scholarly journals Analysis of positioning of sanatorium-resort institutions of the Republic of Bashkortostan and their promotion using innovative technologies

2020 ◽  
Vol 208 ◽  
pp. 08021
Author(s):  
Konstantin Kuzminyh ◽  
Regina Galkova

Today, sanatorium and resort institutions are undergoing a difficult period, in particular due to the spread of “Covid19” infection. It is assumed that against the backdrop of the crisis, domestic tourism will develop more, respectively, tourists will prefer to book tickets themselves, studying information on Internet resources. In this case, it is impossible to increase the efficiency of the enterprise and increase the demand for services without the use of innovative IT technologies to sanatoriums. The study showed that the activity of most sanatoriums on international online sites is very weak, as well as many of them do not conduct news feeds on official sites, ignore social networks as an effective mechanism for their promotion, as a result of which circumstances arise when the services provided by sanatoriums do not meet the expectations of vacationers. It should be recognized that the level of service in the sanatorium requires an increase, accordingly, it is necessary to carry out activities to position and qualitatively improve work on online services. The acquisition of competitive advantages and the preservation of loyalty of guests is the key functions of positioning and promoting sanatorium and resort institutions, which in turn will contribute to the management of the sustainable development of the territory of the Republic of Bashkortostan.

Author(s):  
Z.F. Khasanova

The purpose of this article is to study the methods for manufacturing, wearing and ways of use of the Bashkir chest decorations in the end of the 20th — beginning of the 21st c. The research area includes the Republic of Bashkortostan and neighboring regions where the Bashkirs live. Information for neighboring regions was collected using the Internet and social networks: VKontakte, Instagram, YouTube. The chronological framework of the study covers the end of the 20th — beginning of the 21st c., that is the time of a renaissance of traditions and the growth of interest in them. Field materials collected by the author during the expeditions in 2010–2019 to different districts of the Republic of Bashkortostan, archival materials, museum collections of Ufa and Internet resources where old and modern photos with Bashkir chest decorations are posted became the source base of the study. The article uses general scientific methods: comparative-historical, and the method of scientific description and analysis. During the collection of field materials, we relied on ethnographic methods, such as in-depth interviews, observation, and photo fixation. To study the current state of tradition, monitoring of social networks was used. Different types of female bibs used to be popular among Bashkirs — selter, sakal, hakal, yaga, muynsa, almaizy and others. They were very highly valued and used as essential part of the bride dowry. Chest decorations made of silver coins and real corals were very expensive. Until the end of the 19th — beginning of the 20th c., chest decoration retained its ethnic, social, and sacred functions. In the beginning of the 20th c., the traditional culture was undergoing a difficult period. During the hunger years of the 1920s, the period of the creation of collective farms, many Bashkirs were forced to surrender their jewelry for nothing. In the postwar years, very few people still had their authentic national decorations. In the end of the 20th — beginning of 21st c., on the wave of mobilization of ethnic identity and revival of interest in traditions, the bib as an ethnic marker became popular again. It has been revealed that there are five basic trends of manufacturing of the Bashkir bibs: from historical reconstructions to highly stylized pieces, from everyday to festive. Nowadays they are worn both for beauty and designating the ethnic identity, traditions, culture, demonstration of national Bashkir ownership. The initial spiritual and guarding function of chest decorations has now been lost.


2021 ◽  
pp. 96-103
Author(s):  
M. V. Kukarin ◽  
V. V. Rokotyanskaya

The purpose of the article is to assess the level of sustainable development of municipalities and improve the assessment methodology by taking into account the budget sustainability index. The paper defines the concept of sustainable development of a municipality as a process of managing the ecologio-socio-economic system of a municipality that ensure the integral stability of the structure, elements and their connections. The current state of the urban districts of the Republic of Bashkortostan in dynamics in the period from 2015 to 2019 is analysed, the level of sustainability of municipal districts is assessed according to indicators of economic, environmental and social subsystems. The assessment methodology is supplemented by the following indicators of the budget subsystem: overall budget stability; budget deficit/surplus; total solvency; the ratio of accounts payable and local budget expenditures; the ratio of municipal debt and revenue; the level of budget balance.


2013 ◽  
Vol 448-453 ◽  
pp. 4445-4448
Author(s):  
Ming Chong Gu ◽  
Hong Liu

Along with the development of society and economy, domestic tourism activities is rapidly increased, accompanied by increasing environmental problems brought by the tourism activities is becoming more and more brought to the attention of the people, if our country want to realize the sustainable development of tourism industry, we must replace the old development model to Eco-tourism to meet the needs of tourism and environment. Through qualitative analysis, this paper analyzed the characteristics of the Eco-tourism, and the classification of domestic ecological tourist resources to comb, and put forward some suggestions on developing Eco-tourism, hoping to provide a reference for the development of the domestic Eco-tourism.


2016 ◽  
Vol 6 (2) ◽  
Author(s):  
Mimica Milošević ◽  
Aybeyan Selimi ◽  
Dušan Milošević

Information for the sustainable development in Macedonia is insufficient. It is important to meet human needs and the needs of its environment for the sustainable development but raising awareness is the necessary assumption. The sustainable development has multidisciplinary nature, a concept that includes the economy, ecology, ethics, sociology, law and policy and links the well-being of present and future generations with the capacity and limitations of biosphere in a way to make the life more sustainable. The aim of this paper is to examine all these aspects and impact on raising awareness of the need for the sustainable development. Through various forms of the surveys in public sector, the primary and secondary school, the faculty, in health care and factories, offer people the ability to move in wide initiatives for the sustainable development. Based on the results of the survey, which was conducted in the municipality of Gostivar in the Republic of Macedonia, using statistical analysis, appropriate conclusions and proposals were performed. Key words: awareness, information, sustainable development


2020 ◽  
Vol 166 ◽  
pp. 12002
Author(s):  
Oliver Orlov ◽  
Kathrin Dumanska ◽  
Nataliya Ponomaryova ◽  
Dmytro Kobets

The study of corporate sustainability is becoming more relevant in the world economy, thus the connection between global economic processes and political, environmental and society problems was revealed by authors. Given research is devoted to the analysis of the processes of sustainability of Ukrainian and foreign companies. The results of studies of scientific works and interviews with different countries businessmen showed that the sustainable development of the same company should be considered in several directions, namely, in economic, social and environmental. Supporting new institutional concept research that focuses on the sector problems of company’s stability, we have compared theories of corporate sustainability and corporate social responsibility and highlighted the economic dimension as a basis of company’s sustainable development. As a result of our research in economic directions of corporate sustainability the Methodology of evaluation of company’s sustainability potential was proposed. The suggested methodology can ensure corporate sustainability for the strategic period. Proposed in the paper methodology assesses the strategic potential of company’s success, its competitive status and capacity potential, and transform capabilities into competitive advantages. The implementation of the Methodology of evaluation of company’s sustainability potential, according to authors view point, can be proposed as the basis of strategic management in forecasting and planning processes in industrial companies.


2019 ◽  
Vol 2019 (7-8) ◽  
pp. 71-88 ◽  
Author(s):  
Mykola BUTKO ◽  
◽  
Alona REVKO ◽  

The current strategy of sustainable development of Ukraine should include the development of a nationally consolidated, spiritual-intellectual, open-democratic, cultural-diverse, creative and informational society where the main dominant is the harmonization of the social environment with active horizontal and vertical ties, which are based on a well-grounded institutional provision. The objective of this strategy, given the loss of much of the economic potential, tragic victims and forcible migration from Crimea and East Ukraine, is to ensure the national identity, historical catholicity, comprehensive self-realization, socialization and a decent standard of living, security, formation of an innovatively dynamic economy and the system of national education, science, culture, medicine, physical culture and sports, recreation, and information integration of Ukrainian nation into a civilized world. The purpose of this article is to study the peculiarities of the manifestation of the socio-humanitarian space for the sustainable development of the regions of Ukraine and to develop a spatial model for the organization of social infrastructure under conditions of decentralized management based on the experience of the Republic of Poland. Structural-functional and space-regulating components of the socio-humanitarian space are determined. It is determined that institutions of social infrastructure are characterized by diversified properties, which are the basis for determining the spatial model of the organization of social infrastructure. This model depends on the interconnection of infrastructure facilities with the service space, as well as the number and structure of the population of this space. Based on Poland’s experience, a spatial model for the organization of the social infrastructure of the socio-humanitarian space of Ukraine is developed; the model grounds on a clear delineation of tasks and responsibilities between central and local authorities. The vectors of modernization of social infrastructure of the socio-humanitarian space of regions of Ukraine are determined.


Author(s):  
V. E. Suleimanov

В статье исследуются основные черты современной инвестиционной политики азербайджанского государства. Рассматривается ее воздействие на реализацию государственных программ устойчивого развития регионов республики. Выделены наиболее эффективные механизмы государственной инвестиционной политики, позволяющие республике снизить риски кризисных факторов в экономике. Предлагаются возможные направления повышения эффективности инвестиционной политики. Summary The article deals with the main features of the modern investment policy of the Azerbaijani state and considers its impact on the implementation of state programs for the sustainable development of regions of the republic. The most effective mechanisms for public investment policy, allowing the country to reduce the risks of crisis factors in the economy have been selected. Possible directions for improving the investment policy have also been suggested here.


2021 ◽  
Vol 296 ◽  
pp. 05018
Author(s):  
Roza Timakova ◽  
Vitali Maksimeniuk

The paper considers one of the aspects of sustainable development - sustainable tourism development in accordance with the Sustainable Development Goals aimed at preserving the natural resources of the marine and terrestrial ecosystems. The research of this phenomenon is carried out using the analysis of regulatory legal acts in force in the field of tourism. Since most authors consider the purpose of travel to be one of the generally accepted criteria for dividing into types of tourism, the study was conducted on the basis of one of the most common types of tourism – health-improving tourism, the conceptual apparatus of which is formed under the influence of various conceptual approaches, based on the actual resource potential and features of the promotion of tourist services in the territories of tourist destinations. The proposals on amendments and additions to the existing regulatory legal acts of the Republic of Belarus and the Russian Federation determine the priority of the concept of “sustainable development” in the field of tourism activities.


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