The biasing effects of product familiarity on consumers' awareness of hazard

1984 ◽  
Author(s):  
Sandra S. Godfrey ◽  
Kenneth R. Laughery
Keyword(s):  
Biasing Effects ◽  
Product Familiarity

The Biasing Effects of Product Familiarity on Consumers' Awareness of Hazard

1984 ◽  
Vol 28 (5) ◽  
pp. 483-486 ◽  
Author(s):  
Sandra S. Godfrey ◽  
Kenneth R. Laughery
Keyword(s):  
Toxic Shock Syndrome ◽  
Familiarity Effect ◽  
Toxic Shock ◽  
Biasing Effects ◽  
Product Familiarity ◽  
Relationship Of ◽  
The Relationship

Although toxic shock syndrome (TSS) and its connection to tampon use has been highly publicized, the extent of the average consumer's knowledge of the specific hazards involved is questionable. Women become familiar with this product and therefore may underrate its hazards and fail to notice warnings. A survey was conducted to determine women's awareness of the hazards of tampon use, their awareness of warnings about TSS, and their knowledge of the symptoms of TSS. They were not so likely to notice warnings on or in the tampon packages when they switched products as they were earlier. They were not well informed as to the symptoms of TSS, and many did not know that more absorbent tampons are more hazardous. The relationship of these results to the familiarity effect is discussed. Also, implementation by manufacturers of effective warnings on these products in order to enable women to use them safely is discussed and recommended.

COUNTRY OF ORIGIN AND COUNTRY PRODUCT FAMILIARITY AS DETERMINANTS OF RETAIL BUYERS INTENTION TO BUY

2015 ◽  
Vol 1 (5) ◽  
pp. 90-90
Author(s):  
Gianluca Marchi ◽  
◽  
Elisa Martinelli ◽  
Marina Vignola
Keyword(s):  
Country Of Origin ◽  
Product Familiarity

Debiasing the Outcome Effect: The Role of Instructions in an Audit Litigation Setting

2002 ◽  
Vol 21 (2) ◽  
pp. 7-20 ◽  
Author(s):  
Peter M. Clarkson ◽  
Craig Emby ◽  
Vanessa W.-S. Watt
Keyword(s):  
Theoretical Perspective ◽  
Cognitive Components ◽  
Audit Judgment ◽  
Outcome Information ◽  
Audit Litigation ◽  
Outcome Bias ◽  
Biasing Effects ◽  
Judgment Setting

The outcome effect occurs where an evaluator, who has knowledge of the outcome of a judge's decision, assesses the quality of the judgment of that decision maker. If the evaluator has knowledge of a negative outcome, then that knowledge negatively influences his or her assessment of the ex ante judgment. For instance, jurors in a lawsuit brought against an auditor for alleged negligence are informed of an undetected fraud, even though an unqualified opinion was issued. This paper reports the results of an experiment in an applied audit judgment setting that examined methods of mitigating the outcome effect by means of instructions. The results showed that simply instructing or warning the evaluator about the potential biasing effects of outcome information was only weakly effective. However, instructions that stressed either (1) the cognitive nonnormativeness of the outcome effect or (2) the seriousness and gravity of the evaluation ameliorated the effect significantly. From a theoretical perspective, the results suggest that there may both motivational and cognitive components to the outcome effect. In all, the findings suggest awareness of the outcome effect and use of relatively nonintrusive instructions to evaluators may effectively counteract the potential for the outcome bias.

scholarly journals Work Values of Jordanian Fresh Graduates

2016 ◽  
Vol 11 (7) ◽  
pp. 237
Author(s):  
Marwan Al-Zoubi
Keyword(s):  
Structural Equation ◽  
Work Values ◽  
Equation Model ◽  
Private Label ◽  
University Graduates ◽  
Shelf Space ◽  
Food Category ◽  
Quality Product ◽  
Product Familiarity ◽  
Shelf Space Allocation

The aim of the study was to explore the work values of Jordanian fresh graduates as well as the effect of gender on values preferences. 1109 fresh university graduates participated in the study (720 females- 64.9%, and 389 males). Participants completed a scale that assesses the level of importance of 10 work values. The results indicated that fresh graduates value jobs that provide them with career development, financial rewards, creativity, job security, teamwork, and opportunity to serve others while the least important values were for jobs that provide independence, prestige and excitement. Additionally, the results indicated that there are gender differences in work values preferences. The current study is providing helpful information for job counselors and career succession planners. from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

The biasing effects of appearances go beyond physical attractiveness and mating motives

2017 ◽  
Vol 40 ◽  
Author(s):  
Christopher Y. Olivola ◽  
Alexander Todorov
Keyword(s):  
Labor Markets ◽  
Physical Attractiveness ◽  
Facial Features ◽  
Economic Games ◽  
Experimental Economic ◽  
Growing Body ◽  
Social Attributions ◽  
Biasing Effects

AbstractThe influence of appearances goes well beyond physical attractiveness and includes the surprisingly powerful impact of “face-ism” – the tendency to stereotype individuals based on their facial features. A growing body of research has revealed that these face-based social attributions bias the outcomes of labor markets and experimental economic games in ways that are hard to explain via evolutionary mating motives.

scholarly journals Variables that affect the purchase intention of Peruvian gastronomy

2017 ◽  
Vol 9 (1) ◽  
pp. 114
Author(s):  
Gina Pipoli de Azambuja
Keyword(s):  
Graduate Students ◽  
Purchase Intention ◽  
Qualitative Method ◽  
Country Image ◽  
Positive Relation ◽  
Intent To Purchase ◽  
Survey Technique ◽  
Product Image ◽  
Product Familiarity ◽  
Different Levels

The purpose of the research is analyze the association of the purchase intention of Peruvian gastronomy with the following set of variables: the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. Such association has not been studied for country familiarity variable, and for Peruvian gastronomy. A qualitative method to compile the primary information and the survey technique was used. Additionally, a questionnaire of closed questions was applied to undergraduate and graduate students in two selected samples that correspond to the consumers of two countries with different levels of familiarity with Peru: United States whose level of familiarity is high and France whose level of familiarity is low. It was concluded that there is a positive relation between the intent to purchase of Peruvian gastronomy with the country image of Peru, the gastronomy’s product image, the familiarity with Peru, and the gastronomy’s product familiarity. In addition, the country image of Peru is statistically significant associated with purchase intention of Peruvian gastronomy for the case of foreign consumers with high and low familiarity with Peru.

scholarly journals The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal

2021 ◽  
Vol 12 ◽  
Author(s):  
Yong Zhang ◽  
Yuwen Wen ◽  
Min Hou
Keyword(s):  
Structural Alignment ◽  
Personal Characteristics ◽  
Product Positioning ◽  
Self Construal ◽  
The Difference ◽  
Product Familiarity ◽  
High Level ◽  
The Impact ◽  
Moderating Role

Previous studies on the Structural Alignment Model suggest that people compare the alignable attributes and nonalignable attributes during the decision-making process and preference formation process. Alignable attributes are easier to process and more effective in clue extracting. Thus, it is believed that people rely more on alignable than nonalignable attributes when comparing alternatives. This article supposes that consumers’ product experience and personal characteristics also play a significant role in regulating consumers’ reliance on attribute alignability. The authors conducted three experiments to examine the moderating role of consumers’ product familiarity and self-construal in the impact of attribute alignability on consumer product purchase. The results show the following: (1) When making a purchase decision, consumers with a high level of product familiarity will rely more on nonalignable attributes, while those with a low level of product familiarity will rely more on alignable attributes. (2) The difference in consumer dependency on attribute alignability is driven by their perceived diagnosticity of attributes. (3) The dependency of consumers with different levels of familiarity on attribute alignability will be further influenced by consumers’ self-construal. Individuals with interdependent self-construal rely more on alignable attributes when unfamiliar with the product, while relying more on nonalignable attributes when familiar with the product. Individuals with independent self-construal, however, rely more on nonalignable attributes regardless of the degree of product familiarity. The conclusions of this paper can be used as references for enterprises to establish product positioning and communication strategies.

Snacking Around the World

2017 ◽  
pp. 91-130
Keyword(s):  
Social Media ◽  
Image Analysis ◽  
Image Coding ◽  
Empirical Data ◽  
Theoretical Approaches ◽  
The World ◽  
Social Media Platforms ◽  
Image Set ◽  
Research Questions ◽  
Biasing Effects

Social media platforms enable access to large image sets for research, but there are few if any non-theoretical approaches to image analysis, categorization, and coding. Based on two image sets labeled by the #snack hashtag (on Instagram), a systematic and open inductive approach to identifying conceptual image categories was developed, and unique research questions designed. By systematically categorizing imagery in a bottom-up way, researchers may (1) describe and assess the image set contents and categorize them in multiple ways independent of a theoretical framework (and its potential biasing effects); (2) conceptualize what may be knowable from the image set by the defining of research questions that may be addressed in the empirical data; (3) categorize the available imagery broadly and in multiple ways as a precursor step to further exploration (e.g., research design, image coding, and development of a research codebook). This work informs the exploration and analysis of mobile-created contents for open learning.

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