Segmentation, marketing, venue selection and competitiveness of events.

2021 ◽  
pp. 74-87
Author(s):  
Ingibjörg Sigurðardóttir
Keyword(s):  
Information Flow ◽  
Common Interest ◽  
Target Market ◽  
Icelandic Horse ◽  
Accessible Information ◽  
Long Run ◽  
Number Of Factors ◽  
Urban South ◽  
Site Survey ◽  
Marketing Information

Abstract Competitiveness of events is not a widely researched topic. As with destinations, countries, industries and businesses, competitiveness is highly relevant to events and their development. A number of factors affect the competitiveness of events, including segmentation, targeting, marketing, information flow and venue selection. This chapter focuses on identifying the target groups of the national championship of the Icelandic horse - Landsmót - and how the competitiveness of the event can be enhanced. The research included data from an on-site survey among visitors at Landsmót 2016 and online surveys among visitors following the 2014, 2016 and 2018 events. A total of 2729 responses was used for analysis. Findings indicated that, despite common interest in the Icelandic horse, the visitors to Landsmót have different expectations and needs. Accessible information, good facilities and a carefully planned programme are of importance for the competitiveness of the event. Taking care of repeat visitors and attracting new visitors are both important for the event. Finally, it is concluded that selection of two main venues, one in the rural north and another in the urban south, is most likely to meet the requirements of the current target market and to maximize the competitiveness of the event in the long run.

The Power of Brand Loyalty in Creating Enterprise Value

2019 ◽  
pp. 922-955
Author(s):  
Ayşenur Gökalp
Keyword(s):  
Public Relations ◽  
Brand Loyalty ◽  
Reputation Management ◽  
Target Market ◽  
Target Groups ◽  
Enterprise Value ◽  
Long Run ◽  
Company Reputation ◽  
Institutional Reputation

In their communication with the external target market, companies strive to draw the target market's attention in terms of how the companies, their activities, and the quality of their product services are viewed from outside. Therefore, anything that serves to improve company reputation will contribute positively to the company image. This, in turn, will lead to the provision of brand loyalty. This is why companies are organizing activities to reinforce and strengthen their institutional reputation. That the company has a strong reputation creates a positive image in the internal and external target groups. It increases the trust felt for the brand. One of the focus areas of public relations, reputation management, contributes to the recognition of company and brand, and this, in turn, brings institutional reputation in the long run. This chapter deals with public relations, institutional reputation, brands, and brand loyalty and aims to show the importance of institutional reputation management in building brand loyalty.

scholarly journals Building Competitive Edge

2018 ◽  
Vol 10 (3) ◽  
pp. 91
Author(s):  
Nagasimha Balakrishna Kanagal
Keyword(s):  
Financial Performance ◽  
Marketing Strategy ◽  
Market Share ◽  
Target Market ◽  
Market Place ◽  
Strategy Formulation ◽  
Market Society ◽  
Market Capitalization ◽  
Competitive Edge ◽  
Long Run

The objective of a marketing strategy formulation and appropriate execution is to improve the long run financial performance of a firm / brand that includes improving market share, improving market capitalization, improving return of investment and payback period. The marketing strategist should take cognizance of the market forces that influences the payoffs to the firms. The influence of the competitive scenario on a firm / brand’s payoff is significant and could even at times be substantial in an oligopolistic industry-market structure, where strategic inter-firm dependence could be high. In this scenario, firms / brands need to be systematically prepared to find customer favor in a competitive market; this indeed is the realm of building competitive edge. In this study, we outline the path of improving ability to the process of marketing strategy formulation and examine in greater detail the process of improving the ability to compete or the buildup of competitive edge.  A buildup of competitive edge is expected to improve the firm’s ability to competitive choice in the market place, through a process of improving the pro-activeness and reactiveness of the firm with respect to competitors to the satisfaction of (i) the consumers / target market, (ii) the market-society at large, as well as (iii) the policy makers regulating the competitive environment in the country / world. The improvement in the firm’s ability to competitive choice should reflect both in market share as well as market profitability and lead to improved market capitalization and superior long run financial performance.

scholarly journals Market Structure and Spatial Price Dynamics

1991 ◽  
Vol 23 (2) ◽  
pp. 65-74 ◽  
Author(s):  
B. Wade Brorsen ◽  
Jean-Paul Chavas ◽  
Warren R. Grant
Keyword(s):  
Time Series ◽  
Market Structure ◽  
Market Share ◽  
Price Dynamics ◽  
Milled Rice ◽  
Price Adjustments ◽  
Long Run ◽  
Number Of Factors ◽  
Price Leader ◽  
Spatial Price

AbstractA method was developed with time series models to test hypotheses about the relationship between market structure and spatial price dynamics. Long-run dynamic multipliers measuring the magnitude of lagged adjustment for spatial milled rice prices were calculated from the time series model and used as the dependent variable in a regression model that included a number of factors expected to influence price determination. Results show that price adjustments were slower as regional submarket concentration increased and were faster in the regions with a higher market share. Arkansas, the state with the largest market share, was consistently a price leader.

The rise of the BRICS and their challenge to the G7

2015 ◽  
Vol 10 (1) ◽  
pp. 156-170 ◽  
Author(s):  
Golam Mostafa ◽  
Monowar Mahmood
Keyword(s):  
Secondary Data ◽  
Content Type ◽  
Brics Countries ◽  
Economic Threat ◽  
Long Run ◽  
Number Of Factors ◽  
Growth Prospects ◽  
Secondary Data Sources ◽  
Magazine Articles ◽  
Different Sources

Purpose – This paper attempts to assess the economic growth prospects of the BRICS countries and their potential ability to challenge and overtake the G7 countries. Specifically, the purpose of this paper is to answer the following question: Do the BRICS represent a tangible economic threat to surpass the G7, and if so, how? Design/methodology/approach – The authors adopt a qualitative research method based on secondary data sources, such as journal publications, reports published by international organizations, and newspaper and magazine articles. Data from these different sources is compiled and presented in tabular form to provide logical support to the arguments. Findings – Based on the data analysis, the authors conclude that the BRICS have the potential to overtake the G7 in the long run. However, this objective is not likely to be as easy as presumed by economists, since a number of factors and uncertainties may deter the growing economic power and influence of the BRICS. Originality/value – At present, there is hardly any study or research in the available literature that compares these two blocs of countries. Hence, this comparative study will contribute significantly toward the advancement of future comparative economic studies.

A Case Study in Canine-Human Factors: A Remote Scent Sampler for Landmine Detection

2007 ◽  
Vol 51 (10) ◽  
pp. 582-586 ◽  
Author(s):  
William S. Helton ◽  
Shane Begoske ◽  
Robert Pastel ◽  
Jindong Tan
Keyword(s):  
Human Factors ◽  
Working Conditions ◽  
Technological Development ◽  
New Technology ◽  
Assistive Technologies ◽  
Landmine Detection ◽  
Common Interest ◽  
Long Run ◽  
Working Dogs

Helton (2005b) proposed that Human Factors/Ergonomics (HF/E) professionals share a common interest with animal behavioral scientists in the study of working non-human animals, in particular, working dogs. Helton, moreover, suggests that HF/E could contribute to the understanding of working dog behavior and, perhaps, in the long run assist in the design of canine working conditions and assistive technologies. Continuing this line of reasoning, the present study presents a case where HF/E provides a theoretical rationale of a recent technological development in canine ergonomics and the design of a new technology for a Canine-Human-Machine system.

scholarly journals Objectification and Sensibility: A Critical Look at Sexism as Subtext in Postfeminist Advertising

2021 ◽  
Vol 17 (2) ◽  
pp. 17
Author(s):  
Stephen T. F. Poon
Keyword(s):  
Visual Rhetoric ◽  
Rhetorical Analysis ◽  
Target Market ◽  
Cultural Adaptations ◽  
Case Examples ◽  
The Past ◽  
Social Cause ◽  
Marketing Information ◽  
Sex In Advertising ◽  
The Relationship

This paper explores the phenomenon of sex in advertising to understand the relationship between objectification of gender, sex, sexuality and representations of femininity through advertising subtexts, processes and discourses. Literature shows the usage of sexism in advertising and marketing veers in extreme scopes between blatant explicitness and stylish subtlety, depending on the cultural contexts and norms of the target market. Using qualitative case examples, advertising campaigns highlight objectification of sexual desires as an antithesis of postfeminist thought. Rhetorical analysis was performed on advertisement samples, building from postfeminist perspectives in marketing theories. Examples of visual rhetoric in beer, feminine product commercials and social cause campaigns are discussed. Findings demonstrate cultural expressions of postfeminist sensibility adapted for specific femininity contexts. Overall, sexism subtexts are shown to be a continued challenge in developing persuasive advertising rhetoric for the postfeminist era. Non-translatability and cultural adaptations to consumer segments suggests that the use of sex to visually communicate marketing information to an increasingly diverse marketplace face much social pressure today than in the past. Femininity themes in postfeminist advertising could be more effectively portrayed through subtle techniques such as irony and sarcasm, and in more inclusive, diverse, pragmatic and respectful femininity representations.

scholarly journals Stakeholders' Reactions to the 'Whiteboard' Timber Information System: Insights for Linking Smallholder Tree Farmers to the Market

2008 ◽  
Vol 8 (1) ◽  
pp. 16-30
Author(s):  
Maria Anabelle Gerona ◽  
◽  
Arturo Pasa ◽  
Eduardo Mangaoang ◽  
Rotacio Gravoso
Keyword(s):  
Information Flow ◽  
The Other ◽  
Radio Station ◽  
Tree Plantations ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Television Channel ◽  
Community Environment ◽  
Alternative Means ◽  
Marketing Information

Two whiteboards were installed at the office of the Community Environment and Natural Resources Office (CENRO) in Maasin City, Southern Leyte, as a tool for improving the flow of timber marketing information. The boards contain list of registered tree plantations, including theri location and the estimated volume at harvest and list of buyers in the locality. Focus group discussions with timber dealers, agricultural technologists and CENRO personnel indicated the potentials of the whiteboards for improving timber information flow. It established a link between farmers and buyers, and farmers are encouraged to register their trees so that their names would appear in the list. Buyers, on the other hand, are able to locate the farmers and the tree species they have available. According to the extension workers, the whiteboards made the monitoring of tree farms easy. Considering the utility of the information contained in the whiteboard, farmers suggested that each barangay be provided with the same list on bond paper. Alternative means suggested to improve dissemination of timber marketing information is through the local radio station, local cable television channel, newspapers, and through the extension workers.

scholarly journals Are resilient factors increasing the risk for childhood psychological victimization?

2018 ◽  
Vol 6 (6) ◽  
pp. 1168-1173
Author(s):  
Dimitrinka Jordanova-Peshevska ◽  
Fimka Tozija
Keyword(s):  
Psychological Abuse ◽  
Statistical Significance ◽  
Significant Negative Correlation ◽  
Cross Sectional Study ◽  
Common Interest ◽  
Cross Sectional ◽  
Childhood Experiences ◽  
Long Run ◽  
The Individual ◽  
Psychological Victimization

Background: Understanding the resilient factors and why some children do well despite early adverse experiences is crucial, because it can inform more effective policies and programs that help more children reach their full potential.Aim: The main objective of the study is to describe the associations between psychological abuse in childhood and resilient risk factors on individual, relational, contextual level among adolescents in the country and see the probability of resiliency to predict psychological victimization.  Material and method: Cross-sectional study on two stage quota sample of 622 university students was applied in the study, including adolescents at first-year at the main public University “St Cyril and Methodius, Skopje”, from the 12 faculties in the country. Adverse Childhood Experiences Study International Questionnaires was used for collecting information on psychological abuse, while the individual, relational and contextual resilient factors were measured using the Child аnd Youth Resilience Measure - Youth version. The study was conducted from March to September 2017. Statistical significance was set up at p<0.05.Results: The results from the study have shown statistically significant negative correlation between exposure to psychological abuse in childhood and individual (rpb =-.159), relational (rpb =-.263), contextual factors (rpb = -.147), and resilience in total (rpb =-.232). The regressive model presents that 5.2% of the variance of the variable experienced psychological abuse is explained with resilience (F(1, 527)=28.909; p<.001), showing that resilience is negatively significant predictor for being psychologically abused in childhood (β=-.228; t=-5.377; p<.001).Conclusion: Supporting children by prevention means foster competence and prevent problems. Preventive programms represent developing protective factors in childhood, increasing competence and skills for the growth of resilience and decreasing the likelihood for developing psychopathology in adolescence and adulthood. It is of common interest of society for implementation of evidence based interventions with nurturing environments and in the long run setting up positive childhood platform  for future generations.

scholarly journals Sistem Informasi Pemasaran dengan Penerapan CRM (Customer Relationship Management) Berbasis Website menggunakan Metode Waterfall dan Agile

2020 ◽  
Vol 5 (4) ◽  
pp. 346
Author(s):  
Johar Saputra Irsandi ◽  
Iskandar Fitri ◽  
Novi Dian Nathasia
Keyword(s):  
Information Systems ◽  
Customer Service ◽  
Customer Relationship Management ◽  
Product Information ◽  
Relationship Management ◽  
Customer Relationship ◽  
Target Market ◽  
Application Development ◽  
The Future ◽  
Marketing Information

Bella Frame ART shop is a business shop that is engaged in selling paintings, calligraphy, and frames. Until now, the promotion method still uses brochures, posters, and pamphlets, so shop owners need a lot of money to convey information to a broad target market. Storing the results of feedback, or messages from customers is also needed, in order to assist the store in making decisions in product marketing and customer service in the future. With the application of CRM in the website-based marketing information system at the Bella Frame ART Shop, data storage can be stored neatly and in detail, and delivery of product information to customers can be done more easily and quickly and is expected to help the store make decisions in marketing products and customer service for the future. In this study, the authors used application development methods, namely the waterfall and agile methods. Web-based information systems with the proposed Customer Relationship Management (CRM) method are systems that meet the needs and have the advantage of being integrated with systems related to marketing information systems. As well as using the waterfall method can help writers in the first stage of application development because testing is carried out after the application has been run while the agile method is used at a later stage so that it can cover deficiencies in the first stage of application development, namely requests for changing needs so that applications can continue to be developed despite requests needs change and application testing can continue at any time so that errors or bugs can be found more easily.Keywords:Information Systems, Customer Relationship Management, Website, Waterfall, Agile.

scholarly journals Weak States and Steady States: The Dynamics of Fiscal Capacity

2013 ◽  
Vol 5 (4) ◽  
pp. 205-235 ◽  
Author(s):  
Timothy Besley ◽  
Ethan Ilzetzki ◽  
Torsten Persson
Keyword(s):  
Public Goods ◽  
Tax Compliance ◽  
Preliminary Evidence ◽  
Common Interest ◽  
Weak States ◽  
Public Goods Provision ◽  
Weak State ◽  
Fiscal Capacity ◽  
Long Run ◽  
Public Resources

Investments in fiscal capacity—economic institutions for tax compliance—are an important feature of economic development. This paper develops a dynamic model to study the evolution of fiscal capacity over time. We contrast a social planner's investment path with politically feasible paths. Three types of states emerge in the long run: a common-interest state where public resources are devoted to public goods, a redistributive state where additional fiscal capacity is used for transfers, and a weak state with no transfers and a low level of public goods provision. We also present some preliminary evidence consistent with the theory. (JEL E23, E62, H23, H26, H41)

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