This book reports on the first study into the role of pride and shame in social work practice. The concepts of pride, shame, guilt, humiliation, and embarrassment are outlined and analysed, providing a new framework for understanding and researching these emotions in professional practice. It is argued that these emotions are inherently part of practice, influencing what social workers do and how they do it. Such emotions are considered in the context of wider institutional processes that construct ideal forms of practice, which are then used to evaluate social workers’ actions and praise, shame, or humiliate them accordingly. The threat of shame, and promise of praise, influence most social workers to enact or conform to the standard, thereby regulating their practice. These emotions can, therefore, be considered to be strategically used as a mechanism of control by constructing contextually specific boundaries for shameful and praiseworthy behaviour that are policed within the organisation. While some social workers feel proud to act in such a manner in some contexts, often resulting in a difficult experience for the parents, many social workers feel constrained, believing they are no longer doing social work. Indeed, some social workers feel ashamed or guilty of what they are doing and seek to resist these attempts at control through acts of compromising, concealing, and influencing. This book provides a new theory for pride and shame in organisations and specifically outlines a theory for the role pride and shame play in leadership, management, and individual social work practice.