2. Marketing research

2021 ◽  
pp. 16-29
Author(s):  
Kenneth Le Meunier-FitzHugh
Keyword(s):  
Big Data ◽  
Problem Solving ◽  
Focus Groups ◽  
Quantitative Data ◽  
Field Data ◽  
Marketing Research ◽  
Problem Identification ◽  
Marketing Performance ◽  
Identification Research ◽  
Desk Research

This chapter examines marketing research, one of the most engaging parts of marketing, as it is the opportunity for organizations to evaluate marketing performance, uncover customer behaviours, and explore their preferences. Marketing research covers a range of activities which may be positioned as either problem-identification research or problem-solving research. Sources of data and information for marketing research include secondary or desk research; primary or field data; quantitative data; and qualitative data. Meanwhile, marketing research methods are reviewed including surveys and questionnaires; focus groups and interviews; experiments and observations; and neuromarketing. The chapter then considers how sampling is widely used in primary research. It also looks at customer insights and big data.

An Examination of Police Officers’ Insights Into Problem Identification and Problem Solving

2005 ◽  
Vol 51 (1) ◽  
pp. 53-74 ◽  
Author(s):  
Gisela Bichler ◽  
Larry Gaines
Keyword(s):  
Problem Solving ◽  
Focus Groups ◽  
Crime Prevention ◽  
Police Officers ◽  
Police Department ◽  
Patrol Officers ◽  
Problem Identification ◽  
Complex Problems ◽  
Police Presence

Problem solving begins with problem identification. Conventional knowledge suggests that because patrol officers work specific geographical areas (beats) on a fairly constant basis, they come to see where the problems exist; thus, police experience alone can be relied on to identify crime problems. However, few have examined whether officers are effective in identifying problems in their areas. This research examined the consistency of officer problem identification across focus groups for an entire police department in terms of the kinds of problems identified, the location of problems, and the suggested responses. Although there was little consistency across focus groups, officers were able to identify specific sites or properties thought to generate high levels of disorder-related calls. Solutions to crime problems tended to involve increased police presence for complex problems affecting areas and crime prevention for specific sites facing single-crime problems.

scholarly journals Aging and Women’s Sexuality

2014 ◽  
Vol 4 (3) ◽  
pp. 279-287
Author(s):  
Bárbara Luque Salas
Keyword(s):  
Focus Groups ◽  
Older Women ◽  
Research Methodology ◽  
Quantitative Data ◽  
Research Team ◽  
Qualitative Difference ◽  
Feminist Research ◽  
Sexual Life ◽  
Sexual Practice ◽  
Qualitative And Quantitative

We present results of our research, which has been aimed at understanding the experience, practice, and sexual life in women over 50 years of age. We studied a sample of 729 women of between 50 and 80 years of age. The research is part of qualitative feminist research methodology. Both qualitative and quantitative data have been collected through focus groups and a questionnaire drawn up by our research team. The results show the satisfaction of older women-of all ages-with their sex life and the importance of contextual and relational sexuality issues of women. Autoeroticism is the most established sexual practice in this group of older women and highlights who want to experience some changes in their current sex life around the desire for a more sensual and emotional sexuality, with a claim of more passionate and frequent relations. The data collected reveal a qualitative difference in the reality of sex over the age of 70.

scholarly journals Second Life as a research environment: avatar-based focus groups (AFG)

2016 ◽  
Vol 19 (1) ◽  
pp. 101-114 ◽  
Author(s):  
Eman Gadalla ◽  
Ibrahim Abosag ◽  
Kathy Keeling
Keyword(s):  
Focus Groups ◽  
Data Quality ◽  
Virtual Worlds ◽  
Second Life ◽  
Three Dimensional ◽  
Marketing Research ◽  
Two Phase ◽  
Content Type ◽  
Face To Face ◽  
Advantages And Disadvantages

Purpose – This study aims to examine the nature and the potential use of avatar-based focus groups (AFGs) (i.e. focus groups conducted in three-dimensional [3D] virtual worlds [VWs]) as compared to face-to-face and online focus groups (OFGs), motivated by the ability of VWs to stimulate the realism of physical places. Over the past decade, there has been a rapid increase in using 3D VWs as a research tool. Design/methodology/approach – Using a two-phase reflective approach, data were collected first by using traditional face-to-face focus groups, followed by AFGs. In Phase 2, an online, semi-structured survey provided comparison data and experiences in AFGs, two-dimensional OFGs and traditional face-to-face focus groups. Findings – The findings identify the advantages and disadvantages of AFGs for marketing research. There is no evident difference in data quality between the results of AFGs and face-to-face focus groups. AFG compensates for some of the serious limitations associated with OFGs. Practical implications – The paper reflects on three issues, data quality, conduct of AFGs (including the moderator reflection) and participant experience, that together inform one’s understanding of the characteristics, advantages and limitations of AFG. Originality/value – This is the first paper to compare between AFGs, traditional face-to-face focus groups and OFGs. AFG holds many advantages over OFGs and even, sometimes, over face-to-face focus groups, providing a suitable environment for researchers to collect data.

scholarly journals ANALISIS KEMAMPUAN REPRESENTASI MATEMATIS SISWA DALAM MENYELESAIKAN SOAL PEMECAHAN MASALAH MATEMATIKA

Ta dib ◽  
2019 ◽  
Vol 22 (1) ◽  
pp. 19
Author(s):  
Ummul Huda ◽  
Edwin Musdi ◽  
Nola Nari
Keyword(s):  
Problem Solving ◽  
Quantitative Data ◽  
Qualitative Data ◽  
Mathematical Problem ◽  
Field Research ◽  
Mathematical Representation ◽  
Mathematical Problem Solving ◽  
Test Results ◽  
Interview Guide ◽  
Descriptive Method

This research is motivated by the low mathematical representation ability of students in solving mathematical problem solving questions based on TIMSS data and facts in the field. The study aims to analyze the mathematical representation ability of MTsN Batusangkar students visually, verbally and symbolically in solving mathematical problem solving problems. This field research uses descriptive method. The instrument used is a description question and interview guide. Quantitative data based on test results were analyzed to determine the predicate of mathematical representation ability, while Miles and Huberman model wwas used to analyze qualitative data from interviews. The results show that students' mathematical visual and symbolic abilities are satisfactory, while verbal mathematical representations are less satisfactory.

scholarly journals ENHANCING CREATIVITY AND PROBLEM SOLVING SKILLS THROUGH CREATIVE PROBLEM SOLVING IN TEACHING MATHEMATICS

2020 ◽  
Vol 13 (2) ◽  
pp. 270-291 ◽  
Author(s):  
Madihah Khalid ◽  
Supiah Saad ◽  
Siti Rafiah Abdul Hamid ◽  
Muhammad Ridhuan Abdullah ◽  
Hasniza Ibrahim ◽  
...  
Keyword(s):  
Problem Solving ◽  
Quantitative Data ◽  
Creative Thinking ◽  
Creative Problem Solving ◽  
Problem Solving Skills ◽  
Science Technology ◽  
Comparison Groups ◽  
Quasi Experimental ◽  
Creative Problem ◽  
And Mathematics

In recent years, calls to nurture and teach creativity from an early age in schools has intensified. Creativity is something regular in the teaching of arts subjects but is not a common feature in teaching science, technology, engineering and mathematics subjects. However, what really matters, is how the subject is being taught. This research aimed to foster creativity through the teaching of mathematics via problem solving that challenges the solving of problems in a creative manner, which is defined as creative problem solving. This quasi-experimental study investigates changes in students learning of mathematics via creative problem solving. Altogether, 172 Form 1 students forming treatment and comparison groups from four schools in Gombak District area, Malaysia were involved. A mixed qualitative and quantitative data were collected to investigate the effect of the 3 cycles of creative problem solving lessons implemented. Instruments used were Torrance Test of Creative Thinking, a mathematics problem solving test and creativity checklist. This paper will only present the quantitative data obtained. Results show statistically significant increases in scores for most categories of creativity and problem solving tests. This research brought together teachers and researchers in trialling creative problem solving to teach mathematics, to achieve the enhancement of students’ creative thinking and problem solving skills. This coincided with the introduction of Kurikulum Standard Sekolah Menengah with new emphasis to strengthen the quality of science, technology, engineering and mathematics education in general, where higher-order thinking reforms are emphasized.

Approaches to Quantitative Data Analysis and Evaluation

2016 ◽  
Author(s):  
Stephen Rae ◽  
Ahmed Salhin ◽  
Babak Taheri ◽  
Catherine Porter ◽  
Christian König ◽  
...  
Keyword(s):  
Big Data ◽  
Data Analysis ◽  
Quantitative Data ◽  
Statistical Techniques ◽  
Statistical Tools ◽  
Analysis And Evaluation ◽  
Quantitative Data Analysis ◽  
Analyse Data

To understand data and present findings appropriately, researchers need awareness of statistical techniques. This chapter discusses the statistical tools used to analyse data collected. It focuses on two sets of the most widely used statistical tools, as shown in the ‘Deductive’ section in the data analysis area of the Methods Map (see Chapter 4): (1) exploring relationships and (2) comparing groups. In addition, we briefly explain ‘Big Data’.

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