scholarly journals Generation Z Young People’s Perception of Sexist Female Stereotypes about the Product Advertising in the Food Industry: Influence on Their Purchase Intention

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 53
Author(s):  
Guillermo Bermúdez-González ◽  
Eva María Sánchez-Teba ◽  
María Dolores Benítez-Márquez ◽  
Amanda Montiel-Chamizo
Keyword(s):  
Purchase Intention ◽  
Food Industry ◽  
Ethical Judgment ◽  
Food Product ◽  
Food Products ◽  
Ambivalent Sexism ◽  
Benevolent Sexism ◽  
Equation Modeling ◽  
Generation Z ◽  
Perspective Drawing

Previous studies have generated important insights into consumer behavior. However, no study has addressed how to persuade young people belonging to Generation Z to increase the purchase intention of food products from a gender perspective. Drawing on ambivalent sexism theory, this paper explores the influence of the attitude toward advertising and the ethical judgment to predict consumers’ food product purchase intention. We applied a quantitative method, partial least squares structural equation modeling, to 105 individuals. Two advertisements with different food products and female role stereotype categories are using: (1) women in a traditional role or housewife’s role (benevolent sexism), and (2) women in a decorative role or physical attractiveness (hostile). However, the results show that attitude toward advertising has a direct and positive influence on purchase intention in advertisement with benevolent sexism. In addition, the effect of ethical judgment on consumers’ food product purchase intention is not significant. In the advertisement with hostile sexism, both—attitude toward advertising and ethical judgment—directly and positively impact purchase intention. The study provides a novelty conceptual model in the food industry for Generation Z and recommendations on the use of female sexist stereotypes in food and beverage advertising.

Consumer attitudes and buying behavior for green food products

2019 ◽  
Vol 121 (2) ◽  
pp. 320-332 ◽  
Author(s):  
Eunju Woo ◽  
Yeong Gug Kim
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Equation Modeling ◽  
Future Research ◽  
Buying Behavior ◽  
Content Type ◽  
Green Food ◽  
Functional Value ◽  
Emotional Value

Purpose The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products. Design/methodology/approach This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained. Findings The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention. Originality/value Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are discussed.

scholarly journals Customer Preferences towards Premium Category Super Food Products in Modern Trade Outlets

2020 ◽  
Vol 9 (1) ◽  
pp. 963-967
Keyword(s):  
Environmental Sustainability ◽  
Consumer Preference ◽  
Food Product ◽  
Food Products ◽  
Food Competition ◽  
Equation Modeling ◽  
Family Status ◽  
Food Items ◽  
Modeling Methodology ◽  
Safety Considerations

The super-food competition in Indian consumer industry is very demanding. Indian consumers have shown growing interest in nutritious and quality food items with high nourishing value, environmental sustainability and food safety. A person with a positive attitude towards the food product of this type is more likely to make a purchase; this makes a marketer's analysis of consumer preference highly important. The primary purpose of this analysis was to examine consumer expectations for quality and safe super food items. The target demographic of this research includes consumers in Chennai region. 173 respondents were chosen using the convenience sampling method. The results of the research study have shown that factors such as ethnicity, monthly income and family status, level of intake, brand knowledge and health issues are linked to customer demand for super-food items. The Structured Equation Modeling methodology was used to define determinants that may describe consumers' propensity for purchasing these groups of food stuffs. Consumers choose food products of this type due to safety considerations, quality issues and environmental concerns, as well as to qualities such as nutritional benefit, taste satisfaction, freshness and attractiveness of organic food items that matter a lot to consumers. This work may be used into further study into the application of various marketing campaigns by advertisers and the examination of other variables.

scholarly journals RAGAM PRODUK OLAHAN TEMULAWAK UNTUK MENDUKUNG KEANEKARAGAMAN PANGAN

2017 ◽  
Vol 36 (1) ◽  
pp. 1
Author(s):  
Aniswatul Khamidah ◽  
Sri Satya Antarlina ◽  
Tri Sudaryono
Keyword(s):  
Essential Oils ◽  
Food Industry ◽  
Health Benefits ◽  
Food Product ◽  
Food Products ◽  
Natural Dyes ◽  
Post Harvest ◽  
Yellow Substance ◽  
Medical Benefits ◽  
Main Components

<p>Temulawak or javanese ginger (Curcuma xanthorrihza Roxb) is a rhizome herb that has medical benefits for increasing appetite and as an anticholesterol, antiinflammatory, antianemia, antioxidant and antimicrobe. Curcuminoid, a yellow substance in temulawak, has many health benefits. Besides for medicine, temulawak is used for food industry material mainly as natural dyes in food. The main components of temulawak are starch (41.45%) and fiber (12.62%). Temulawak also contains essential oils (3.81%) and curcumin (2.29%). Temulawak can be processed into various food products such us dried chips/simplicia (for steeping herbs), flour, instant drink, cookies, sweets, noodles, crackers, stick, cake, dodol and jelly candy. This paper describes composition, benefits, post-harvest handling and a variety of food products of temulawak.</p><p>Keywords: Javanese ginger, benefits, food product, food diversification</p><p align="center"><strong><br /></strong></p><p align="center"><strong>ABSTRAK</strong><strong></strong></p><p>Temulawak (<em>Curcuma xanthorrihza</em> Roxb) termasuk golongan tanaman rempah yang memiliki manfaat untuk meningkatkan nafsu makan dan sebagai antikolesterol, antiinflamasi, antianemia, antioksidan, dan antimikroba. Kurkuminoid sebagai zat utama yang berwarna kuning dalam temulawak diketahui memiliki banyak manfaat bagi kesehatan. Selain digunakan untuk pengobatan, temulawak berpeluang dikembangkan dalam industri pangan, terutama sebagai pewarna alami dalam makanan. Komponen terbesar dalam temulawak adalah pati 41,45% dan serat 12,62%. Temulawak juga mengandung minyak atsiri 3,81% dan kurkumin 2,29%. Temulawak dapat dikembangkan menjadi berbagai produk olahan pangan, antara lain simplisia, tepung, pati, minuman instan, kue kering, manisan, mi, kerupuk, stek, cake, dodol, dan permen jeli. Makalah ini memaparkan kandungan rimpang temulawak, manfaat, penanganan pascapanen, dan berbagai produk olahan temulawak.</p><p>Kata kunci: temulawak, manfaat, produk olahan, keanekaragaman pangan</p><p> </p>

scholarly journals Does corporate social responsibility affect Generation Z purchase intention in the food industry

2021 ◽  
Author(s):  
WONG ◽  
Man Chung
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
The Internet ◽  
Purchase Decisions ◽  
Generation Z ◽  
Corporate Social

AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase decisions. This study is to explore whether CSR affects Generation Z purchase intentions in the food industry and which CSR categories have impacts on the purchase intention of Generation Z. A survey was used to collect the data from the youngsters at a post-secondary education institution. The findings showed that Generation Z will consider the CSR performance of the corporations in the food industry when they made purchase decisions. Most of the CSR initiatives, except shareholder related initiatives, had impacts on purchase intention. This may be due to the characteristics of Generation Z.

scholarly journals The Effects of Organic Certification on Shoppers’ Purchase Intention Formation in Taiwan: A Multi-Group Analysis of Structural Invariance

2021 ◽  
Vol 14 (1) ◽  
pp. 55
Author(s):  
Ming Liu
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Food Product ◽  
Equation Modeling ◽  
Organic Certification ◽  
Sustainable Products ◽  
Certified Organic ◽  
Purchase Behaviors ◽  
Organic Produce

Labeling products with organic certification logos is a means of indicating to consumers that those products are government certified. However, in Taiwan, organic certification is not required before a food product claims itself organic. Since previous research showed that the COVID-19 lockdown effected both Spanish and Romanian subjects’ intention to purchase more sustainable products, the aim of this study was to determine whether the perception of organic certification labeling makes a difference in how organic shoppers’ purchasing intentions toward organic produce were realized. Data from organic produce shoppers were used to identify organic certification labeling differences. One group of shoppers was asked about their purchase behaviors toward government-certified organic produce labeled with the certification logo (N = 468), while the other was asked about their purchase behaviors toward self-claimed organic produce without a government certification logo (N = 403). Multi-group structural equation modeling (SEM) techniques were employed as the main method of analysis in this study. The results indicated that the hypothesized model was validated. In addition, through this process, it was clarified that this government organic certification labeling significantly enhances the influence of organic produce shoppers’ behavioral beliefs regarding organic produce on their attitudes.

Shaping the consumers’ attitudes towards Halal food products in Turkey

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mahmut Selami Akın ◽  
Abdullah Okumuş
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Food Product ◽  
Food Products ◽  
Distribution Networks ◽  
Equation Modeling ◽  
Tripartite Model ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Halal Food

Purpose The study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk and behavioral tendency on attitudes toward halal food products are investigated. Design/methodology/approach 343 valid questionnaires were obtained. Exploratory and confirmatory factor analyses were performed to ensure content validity, and structural equation modeling was progressed to test the relationships among variables through IBM SPSS Statistics 22.0 and AMOS 23.0 software. Findings Research validates the tripartite model of attitude and suggests attitude toward halal food is formed by predominantly behavioral tendency and partially psychological drivers, rather than cognitive elements. Research limitations/implications The characteristics of participants should be different and larger sample may provide some other results. The product or service context should be different, for example, halal cosmetic, halal hygienic, halal tourism. Practical implications Trigger messages may put forward in marketing communications activity for halal food products marketing and halal certificated food brands need to establish their distribution networks effectively to get closer with consumers. Originality/value Attitudes towards halal products represent the key driver of consumer behavior for the development of marketing strategies in certified halal firms addressing both domestic and foreign markets. It is the first study examining Turkish consumer attitudes toward halal food product using tripartite model in the field of halal consumption behavior. The paper offers a different methodological framework and it could be potentially of interest for scholars, marketers and policy makers.

Ik kies bewust voor misleiding?

2014 ◽  
Vol 42 (2) ◽  
Author(s):  
Wim Elving ◽  
Vivijan Steenhuis
Keyword(s):  
General Public ◽  
Purchase Intention ◽  
Food Industry ◽  
Food Products ◽  
Purchase Intentions ◽  
The Real

I make conscious misleading choices? On logos on food products and the influence on skepticism and buying intention I make conscious misleading choices? On logos on food products and the influence on skepticism and buying intention In this paper we studied a well known label used on food products in Dutch groceries. This label, introduced by the food industry, is tested whether it influences purchase intention, and whether respondents would pay more, when a product has that particular label. We also asked respondents what the origin of the label was and revealed afterwards the real origin. Results show that respondents who were unfamiliar with the origin of the label became more skeptical about the label and had lower purchase intentions than before. We discuss implications of this, and advice the controlling board of the label to be more transparent and open in their communications with the general public.

Organoleptic and Physicochemical Properties of Tarts Developed from Quinoa, Chickpea and Oats Flour and Their Ranking by Topsis Method

2019 ◽  
Vol 7 (2) ◽  
pp. 457-468
Author(s):  
Luxita Sharma ◽  
Puneeta Ajmera
Keyword(s):  
Physicochemical Properties ◽  
Food Industry ◽  
Energy Content ◽  
Age Groups ◽  
Evaluation Criteria ◽  
Food Product ◽  
Food Products ◽  
Nutritional Deficiencies ◽  
Topsis Method ◽  
Stunted Growth

Malnutrition is the reason for stunted growth among children and nutritional deficiencies are prevalent in all age groups. The present food industry provides food products that are not necessarily nutrient rich. Quinoa, Chickpeas and Oats are better supplier of nutrients and are rich in fiber, vitamins and minerals therefore these are used to develop the food product. The present study was designed to focus on the development of the best sample of the tarts that was acceptable by all age groups. A panel of twenty experts examined four samples of tarts, namely A, B, C & D, which were made with different variations in the ratio of Quinoa: Chickpea: Oats as 30:35:3540:30:30, 50:25:25 and 60:20:20 respectively. The scores obtained from the panel of experts were used to evaluate the best tart in terms of six evaluation criteria i.e. appearance, color, texture, taste, flavor and aftertaste. TOPSIS methodology was used for ranking of tarts as this is the best MADM methodology for ranking of the criteria. This research assessed the effects of baking on the development of tarts and it was found that a successful food product could be made using the ratio of 60:20:20 (sample D). The physicochemical properties were analyzed which showed that the carbohydrate, protein, fat, sugar, and energy content of the acceptable tart were 40.4 g, 8.4 g, 12.7 g, 15.37 g and 310.6 kcals respectively.

scholarly journals A Proposed Conceptual Framework for Blockchain Technology in Halal Food Product Verification

2020 ◽  
Vol 3 ◽  
Author(s):  
Nuraslina Zainal Abidin ◽  
Firdaus Fanny Putera Perdana
Keyword(s):  
Food Chain ◽  
Food Industry ◽  
Food Product ◽  
Food Products ◽  
Blockchain Technology ◽  
Related Cost ◽  
Lack Of Control ◽  
Halal Food ◽  
The One ◽  
Product Verification

Despite rooted from Islamic needs, Halal certification also attracts both Muslims and non-Muslims. In fact, the non-Muslim players are the ones dominating the industry. It is widely known that Halal food chain is quite vulnerable due to complications in maintaining Halal integrity, the necessity to prevent doubtful materials, lack of control of food norms, and the importance to retain high quality. The presence of Halal certification is a form of consumer protection and therefore, the integrity of Halal certification must be carefully monitored. There are some Halal violation cases and this can potentially affect the reputation of the Halal food products. Therefore, it is important to develop a system that integrates a verifiable, open, and safe shared database that is not run by a centralized operator. Blockchain technology is the one that offers such. The study presents a framework for blockchain technology for Halal product verification for manufactured food products. The results are desired to help the food industry players in maintaining a system that can improve the transparency and the integrity of their Halal food chain. The system also intends to ensure the affordability and accessibility of Halal certification for as many industry players as possible as blockchain technology is believed to remove the complications in the certification process and reduce paperwork related cost.

scholarly journals Factors that Influence Actual Buying Behavior of Organic Food Products in Indonesia

2019 ◽  
Vol 9 (1) ◽  
pp. 1931-1938
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Food Products ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Health Consciousness ◽  
Five Factors ◽  
Perceived Price ◽  
Socio Demographic Factors

This paper investigates the factors that influence purchasing behavior of organic food in Indonesia. Data were obtained by distributing questionnaires in April-June 2018 to 106 consumers who had bought organic food in the past. Data was analyzed using Structural Equation Modeling (SEM). This study examines the factors that influence the actual buying behavior of organic food products such as health awareness, knowledge of organic food, subjective norms, perceived price and availability. In addition, attitude towards organic food and purchase intention was also tested as a medium for these five factors to influence actual buying behavior. Socio-demographic factors were also tested to determine their influence. The results showed that health consciousness and availability affected people's behavior towards organic food. This behavior is then proven to affect purchase intention which also affects actual buying behavior. With this research, it is expected to be able to explore the interest of Indonesian people to improve health and help marketers of organic food.

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