scholarly journals Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood

2021 ◽  
Vol 316 ◽  
pp. 01011
Author(s):  
Heri Akhmadi ◽  
Afif Rasyid Alfathah ◽  
Susanawati
Keyword(s):  
Information Technology ◽  
Online Survey ◽  
Descriptive Analysis ◽  
Food Product ◽  
Food Products ◽  
T Test ◽  
Generation Z ◽  
Technology Applications ◽  
Major Factors ◽  
One Way Anova

Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.

scholarly journals Agro-food SMEs’ intention to adopt halal traceability system

Food Research ◽  
2020 ◽  
Vol 4 (S1) ◽  
pp. 93-98
Author(s):  
N.A. Muhamad ◽  
N.H. Kamarulzaman ◽  
N.M. Nawi
Keyword(s):  
Supply Chain ◽  
Descriptive Analysis ◽  
Food Products ◽  
T Test ◽  
Traceability System ◽  
Intention To Adopt ◽  
Advanced Technologies ◽  
Significant Difference ◽  
Chi Square Analysis ◽  
Ranking Analysis

Traceability system enables agro-food small and medium enterprises (SMEs) to record the information on attributes of their products along the food supply chain effectively. The halal status of the food products can be retained across companies’ supply chain by practising halal traceability system. This system is considered as one of the advanced technologies to overcome the violation of halal food products in the market despite low usage of advanced technologies detected among Malaysian SMEs. The main objective of the study was to investigate the agro-food SMEs’ intention to adopt halal traceability system. This study involved 130 agro-food SMEs that were selected using a systematic random sampling method. A structured questionnaire was used to collect the data from the SMEs. The data were analyzed using descriptive analysis, mean ranking analysis, Chisquare analysis, and independent-samples t-test. The results revealed that majority of agro -food SMEs involved in this study (111 companies, 85.4%) were categorized as small business size companies and most of the agro-food SMEs (73 companies, 56.2%) was in operation for less and equal to 9 years in the agro-food industry. Based on the mean ranking analysis, the agro-food SMEs have high intention to adopt halal traceability system (mean score of 4.25). From the Chi-square analysis result, there was a significant association between sales turnover and agro-food SMEs’ intention to adopt halal traceability system (p=0.046). This explained that the agro-food SMEs with low sales turnover tend to have high intention to adopt halal traceability system in order to upgrade their businesses. Independent-samples t-test revealed that there was a significant difference between sales turnover of low and high intention of agro-food SMEs to adopt halal traceability system; t(128) = 1.964, p = 0.052. This study concluded that the agrofood SMEs should be encouraged and exposed to the adoption of advanced technologies in the market.

scholarly journals Consumption Patterns for Ready to Eat Foods Items in Phagwara District of Punjab (India)

2019 ◽  
Vol 8 (9S2) ◽  
pp. 483-486 ◽  
Keyword(s):  
Influencing Factor ◽  
Food Product ◽  
Food Products ◽  
T Test ◽  
Descriptive Statistics ◽  
Consumption Patterns ◽  
Primary Data ◽  
Test Results ◽  
Rural And Remote ◽  
The Impact

The purpose of this study was to examine consumption patterns for ready to eat foods in Phagwara district of Punjab. The study also focused to read food related lifestyle and behaviour of people towards ready to eat food products available in the markets. Defined objectives of the study were fulfilled by collecting primary data in the form of questionnaires, interviews and observations. Primary data was collected from 184 respondents with the help of 18 close ended questions. Data was subjected to statistical tools to gauze the use of ready to eat foods in specified locations. The study concluded that a major segment of ready to eat food products consumers buy these products at discounts from the super markets in the area and another rapidly consuming segment of ready to eat food products prefer these products as a part of convenience in the lifestyle. Further the results from the descriptive statistics showed the rating by the previous consumers is the most influencing factor in deciding the type and brand of ready to use food product. In order to check the impact of gender on the decision of choosing ready to eat products, data filled by the respondents was referred to independent sample t test. Results from the t test described a difference in the gender while using ratings in consumption patterns. The results of the study can be used to develop a proper ready to eat food product market in rural and remote locations of the targeted area

scholarly journals Attitudes Towards Blended Learning : A Study of Leadership Training Education (Diklat PIM) IV Year 2018 Training Participants

2021 ◽  
Vol 6 (1) ◽  
pp. 30
Author(s):  
Nadya Megawati Rachman ◽  
Caterin Magdalena Simamora ◽  
Ratnaningsih Hidayati
Keyword(s):  
Information Technology ◽  
Blended Learning ◽  
Learning Process ◽  
Leadership Training ◽  
Capacity Development ◽  
T Test ◽  
Quantitative Methodology ◽  
Government Officials ◽  
Significant Difference ◽  
One Way Anova

The advancement of information technology is one of the driving factors for implementing e-Government. Nevertheless, the learning process in government official capacity development is now conceivably conducted online. This research aims to discover government officials' attitudes towards blended learning in a population of 40 respondents of Leadership Training Education or   Diklat PIM IV in 2018. This research is conducted with a quantitative methodology approach. The T-test used to test the first research hypotheses. A one-way ANOVA was performed for examining the second and third hypotheses. The result shows there is a favorable attitude towards blended learning among the Diklat PIM IV 2018 training participants. There are significant differences in attitudes toward blended learning based on gender but there is no significant difference in attitudes towards blended learning based on age classification.

scholarly journals Do manufacturer ‘nutrient claims’ influence the efficacy of mandated front-of-package labels?

2018 ◽  
Vol 21 (18) ◽  
pp. 3354-3359 ◽  
Author(s):  
Rachel B Acton ◽  
David Hammond
Keyword(s):  
Online Survey ◽  
Food Product ◽  
Food Products ◽  
Experimental Task ◽  
Reduced Fat ◽  
The One

AbstractObjectiveTo examine consumers’ ability to correctly interpret front-of-package (FOP) ‘high in’ warnings in the presence of a voluntary claim for the same or a different nutrient.DesignA between-group experimental task assigned respondents to view food products labelled as ‘high in sodium’, with a ‘reduced sodium’ claim positioned next to the warning, away from the warning or absent. A second experiment assigned participants to view a food product labelled as ‘high in sugar’, with a ‘reduced fat’ claim positioned next to the warning, away from the warning or absent. For both tasks, respondents were asked to identify whether the products were high in the indicated nutrient.SettingOnline survey (2016).SubjectsCanadians aged 16–32 years (n 1000) were recruited in person from five major cities in Canada.ResultsRespondents were less likely to correctly identify a product as ‘high in sodium’ when packages also featured a voluntary ‘reduced sodium’ claim, with a stronger effect when the claim was positioned away from the FOP symbol (P<0·001). The number of correct responses was similar across conditions when the nutrient claim was for a different nutrient than the one featured in the FOP ‘high in’ warning.ConclusionsThe findings demonstrate that the presence of a voluntary nutrient claim can undermine the efficacy of mandated FOP labels for the same nutrient. Countries considering nutrient-specific FOP warnings, including Canada, should consider regulations that would prohibit claims for nutrients that exceed the threshold for nutrient-specific FOP warnings.

scholarly journals Online Marketing of Food Products through Marketplace Platform: A Study of Community Based Online Marketplace of BEDUKMUTU

2021 ◽  
Vol 232 ◽  
pp. 02015
Author(s):  
Heri Akhmadi ◽  
Suryo Pratolo
Keyword(s):  
Business Model ◽  
Descriptive Analysis ◽  
Food Product ◽  
Food Products ◽  
Online Marketing ◽  
Community Based ◽  
Online Marketplace ◽  
Demand Pull ◽  
Community Ties ◽  
Product Marketing

Online food marketing through a marketplace platform has been a trend in today’s food product marketing, especially with the COVID-19 pandemic that has increased food product purchases through online platforms. Bedukmutu is an online marketplace platform developed by Universitas Muhammadiyah Yogyakarta (UMY) that provides food product transactions and other products and services. This paper investigated the Bedukmutu marketplace business model in the marketing of food products and how far the Muhammadiyah community ties influence the consumers. Descriptive analysis, website observation, and in-depth interviews with Bedukmutu stakeholders were utilized to explore the extent of online food product marketing practices in this marketplace. The results revealed several key factors in the Bedukmutu business model on food products marketing, including entrepreneurship as a value proposition with the consumer to consumer e-commerce (C2C) model and Muhammadiyah network as a key partner in market development. The offered food products vary from fresh to processed food originating from traders within students, employees and Muhammadiyah community networks. The implementation of purchasing incentives in measuring the performance of UMY employees is one of the motivations for consumer demand (demand-pull) apart from the affiliation factor with Muhammadiyah organizations (community-based).

scholarly journals Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 53
Author(s):  
Guillermo Bermúdez-González ◽  
Eva María Sánchez-Teba ◽  
María Dolores Benítez-Márquez ◽  
Amanda Montiel-Chamizo
Keyword(s):  
Purchase Intention ◽  
Food Industry ◽  
Ethical Judgment ◽  
Food Product ◽  
Food Products ◽  
Ambivalent Sexism ◽  
Benevolent Sexism ◽  
Equation Modeling ◽  
Generation Z ◽  
Perspective Drawing

Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing on ambivalent sexism theory, this paper explores the influence of the attitude toward advertising and the ethical judgment to predict consumers’ food product purchase intention. We applied a quantitative method, partial least squares structural equation modeling, to 105 individuals. Two advertisements with different food products and female role stereotype categories are using: (1) women in a traditional role or housewife’s role (benevolent sexism), and (2) women in a decorative role or physical attractiveness (hostile). However, the results show that attitude toward advertising has a direct and positive influence on purchase intention in advertisement with benevolent sexism. In addition, the effect of ethical judgment on consumers’ food product purchase intention is not significant. In the advertisement with hostile sexism, both—attitude toward advertising and ethical judgment—directly and positively impact purchase intention. The study provides a novelty conceptual model in the food industry for Generation Z and recommendations on the use of female sexist stereotypes in food and beverage advertising.

scholarly journals Consumers’ Opinion towards Food Product Recall

2019 ◽  
pp. 208-215 ◽  
Author(s):  
C. Kaaviya ◽  
S. Moghana Lavanya ◽  
B. Krishnakumare
Keyword(s):  
Online Survey ◽  
Sampling Technique ◽  
Food Product ◽  
Food Products ◽  
Primary Data ◽  
Product Recall ◽  
Traceability System ◽  
Questionnaire Online ◽  
Structured Questionnaire

Aim: To examine consumers’ opinion towards food product harm crisis. Research Design: Primary data was collected using well-structured questionnaire. Online survey was conducted and responses were obtained from 100 respondents. The study used convenience sampling technique in order to full fill the objectives. Methodology: Percentage analysis was used to analyze the data collected. Results: The results revealed that that the quality is the major factor influencing purchase of food products rather than its taste and promotional activities. Besides, majority of respondents would buy the product again if the issues were resolved. Also, the study revealed that consumers’ would switch the brand if there is any quality issues arise in usual brands they are buying. Conclusion: Results inferred that brand loyalty is dependent on the quality of the product. In order to overcome the food harm crisis, it is suggested that, stringent measures need to be taken regarding the quality of the product, traceability system needs to be implemented for the food products to ensure food safety.

scholarly journals Language learning strategies used by Indonesian learners in IELTS

2022 ◽  
Vol 9 (1) ◽  
pp. 62-77
Author(s):  
Juli Yanti Damanik
Keyword(s):  
Adult Learners ◽  
Language Learning ◽  
Learning Strategies ◽  
Online Survey ◽  
Descriptive Analysis ◽  
T Test ◽  
Language Learning Strategies ◽  
High Stakes ◽  
The Difference ◽  
Learning English

This study investigated the frequently used language learning strategies (LLS) by Indonesian learners in learning English for a high-stakes exam, IELTS. In addition, differences in the LLS use among participants with different proficiency were examined. Using a quantitative approach, data were collected by using an online survey by utilizing Oxford’s Strategy Inventory for Language Learning (SILL) as the instrument. Sixty-one Indonesian adult learners who had taken IELTS were involved in this study. Their IELTS score indicated their proficiency levels. Data analysis was carried out using Statistical Package for Social Science (SPSS). It involved a descriptive analysis to find the frequency and an independent samples t-test to see the LLS use based on proficiency. The findings revealed that the participants used various LLS in learning English for IELTS. The most frequently used strategies were metacognitive, followed by cognitive, compensative, social, affective, and memory strategies. Meanwhile, the independent samples t-test showed that the difference in the LLS use among participants with different proficiency was not noticeable. Reflecting on the results, it is proposed that English teachers in Indonesia may start growing their learners’ awareness of LLS benefits and teach them to use them properly in their learning English for IELTS.

scholarly journals An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

2022 ◽  
Vol 4 (1) ◽  
pp. 08-15
Author(s):  
Napolie Joyce Buenafe ◽  
Hannah Mae Espedido ◽  
Kyle Rainier Samonte ◽  
Althea Karmen Vitto
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Descriptive Analysis ◽  
Brand Identity ◽  
Daily Lives ◽  
Generation Z ◽  
The People ◽  
Metro Manila ◽  
Dramatic Shift ◽  
Cluster Random Sampling

Technology has revolutionized the world and our daily lives over the years. Technological advancements have had a wide-ranging impact on our lives, such as the dramatic shift in communication. This study is to determine what affects the purchase intention of Gen Z towards Electronic gadgets. Using the Descriptive Analysis and Cluster random sampling, data is collected through an online survey with the respondents of 150 in selected cities of Metro Manila. And findings suggest that brand identity plays a significant role in influencing the purchase intention of Generation Z. The people who will benefit from this paper are Businesses, Entrepreneurs, Future researchers, and retailers. It will give them enough information to be knowledgeable about the purchase intention of Gen Z consumers when it comes to electronic gadgets.

scholarly journals Entrepreneurship on the Farm: Kentucky Grower Perceptions of Benefits and Barriers

2016 ◽  
Vol 5 (1) ◽  
pp. 86 ◽  
Author(s):  
Amy Camenisch ◽  
Sandra Bastin ◽  
Amanda Hege
Keyword(s):  
Online Survey ◽  
Value Added ◽  
Food Product ◽  
Food Products ◽  
Product Diversification ◽  
Farmers Markets ◽  
Perceived Success ◽  
A Value ◽  
Specific Food ◽  
Value Added Products

The popularity of buying local and the resurgence of farmers markets has increased the need for farmer product diversification. In Kentucky, legislation was passed to allow farmers to produce value-added horticulture products from their homes. Following specific food-safe guidelines, homebased processors (HBP) and microprocessors (HBM) could sell pre-determined value-added products at their local farmers markets. This study administered an online survey to HBP and HBM participants in order to achieve the following objectives: 1) Determine the perceived success of farmer produced value-added food products, 2) Identify which support programs farmers are aware of or use, 3) Discover the primary perceived barriers to developing value-added food products, and 4) Ascertain what factors influence the development of a value-added food product business. Participants felt their value-added products were successful but many felt they struggled to bring their products to market. The primary barriers to developing value-added products were lack of time, funding, and legal knowledge. The primary barriers to using pre-existing program resources were not having enough time, being unaware of the services offered, and programs being held in locations too far away from their farm. The information gathered by this study can be used to determine the addressable farmer needs in product diversification. It can also assist programs in making their services more available and applicable to farm entrepreneurs.

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