Political metaphor, a matter of purposeful style

2015 ◽  
Vol 5 (1) ◽  
pp. 82-101 ◽  
Author(s):  
Carola Schoor
Keyword(s):  
Political Discourse ◽  
Speech Act ◽  
Political Identity ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Political Processes ◽  
Original Definition ◽  
Metaphor Theory ◽  
Set Up ◽  
Definition Of

There are currently attempts to dovetail classical and conceptual metaphor to improve analyses of metaphor in political discourse, but the results, to date, are not robust or sufficiently comprehensive. In this article, I return to Aristotle’s original definition of metaphor in order to set up a framework for the analysis of political metaphors. I first designate the exact position of Aristotle’s theory within conceptual metaphor theory, in order to avoid a lack of coherence between classical and conceptual metaphor theory. In the combination of the two theories I am able to define three styles of purposeful political use of metaphor: reason-based, emotion-based and strategy-based usage of (conceptual) metaphor. These styles are significant, because using a political metaphor is performing a political speech-act, and an important purpose of that speech-act, besides persuasion, is establishing a political identity and style. Examples of the three metaphor purposes and styles show how they can be identified in political discourse. The framework can be used in further political analysis to assess what the role of rhetorical style is in political processes.

scholarly journals Metaphors Trump’s Discourse ‘Lives by’: are they Mere Pervasive Linguistic Clichés or Persuasive Tools?

2021 ◽  
Vol 3 (1) ◽  
pp. 1-13
Author(s):  
Abidi Hajer
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Critical Discourse ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Lexical Cues ◽  
Different Sources

The present paper re-addresses metaphor based on Conceptual Metaphor Theory from a Critical Discourse Analysis perspective. The metaphors selected pertain to political discourse, precisely Trump’s statements on different occasions and from different sources (Twitter, YouTube). Analyzing metaphors was achieved by recourse to the identification of the source and target domains. It has been found that metaphors, albeit multi-functional persuasive tools, on so many occasions, are based on quibbles and clichéd linguistic expressions trajectories. Additionally, it has been found that metaphors acquire their effectiveness from contextual and lexical cues, in conjunction with the parameter of recipients’ knowledge. Interestingly, in some other cases, the implications of metaphors transcended the target of the speaker or writer to include some more unexpected dimensions of meaning like acquiring positive implications at the time when negative ones are anticipated, in addition to the fact that they are also a matter of feelings.Keywords: critical discourse analysis, conceptual metaphor.

scholarly journals Images of Ukraine-EU relations in conceptual metaphors of Ukrainian mass media

2018 ◽  
Keyword(s):  
Mass Media ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Conceptual Spaces ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Metaphor Theory ◽  
Depth Study ◽  
The Eu

This paper discusses the system of conceptual metaphors reconstructed via analysis of metaphorical expressions (ME) employed by eight popular Ukrainian newspapers (Holos Ukrainy, Uriadovyi Kurier, Den', Dzerkalo Tyzhnya, Gazeta Po-Ukrains'ky, Segodnya, Ukraina Moloda, and Kommmentarii) published in January – June, 2016. The ME describe perceptions of the EU, Ukraine, and their cooperation in the target conceptual spaces of POLITICS and ECONOMY. The data are processed according to an authentic methodology applicable to multiple metaphorical expressions [Zhabotynska 2013a; 2013b; 2016]. Grounded on the findings of Conceptual Metaphor Theory [Lakoff and Johnson 1980], this methodology represents an algorithm for exposure and further description of conceptual metaphors applied in a thematically homogeneous discourse, and manifested by multiple ME. Their analysis, aiming to portray some metaphorical system as a whole, provides an in-depth study of its target and source conceptual spaces and an empirically rigorous account of their cross-mapping influenced by the discourse type. In this study focused on mass media political discourse, the reconstructed system of conceptual metaphors demonstrates Ukraine’s stance on its relations with the EU and contributes to understanding the role of political metaphor as a mind-shaping device.

scholarly journals Speak Louder Than the Ballot: A Cognitive Study to Election Abstention Metaphors

k ta ◽  
2021 ◽  
Vol 23 (2) ◽  
pp. 69-76
Author(s):  
Muhammad Adam
Keyword(s):  
Cultural Context ◽  
Political Discourse ◽  
Conceptual Metaphor ◽  
Mental Image ◽  
Conceptual Metaphor Theory ◽  
Essential Components ◽  
Metaphor Theory ◽  
Foreign Media ◽  
Media Reports ◽  
Cognitive Study

There have been few studies that highlight the use of metaphor in political discourse and election, but none of those studies focus on the election abstention –known in Indonesia as Golput phenomena- and the discussion of the intertwined components in metaphor. This research aims to investigate various metaphor components in the metaphorical description used to describe the abstention during the Indonesian election 2019 within the Conceptual Metaphor Theory (Lakoff and Johnson, 1980). Kovecses (2003) highlighted components of metaphor are also used to examine the essential components of conceptual metaphor in the use. The sources of data were from five foreign media reports that discuss the Indonesian issue of election abstention. The result shows there few essential components that can be revealed behind a metaphor such as the importance of mental image, cultural context, and highlighted elements in metaphor that contribute to the metaphorical function and interpretation

scholarly journals The Role of the “Path” and the “Container” Image Schemas in Political Discourse in Kenya

2019 ◽  
Vol 1 (2) ◽  
pp. p123
Author(s):  
Dr. Raphael Francis Otieno
Keyword(s):  
Political Discourse ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Schema Theory ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Image Schemas ◽  
Metaphor Theory ◽  
Image Schema

The study of conceptual interaction has attracted the attention of many scholars in Cognitive Linguistics. Primarily, the analysis has focused on the role of image-schemas in the construction of metaphors. This study explores the PATH and the CONTAINER image-schemas and the role they play in conceptual formation of metaphors in political discourse in Kenya. The study presents the PATH and its subsidiary image schemas of Verticality, Process and Force-Motion and the CONTAINER image-schema and the subsidiary image-schemas of Excess and In-Out. The analysis reveals that both the PATH and the CONTAINER image-schemas structure the relationship between the source domains (journey and container) and the target domain (politics) by activating subsidiary image-schemas in metaphors of politics in Kenya. The study further reveals that image-schemas provide the axiological value (positive or negative) of metaphorical expressions in political discourse. A positive political environment is a key ingredient for green growth and knowledge economy. The study contributes to the field of metaphor in political discourse by examining the politicians’ conceptualization of politics as a journey, which consists of four structural elements (a source, a destination, contiguous locations which connect the source and the destination and a direction) and as a container, which consists of an interior, an exterior and a boundary. The study used the Conceptual Metaphor Theory (CMT) as a tool to establish conceptual metaphors used during the 2005 Draft Constitution referendum campaigns in Kenya and the Image-Schema Theory to account for the presence of image-schemas in political discourse in Kenya. Lakoff and Johnson’s (1980) Conceptual Metaphor Theory is the locus classicus of the image schema theory.

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

scholarly journals Conceptualizations of the Heart in Jordanian Arabic: A Cognitive Perspective

2020 ◽  
Vol 12 (4) ◽  
pp. 65
Author(s):  
Omar Bani Mofarrej ◽  
Ghaleb Rabab'ah
Keyword(s):  
Human Body ◽  
Human Heart ◽  
Conceptual Metaphor ◽  
Cognitive Mechanisms ◽  
Conceptual Metaphor Theory ◽  
Cognitive Perspective ◽  
Jordanian Arabic ◽  
Metaphor Theory ◽  
Idiomatic Expressions ◽  
Levantine Arabic

The present paper examines the metaphorical and metonymical conceptualizations of the heart in Jordanian Arabic (JA) within the framework of Conceptual Metaphor Theory developed by Lakoff and Johnson (1980). The main aim is to explore how the human heart is conceptualized in JA, and to test the applicability of the different general cognitive mechanisms proposed by Niemeier (2003 and 2008) to those found in JA. The data were extracted from Idioms and Idiomatic Expressions in Levantine Arabic: Jordanian Dialect (Alzoubi, 2020), and other resources including articles, dissertations and books of Arabic proverbs. The findings revealed that all the four general cognitive mechanisms suggested by Niemeier (2003 and 2008) are applicable to JA. The findings also showed that the similarity derives from the universal aspects of the human body, which lends tremendous support to the embodiment hypothesis proposed by cognitive linguists. 

Metaphor Research and the Hebrew Bible

2021 ◽  
Vol 19 (3) ◽  
pp. 235-285
Author(s):  
Mason D. Lancaster
Keyword(s):  
Hebrew Bible ◽  
Conceptual Metaphor ◽  
Future Research ◽  
Conceptual Metaphor Theory ◽  
Current Trends ◽  
Metaphor Theory ◽  
Recent Developments

This article provides an overview of metaphor theories and research on their own terms, as well as their use in Hebrew Bible (HB) studies. Though metaphor studies in the HB have become increasingly popular, they often draw upon a limited or dated subset of metaphor scholarship. The first half of this article surveys a wide variety of metaphor scholarship from the humanities (philosophical, poetic, rhetorical) and the sciences (e.g., conceptual metaphor theory), beginning with Aristotle but focusing on more recent developments. The second half overviews studies of metaphor in the HB since 1980, surveying works focused on theory and method; works focused on specific biblical books or metaphor domains; and finally noting current trends and suggesting areas for future research.

scholarly journals Beauty And The Beast From A Cognitive Linguistic Perspective: Animal Metaphors For Women In Serbian And Romanian

2014 ◽  
Vol 13 (1) ◽  
pp. 163-178 ◽  
Author(s):  
ANNAMARIA KILYENI ◽  
NADEŽDA SILAŠKI
Keyword(s):  
Conceptual Metaphor ◽  
Physical Appearance ◽  
Linguistic Analysis ◽  
Character Traits ◽  
Conceptual Metaphor Theory ◽  
Beauty And The Beast ◽  
Cognitive Linguistic ◽  
Metaphor Theory

Abstract Under the theoretical wing of Conceptual Metaphor Theory, we present a contrastive cognitive and linguistic analysis of the women are animals metaphor as used in Romanian and Serbian. Our main aim is to establish whether the names of the same animals are used in the two languages to conceptualise women and their various characteristics (particularly physical appearance and character traits), or alternatively, whether the two languages exhibit any linguistic or conceptual differences in this regard.

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