scholarly journals An Analysis of Gen Z's Electronic Gadgets Purchase Intention in Selected Cities in Metro Manila

2022 ◽  
Vol 4 (1) ◽  
pp. 08-15
Author(s):  
Napolie Joyce Buenafe ◽  
Hannah Mae Espedido ◽  
Kyle Rainier Samonte ◽  
Althea Karmen Vitto
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Descriptive Analysis ◽  
Brand Identity ◽  
Daily Lives ◽  
Generation Z ◽  
The People ◽  
Metro Manila ◽  
Dramatic Shift ◽  
Cluster Random Sampling

Technology has revolutionized the world and our daily lives over the years. Technological advancements have had a wide-ranging impact on our lives, such as the dramatic shift in communication. This study is to determine what affects the purchase intention of Gen Z towards Electronic gadgets. Using the Descriptive Analysis and Cluster random sampling, data is collected through an online survey with the respondents of 150 in selected cities of Metro Manila. And findings suggest that brand identity plays a significant role in influencing the purchase intention of Generation Z. The people who will benefit from this paper are Businesses, Entrepreneurs, Future researchers, and retailers. It will give them enough information to be knowledgeable about the purchase intention of Gen Z consumers when it comes to electronic gadgets.

scholarly journals COVID-19 Barometer: Social Opinion – What Do the Portuguese Think in This Time of COVID-19?

2021 ◽  
pp. 1-9
Author(s):  
Ana Rita Pedro ◽  
Ana Gama ◽  
Patrícia Soares ◽  
Marta Moniz ◽  
Pedro A. Laires ◽  
...  
Keyword(s):  
Health Services ◽  
Online Survey ◽  
Well Being ◽  
Point Of View ◽  
Daily Lives ◽  
The People ◽  
Huge Impact ◽  
The Impact ◽  
Continue Monitoring

The COVID-19 pandemic brought new challenges to the global community, reinforcing the role of public health in society. The main measures to combat it had (and still have) a huge impact on the daily lives of citizens. This investigation aimed to identify and monitor the population’s perceptions about how it faced this period and the impact on health, well-being, and daily life. In this study, we describe the main trends observed throughout the COVID-19 pandemic in terms of mental health status, confidence in the capacity of the health services to respond to the pandemic, and the use of health services by participants. The online survey collected responses from 171,947 individuals ≥16 years of age in Portugal, over a period of 15 weeks that started on 21 March 2020. Participants could fill the questionnaire once or weekly, which enabled us to analyse trends and variations in responses. Overall, 81% of the respondents reported having felt agitated, anxious, or sad during the COVID-19 pandemic; 19% did not experience these feelings. During the confinement period, the proportion of participants feeling agitated, anxious, or sad every day/almost every day ranged between 20 and 30%, but since the deconfinement this proportion decreased. Around 30% reported having more difficulty getting to sleep or to sleep all night; 28.4% felt more agitated; 25.5% felt sadder, discouraged, or cried more easily; and 24.7% felt unable to do everything they had to do, women more frequently than men. Overall, 65.8% of the participants reported feeling confident or very confident in the health services’ capacity to respond to the challenges associated with the pandemic, and this confidence increased over time. Concerning the people who needed a consultation, 35.6% had one in person and 20.8% had one remotely, but almost 44% did not have one due to cancellation by the service (27.2%) or their own decision not to go (16.3%). At this unusual time in which we find ourselves and based on our findings, it is essential to continue monitoring how the population is facing the different phases of the pandemic until it officially ends. Analysing the effects of the pandemic from the point of view of citizens allows for anticipating critical trends and can contribute to preventative action.

scholarly journals The Efficacy of Music for Emotional Wellbeing During the COVID-19 Lockdown in Spain: An Analysis of Personal and Context-Related Variables

2021 ◽  
Vol 12 ◽  
Author(s):  
Pastora Martínez-Castilla ◽  
Isabel M. Gutiérrez-Blasco ◽  
Daniel H. Spitz ◽  
Roni Granot
Keyword(s):  
Online Survey ◽  
Musical Training ◽  
Strong Impact ◽  
Music Listening ◽  
Emotional Wellbeing ◽  
Perceived Efficacy ◽  
Daily Lives ◽  
Personal Variables ◽  
The People ◽  
The Impact

The strict lockdown experienced in Spain during March–June 2020 as a consequence of the COVID-19 crisis has led to strong negative emotions. Music can contribute to enhancing wellbeing, but the extent of this effect may be modulated by both personal and context-related variables. This study aimed to analyze the impact of the two types of variables on the perceived efficacy of musical behaviors to fulfill adults’ emotional wellbeing-related goals during the lockdown established in Spain. Personal variables included age, gender, musical training, personality, resilience, and perception of music’s importance. Contextual variables referred to living in a region with a high COVID-19 impact, perception of belonging to a risk group, being alone, having caring responsibilities during confinement, and amount of time of music listening as compared to prior to the crisis. The study was conducted retrospectively during August–December 2020, when the strict lockdown was over in Spain. An online survey was disseminated among the general population and groups of musicians, and the answers of 507 adults (from 18 years on, 73.9% females, 51.3% musically trained adults) were analyzed. Only personal, but not COVID-19 context-related variables, showed an impact on music’s efficacy. The youngest age group of adults and those with musical training reported the highest efficacy of music for wellbeing enhancement, and music’s importance was found to be the main significant predictor of music’s perceived efficacy. Our findings suggest that the people who have been reported to be emotionally more vulnerable during the lockdown, due to either a strong impact on their daily lives or their lower resilience, perceive a higher benefit from musical behaviors. Being musically trained, even for a small number of years, also leads to a perception of higher efficacy of music for the achievement of emotional wellbeing goals. However, this effect is explained by the musically trained individuals’ higher perception of music’s importance. Although musical behaviors can be generally considered as important for wellbeing enhancement, our study highlights who are the potential individuals who could benefit the most from music-related activities for obtaining better levels of wellbeing, at least within the current context of the COVID-19 crisis.

scholarly journals KEARIFAN LOKAL POMA AADUHUNUDI DESA SOAMAETEK KECAMATAN KAO BARAT KABUPATEN HALMAHERA UTARA

2020 ◽  
Vol 16 (2) ◽  
pp. 325
Author(s):  
Nelci Balisosa ◽  
Vicky Richard Bernhard Moniaga ◽  
Sherly Gladys Jocom
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Daily Lives ◽  
Land Preparation ◽  
Cultural Aspects ◽  
House Construction ◽  
The People ◽  
Building Process ◽  
Household Heads

This study aims to describe the local wisdom of “Poma Aaduhunu” that occurs in Soamaetek Village, Kao Barat District, North Halmahera Regency in terms of the cultural aspects of cooperation in the field of coconut farming, marriage culture, the culture of building a house or place of residence. This research was conducted from June to August 2019. Respondent was selected used purposive sampling method. This study used primary data and secondary data. Primary data were obtained from interviews, based on a list of questions that had been provided in the form of a questionnaire, with 20 household heads (KK) as respondents, who came from community members in Soamaetek Village. Secondary data were obtained from the village office and the officesof agencies related to the research. Data analysis using descriptive analysis method, the data is presented in tabular form and described descriptively. The results showed that the local wisdom of “Poma Aaduhunu” in Soamaetek Village, Kao Barat District, North Halmahera Regency is cooperation or mutual assistance which is still very strong in practice, namely in the field of coconut farming in land preparation and harvesting; the culture of the marriage at the marriage proposal ceremony (“maso minta”), making the “sabua” at the venue, preparing consumption for the wedding ceremony; house construction on land preparation and house building process. The people of Soamaetek Village still adhere to this local wisdom because they consider the localwisdom culture of “Poma Aaduhunu” to be very helpful in their daily lives.” Poma Aaduhunu's” local wisdom has taken root and has become a culture inherent that has been passed down from generation to generation in the Soamaetek Village community.*eprm*

scholarly journals Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites

2021 ◽  
Vol 13 (3) ◽  
pp. 1425
Author(s):  
José Alberto Martínez-González ◽  
Carmen D. Álvarez-Albelo
Keyword(s):  
Purchase Intention ◽  
Descriptive Analysis ◽  
Positive Influence ◽  
Online Purchases ◽  
Online Purchase ◽  
Generation Z ◽  
Positive Attitudes ◽  
First Impression ◽  
Young Consumers ◽  
Tourism Websites

This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studied segment, the need for increasing online consumer loyalty, and the tourism websites’ relevance. Based on previous findings and using a sample of 609 young consumers, a causal model (PLS) is designed that is practical, novel, and significantly predicts online loyalty. The descriptive analysis results show young consumers’ positive attitudes toward e-commerce and their high online use and potential for making online purchases. The significant influence of site personalization on consumers’ first impression is also confirmed. In addition, first impression influence perceived website quality, and, in turn, this quality affects consumers’ online purchase intention and loyalty to the website. Finally, it is shown that online purchase intention has a direct and positive influence on website loyalty. Thus, this study provides tourism managers with the knowledge to encourage young consumers’ loyalty to their websites in a market orientation context. It can be achieved by acting on the site’s personalisation, the first impression, and the design of the site. The generational approach (Generation Z) also allows the conclusions and implications to be transferred to other regions and sectors.

scholarly journals Knowledge, Attitude and Awareness towards Benefits of Lavender Oil

2020 ◽  
pp. 11-18
Author(s):  
G. Preethi ◽  
R. Gayatri Devi ◽  
A. Jothi Priya
Keyword(s):  
Mental Health ◽  
Chronic Pain ◽  
Essential Oil ◽  
Online Survey ◽  
Fungal Infections ◽  
Descriptive Analysis ◽  
Statistical Software ◽  
Lavender Oil ◽  
The People ◽  
Spss Software

Lavender essential oil is one of the famous essential oils which is used in aromatherapy. Lavender oil is known to relieve psychological problems and also helps in treating fungal infections, allergies, insomnia, etc. Lavender oil possesses certain properties like antibacterial, antifungal and antidepressant. Lavender oil is found to be useful in the treatment of acute as well as chronic pain. Thus the aim of this study is to assess the knowledge and awareness about the benefits of the lavender oil among people. A questionnaire comprising 10 questions was posted on an online survey platform. The data collection was done through Google forms and the statistical software used for the analysis included the SPSS software. Descriptive analysis was used. In this study, 69% of the people were aware that lavender oil helps in reducing anxiety and 78% of them believed that lavender oil is good for skin. From this survey, it is evident that the majority of them were aware about uses and medicinal benefits of lavender oil. The present study assessed the knowledge and awareness about the benefits of lavender oil among people, by using a survey on one hundred persons. This survey may help the people to use lavender oil in day to day life and thereby they can improve their mental health and relax themselves.

scholarly journals Generation Z consumer’s preferences for online food ordering application: a study of gofood and grabfood

2021 ◽  
Vol 316 ◽  
pp. 01011
Author(s):  
Heri Akhmadi ◽  
Afif Rasyid Alfathah ◽  
Susanawati
Keyword(s):  
Information Technology ◽  
Online Survey ◽  
Descriptive Analysis ◽  
Food Product ◽  
Food Products ◽  
T Test ◽  
Generation Z ◽  
Technology Applications ◽  
Major Factors ◽  
One Way Anova

Online food ordering applications have become widely used recently. Its popularity is getting higher, especially among Generation Z, which is known to be the most familiar generation with information technology applications. This study aims to examine the preferences of Generation Z consumers and the most considered factors in purchasing food product using Gofood and Grabfood online food ordering applications. An online survey of 100 generation Z respondents was carried out through the google form application. Descriptive analysis, T-test and one-way ANOVA were used to find out the most preferred online food ordering application and the most considered factors in purchasing food products using Gofood and Grabfood. The results showed that Gofood is the most preferred application by Generation Z. Furthermore, trust is the most considered factor in using Gofood application while practicality, promotion and trust are the major factors of Grabfood consumers preferences.

scholarly journals Social media marketing influence on Boutique Hotel customers’ purchase intention in Malaysia

2021 ◽  
Vol 17 (3) ◽  
pp. 51-62
Author(s):  
Anshul Garg ◽  
◽  
Jeetesh Kumar ◽  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Online Survey ◽  
Sampling Technique ◽  
Perceived Usefulness ◽  
Social Media Marketing ◽  
Daily Lives ◽  
Perceived Trust ◽  
Boutique Hotel ◽  
Boutique Hotels

As of January 2020, global social media users have exceeded 3.8 billion, accounting for 49% of the world’s total population. Internet and social media have become an indispensable part of people’s daily lives worldwide. However, most previous research only focuses on social media marketing in other businesses, and there is less research about the development of boutique hotel social media marketing. This study investigates the relationship between different social media marketing practices and customers’ purchase intention in Malaysia’s boutique hotels. The article also explores how to properly conduct social media marketing to increase the customer purchase intention of boutique hotels and promote the boutique hotels’ development in Malaysia. The non-probability random sampling technique 309 response was collected from Malaysian social media users using an online survey. Findings of the research found out that factors including marketing activities and eWOM significantly impact customer purchase intention of the boutique hotels in Malaysia through the mediating variable perceived usefulness and the mediating variable perceived trust. The study offers implications for the development of social media marketing in boutique hotels.

scholarly journals Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent

2021 ◽  
Vol 8 (1) ◽  
pp. 90-103
Author(s):  
Aditya Halim Perdana Kusuma Putra ◽  
Nurani Nurani ◽  
Gunawan Bata Ilyas ◽  
Yulia Tri Samiha ◽  
Setyani Dwi Lestari
Keyword(s):  
Brand Equity ◽  
Purchase Intention ◽  
Online Survey ◽  
Descriptive Analysis ◽  
Customer Experience ◽  
Exploratory Research ◽  
Brand Performance ◽  
Indirect Relationship ◽  
The Impact ◽  
The Relationship

This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.

Examining User Perception and Usage of Voice Search

2020 ◽  
Vol 5 (1) ◽  
pp. 40-47
Author(s):  
Ning Sa ◽  
Xiaojun (Jenny) Yuan
Keyword(s):  
Success Rate ◽  
Mobile Devices ◽  
Online Survey ◽  
Search Behavior ◽  
Mobile Technologies ◽  
User Perception ◽  
Daily Lives ◽  
Survey Results ◽  
Search Systems

AbstractWith the development of mobile technologies, voice search is becoming increasingly important in our daily lives. By investigating the general usage of voice search and user perception about voice search systems, this research aims to understand users’ voice search behavior. We are particularly interested in how users perform voice search, their topics of interest, and their preference toward voice search. We elicit users’ opinions by asking them to fill out an online survey. Results indicated that participants liked voice search because it was convenient. However, voice search was used much less frequently than keyboard search. The success rate of voice search was low, and the participants usually gave up voice search or switched to keyboard search. They tended to perform voice search when they were driving or walking. Moreover, the participants mainly used voice search for simple tasks on mobile devices. The main reasons why participants disliked voice search are attributed to the system mistakes and the fact that they were unable to modify the queries.

ANALISIS YURIDIS PERJANJIAN JUAL BELI MELALUI MEDIA ELEKTRONIK BERDASARKAN KUH PERDATA DAN UNDANG - UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 114
Author(s):  
Anggit Rahmat Fauzi ◽  
Ansari Ansari
Keyword(s):  
Descriptive Analysis ◽  
Legal Protection ◽  
Secondary Data ◽  
Electronic Media ◽  
Primary Data ◽  
The Internet ◽  
Legal Problem ◽  
Civil State ◽  
Consumer Protection Act ◽  
The People

The utilization of e-commerce media in the trading world brings impact to the international community in general and the people of Indonesia in particular. For Indonesian people, This is related to a very important legal problem. The importance of law in the field of e-commerce is mainly in protecting the parties who transact through the Internet. The purpose of this study is to know the legal review of the buying and selling agreements through electronic media as well as to know the legal protections for sellers and buyers if one of the parties commits a default. The research uses a normative juridical method of approach and the discussion is done in a descriptive analysis. The source and type of data used are primary data and secondary data. While the data collection techniques using literature studies, and the data obtained will be analyzed qualitatively. The agreement to buy and sell through electronic media is a new phenomenon that has been implemented in various countries and regulated in the Civil state nor law ITE. Legal protection for the parties in the sale and purchase agreements through electronic media is governed by the consumer protection ACT. Any breach must respond to any loss arising from his or her actions.

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