scholarly journals Development of domestic brands in the fashion market

2021 ◽  
Vol 94 ◽  
pp. 01011
Author(s):  
Anastasiya Melnikova

This article deals with the analysis of the development of domestic brands in the fashion market. At the moment, foreign brands prevail in this market. However, based on the experience of a number of countries, we can say that the fashion industry can make a significant contribution to a country's GDP. This research examines the development of brands in terms of their relevance and recognition among potential consumers. As a result, conclusions are drawn about consumer preferences and the most effective methods of taking on the market.

2017 ◽  
Vol 2 (1) ◽  
pp. 43
Author(s):  
Wenita Cyntia Savitri ◽  
Ratih Arruum Listiyandini

<p class="IABSTRAK"><strong>Abstract:</strong> During adolescence, individuals experience various changes physically, psycho­logically, and socially, which may bring issues that can potentially disrupt adolescents’ psychological well-being. The aim of this study was to analyze the influence of a tendency for being present in the moment, or trait mindfulness, on psychological well-being among adolescents. The sample for this study was 200 adolescents living in Greater Area of Jakarta, collected by incidental sampling. This study used an adapted Child and Adolescent Mindfulness (CAMM) Scale to measure trait mindfulness and an adapted Scale of Psychological Well-being (SPWB) to measure six dimensions of psychological well-being. Data is analyzed by regression analysis. Regression results indicated that trait mindfulness has positive and significant contribution in every dimension of psychological well-being in adolescents, specifically on environmental mastery. The implication of this research will be discussed in the end of the paper.</p><p class="IKEYWORDS"><strong>Abstrak: </strong>Remaja mengalami perbedaan dan perubahan secara fisik, psikis, maupun sosial sehingga, dapat memunculkan beberapa masalah-masalah yang dapat mengganggu kesejahteraan psikologis. Tujuan penelitian ini adalah untuk menganalisis pengaruh dari kemampuan untuk memberi perhatian penuh, yang disebut sebagai <em>mindfulness,</em> terhadap kesejahteraan psikologis pada remaja. Sampel dalam penelitian ini berjumlah 200 orang remaja di wilayah Jabodetabek, yang dipilih dengan menggunakan teknik incidental sampling. Penelitian menggunakan adaptasi skala <em>Child and Adolescent Mindfulness Measure</em> (CAMM) untuk mengukur <em>mindfulness</em> dan adaptasi skala <em>Scale of </em><em>Psychological Well-being</em> (SPWB) untuk mengukur keenam dimensi kesejahteraan psikologis. Data dianalisa meng­gunakan uji regresi. Hasil uji regresi menunjukkan bahwa <em>mindfulness</em> berperan positif dan signifikan terhadap setiap dimensi kesejahteraan psikologis pada remaja, khususnya pada dimensi penguasaan lingkungan. Implikasi dari hasil penelitian akan dijelaskan di bagian akhir.</p>


2021 ◽  
Vol 4 ◽  
pp. 96-103
Author(s):  
Vita Bova

The chronological boundaries of this study cover one academic year. That was the last year of Osyp Bodiansky’s studies at the Poltava (Pereiaslav) Seminary. The main source base consists of Osyp and Fedir Bodiansky’s letters from Pereiaslav addressed to their parents. The article aims to study the quarantine period of Osyp Bodiansky’s life in Pereiaslav during the second cholera pandemic. It is an attempt to recreate one year of Osyp Bodiansky’s life from the moment he arrived to study before leaving for Moscow. The sequence of events helps to answer the question: where did O. Bodiansky live, how did he earn from the conditions, what was distance education in 1830–1831 like, how did he manage to avoid cholera? This year began with finding a good apartment and a trip to Kyiv to buy some books. O. Bodiansky planned to re- ceive 660 rubles from the conditions. In October, the seminary was quarantined and all the students were sent home. There were two attempts to resume the study, but cholera reached Pereiaslav and the study did not take place. O. Bodiansky completed a full seminar course in Pereiaslav only in September 1831 and went to continue his studies at Moscow University. The main focus of the article is the quarantine conditions of study in the seminary and the life in the city. This study has a prosopographic context, which contributes to the retrospective of the social portrait of O. Bodiansky and the city of that time. Osyp Bodyansky was one of those who studied in this city and kept in touch with the locals throughout his life. His character was formed here together with the desire to know the truth, love for the Ukrainian way of life.The relevance of the study of such a historical figure as O. Bodiansky, who made a significant contribution to the preservation and development of Ukrainian history and culture in the Moscow ideology, is dictated by the socio-political realities of today when Ukrainian culture once again needs protection and promotion. This is a human-dimensional vision of both the history of a particular region (in this case, Pereiaslav in the early nineteenth century) and the understanding of a person of a particular era and region as a person, not a known historical figure without any ideological involvement.


Author(s):  
Claudia E. Henninger ◽  
Marta B. Cano ◽  
Rosy Boardman ◽  
Celina Jones ◽  
Helen McCormick ◽  
...  

Author(s):  
Tugce Aslan ◽  
Adem Akbiyik

The fundamental changes in technology and globalization have changed consumer preferences along with the way people buy and consume. This change has profoundly affected new business models and consumption systems in all commercial markets, including the fashion industry in particular. Moreover, fashion businesses have begun to shift from traditional proprietary access business models to the sharing economy. The effect of the sharing economy or circular economy on the fashion industry is increasing day by day. Clothing sharing services, recycling, and re-use of used garments contribute to environmental sustainability and contribute to economic and social sustainability through sales revenue and employment. However, there is limited academic research on clothing sharing models. This research focuses on Dolap application, a clothing sharing service. It examines the role of trust in clothing sharing services from a consumer perspective. As a result of the analysis, it was found that trust in the platform positively and significantly affected the trust given to the service provider.


Author(s):  
Ganna Lozovska ◽  
◽  
Rafaela Znachek ◽  

Development successful marketing strategy it becomes frequent one of the main calls for business. As digital marketing promptly develops, competitive fight is won by the one who the first can adapt to changeable tendencies and tastes of consumers. Digital-marketing not only is designation of strategy of advance with use of digital devices, but also a synonym of modern marketing tools. Business not only that consumers spend much time today on the Internet and is used for access to the network by the mobile devices. In the overloaded information space, it is very difficult to receive attention of consumers. It leads to that people are ready to perceive offers of the companies only if they correspond to their interests and inquiries. Today the advertising offer should appear before eyes of the client in due time and in the right place - during the moment when it is in search of the decision and is most interested to consider offers arriving to it. In this case, the company has a chance to receive desirable reaction in reply. Digital-marketing also allows to reduce considerably costs of advance of a product and at the same time to become closer to the consumer. Occurring changes in consumer preferences and way of life, and also that the consumer expects the personalized approach from producers of the goods and services, do use of modern instruments of digital-marketing by a necessary condition of a survival of the enterprises.


2020 ◽  
Vol 47 (3) ◽  
pp. 412-430
Author(s):  
Gretchen R Ross ◽  
Margaret G Meloy ◽  
Kurt A Carlson

Abstract How does coping with a resource loss of time, space, or money change a consumer? In the current work, we argue that resource losses that give rise to budget contractions require a coping strategy that not only influences choice in the moment but also changes underlying consumer preferences. We show that the preference restructuring that occurs when coping with a budget loss also leads to stabilization of preferences. Specifically, a consumer who allocates a budget to a set of items prior to a budget contraction and allocates that same budget post-contraction when the budget is fully restored will allocate the restored budget to fewer options in the set. Coping with the contraction helps consumers prioritize what matters to them, leading to refinement of preference. This within-consumer preference refinement effect exists for budgets of time, space, and money. We identify boundary conditions (i.e., significant budget contractions and self-determined contraction allocations are necessary for prioritization to occur) and rule out non-prioritization explanations (e.g., anchoring and under-adjusting). These findings suggest that marketers should focus on capturing consumers who are dealing with budget contractions as this is one of the moments where individuals revisit and rediscover what matters most to them.


2016 ◽  
Vol 44 (2) ◽  
pp. 325-337 ◽  
Author(s):  
Xiaodong Zhu ◽  
Chunling Yu ◽  
Saiquan Hu

We utilized 185 Chinese survey responses to evaluate the effects of national brand consciousness (NBC) and self–brand connection (SBC) on Chinese consumer preferences. We used linear models, and our analyses established two key effects. First, NBC was positively related to Chinese consumers' attitudes toward national brands and negatively related to foreign brands. Second, SBC exerted a positive influence on Chinese consumers' attitudes toward both national and foreign brands. Whereas quality judgments moderated their attitude toward national brands, psychological distance between consumer and brand moderated their attitude toward foreign brands. The relationship between brand attitude and purchase intention was also positive. Finally, we have suggested branding strategies for both Chinese and foreign firms operating in the Chinese market.


2019 ◽  
Vol 21 (1) ◽  
pp. 74-88 ◽  
Author(s):  
Budhi Haryanto ◽  
Awang Febrianto ◽  
Edi Cahyono

This study discusses the relationship between lifestyle and individual preferences in choosing local or foreign brands. The sample consisted of 250 people, taken randomly through surveys in several public places in Surakarta - Indonesia, including the department stores, traditional markets, or other public areas, where many people were there and were willing to become research participants. Fur­thermore, the collected data is processed using factor analysis to reduce lifestyle dimensions, and logistic regression analysis is used to explain the relationship between lifestyle dimensions and pre­ferences in choosing a local brand or foreign brand, in this case represented by Wong Solo Grilled Chicken (WSGC) or Kentucky Fried Chicken (KFC).The test results indicate 13 dimensions of lifestyle, and only 5 dimensions are significantly related to brand preference: (1) individuals who have a fashion consciousness lifestyle tend to choose KFC rather than WSGC, (2) individuals with health consciousness lifestyles tend to choose WSGC rather than KFC, (3) individuals with leadership lifestyles tend choosing KFC rather than WSGC, (4) individuals with attentiveness lifestyle tend to choose WSGC rather than KFC, and (5) individuals with extroversion lifestyles tend to choose KFC rather than WSGC. This study also discusses the implications of studies related to the contribution of theory, practitioners, and possibilities for future studies


2021 ◽  
Author(s):  
Mark O'Connell

THESIS STATEMENT Fashion is powerful; if you do not think it is important, look down at what you are wearing. Every person on this planet wears clothes or adorns their body in some way. 80 billion pieces of clothing are produced in a year (Siegle, 2011); 9.3% of the world’s employees are employed in the fashion industry; totalling 40 million workers and constituting 4% of global exports (Caniato et al 2012: 659; Hurley & Miller 2008) and consumers spent one trillion on clothes in a single year (Allwood et al., 2006 in Obregon 2013). How those clothes are designed, produced, manufactured and distributed has a massive global impact. There are brightly coloured rivers in Asia that correspond to the trendy hues of the upcoming season’s fast-fashion offerings, or look to the collapse of Rana Plaza1 in Bangladesh: the modern incarnation of the Triangle Shirtwaist Factory fire that claimed ten times as many lives as the original disaster2 Clothing is also not being held onto and valued anymore, as a result of cheap, poor-quality goods flooding the marketplace; the life cycle of a consumer product dropped 50% between 1992 and 2002 (Niinimäki & Hassi 2011: 1878). In addition to all of this, fashion also disseminates didactic toxic images and messages around body and class in an ongoing way. In fact, there seems to be no sector of contemporary life that it does not currently impact negatively. Truly, the global fashion industry can be identified as one of the dirtiest and most destructive forces on the earth. The fashion classroom is a logical place for teaching both social justice and responsible practices in fashion to counter these negative impacts (Fletcher et al 2015; Armstrong & LeHew 2014; Obregon 2013; Orr 2000; Pilatowicz 2000). At the moment however, the structure and content of fashion education is largely a reflection of existing industry practices; where sustainability is taught, it is presented as a stand-alone subject or an extra-curricular add on (Armstrong & LeHew 2014: 68). This research explores pedagogical opportunities for social justice, as they relate to fashion education at the higher education level, and also potential larger applications of these ideas either at the departmental, institutional or for governmental policy generation. .


Author(s):  
Larisa Yu. Vаrentsova

A special place in the sphere of feudal tenure of the Russian state in the 17th century belonged to the Tsar’s domain — the tsarist household, consisting of estates in various counties. These estates were called palace estates and were in charge of court ministries. Among them, the most important were the Great Palace, as well as the “Bread” Ministry (Prikaz) and the Ministry of Secret Affairs. The activity of the Novgorod Palace Ministry in the 17th century was studied to a lesser extent. This article determines the place of the Novgorod Palace Ministry in the system of Russian central authorities in the 17th century. The historiographic basis of this article includes the works of the well-known Russian pre-revolutionary historians S. Veselovsky and A. Gnevushev, as well as the researchers of the Soviet and post-Soviet periods D. Liseytsev, N. Rogozhin, Y. Eskin, and N. Demidova. Gnevushev first raised the question of the functioning of the Novgorod Palace Ministry in the early 20th century. In 1911, he published documents on the history of the ministry, accompanied by a brief essay. A significant contribution to the study of the Novgorod Palace Ministry belongs to the contemporary researcher — D. V. Liseytsev, who studied its activities in the era of Troubles. In this article, the author analyzes the Novgorod Palace Ministry as the major component of the Russian power institution from the moment of its foundation until the late 17th century. The source base includes both published and unpublished records of management documentation of the Novgorod Palace Ministry of the 17th century. The documents were preserved in the private collection of the historian of literature, ethnographer, collector and researcher of Old Russian writing, corresponding member of the St. Petersburg Academy of Sciences, E. Barsov (fund 450) in the Department of Written Sources of the State Historical Museum (Moscow), as well as in the fund № 396 of the Armory Chamber of the Russian State Archive of Ancient Acts (Moscow). All these documents represent a unique collection of original notebooks and expendable books on the issue of salaries for service, aimed “for the Tsar’s use”, as well as scripts and description books of palace towns and municipalities, peasants’ request letters for different years of the 17th century. Especially important sources include the ministry documentation published in the book “The Novgorod Palace Ministry in the 17th century” by A. Gnevushev, as well as the acts published in the “Russian Historical Library” and “Addenda to the Acts of History” in the late 19th century. The author has studied the main functions of the Novgorod Palace and defined the structure of this ministry. He has revealed the place of the Novgorod Palace Ministry in the system of the Russian power system in the 17th century. The Novgorod Palace Ministry operated extensive tsarist estates in the Veliky Novgorod District; it had economic and political independence, though it was still considered a branch of the Grand Palace Ministry.


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