‘Official language for intercultural ties’

2018 ◽  
Vol 4 (2) ◽  
pp. 153-177
Author(s):  
Jason Litzenberg

Abstract This study considers the parallel expression of language policy toward Kichwa in the linguistic landscape of Yachay, two administratively independent government-funded institutions in Ecuador. Although the institutions share a geographic location, name, and goal of becoming a sciences and technology hub for Latin America, they maintain distinct identities through their official signage, providing opportunity for consideration of how recent political and cultural ideologies toward Ecuador’s language policy have been realized in the linguistic landscape of parallel institutions. Kichwa, a constitutionally-recognized minority language of the region, is largely absent from the landscape, providing little more than a shared institutional nomenclature. Instead, the language and culture are used as a commodity for promoting pan-Ecuadorian interculturality and indigenous values, even if these values are not otherwise overtly supported. Kichwa thus represents the ‘traditional’ Ecuador, while at the same time serves as the backbone in the formation of a collective, future-oriented national identity.

Author(s):  
Camelia Suleiman

Arabic became a minority language in Israel in 1948, as a result of the Palestinian exodus from their land that year. Although it remains an official language, along with Hebrew, Israel has made continued attempts to marginalise Arabic on the one hand, and secutise it on the other. The book delves into these tensions and contradictions, exploring how language policy and language choice both reflect and challenge political identities of Arabs and Israelis. It combines qualitative methods not commonly used together in the study of Arabic in Israel, including ethnography, interviews with journalists and students, media discussions, and analysis of the production of knowledge on Arabic in Israeli academia.


MANUSYA ◽  
2016 ◽  
Vol 19 (3) ◽  
pp. 38-52 ◽  
Author(s):  
Hongmei Wu ◽  
Sethawut Techasan

This paper examines the linguistic landscape (shop names) of Chinatown in Bangkok, a prosperous minority language (Chinese) community of diverse commercial establishments. Informed by an ethnographic framework, it explores the preservation of Chinese language and culture under the circumstance of language contact with Thai, the majority language, and globalization influence of English. Unsurprisingly, the inherited Chinese language (dialects as Teochew or Cantonese) was lost in the 2nd or 3rd generation of the Chinese descendants in Chinatown. However, the shop names suggest that in part because of its commodifying value and cultural awareness of the current proprietors, the Chinese shop owners are inclined to preserve the Chinese language and culture of the shops through the use of traditional Chinese characters, colors, layout and other marks of the shops. On the other hand, an analysis of the mutual translations of Chinese and Thai indicates that Chinese has more of a symbolic rather than informative function for Thai monolingual customers. Moreover, the ascendancy of English has contributed to the complexity of the multilingual landscape in Bangkok’s Chinatown.


Target ◽  
1996 ◽  
Vol 8 (2) ◽  
pp. 211-238 ◽  
Author(s):  
Judith Woodsworth

Abstract This article examines two test cases involving the translation of works of literature into minority languages: the translation into contemporary Scots of Les belles-soeurs by Québec playwright Michel Tremblay and the translation into Romansch of The House at Pooh Corner by British children's author A. A. Milne. In both cases, translation is perceived as a means of exercising the language, developing its resources and thus ensuring its survival. In strengthening the minority language and culture, translation is seen as a way of promoting national identity.


Author(s):  
Anastassia Zabrodskaja

AbstractThis article presents a microanalysis of multilingual signs collected in Tallinn, a city composed of approximately 50% Estonian speakers and 50% Russian speakers. The data reveal that despite the official language policy promoting Estonian as the dominant language, “multilingualism from below” is widespread. The graphic representation of languages in multilingual texts sometimes involves creative forms constructed from the combination of the Estonian and Russian languages or the Latin and Cyrillic alphabets (“script-switching” or “script-mixing”). Caught between the requirements of a Language Act that promotes Estonian as the country's official language and the real-life multilingual situation, businesses try to balance the official policy and desire of Estonian-speakers with a wish to attract the attention of local Russians and tourists towards their services and goods. This ethnographic study of the Tallinn linguistic landscape is supplemented by qualitative data regarding the perceptions of Russian- and Estonian-speaking students. Individual interviews provided information about how speakers with different mother tongues and linguistic backgrounds perceive Estonian-Russian signs. Estonian students show rather negative reactions to the presence of multilingual signs and bilingual wordplay, whereas Russian-speaking students express mainly positive responses to the Russian-Estonian hybrid signs.


2017 ◽  
Vol 1 ◽  
pp. 154
Author(s):  
Diyah Ayu Rizqiani

Colonialism shapes the history of a country. The language policy of a former colonized country could be seen as a mirror to see the long history of colonialism. The colonizers have strong influence in establishing the education system and language instruction used at school. In this case, language as the important element in education system could be seen as manifestation of colonialism. The language instruction in the classroom is usually the official language of the country. Some former colonized countries proudly used English as academic language. On the other hand, there are other former colonized countries which use their indigenous language as the language instruction in the classroom. By comparing these two different language policies would also give different effects to their cultural and national identity. The aims of this paper are explaining the language policies, analyzing the effect of colonialism on education system, and describing the relation between language policy and nationalism. 


2021 ◽  
Author(s):  
János Bauko

AbstractThe present paper addresses the issue of the interrelatedness of Slovakia’s minority language policy and the bilingual name semiotic landscape; more specifically, the name semiotic landscape of settlements populated by Slovakia Hungarians and the way Slovakia’s laws regulating name use affect visual proper noun use in the country. The name semiotic landscape constitutes an integral part of the linguistic landscape, comprising proper nouns and extralinguistic signs referring to, or accompanying names in name plates, signage in public spaces, and on various other surfaces. The name semiotic landscape is a component, an aspect, and a consequence of language policy and name policy. The way minority proper nouns can be displayed in public spaces is regulated by laws approved by the state. Some areas (such as personal name plates, business cards, and names of private institutions) are unregulated, and the forms of proper nouns can be chosen freely. This paper seeks to answer the following questions: to what extent are minority language rights implemented in visual name use in settlements populated by Slovakia Hungarians, whether Hungarian name usage is spreading, and to what extent do signage and name plates contain proper nouns in a Hungarian form. In bilingual societies, proper nouns and other signs in the minority language increase the prestige of the minority language and have the function of marking ethnic identity. In this paper, the proper noun semiotic, place name semiotic, and institution name semiotic landscapes are investigated for various proper noun types in Slovakia Hungarian settlements.


Author(s):  
Ayoub Loutfi

The linguistic market in Morocco has been characterized by its richness and complexity, in that a number of local as well as foreign languages co-exist. Given this multiplicity and diversity in its linguistic landscape, Morocco has opted for Arabization as a language policy in education, its ultimate goal being, as it were, to safeguard and maintain its national identity (Ennaji, 2003). Achieving this goal, however, is far from being without glaring shortcomings. Arabization has, inter alia, marginalized mother tongues, the latter being relegated to daily communication only with a devalued and denigrated status. On this view, the present paper brings to the fore the status of languages in use in Morocco and, more precisely, brings into focus the impact of Arabization on the status of mother tongues. What is more, the study attempts to shed light on Moroccans’ attitudes towards their mother tongues. In pursuance of this aim, the study addresses the following research questions, principally (i) What is the status of Arabic in Morocco? (ii) What is the nature of Moroccans’ attitudes towards their mother tongues, namely Moroccan Arabic and Moroccan Amazigh? (iii) What is the impact of Arabization on the status of mother tongues in Morocco?


2020 ◽  
Vol 9 (1) ◽  
pp. 103-129
Author(s):  
Saeko Ozawa Ujiie

AbstractIncreasing numbers of corporations are now operating across national borders as a result of globalization. The “language barrier” is the first and foremost challenge they encounter when starting a business in a foreign market, and many companies are trying to solve the problem by adopting a common corporate language. Using English as an official corporate language is the most common solution for those corporations. The present study explored the impacts of English as a corporate official language policy implemented at a company, a rapidly developed high profile IT Company with 20,000 employees, in Japan, a country often perceived to be relatively monolingual and monocultural. When I started studying the company, I first found that the company’s motive to use English as the official corporate language was different from other instances of corporate language policy making I had come across. In previous studies (e.g., Feely & Harzing 2003; Marschan-Piekkari, Welch, & Welch 1999), the companies implemented common corporate language to solve problems caused by language barriers between employees with diverse linguistic backgrounds. However, the company in this study implemented the corporate language policy to prepare for globalization and recruit talents globally. When the company introduced the English-only language policy, most of the employees of the company were Japanese. Therefore, at the time of implementing the language policy, there was no compelling reason for them to use English. The language policy did not work effectively except for a few departments with non-Japanese employees who spoke different first languages. English functioned as a lingua franca in those departments with multinational employees. The findings indicate that for NNESs (non-native English speakers) to communicate with each other in English, the environment has to be more multilingual, less dominated by a single first language. Although almost all Japanese citizens are required to take intensive English courses in compulsory schoolings, the average level of English proficiency is considered to be relatively low in the advanced economies. The present study indicates that it is not for linguistic competence but a lack of interaction with other ELF speakers. Therefore, for learners of ELF in an intensely monolingual society such as Japan to become competent communicators in ELF, providing multilingual learning environments would be more effective than the prevailing teaching practices of classroom learning in L1 Japanese speaker only environments.


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