more educated they were, leading to more support for gender equality but not a more positive attitude to femvertising. Liking of ads described as “funny,” “with a message” and “emotional” was associated with a more positive attitude toward femvertising. Research limitations/implications The findings were limited by the use of a convenience sample and the limited variance in participants’ rurality owing to the prevalence of respondents based in or near metropolitan areas. Future research should seek to understand how, if at all, femvertising has affected rather than only reflected social change across a variety of cultural settings. Practical implications Marketers can expect femvertising appeals to be relatively effective across the rural–urban divide. Femvertising campaigns should consider using or continue to use humor, inspiration/moral reasoning, and emotion in their messages. Social implications The relative lack of controversy surrounding femvertising indicates gender equality may be embraced across social divides, possibly because in the current economic environment, women’s empowerment is linked to monetary gains for both companies and households. Originality/value As the demand for companies to take a stance regarding socially charged issues increases, there is a critical need to understand the factors that impact consumer demand in the context of pro-female messaging. This study expands the literature on the effects of two such factors – rurality and ad type preferences – on attitudes toward advertising promoting egalitarian values. No previous research has investigated the role of these variables in cause-related marketing.

The finals stretch: exams week library outreach surveyed

2015 ◽  
Vol 43 (4) ◽  
pp. 510-532 ◽  
Author(s):  
Coleen Meyers-Martin ◽  
Laurie Borchard
Keyword(s):  
Online Survey ◽  
Academic Library ◽  
Arts And Crafts ◽  
Content Type ◽  
Staff Members ◽  
Therapy Animals ◽  
Final Exams ◽  
The Usa ◽  
Survey Results

Purpose – The purpose of this article is to explore the outreach programming and support services offered at academic libraries during final exams week. The article discusses the need to provide this specialized programming, and its impact on the role of the librarian, and the use of library space. Design/methodology/approach – A 21-question online survey was sent to nine library listservs. Respondents were asked about their library’s planning, implementation and assessment of their programming. Participants described their library’s final exams week outreach activities and offerings. Findings – The survey garnered 279 responses. Nearly 40 per cent of respondents collaborate with campus and non-campus partners to provide programming. Most common offerings include extended library hours; therapy animals; as well as games; and arts and crafts. Nearly 90 per cent of respondents reported utilizing virtual media outlets for communication of final exams week events. Most common challenges included lack of funding and staffing issues. Practical implications – The survey results reflect the efforts of librarians and library staff members who are addressing the study break needs of students during the most stressful time in the semester. Originality/value – This paper provides an overview of academic library final exams week outreach initiatives and activities at institutions located in the USA and Canada.

A comparative study of the police code of silence

2019 ◽  
Vol 43 (2) ◽  
pp. 285-298 ◽  
Author(s):  
Sanja Kutnjak Ivković ◽  
Maria Haberfeld ◽  
Wook Kang ◽  
Robert Patrick Peacock ◽  
Louise E. Porter ◽  
...  
Keyword(s):  
Police Officers ◽  
Online Survey ◽  
Peer Pressure ◽  
Organizational Factors ◽  
Peer Culture ◽  
Convenience Sample ◽  
Content Type ◽  
Code Of Silence ◽  
The Usa ◽  
Willingness To Report

Purpose The purpose of this paper is to explore the contours of the police code of silence, a critical component of the ability to control misconduct and enhance integrity within any police agency. Unlike the extant research, dominated by single-country studies, this paper provides an in-depth exploration of the code across five countries and tests the relation between the code of science and societal characteristics. Design/methodology/approach A police integrity survey was used to measure the contours of the code of silence among police officers in Australia (n=856), Croatia (n=966), South Africa (n=871), South Korea (n=379) and the USA (n=664). The respondents evaluated 11 hypothetical scenarios describing various forms of police misconduct. Findings Bivariate analyses reveal considerable divergence in the code of silence across the five countries. Multivariate models of the code of silence show that, next to organizational factors (i.e. the respondents’ assessment of peers’ willingness to report, evaluations of misconduct seriousness and expected discipline) and individual factors (i.e. supervisory status), societal factors (i.e. the Corruption Perceptions Index score and the percent of irreligious citizens) are significant predictors of the respondents’ willingness to report. Research limitations/implications While the same questionnaire was used in all five countries, the nature of the data collection differed somewhat across the countries (e.g. online survey vs paper-and-pencil survey), as did the nature of the samples (e.g. representative sample vs convenience sample). Practical implications Perceived peer pressure, measured as the perceptions of whether other police officers would adhere to the code of silence, is the key variable explaining the police officers’ expressed willingness to adhere to the code of silence. Changing the police officers’ perceptions of peer culture and potentially changing the peer culture itself should be critical elements in the toolbox of any administrator willing to curtail the code of silence. Originality/value Whereas the study of the code of silence has started several decades ago, no prior study has tested the effects of organizational and societal variables on the code of silence in a comparative perspective.

Invariant effect of individual cultural orientations: an application of CVSCALE

2017 ◽  
Vol 34 (6) ◽  
pp. 735-759 ◽  
Author(s):  
Boonghee Yoo ◽  
Geon-Cheol Shin
Keyword(s):  
Online Survey ◽  
Cultural Value ◽  
Content Type ◽  
Five Dimensions ◽  
Individual Level ◽  
Cultural Orientations ◽  
The Us ◽  
The Usa ◽  
The Individual

Purpose Culture is recognized as a pivotal variable in country of origin (COO) research. The purpose of this paper is to assess culture from an individual perspective and to examine the extent to which individual cultural orientations have similar associations with 33 manager- and consumer-related variables between two culturally opposite countries: the USA and South Korea. Design/methodology/approach An online survey is used. The sample size is 540 for the US sample and 572 for the Korean sample. The correlational similarity between the cultural orientations and other variables is analyzed in three ways and confirmed invariant in the majority cases of each analysis. Findings Individual cultural orientations are measured by Cultural Value Scale (Yoo et al., 2011), a 26-item five-dimensional scale measuring Hofstede’s typology of culture at the individual level. The three-faceted similarity test of each of the 165 pairs of correlations between the USA and Korea samples (i.e. 33 variables × 5 dimensions of individual cultural orientations) shows that the majority of the correlations are significantly similar between the two countries. Originality/value This is a first study in examining the invariance of the relationships of all five dimensions of Hofstede’s culture at the individual level to a variety of variables. As the invariance is found to be a norm, the role of culture in the COO phenomena can be studied at the individual level in a country and be expanded to other countries.

scholarly journals Exploring the Relationship Between Loneliness, Materialism, and Life Satisfaction in a Western Context: the Moderating Role of Gender

2021 ◽  
Vol 16 (2) ◽  
pp. 171-185
Author(s):  
Srikant Manchiraju ◽  
Amrut Sadachar ◽  
Rimple Manchanda
Keyword(s):  
Life Satisfaction ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Convenience Sample ◽  
Mediating Role ◽  
Proposed Model ◽  
The Relationship ◽  
Moderating Role

Abstract Both loneliness and materialism have been associated with decrement in one’s life satisfaction. However, the relationship between loneliness, materialism, and life satisfaction has not been explored in the Western context. Therefore, the present study addresses two issues: (1) the relationship between loneliness and life satisfaction taking into account the mediating role of materialism and (2) the moderating role of gender in the aforementioned mediation model. A research model was proposed. To test the proposed model, data were collected via an online survey administered to U.S. nationals convenience sample (N = 312). Structural equation modeling was used to test the proposed model. Loneliness was negatively related to life satisfaction and positively related to materialism. Contrary to the expectation, materialism was positively related to life satisfaction. Materialism mediated the relationship between loneliness and life satisfaction. Gender did not moderate the relationship between loneliness and materialism, whereas gender did moderate the relationship between materialism and life satisfaction.

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