The co-creation of social value: what matters for public participation in corporate social responsibility campaigns

Author(s):  
Sun Young Lee ◽  
Young Kim ◽  
Yeuseung Kim
2020 ◽  
Vol 36 (66) ◽  
pp. 172-186 ◽  
Author(s):  
Marcela Maestre-Matos ◽  
Andrea Paola Paez Cabas ◽  
Jahir Enrique Lombana-Coy

The recent rise of the Shared Value (SV) concept justifies the debate about its possible conceptual developments. The objective of this article is to analyze the conceptual evolution of the SV showing its approaches from strategy, corporate social responsibility (CSR) and stakeholders. The methodology used for research consists of a systematic review of the literature, using as input for the classification of articles, the graphs theory and a bibliometric analysis through the Tree of Science (ToS) tool. The analysis focuses on the evolution of the concept of SV (start, development and trends) observing the maintenance of the original approaches and new trends in concept application. It is concluded that although the origin of the SV does not yet have a defined consensus, there are some coincident characteristics for its application, such as: creation of mutual value, integration of economic and social value and the generation of positive impacts on stakeholders.


Author(s):  
Greg Watts ◽  
Jason Challender ◽  
Anthony Higham ◽  
Peter McDermott

2020 ◽  
Vol 4 (2) ◽  
pp. 195
Author(s):  
Vandy Yoga Swara ◽  
Erwinton Simatupang

<p>Many believe that corporate social responsibility (CSR) is able to present social license to operate (SLO) of company’s community and stakeholders. In fact, CSR is not in line with SLO. The root of the problem lies on a CSR approach that differenciates economic and social value. Therefore, pressure, expectation, and need of company’s community and stakeholder will not be able to be met by a corporation despite it has proposed the best CSR programs. Through a series of literature reviews on SLOs and case studies at one company, this article offers an alternative approach to present SLO on business by emphasizing corporate social entrepreneurship (CSE) spirit.</p>


Author(s):  
Maharani Rahma

The purpose of establishing a company can be divided into two, economic goals and social goals. Economic goals regarding the company's efforts to maintain it’s existence, the company's social goals are expected to meet the desires of investors, employees, providers of factors of production and the wider community. Both of these goals support one another, the company will not be able to realize its social goals if the company has not been able to achieve the company's economic goals. Social Value Added (SVA) which is an adaptation of Economic Value Added (EVA) is one of the tools to assess a company's performance to achieve social goals. The positive SVA shows that the social influence created by the company has yielded results in excess of the capital costs that must be incurred, which will later be proven by obtaining "social profitability". SVA is in line with what scientific progress. is saying that perceptions about company value have changed. which at first a company was judged by its ability to generate profits, but a good company is a company that is able to produce high profitability and high social responsibility as well. Corporate social responsibility (CSR) is intended to create harmony between the interests of the company's management and the interests of its stakeholders. Corporate social responsibility is one of the strategic plans implemented by organizations with regard to suitainable social which companies consider their involvement in social activities, and also decrease the destructive effects of business on society and the natural environment. In Indonesia, corporate social responsibility is no longer voluntary. The company is responsible for holding company activities accountable, but now it is mandatory for some companies to implement them. This is regulated in Act Number 40 of 2007 concerning Limited Liability Companies (UU PT), which was passed on July 20, 2007. Based on this, As a novelty, we need a model to evaluate the social responsibility that has been done in order to generate social profit for the company. as well as being a model of how companies can achieve Social Value Added.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xin Wan ◽  
Yantong Zhang ◽  
Peng Mao ◽  
Hongyang Li ◽  
Rubing Wang ◽  
...  

PurposePublic participation is essential for mitigating local resistance faced by the environmentally stigmatized facilities. The purpose of this study is to investigate public participation intention in the decision-making of waste incineration power (WIP) projects by examining the role of perceived corporate social responsibility (PCSR) and public knowledge (PK) based on the theory of planned behavior (TPB).Design/methodology/approachA theoretical model correlating PCSR with public participation intention was developed by using the constructs of TPB as the mediators and PK as the moderator. Drawing on structural equation modeling (SEM), the data collected from 485 local residents of the WIP projects in Jiangsu, China were analyzed to test the model.FindingsCompanies' CSR practice went through public attitude, subjective norm and personal norm as mediating steps towards promoting participation intention. PK positively moderated the indirect relationships between PCSR and participation intention. Moreover, attitude, subjective norm and personal norm were found to have a positive effect on participation intention.Originality/valueThis study advances the understanding of public participation intention and enriches the literature relating to CSR and TPB involved in infrastructure development. In order to improve public participation intention, companies should take strategic social responsibility actions and present the benefits and moral values of the activities to the public, and as well make effort to diffuse WIP-related knowledge through interactive activities with the public. Authorities should establish social and personal value systems that praise public participation and improve their expectations of participation outcomes.


2020 ◽  
Vol 9 (1) ◽  
pp. 3
Author(s):  
Yolanda Díaz-Perdomo ◽  
Luis Ignacio Álvarez-González ◽  
María José Sanzo-Pérez

The value co-creation strategy is adopted by companies in its relationships with stakeholders as a mechanism to improve the performance of its activities. Both from the perspective of Corporate Social Responsibility (CSR) practices carried out by companies, and from the approach of the mission that non-profit organizations (NPOs) must effectively fulfil, adopt the strategy of co-creation in activities, projects, programs, etc. that both entities jointly develop is essential to achieve the expected organizational and social value. However, although the value co-creation between companies and its stakeholders (mainly customers) has been substantially investigated in recent years, there is a significant gap in both theoretical and empirical research into the adoption by the NPOs of said management approach in its collaborative relationships with companies. Therefore, after reviewing the literature on co-creation, an NPO-business value co-creation scale is developed in the empirical part, consisting of four basic dimensions: participation, reciprocity, learning, and engagement. The proposed scale shows reliability and construct validity (convergent and discriminant). The main conclusions and practical implications that this management strategy has for organizations are presented.


GeoScape ◽  
2021 ◽  
Vol 15 (1) ◽  
pp. 43-52
Author(s):  
Petra Jarkovská ◽  
Martina Jarkovská

Abstract Local and regional authorities are often held responsible for implementing social and economic “population drain reduction” policies but at the same time are constrained with little fiscal power and inability to access resources. Being considered the “backbone” of local economies, it is on small- to medium-size enterprises (SMSEs) to come up with an “out-migration” solution which would be effective; yet at the same time sustainable, and adding social value to the local or regional development. Therefore, using a sample of 24 SMSEs from the hospitality industry environment, this paper empirically examines corporate social responsibility (CSR) as a prerequisite for employees’ affirmative work attitudes, such as job satisfaction (JS), effective organizational commitment (OC), and employees’ voluntary retention (R). Inspired by Carroll’s (2015, 2016) four-dimensional concept of CSR (economic, legal, ethical, and philanthropic dimension), the findings suggest a significant causal relationship between CSR and the examined employees’ desirable behavior outcomes. However, it is mainly the ethical and legal dimension of CSR that influence all three employees’ affirmative work attitudes - JS, effective OC, and voluntary R. The contribution of this paper also lies in amounting to the body of scholarly literature on CSR in respect to employees. Most works focus on other stakeholders but employees, or are set in different cultural settings or geographical regions, mainly in Asia, and thus their findings might be difficult to implement in the Central European context. Highlights for public administration, management and planning: • CSR as a prerequisite for sustainable management of employees’ retention in small-to medium- size enterprises. • CSR may act as an approach to reduce “out-migration” faced in local and regional development. • SMSEs adding a social value to local and regional development.


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