scholarly journals Impact of digitalization on consumer behaviour and marketing activity in financial markets

2020 ◽  
Vol 73 ◽  
pp. 01013
Author(s):  
Yury Korobov
Keyword(s):  
Financial Markets ◽  
Financial Services ◽  
Consumer Behaviour ◽  
Quality Characteristics ◽  
Marketing Activity ◽  
Financial Products ◽  
Marketing Activities ◽  
The Impact

The article reveals the impact of digitalization of the economy on the behaviour of consumers of financial services: increasing the relevance of financial needs, increasing the consumer independence, changing the model of consumer behaviour. The directions for improving the marketing activities of banks were identified: a shift in focus from image advertising to product advertising, and increased attention on quality characteristics of financial products.

scholarly journals Impact of Financial Inclusion on Consumption Expenditure in Kenya

2018 ◽  
Vol 10 (5) ◽  
pp. 114 ◽  
Author(s):  
Isaac Mwangi ◽  
Rosemary Atieno
Keyword(s):  
Financial Markets ◽  
Financial Services ◽  
Financial Inclusion ◽  
Household Welfare ◽  
Distribution Models ◽  
Ceteris Paribus ◽  
Welfare Impact ◽  
Composite Measures ◽  
Financial Products ◽  
The Impact

This study looked at the impact of financial inclusion on households’ welfare in Kenya based on both the single (transactionary, credit, savings and investment, insurance and pension) and composite measures (portfolio usage) of financial inclusion. The study used repeated household Financial Access datasets for the period 2009 to 2016 to run five autoregressive distribution models to capture the welfare impact. Estimation results established that the impact of financial inclusion on household welfare varies by product with the credit channel taking the lions share. A shift from non-usage (control) to usage (treatment) of financial services (zero one change) among the sampled respondents raises household welfare by 126, 110 and 49 percent with respect to credit, transactionary and insurance products respectively ceteris paribus. Conversely, a counterfactual assessment revealed a 56, 52 and 33 percent drop in welfare from the non-usage of credit, transactionary and insurance products respectively. Portfolio usage of financial services as captured by the index of financial inclusion raises household welfare by 347 percent other factors held constant. Given the positive welfare impact of financial inclusion, the study recommends increase in the range of formal financial products to increase competition in financial markets lowering transaction costs for welfare improvement. Policies targeting welfare improvement through finance should also be aligned to specific financial inclusion transmission channels to be more effective as opposed to blanket proposals.

COVID -19 and Indian Financial Markets: A Review

2020 ◽  
Vol 16 (02) ◽  
pp. 1-8
Author(s):  
Kamaldeep Kaur Sarna
Keyword(s):  
Financial Markets ◽  
Financial Institutions ◽  
Financial Services ◽  
Stock Markets ◽  
Global Economy ◽  
Banking Sector ◽  
Global Financial Crisis ◽  
Negative Impact ◽  
Management Strategies ◽  
The Impact

COVID-19 is aptly stated as a Black Swan event that has stifled the global economy. As coronavirus wreaked havoc, Gross Domestic Product (GDP) contracted globally, unemployment rate soared high, and economic recovery still seems a far-fetched dream. Most importantly, the pandemic has set up turbulence in the global financial markets and resulted in heightened risk elements (market risk, credit risk, bank runs etc.) across the globe. Such uncertainty and volatility has not been witnessed since the Global Financial Crisis of 2008. The spread of COVID-19 has largely eroded investors’ confidence as the stock markets neared lifetimes lows, bad loans spiked and investment values degraded. Due to this, many turned their backs on the risk-reward trade off and carted their money towards traditionally safer investments like gold. While the banking sector remains particularly vulnerable, central banks have provided extensive loan moratoriums and interest waivers. Overall, COVID-19 resulted in a short term negative impact on the financial markets in India, though it is making a way towards V-shaped recovery. In this context, the present paper attempts to identify and evaluate the impact of the pandemic on the financial markets in India. Relying on rich literature and live illustrations, the influence of COVID-19 is studied on the stock markets, banking and financial institutions, private equities, and debt funds. The paper covers several recommendations so as to bring stability in the financial markets. The suggestions include, but are not limited to, methods to regularly monitor results, establishing a robust mechanism for risk management, strategies to reduce Non-Performing Assets, continuous assessment of stress and crisis readiness of the financial institutions etc. The paper also emphasizes on enhancing the role of technology (Artificial Intelligence and Virtual/Augmented Reality) in the financial services sector to optimize the outcomes and set the path towards recovery.

scholarly journals The Impact of Green Marketing on Green Consumer Behaviour in Jordan

2019 ◽  
Vol 15 (1) ◽  
pp. 36
Author(s):  
Arwa Hisham Rahahleh ◽  
Monira Abdallah Moflih ◽  
Zaid Ahmad Alabaddi ◽  
Jihad Farajat ◽  
Sanaa Nawaf AL-Nsour
Keyword(s):  
Natural Resources ◽  
Quantitative Method ◽  
Consumer Behaviour ◽  
Marketing Mix ◽  
General Purpose ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Limited Resources ◽  
Marketing Activities ◽  
The Impact

These days, businesses are conscious that they cannot carry on without being aware of environmental problems. Firms generally face more limited natural resources, and must develop new or alternative ways of marketing. This is how green marketing comes into view, as it looks at how marketing activities utilize those limited resources while satisfying consumers' wants― both of individuals and industry― as well as achieving the organization's objectives. The general purpose of this study is to discuss the impact of green marketing strategies on green consumer behaviour in Jordan. This study used the quantitative method to gather accessible data from the study sample. The variables present in this study are marketing mix (product, place, price, promotion), and green consumer behaviour. The Partial Least Squares (PLS) approach as a statistical method was used to analyse the data. The population of the study is 2000 daytime visitors of a traditional day in two Amman malls, from which a sample of 500 randomly distributed questionnaires was analysed, according to 32 items. Results indicated that three out of four variables had a statistically significant relationship to green consumer behaviour. The exception was for the green price factor, which did not show a discernible statistical impact.

scholarly journals Revisiting the Impact of Mobile Banking in Financial Inclusion Among the Developing Countries

2021 ◽  
Vol 12 (2) ◽  
pp. 62
Author(s):  
Ummahani Akter ◽  
S. M. Rakibul Anwar ◽  
Riduanul Mustafa ◽  
Zulfiqure Ali
Keyword(s):  
Developing Countries ◽  
Financial Services ◽  
Bandwidth Allocation ◽  
Financial Inclusion ◽  
Three Dimensions ◽  
Future Research ◽  
Mobile Banking ◽  
Innovative Strategies ◽  
Financial Products ◽  
The Impact

Financial inclusion ensures financial products and services at reasonable rates for individuals and aims to introduce unbanked people into banking and financial services. The study aims to explore the effect that mobile banking facilities have on financial inclusion in 17 developing countries. From 2011 to 2017, this study took data from the three dimensions of financial inclusion called "Penetration," "Access," and "Uses". This paper took the Sarma model of Index of Financial Inclusion (IFI) to measure financial inclusion. This paper incorporates mobile money accounts as a "penetration" variable and Mobile banking outlet as an "Access" variable with existing model variables to quantify the effect of mobile banking. This research finds that mobile banking positively impacts the selected countries, though the degree of the changes is not symmetric. African regional countries have improved their financial inclusion after introducing mobile banking much better compared to other regions. This study is limited to examining mobile banking effects on selected emerging countries only. Future research may be devoted to developing more innovative strategies and tools to reach out to unbanked people, including people who face disparities in mobile phone ownership and bandwidth allocation.

scholarly journals TOWARDS AN ABM-BASED FRAMEWORK FOR INVESTIGATING CONSUMER BEHAVIOUR IN THE INSURANCE INDUSTRY

Ekonomika ◽  
2010 ◽  
Vol 89 (2) ◽  
pp. 95-110
Author(s):  
Aurelija Ulbinaitė ◽  
Yannick Le Moullec
Keyword(s):  
Consumer Behaviour ◽  
Insurance Industry ◽  
External Factors ◽  
Agent Based ◽  
Income Levels ◽  
Agent Based Modelling ◽  
Financial Products ◽  
Insurance Product ◽  
The Impact ◽  
Demographic Features

This paper presents a framework that builds upon agent-based modelling for investigating the behaviour of consumers in the insurance industry. Consumers are modelled as agents and clustered in groups reflecting their income levels. Agents that model consumers are characterised by their socio-demographic features and interact with other insurance consumer-agents by means of local and global social networks. Furthermore, the environment in which they evolve models the impact of external factors such as mortality, disease and other accident rates as well as insurance culture. This makes that consumer-agents accumulate experience, improve their understanding and knowledge of financial products, and thus develop their perception of need for security and consider the usefulness of insurance services. In turn, the framework enables to model the construction of the customers’ insurance product purchase decision.p>

scholarly journals Difference Study on Relationship Paths of Festival Marketing Activities

2017 ◽  
Vol 8 (1) ◽  
pp. 84
Author(s):  
Shwu-Ing Wu
Keyword(s):  
Economic Development ◽  
Local Government ◽  
Marketing Activity ◽  
Effect Relationship ◽  
Regional Characteristics ◽  
Value Perception ◽  
The World ◽  
Different Types ◽  
Marketing Activities ◽  
The Impact

Different places around the world attract the tourists by festivals and industrial, cultural and spatial characteristics. By festival marketing, they approach the tourists and can influence or change tourists’ impression and travel in the destinations. Hence, festival marketing activity becomes the important strategy to trigger regional economic development. However, can festival marketing activities held in the areas comply with the surrounding factors and integrate the factors to become characteristics and attract the tourists? It is the topic of this study which mainly explores the impact of festival marketing, landscape construction and regional characteristics on tourists’ value perception and revisit commitment. According to the findings, effect relationship path and relationship intensity of different types of festival marketing activities are different. It means that different areas should hold the unique and appropriate festival marketing activities in order to increase tourists’ value perception. It can significantly and positively influence tourists’ commitment. In addition, when planning festival marketing, local government and related industries should make sure that the content of festival marketing activities can make tourists happy and to reinforce their revisit commitment.

scholarly journals Impact of Banc Assurance on Customers in Purchasing Insurance Policies with Special Reference to Kurnool District of Andhra Pradesh

2019 ◽  
Vol 8 (6S4) ◽  
pp. 713-716
Keyword(s):  
Financial Markets ◽  
Andhra Pradesh ◽  
New Technologies ◽  
Insurance Industry ◽  
Securities Markets ◽  
Common People ◽  
Insurance Policies ◽  
Financial Products ◽  
The Common ◽  
The Impact

Banking industry has grown quickly all over the world, at the same time insurance industry has also grown rapidly in the same cut throat economic environment. With the entry into non core products or services like insurance and securities markets, these days banks have increased their businesses. The integration of financial markets, emergence of new technologies and expansion of non-banking activities has a great impact on baking operations. Thus it results in opening doors for the business of non core products like insurance and securities (banc assurance) by banks. The only intention behind this diversification of business by the banks is to provide ample investment alternatives to the common people who do not have access to various financial products and securities so that they can maximize the returns on their investment. The increasing popularity of banc assurance has widened the scope of research in this area. In this study an attempt is made to know the impact of banc assurance on customers while they made decisions to purchase the insurance policies.

Part V New Financial Technology in Financial Markets and Infrastructure, 15 Impact on Regulation of Financial Markets

2021 ◽  
Author(s):  
Treleaven Philip ◽  
Sfeir-Tait Sally
Keyword(s):  
Financial Markets ◽  
Financial Services ◽  
Stock Markets ◽  
Financial Stability ◽  
New Economy ◽  
Financial Services Regulation ◽  
Regulation Of Financial Markets ◽  
The Impact ◽  
Financial Technology

This chapter considers the impact of fintech and regtech from a macro perspective. It demonstrates the depth of the changes and importance to consider in all the elements that are converging to create a new reality and a new economy. It also adopts the meaning of the term “fintech” as published by the Bank of International Settlements and the Financial Stability Board, which means “technology—enabled innovation in financial services”. This chapter describes the impact of fintech on financial services regulation. It provides a macro analysis on fintech solutions that are tested or implemented in financial services as they are directly applicable to stock markets and exchanges.

McMeel and Virgo On Financial Advice and Financial Products

2014 ◽  
Keyword(s):  
Financial Services ◽  
Consumer Credit ◽  
Regulatory Environment ◽  
Fair Trading ◽  
Financial Advice ◽  
Financial Products ◽  
Twin Peaks ◽  
Book Covers ◽  
The Impact

This book covers the legal and regulatory environment in which claims concerning sales of and advice on financial products for individuals and businesses are brought and defended. This edition has been updated to include an explanation of the impact of the twin peaks regulation under the Financial Services Act 2012. It also analyses the role of the Financial Conduct Authority and considers its activities to date. The book covers both statutory claims and traditional professional negligence claims based on contract and tort against financial advisers, brokers, other intermediaries, and product providers. Also included is a new chapter on consumer credit, considering the transfer of responsibility for the consumer credit regime from the Office of Fair Trading to the Financial Conduct Authority.

scholarly journals Behavioural evolution of consumers of banking services in the COVID-19 pandemic situation

2021 ◽  
Vol 8 (1) ◽  
pp. 84-100
Author(s):  
Larisa Mistrean
Keyword(s):  
Consumer Behaviour ◽  
Customer Relations ◽  
Human Behaviour ◽  
Customer Relationship ◽  
Social Changes ◽  
Banking Services ◽  
Financial Products ◽  
Economic Climate ◽  
The Impact ◽  
Potential Customers

Managing customer relations is one of the main contemporary challenges facing banks, especially in terms of new social changes and major changes in human behaviour, generated by the COVID-19 crisis. The currently drifting economic climate affects all of the existing and potential customers and consumer behaviour, being much more demanding on the products and services purchased, their particularities, the conditions proposed by banks, prices and the bank-customer relationship. The new segmentation generated by the pandemic puts additional pressure on banks, which have a difficult task: to better understand these new behaviours and to meet consumer requirements with relevant products and convenient services. Whatever the options, banks must be receptive to the current needs of consumers of financial products and services and to the behaviour they must adopt in order to remain relevant on the market. The general objective of this study is to provide a practical perspective on the impact of the pandemic crisis on consumer behaviour of banking products and services.

Sign in / Sign up

Export Citation Format

Share Document