Breastmilk or infant formula? Content analysis of infant feeding advice on breastmilk substitute manufacturer websites

2021 ◽  
pp. 1-9
Author(s):  
Jennifer L Pomeranz ◽  
Xiangying Chu ◽  
Oana Groza ◽  
Madeline Cohodes ◽  
Jennifer L Harris
Keyword(s):  
Content Analysis ◽  
Infant Feeding ◽  
Infant Formula ◽  
Breast Feeding ◽  
Feeding Problems ◽  
The Us ◽  
Us Government ◽  
Breast Milk Substitutes ◽  
Breastmilk Substitute ◽  
Consumer Marketing

Abstract Objective: To evaluate messages about infant feeding on breastmilk substitute (BMS) manufacturer websites directed at US caregivers and compare information and portrayals of breast-feeding/breastmilk with that of infant formula (IF) feeding. Design: We conducted a content analysis of US BMS companies’ websites. A codebook was created through an iterative process to identify messages and images about breast-feeding/breastmilk and IF feeding, including benefits or issues associated with each, and direct-to-consumer marketing practices that could discourage breast-feeding. Setting: Data were collected in 2019–2020 and analysed in 2020–2021 for US websites of five IF manufacturers. Participants: The websites of Similac, Enfamil and Gerber, which collectively represent approximately 98 % of the US IF market, and two US organic brands, Earth’s Best and Happy Baby. Results: Websites contained more messages about breast-feeding/breastmilk than IF but were significantly more likely to mention benefits to baby of IF (44 %) than breast-feeding/breastmilk (<26 %), including significantly more statements that IF provides brain, neural and gastrointestinal benefits; 40 % of breast-feeding/breastmilk content was dedicated to breast-feeding problems (e.g. sore nipples). Twice as many screenshots compared IF brands favourably to breastmilk than as superior to other brands. Certain companies displayed images indicating ease of IF feeding and difficulty of breast-feeding. Conclusions: Substantial messaging on BMS manufacturer websites encouraged IF feeding and discouraged breast-feeding. Health professionals should discourage their patients from visiting these websites and the US government should regulate misleading claims. Companies should refrain from providing breast-feeding advice and align their US marketing with the International Code of Marketing of Breast-milk Substitutes.

scholarly journals PERBEDAAN FREKUENSI DIARE ANTARA BAYI YANG DIBERI ASI EKSKLUSIF DENGAN BAYI YANG DIBERI SUSU FORMULA PADA RENTANG USIA 2- 4 BULAN DI WILAYAH KERJA PUSKESMAS KLATEN TENGAH

Biomedika ◽  
2012 ◽  
Vol 4 (2) ◽  
Author(s):  
Putri Rahmitasari ◽  
Burhannudin Ichsan ◽  
Sahilah Ermawati
Keyword(s):  
Public Health ◽  
Breast Milk ◽  
Infant Feeding ◽  
Infant Formula ◽  
Breast Feeding ◽  
Exclusive Breastfeeding ◽  
Formula Milk ◽  
Cross Sectional ◽  
Main Indicator ◽  
Milk Feeding

The main indicator of public health’s degree is infant mortility rate (IMR). One of the main things that cause infant mortility is diarrhea. The existence of diarrhea’s incidence in infants can be caused due to errors in the form of food other than breast milk feeding at the age of 4 months or the practise of infant feeding with formula milk (replacement feeding). This research was an observational analytic research with cross sectional approach. Samples obtained amounted to 80 respondents who are infants aged 2-4 months in various “posyandu” in the area of Central Klaten. This sample had fulfiilled the predetermined criteria. The research instrument used a questionnaire. for the result, there were 21 respondents of 80 respondents obtained who had diarrhea. Respondents of exclusive breastfeeding who had frequency of diarrhea is rarely as many as 5 babies, whereas 1 baby for often category. Respondents of infant formula who had frequency of diarrhea is rarely as many as 12 babies, whereas 3 babies for often category. There were significant differences between infants who were breastfed exclusively with formula-fed infants againts diarrhea frequency indicated by the value of p = 0,032.Keywords: Frequency of Diarrhea, Exclusive Breast Feeding, Formula Feeding Infant, Infants Aged 2-4 Months

The idealisation of bottle feeding: content analysis of feeding bottles and teats packages in Uruguay

2020 ◽  
pp. 1-9
Author(s):  
Florencia Alcaire ◽  
Lucía Antúnez ◽  
Leticia Vidal ◽  
Carolina de León ◽  
Alejandra Girona ◽  
...  
Keyword(s):  
Content Analysis ◽  
Breast Milk ◽  
Breast Feeding ◽  
Well Being ◽  
Bottle Feeding ◽  
Feeding Experience ◽  
High Prevalence ◽  
Retail Outlets ◽  
Breast Milk Substitutes ◽  
Milk Substitutes

Abstract Objective: The information displayed on the packages of feeding bottles and teats commercialised in Montevideo (Uruguay) was analysed using content analysis with the goal of identifying key marketing practices that may discourage breast-feeding. Design: The study was conducted as part of the periodic assessment performed by the Uruguayan government to monitor the marketing of breast milk substitutes. All the feeding bottles and teats sold in forty-four retail outlets selling breast milk substitutes were purchased. The information available on the packages was analysed using content analysis and descriptive statistics. Setting: Montevideo, Uruguay. Results: A total of 197 feeding bottles and 71 teats were found. The majority of the packages included information to enable caregivers to adequately use the products, including recommended age, instructions on how to use the products and instructions on the use of hygienic practices. However, the packages frequently included information that implied that bottle feeding was equivalent to breast-feeding, particularly from a physiological perspective, or that idealised product use. Idealisations included ability to reduce colic, improvements in the feeding experience and improvements in children’s health, well-being and development. Statements on the superiority of breast-feeding were infrequent. Conclusions: The results from the present work showed the high prevalence of marketing practices on the packages of feeding bottles and teats that may discourage breast-feeding. Stricter and more detailed regulations seem necessary to enable caregivers to make informed feeding decisions for infants.

scholarly journals US Foreign Policy and Iconization of A Terrorist Through Hollywood Films: A Content Analysis of Afghan and Iraq War in Pre & Post 9/11 Movies (1995 To 2015)

2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 86-99
Author(s):  
Hafiz Azhar Hussain ◽  
Muhammad Majid Hamid Nasir ◽  
Muhammad Rawaha Saleem
Keyword(s):  
Foreign Policy ◽  
Content Analysis ◽  
Iraq War ◽  
Middle Eastern ◽  
Us Foreign Policy ◽  
The Other ◽  
Family Roles ◽  
Hollywood Films ◽  
The Us ◽  
Us Government

The study is about the cinematic representation of war on terror and explores the relationship between Hollywood productions and US foreign policy. It includes 14 Hollywood productions for cinema screen regarding Afghan and Iraq war during the era of 1995 to 2015. Content analysis of selected movies is done to find out how the ‘Other’ characters are presented on screen. The observation concludes that the Hollywood has hand in gloves with Washington to propagate the state agenda throughout the world. The image of enemy on cinematic screen is shaped and reshaped following the patterns which suit the US government as obvious in the case of Afghan and Iraq war. It is also found that the terrorist Middle Eastern and Afghan Muslim characters are mostly non-uniformed, covered head, armed, veiled, wearing upper/ jackets and wear in formal dresses. Moreover, they are iconized as animalistic, uncivilized, aggressor and have no family roles. On the contrary, the ‘Other’ characters which are supportive to American army are mostly presented as un-barbaric, civilized, defender and having family roles and they are mostly uniformed.

Hospital Influences on Early Infant-Feeding Practices

PEDIATRICS ◽  
1985 ◽  
Vol 76 (6) ◽  
pp. 872-879
Author(s):  
Michael I. Reiff ◽  
Susan M. Essock-Vitale
Keyword(s):  
Infant Feeding ◽  
Infant Formula ◽  
Breast Feeding ◽  
Nursing Staff ◽  
Feeding Practices ◽  
Hospital Staff ◽  
Structured Interview ◽  
Bottle Feeding ◽  
Infant Feeding Practices ◽  
Breast Feed

Newborn nursery nursing staff members were surveyed to determine their attitudes and teaching practices regarding breast- and bottle-feeding. Concurrently, mothers using this nursery responded to a structured interview concerning their infant-feeding practices at 14 to 21 days postpartum and possible hospital influences on these practices. The nursing staff strongly advocated breast-feeding and did not favor specific bottle-feeding practices or products. Nursing staff counseling was generally interpreted by mothers as supporting breast-feeding, but this did not deter a large proportion of mothers who stated an initial preference for breast-feeding from introducing formula as a supplementary or exclusive form of infant feeding during the short study period. Almost all mothers doing any amount of bottle-feeding at the time of their interview were using the same formula brand and a ready-to-feed preparation used during their hospital stay. Other influences on mother's infant-feeding patterns are discussed. It is concluded that the hospital staff and routines exerted a stronger influence on mothers's infant-feeding practices by nonverbal teaching (the hospital "modeling" of infant formula products) than by verbal teaching (counseling supporting breast-feeding). Future studies might explore new ways of supporting mothers who desire to breast-feed by designing innovative hospital routines to model breast-feeding rather than feeding by infant formula.

scholarly journals Oligosaccharides in infant formula

2002 ◽  
Vol 87 (S2) ◽  
pp. S293-S296 ◽  
Author(s):  
Y. Vandenplas
Keyword(s):  
Human Milk ◽  
Infant Feeding ◽  
Infant Formula ◽  
Breast Feeding ◽  
Intestinal Flora ◽  
Cow’S Milk ◽  
Cow's Milk ◽  
Golden Standard ◽  
Maximum Effort ◽  
And Function

Breast-feeding is the golden standard for infant feeding. However, the majority of a few week old infants are fed with a second choice infant feeding, cow's milk based formula. Amongst the multiple differences between human and cow's milk regards the development of the gastro-intestinal flora: the flora of the breast-fed infant being richer in bifidobacteria and lactobacilli. Both species are known to be potentially beneficial for the health of the host. The absence of oligosaccharides, the third largest component in human milk, in cow's milk is likely to account for the differences in colonic flora. The oligosaccharide content and concentration in breast milk is — just as for the other macronutrients — a dynamic process, making it impossible for industry to mimic nature. However, if the composition cannot be mimicked, the effect and function can be imitated. The addition of two oligosaccharides, galacto-oligosaccharides and inulin, to cow's milk based infant formula has been shown to have a bifidogenic effect, and to stimulate the growth of bifidi and lactobacilli. In conclusion, the addition of oligosaccharides to cow's milk based infant formula brings this alternative, second choice infant feeding one step closer to the golden standard of human milk. But, prolonged breast-feeding should still be promoted with maximum effort.

Der Aufschwung des Katastrophen-Kapitalismus

2006 ◽  
Vol 36 (143) ◽  
pp. 177-183
Author(s):  
Naomi Klein
Keyword(s):  
Natural Disaster ◽  
International Monetary Fund ◽  
Bush Administration ◽  
The Us ◽  
Us Government ◽  
The International Monetary Fund

Fitting to its doctrine of preventiv war, the Bush Administration founded a bureau of reconstruction, designing reconstruction plans for countries which are still not destroyed. Reconstruction after war or after a “natural disaster” developed to a profitable branch of capitalist investment. Also the possibilities to change basic political and economic structures are high and they are widely used by the US-government and institutions like the International Monetary Fund.

Pathways to Legalization: Undocumented Mexican Immigrants in the US/Mexico Borderlands, 1942–1956

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Ana Elizabeth Rosas
Keyword(s):  
United States ◽  
Family Relationships ◽  
Mexican Immigrants ◽  
Extended Family ◽  
The United States ◽  
Mexican Immigrant ◽  
Agricultural Laborers ◽  
The Us ◽  
Us Government ◽  
Contract Laborers

In the 1940s, curbing undocumented Mexican immigrant entry into the United States became a US government priority because of an alleged immigration surge, which was blamed for the unemployment of an estimated 252,000 US domestic agricultural laborers. Publicly committed to asserting its control of undocumented Mexican immigrant entry, the US government used Operation Wetback, a binational INS border-enforcement operation, to strike a delicate balance between satisfying US growers’ unending demands for surplus Mexican immigrant labor and responding to the jobs lost by US domestic agricultural laborers. Yet Operation Wetback would also unintentionally and unexpectedly fuel a distinctly transnational pathway to legalization, marriage, and extended family formation for some Mexican immigrants.On July 12, 1951, US president Harry S. Truman’s signing of Public Law 78 initiated such a pathway for an estimated 125,000 undocumented Mexican immigrant laborers throughout the United States. This law was an extension the Bracero Program, a labor agreement between the Mexican and US governments that authorized the temporary contracting of braceros (male Mexican contract laborers) for labor in agricultural production and railroad maintenance. It was formative to undocumented Mexican immigrant laborers’ transnational pursuit of decisively personal goals in both Mexico and the United States.Section 501 of this law, which allowed employers to sponsor certain undocumented laborers, became a transnational pathway toward formalizing extended family relationships between braceros and Mexican American women. This article seeks to begin a discussion on how Operation Wetback unwittingly inspired a distinctly transnational approach to personal extended family relationships in Mexico and the United States among individuals of Mexican descent and varying legal statuses, a social matrix that remains relatively unexplored.

KNOWLEDGE, ATTITUDE AND PRACTICES OF CARETAKERS AND HEALTH PROFESSIONALS TOWARD TEETHING IN INFANTS

2011 ◽  
pp. 52-59
Author(s):  
Binh Bao Son Bui
Keyword(s):  
Sleep Disturbance ◽  
Key Words ◽  
Breast Feeding ◽  
Health Professionals ◽  
Feeding Problems ◽  
Central Hospital ◽  
Pediatric Department ◽  
Correct Knowledge ◽  
The Mean

Objective and methods: a prospective questionnaire based study on 71 parents (caretakers) of consecutive children treated at the Pediatric Department, Hue Central Hospital and on 47 health professionals at the department was conducted from September until December 2009 to investigate the knowledge, attitude and practices of the caretakers, nurses and postgraduated doctors toward teething in infants. Results: Most responders believed that teething causes fever, irritability, feeding problems, drooling, biting, sleep disturbance, swollen gums, crying, lose of appetite for solids; and fever over 38oC was also believed to be associated with teething. The mean eruption time of the first tooth was from 6 months. Most caretakers had normal attitude to manifestations ascribed to teething (54.9%). The most common management to symptoms attributed to teething included increased breast-feeding, oral paracetamol, increased fluid supplying and physician consulting. Conclusion: Correct knowledge to teething in infants need to be educated for parents (caretakers) and even for health professionals. Key words: knowledge, attitude, practices, teething, infants.

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