Creating Synergies Between Pictorial Warning Labels on Cigarette Packages and Media Campaigns: A Case Study of Mexico

2011 ◽  
Author(s):  
James F. Thrasher ◽  
Nandita Murukutla ◽  
Jorge Alday ◽  
Edna Arillo-Santillan ◽  
Rosaura Perez-Hernandez ◽  
...  
Keyword(s):  
Warning Labels ◽  
Media Campaigns

scholarly journals Fan Engagement in Motorsports: A Case of the FIA World Rally Championship

2019 ◽  
Vol 5 (1) ◽  
pp. 31-44
Author(s):  
Hans Erik Næss ◽  
Sam Tickell
Keyword(s):  
Social Media ◽  
Media Campaign ◽  
Audience Engagement ◽  
Media Campaigns ◽  
Building Relationships ◽  
Transmedia Storytelling ◽  
Fan Engagement

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.

False Information Narratives

2019 ◽  
pp. 326-348
Author(s):  
J. J. Sylvia IV ◽  
Kyle Moody
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Presidential Election ◽  
Internet Research ◽  
False Information ◽  
Media Campaigns ◽  
Geographic Locations ◽  
The U.S ◽  
The Way

The issue of Russian interference in the 2016 U.S. Presidential election has been widely debated by scholars and journalists. However, these works have not fully analyzed the ads that have been released by Facebook and the U.S. Congress. This project uses a case study to analyze the ads posted by the Russian-affiliated Internet Research Agency, considering the quantities of ads targeted to particular geographic locations, the frequency of targeting for unique keywords, and the reach and impressions of each of the ads. Further, these results are compared to results from best practices in traditional social media campaigns as a way to better understand the goals and potential impacts of the IRA ads. In conclusion, the project, by analyzing the full set of IRA ads, sheds new light on the way false information narratives were leveraged by the Russian-linked IRA.

scholarly journals PSIHOLOŠKO DELOVANJE – VOJAŠKO DELOVANJE ALI UPORABNA SOCIALNA PSIHOLOGIJA?

2013 ◽  
pp. 87-109
Author(s):  
PETRA RESMAN
Keyword(s):  
Operational Performance ◽  
Marketing Communication ◽  
Media Campaigns ◽  
Special Part ◽  
Real Relation ◽  
Marketing Information ◽  
Psychological Operations ◽  
Military Activity ◽  
Common Field

Psihološko delovanje je pogosto razumljeno kot povsem vojaška vsebina, ki z znanostjo in stroko nima prave zveze. Vendar so v ozadju vojaških aktivnosti in- dividualni in skupinski psihološki procesi, razumevanje katerih omogoča bistveno večjo učinkovitost delovanja. Gre za procese, na katerih temeljijo tudi aktivnosti, s katerimi se srečujemo vsak dan, ne da bi o tem kadar koli razmišljali – marketing, informativni programi, reklamiranje, medijske kampanje. Članek osvetljuje področje psihološkega delovanja z različnih vidikov: z vidika vojaških ved, socialne psihologije ter psihologije tržnega komuniciranja. Pri tem poskuša definirati tako posebnosti, ki so značilne za vsakega izmed navedenih področij, kot tudi določiti skupno polje delovanja oziroma nekakšen presek množic. Poseben segment je namenjen študiji primera zgibanke, uporabljene na Kosovu leta 2007, ki je kot »vojaška aktivnost« analizirana z vidika socialne psihologije in psi- hologije (tržnega) komuniciranja. Psychological operations are often seen as a purely military subject with no real relation to science and profession. However, the background of military activities includes individual and group psychological processes the understanding of which enables a much better operational performance. This involves the processes under- lying the activities we encounter every day without ever even thinking about it – marketing, information programmes, advertising, and media campaigns. The article highlights the areas of psychological operations from various aspects: military science, social psychology and psychology of marketing communication. In this respect, it, both, attempts to define the features specific to each of those areas, as well as to establish a common field of activity or some kind of intersection of all sets. A special part of the article is devoted to a case study of a leaflet used in Kosovo in 2007, a »military activity«, which is analysed from the perspective of social psycho- logy and psychology of marketing communication.

The tie-up blues for Vanya’s Dance Planet: A failure case of social media marketing

2021 ◽  
pp. 204388692110223
Author(s):  
Pooja S Kushwaha
Keyword(s):  
Social Media ◽  
Cost Effective ◽  
Social Media Marketing ◽  
Media Campaigns ◽  
The Social ◽  
Wise Decision ◽  
Pull Marketing ◽  
Social Media Platforms ◽  
Start Ups

This case study covers various aspects of social media as an alternative and cost-effective tool of marketing and promotion. The case also highlights the social media promotion tools used by a social media consultancy start-up for a client, and how it failed to achieve desired results. In this world of digitisation, social media marketing is a trend that is prevalent across the globe. Social networks have changed the way information is delivered to the customers, shifting from traditional push marketing to pull marketing. Entrepreneurs are using social media marketing to promote their product or services by this they can not only promote their venture but at the same time efficiently utilise their marketing budget. Vanya’s Dance Planet is such an organisation which used social media marketing to reach out to its target prospective customers. It required structured planning, professional knowledge about various social media platforms, and creative writing skills to post content on these platforms. The consultant organisation We4U planned and executed the social media campaigns for Vanya’s Dance Planet getting professional help from social media consultancy start-ups which can be a wise decision for some entrepreneurial ventures. But sometimes these professional tie-ups would end up with loss of time, money and trust. This case study deliberates upon such a fallout.

Linking mass media campaigns to pictorial warning labels on cigarette packages: a cross-sectional study to evaluate effects among Mexican smokers

2012 ◽  
Vol 22 (e1) ◽  
pp. e57-e65 ◽  
Author(s):  
James F Thrasher ◽  
Nandita Murukutla ◽  
Rosaura Pérez-Hernández ◽  
Jorge Alday ◽  
Edna Arillo-Santillán ◽  
...  
Keyword(s):  
Mass Media ◽  
Cross Sectional Study ◽  
Sectional Study ◽  
Warning Labels ◽  
Cross Sectional ◽  
Media Campaigns

scholarly journals Oatly, a serious ‘problem’ for the dairy industry? A case study

2021 ◽  
pp. 1-16
Author(s):  
Caspar Krampe ◽  
Adar Fridman
Keyword(s):  
Structural Changes ◽  
State Of The Art ◽  
Market Competition ◽  
Communication Strategies ◽  
Dairy Industry ◽  
Marketing Strategies ◽  
Foreign Markets ◽  
Media Campaigns ◽  
The World

This case study outlines the steps Oatly has taken so far to achieve its goal of becoming the largest ‘dairy and milk’ producer in the world. Oatly develops, produces and markets dairy and milk analogues, with an overriding ambition to promote structural changes in the dairy industry. Oatly’s approach relies on state-of-the-art technologies that can create dairy analogues and milk-like fluids. The resulting products are marketed under their own brand and promoted by provocative and innovative communication strategies that include storytelling, policy-related activities, social media campaigns and more traditional sales concepts. The company is constantly developing and opening factories that enable them to expand into foreign markets, whilst applying diverse marketing strategies. Following Oatly’s example, other retailers and food companies also expressed their interest in dairy and milk replacement products, increasing the market competition.

scholarly journals Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections

2017 ◽  
Vol 17 (2) ◽  
Author(s):  
Anne Garner ◽  
Johanna Goldberg ◽  
Rebecca Pou
Keyword(s):  
New York ◽  
Social Media ◽  
York Academy ◽  
Art Making ◽  
Media Campaigns ◽  
Participatory Art ◽  
Special Collections ◽  
Total List ◽  
Successes And Challenges

From February 1 to February 5, 2016, The New York Academy of Medicine Library launched #ColorOurCollections, a social media campaign that invited libraries, museums, and other cultural institutions to share images from their collections for users to color and repost on Twitter, Facebook, Instagram, and Pinterest. The current popularity of adult coloring books inspired the idea. Large print runs and parallel sales of adult coloring books by Joanna Basford, Dover’s Creative Haven line, and others demonstrate a surge of interest in adult coloring, a format that encourages participatory art-making. In 2015, coloring books dominated the trade paperback bestseller list, accounting for “13.5% of the total [list] positions.” Recently, librarians have responded to the trend, forming library coloring clubs and adult coloring therapy programs.3 In this article, we discuss the goals of #ColorOurCollections, its successes and challenges, and offer recommendations for special collections in libraries interested in embarking on social media campaigns.

scholarly journals Clientelism and vote buying in local elections: A case study of Kartu Bintan Sejahtera

2018 ◽  
Vol 31 (1) ◽  
pp. 72
Author(s):  
Tri Samnuzulsari ◽  
Wayu Eko Yudiatmaja
Keyword(s):  
Local Politics ◽  
Case Study Research ◽  
Local Elections ◽  
Vote Buying ◽  
Success Story ◽  
Media Campaigns ◽  
Political Networks ◽  
Buying In ◽  
Election Commission

This study finds out clientelism and vote buying on Kartu Bintan Sejahtera (KBS) in Bintan Regency, Riau Islands. The objective of this study is to understand the practices of clientelism and vote buying using KBS. This study based on case study research. The informants consist of General Election Commission of (KPUD) Riau Islands, candidates of the governor of Riau Islands 2015-2020, candidates of Bintan Regent 2015-2020, along with their supporting parties and campaigning team, and bureaucracy of the implementation of KBS. The main findings of this study suggest that KBS is used as a clientelism and vote buying practices by the candidate of Riau Islands governor and Bintan Regent, 2015-2020 period. This study also finds that formal and informal political networks are utilized by the candidates as a clientelism and vote buying arenas. This study not only contributes to the literature of clientelism and vote buying, but also adds the literature of social policy in the context of Indonesian local politics setting. This study suggests that KBS is used as a media to obtain the support of the voters in the election of governor of Riau Islands and regent of Bintan 2015-2020. All candidates capitalize the issue of KBS to obtain the popularity. The patterns of the practice of clientelism and vote buying in KBS is by using various media campaigns to promote the success story of KBS. Not only in formal campaign but also in informal campaign, they always promote KBS as their success.

Sign in / Sign up

Export Citation Format

Share Document