Online and Social Media Campaigns For Climate Change Engagement

Author(s):  
Alexandra Segerberg

Communication campaigns play a key role in shaping what people think, feel, and do about climate change, and help shape public agendas at the local, national, and international levels. As more people around the world gain regular access to the Internet, online and social media are becoming significant contexts in which they come into contact with—or fail to come into contact with—news, debates, action, and social input related to climate change. This makes it important to understand the campaigning that takes place online. Many actors make concerted efforts to engage publics on climate change and go online to do so. These include businesses; governments and international organizations; scientists and scientific institutions; organizations, groups and individuals in civil society; public intellectuals and political, religious and entertainment leaders. Not all are ultimately concerned with climate change or engaging publics as such. Nevertheless, most campaigns involve at least one of four goals: to inform, raise awareness, and shape public understanding about the science, problems, and politics of climate change; to change consumer and citizen behavior; to network and connect concerned publics; to visibly mobilize consumers or citizens to put pressure on decision-makers. Online climate change campaigns are an emerging phenomenon and field of study. The campaigns appeared on broad front around the turn of the millennium, and have since become increasingly complex. In addition to the elements that produce variance in offline campaigns, scholars examine the role of online and social media in how campaigners render the issues and pursue their campaigns, how publics respond, and what this means for the development of the broader public discourse. Core debates concern the capacity and impact of online campaigning in the areas of informing, activating and including publics, and the ambivalences inherent in leveraging technology to engage publics on climate change.

2020 ◽  
Vol 101 (6) ◽  
pp. E949-E953
Author(s):  
Rachel Dryden ◽  
M. Granger Morgan

Abstract Hurricane Harvey and other recent weather extremes stimulated extensive public discourse about the role of anthropogenic climate change in amplifying, or otherwise modifying, such events. In tandem, the scientific community has made considerable progress on statistical “climate attribution.” However, explaining these statistical methods to the public has posed challenges. Using appropriately designed “spinner boards,” we find that even members of the general public who do not understand the difference between weather and climate are readily able to understand basic concepts of attribution and explain those concepts to others. This includes both understanding and explaining the way in which the probability of an extreme weather event may increase as a result of climate change and explaining how the intensity of hurricanes can be increased. If properly developed and used by TV weather forecasters and news reporters, this method holds the potential to significantly improve public understanding of climate attribution.


2021 ◽  
pp. 096366252110206
Author(s):  
Lyn M. van Swol ◽  
Emma Frances Bloomfield ◽  
Chen-Ting Chang ◽  
Stephanie Willes

This study examined if creating intimacy in a group discussion is more effective toward reaching consensus about climate change than a focus on information. Participants were randomly assigned to either a group that spent the first part of an online discussion engaging in self-disclosure and focusing on shared values (intimacy condition) or discussing information from an article about climate change (information condition). Afterward, all groups were given the same instructions to try to come to group consensus on their opinions about climate change. Participants in the intimacy condition had higher ratings of social cohesion, group attraction, task interdependence, and collective engagement and lower ratings of ostracism than the information condition. Intimacy groups were more likely to reach consensus, with ostracism and the emotional tone of discussion mediating this effect. Participants were more likely to change their opinion to reflect that climate change is real in the intimacy than information condition.


Author(s):  
Rana Hassan

This research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.


2020 ◽  
pp. 1-15 ◽  
Author(s):  
BARUCH FISCHHOFF

Abstract The behavioral sciences were there at the beginning of the systematic study of climate change. However, in the ensuing quarter century, they largely faded from view, during which time public discourse and policy evolved without them. That disengagement and the recent reengagement suggest lessons for the future role of the behavioral sciences in climate science and policy. Looking forward, the greatest promise lies in projects that make behavioral science integral to climate science by: (1) translating behavioral results into the quantitative estimates that climate analyses need; (2) making climate research more relevant to climate-related decisions; and (3) treating the analytical process as a behavioral enterprise, potentially subject to imperfection and improvement. Such collaborations could afford the behavioral sciences more central roles in setting climate-related policies, as well as implementing them. They require, and may motivate, changes in academic priorities.


2020 ◽  
Vol 12 (9) ◽  
pp. 3615
Author(s):  
Garrath T. Wilson ◽  
Tracy Bhamra

Design for Sustainability is not the panacea we hoped it would be when it was first introduced in the latter part of the 20th century. Today, the health of both our environment and our societies is at a critical state, a breaking point, with piecemeal solutions offered as social-media-friendly rallying points, such as the European Parliament approved ban on single-use plastics, whilst fundamental, and arguably less ‘exciting’, issues such as loss of biodiversity, overpopulation, and climate change are shuffled to the back. It can be argued, however, that the awareness of the concept of sustainability and the need to reduce the negative human impact upon the environment and society has grown significantly and, consequently, has moved up the global agenda; this is evidenced by the 2015 United Nations Climate Change Conference. However, it is also clear that the role of Design for Sustainability within this agenda is not providing the solutions necessary to manifest the level of change required. Traditional approaches are not working. This Special Issue of Sustainability seeks to readdress this with eight papers that push the frontier of what Design for Sustainability could be—and possibly must be—across the broad spectrum of design disciplines.


2012 ◽  
Vol 1 (1) ◽  
pp. 137-152 ◽  
Author(s):  
Charlotte Streck

AbstractThis article describes the challenges of using the constrained tools of international law to negotiate a sustainable framework to address climate change. It sets out to show how the particularities of the problem have led to creative and innovative solutions expanding the borders of international law. To this end, the article discusses carbon market mechanisms, the compliance regime of the Kyoto Protocol, and the emerging framework to create incentives to reduce land-based emissions in developing countries. These examples illustrate that the recognition of the role of sub-national and private entities in mitigating climate change has had significant impact on the rules of the climate regime. But the article also asserts that the un process, while recognizing the role of private actors, is still inadequately equipped to involve non-state actors in a meaningful way. The climate regime therefore challenges the traditional thinking about interstate relationships. No longer solely a matter for international environmental law, contemporary environmental governance has become a global affair, which makes the lens of transnational law a useful tool to think about these issues in practice in a more intellectually fruitful and relevant way. This article thereby provides a snapshot of the type of issues and discussion that readers of this journal can look forward to in the years to come.


2019 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Mohammad Hidayaturrahman ◽  
D.I Ansusa Putra

This research was conducted to find out how the role of technology and social media in spreading Al-Quran and hadith by the mubalig. This research uses qualitative descriptive approach, while the method of collecting data with observation on the activities of the mubalig and dai who perform religious da’wa activities, both in mosques, langgar, and majlis taklim assemblies held at homes of pilgrims or mubalig house. This research found that, mubalig already flat using technology and social media for the purposes of their da’wah. The preachers use technology and social media for various purposes of da’wa, communicating with the congregation of recitation, to read references of religious material, as well as as a means to store the propagation material which subsequently submitted during the recitation. The last is to make existing apps their devices to recall verses or hadiths that happen to be forgotten when delivering lecture material. The mubalig rate, technology and social media are something positive to use as a medium of communication preaching. So that mubalig are not allergic to technology and social media, even some of them become active users in social media. Similarly, in his own devices there are many applications of the Qur'an and Hadith. Carrying a device is an effective way of learning, carrying the reference of the book, because it does not have to bring a large book of physical to come preach to various places and locations. Technology is considered to be able to connect them with the other ustaz, kiai or religious figures in the same or different organization.


First Monday ◽  
2013 ◽  
Vol 18 (4) ◽  
Author(s):  
Gabrielle Grow ◽  
Janelle Ward
Keyword(s):  

2018 ◽  
Vol 9 (1) ◽  
pp. 47-57
Author(s):  
Cendera Rizky Bangun

As new media emerge and replace the popularity of conventional media, people use social media not only as medium to socialize, but also increase its role as news source or news outlet. A generational divide has always existed within news. The older people tend to choose TV and newspaper as their primary news source meanwhile research conducted by Reuters in 2015 showed that younger audiences that grown up in digital era, exhibiting very different behaviors and increasingly expect the news to come to them through online channels and in new formats. This makes social media become the opportunities and also threats to some news companies. What should the media do in order to survive? Does the generation gap influence the media to use both traditional and digital or social media? Some online media even put their headlines and link in Facebook and Twitter as news outlet, so people can just click the link and go to their websites. Methodology used in this research is qualitative with data gathered from focus group discussion and interview. The result of the study expected to show how the generation gap creates different media consumption and the need for news corporation to change their pattern in order to survive. Keywords: Social media, news outlet, new media


2020 ◽  
Vol 12 (3) ◽  
pp. 597-609 ◽  
Author(s):  
Rachel Dryden ◽  
M. Granger Morgan ◽  
Stephen Broomell

AbstractAn increase in the severity of extreme weather is arguably one of the most important consequences of climate change with immediate and potentially devastating impacts. Recent events, like Hurricane Harvey, stimulated public discourse surrounding the role of climate change in amplifying, or otherwise modifying, the patterns of such events. Within the scientific community, recent years have witnessed considerable progress on “climate attribution”—the use of statistical techniques to assess the probability that climate change is influencing the character of some extreme weather events. Using a novel application of signal detection theory, this article assesses when, and to what extent, laypeople attribute changes in hurricanes to climate change and whether and how certain characteristics predict this decision. The results show that people attribute hurricanes to climate change based on their preexisting climate beliefs and numeracy. Respondents who were more dubious about the existence of climate change (and more numerate) required a greater degree of evidence (i.e., a more extreme world) before they were willing to suggest that an unusual hurricane season might be influenced by climate change. However, those who have doubts were still willing to make these attributions when hurricane behavior becomes sufficiently extreme. In general, members of the public who hold different prior views about climate change are not in complete disagreement about the evidence they perceive, which leaves the possibility for future work to explore ways to bring such judgments back into alignment.


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