743 Keeping up with Dr. Google: When Are Patients Seeking First-aid Burn Resources?

2020 ◽  
Vol 41 (Supplement_1) ◽  
pp. S204-S205
Author(s):  
David Parizh ◽  
Maleeh Effendi ◽  
Thomas L Martin
Keyword(s):  
Search Engine ◽  
Hospital Setting ◽  
First Aid ◽  
Third Party ◽  
Google Trends ◽  
Burn Treatment ◽  
Burn Care ◽  
Search Data ◽  
Search Numbers ◽  
Google Search

Abstract Introduction Treating burns is a relatively common occurrence in American Emergency Departments occurring an estimated 486,000 times per year. In the digital era, patients feel increasingly empowered to seek out medical resources independently. The true number of people sustaining an injury and treating themselves at home or outside of the hospital setting is difficult to quantify. However, we can see when patients were searching for first-aid burn resources on the world’s most powerful and popular search engine - Google. We hypothesized that there would be a correlation between patient’s searching for burn care resources online and burn admissions. Methods We used Keywords Everywhere a browser add-on for Google Chrome to cross check various phrases and words that Americans might search for to find information on how to treat a burn. “Burn treatment” was found to be the most commonly searched phrase and this was verified using Google Trends. Google Trends dose not give raw search numbers. However, it expresses the search frequency for a term relative to how frequently that term was sought out during a specified time period. We pulled search data for each successive year back till 2006 the earliest year for which complete data was available. We were then able to overlay this data on a year to year basis and thus view when information about treating burns was the most sought out. Results A clear increase in the frequency of searches for burn treatment can be seen around the summer months, peaking in the week surrounding the 4th of July. Further data comparing this trend to burn admissions is forthcoming as data is being solicited. Conclusions Americans are searching for more resources regarding burn injuries in the summer months; and especially in the days surrounding the fourth of July. We are excited to correlate this data to burn admissions. If there is an inverse relationship between admissions during the summer months and number of inquiries made via Google for acute burn care, this may suggest that many of the burns are minor. Thus, being treated through our clinics or through third-party providers. Alternatively, the patients may be treating themselves using internet resources. If this proves to be the case, there may be an opportunity to enrich online resources for our patients. Applicability of Research to Practice Once the data processing is complete, there will be an indication if the number of people seeking out resources via Google Search Engine correlates with out burn admissions. If not, this may be an opportunity for improvement to enrich burn first-aid resources available online.

63 Assessing the Quality and Reliability of Patient Information Regarding First-aid Burn Care on Youtube

2020 ◽  
Vol 41 (Supplement_1) ◽  
pp. S41-S42
Author(s):  
David Parizh ◽  
Maleeh Effendi ◽  
Thomas L Martin
Keyword(s):  
Patient Information ◽  
Medical Information ◽  
Hospital Setting ◽  
Physician Assistants ◽  
First Aid ◽  
Lower Number ◽  
Burn Treatment ◽  
Burn Care ◽  
Quality And Reliability

Abstract Introduction Social media has increasingly become the first point of reference for patients regarding medical information. This study assesses the quality and reliability of patient information available on YouTube regarding First-Aid for Burn Care. Methods Using Google Trends, “burn treatment” was identified as the most common term to likely be used to seek out information regarding first-aid treatment of burns. The terms “burn treatment” was searched on YouTube within Internet Explorer on September 18, 2019. Results were filtered by view count and the first 6 pages of results, top 120 videos were reviewed, excluding duplicates, non-English language videos, and videos unrelated to first-aid burn care. Videos were analyzed by two independent reviewers and descriptive statistics. Videos were also rated for information reliability and quality using both the Modified DISCERN (MD) tool (1 = low, 5 = high) and the Global Quality Scale (GQS) (1 = poor, 5 = excellent). Results Overall 67% of the videos were classified as informative with 15% constituting personal experience, the remainder of which were misleading. The physicians had a lower number of mean views per video at 140k compared to 210k from non experts. Physician group constituted 20.6% of all speakers in the video, with NP/PA constituting 2.9%. The GQS mean was 2, with physicians scoring slightly higher at 2.3, NP/PA scoring 3, and the remainder of the speakers scoring lowest at 1.8. The Modified discern score mean was 2.0. Conclusions Overall the burn care professionals inclusion physician, nursing and physician assistants constituted a minority of the speakers present. 76% were by other professionals who don’t deliver care inside the hospital setting. The physicians had lower number of views when compared to non experts. However, burn care professionals scored higher on the modified discern and the GQS compared to non-experts. The overall quality of all videos was low across the board with a modified discern of 2 out of 5. There is an opportunity to improve resources available to our patients from the burn care professional stand point to increase online presence. Applicability of Research to Practice The quality of videos reviewed was poor, and demonstrated an opportunity for improvement of resources available to our patients online.

scholarly journals Interest in COVID-19 in Latin America and the Caribbean: an infodemiological study using Google Trends

2021 ◽  
Vol 37 (10) ◽  
Author(s):  
Carlos Jesús Aragón-Ayala ◽  
Julissa Copa-Uscamayta ◽  
Luis Herrera ◽  
Frank Zela-Coila ◽  
Cender Udai Quispe-Juli
Keyword(s):  
Latin America ◽  
Response Time ◽  
Latin American ◽  
Google Trends ◽  
Public Attention ◽  
Search Data ◽  
The Caribbean ◽  
Global And Local ◽  
Google Search ◽  
Latin American And Caribbean

Infodemiology has been widely used to assess epidemics. In light of the recent pandemic, we use Google Search data to explore online interest about COVID-19 and related topics in 20 countries of Latin America and the Caribbean. Data from Google Trends from December 12, 2019, to April 25, 2020, regarding COVID-19 and other related topics were retrieved and correlated with official data on COVID-19 cases and with national epidemiological indicators. The Latin American and Caribbean countries with the most interest for COVID-19 were Peru (100%) and Panama (98.39%). No correlation was found between this interest and national epidemiological indicators. The global and local response time were 20.2 ± 1.2 days and 16.7 ± 15 days, respectively. The duration of public attention was 64.8 ± 12.5 days. The most popular topics related to COVID-19 were: the country’s situation (100 ± 0) and coronavirus symptoms (36.82 ± 16.16). Most countries showed a strong or moderated (r = 0.72) significant correlation between searches related to COVID-19 and daily new cases. In addition, the highest significant lag correlation was found on day 13.35 ± 5.76 (r = 0.79). Interest shown by Latin American and Caribbean countries for COVID-19 was high. The degree of online interest in a country does not clearly reflect the magnitude of their epidemiological indicators. The response time and the lag correlation were greater than in European and Asian countries. Less interest was found for preventive measures. Strong correlation between searches for COVID-19 and daily new cases suggests a predictive utility.

Assessing the Quality and Reliability of Patient Information Regarding First-Aid for Acute Burns on YouTube

2020 ◽  
Author(s):  
David Parizh ◽  
Maleeh Effendi ◽  
Elizabeth Dale ◽  
Julia Slater
Keyword(s):  
Medical Training ◽  
First Aid ◽  
Accurate Information ◽  
Burn Treatment ◽  
Burn Centers ◽  
Burn Care ◽  
Global Quality ◽  
Quality Scale ◽  
Scale Scores

Abstract Given ever increasing ease of access to technology, the majority of adults first turn to the internet for medical advice. The world wide web is filled with user-generated content within multiple social media platforms that lack a governing body to validate the information’s accuracy and reliability. The authors performed a qualitative review of first-aid burn resources available on YouTube using two validated scales: Modified Discern and Global Quality Scale. A search was conducted using the term “burn treatment” on September 18, 2019. Of 120 reviewed videos, 59 met their inclusion criteria. 36% (n = 21) of the speakers had formal medical training, with only 12% (n = 7) identified as burn care professionals. The mean views originating from nonmedical speakers (162,675) were more than eight times that originating from burn centers (14,975). The quality of the videos was compared by video source, speaker, and specialty. Burn centers had the highest Modified Discern and Global Quality Scale scores, 2.91 and 2.86, respectively (P < .05). Additionally, the authors were able to demonstrate that there was a statistically significant higher quality of videos when the speaker was a burn care professional or had formal medical training. Unfortunately, their review demonstrated that videos originating from hospital systems and burn centers made up a minority of the online media content. These results illustrate an opportunity for improvement by way of increased content creation to bolster the online presence of the burn community and provide patients with more accurate information.

Discovering business information from search engine query data

2014 ◽  
Vol 38 (4) ◽  
pp. 562-574 ◽  
Author(s):  
Liwen Vaughan
Keyword(s):  
Search Engine ◽  
Business Performance ◽  
Google Trends ◽  
Volume Data ◽  
Content Type ◽  
Search Volume ◽  
Business Information ◽  
Position Data ◽  
Search Data ◽  
One Year

Purpose – The purpose of this paper is to examine the feasibility of discovering business information from search engine query data. Specifically the study tried to determine whether search volumes of company names are correlated with the companies’ business performance and position data. Design/methodology/approach – The top 50 US companies in the 2012 Fortune 500 list were included in the study. The following business performance and position data were collected: revenues, profits, assets, stockholders’ equity, profits as a percentage of revenues, and profits as a percentage of assets. Data on the search volumes of the company names were collected from Google Trends, which is based on search queries users enter into Google. Google Trends data were collected in the two scenarios of worldwide searches and US searches. Findings – The study found significant correlations between search volume data and business performance and position data, suggesting that search engine query data can be used to discover business information. Google Trends’ worldwide search data were better than the US domestic search data for this purpose. Research limitations/implications – The study is limited to only one country and to one year of data. Practical implications – Publicly available search engine query data such as those from Google Trends can be used to estimate business performance and position data which are not always publicly available. Search engine query data are timelier than business data. Originality/value – This is the first study to establish a relationship between search engine query data and business performance and position data.

Public Health Implications of Google Searches for Sunscreen, Sunburn, Skin Cancer, and Melanoma in the United States

2018 ◽  
Vol 33 (4) ◽  
pp. 611-615 ◽  
Author(s):  
Zachary H. Hopkins ◽  
Aaron M. Secrest
Keyword(s):  
Public Health ◽  
United States ◽  
Skin Cancer ◽  
Search Engine ◽  
State Level ◽  
The United States ◽  
Google Trends ◽  
Search Term ◽  
Melanoma Incidence ◽  
Google Search

Purpose: Google Trends (GT) offers insights into public interests and behaviors and holds potential for guiding public health campaigns. We evaluated trends in US searches for sunscreen, sunburn, skin cancer, and melanoma and their relationships with melanoma outcomes. Design: Google Trends was queried for US search volumes from 2004 to 2017. Time-matched search term data were correlated with melanoma outcomes data from Surveillance Epidemiology and End Results Program and United States Cancer Statistics databases (2004-2014 and 2010-2014, respectively). Setting: Users of the Google search engine in the United States. Participants: Google search engine users in the United States. This represents approximately 65% of the population. Measures: Search volumes, melanoma outcomes. Analysis: Pearson correlations between search term volumes, time, and national melanoma outcomes. Spearman correlations between state-level search data and melanoma outcomes. Results: The terms “sunscreen,” “sunburn,” “skin cancer,” and “melanoma” were all highly correlated ( P < .001), with sunscreen and sunburn having the greatest correlation ( r = 0.95). Sunscreen/sunburn searches have increased over time, but skin cancer/melanoma searches have decreased ( P < .05). Nationally, sunscreen, sunburn, and skin cancer were significantly correlated with melanoma incidence. At the state level, only sunscreen and melanoma searches were significantly correlated with melanoma incidence. Conclusions: We conclude that online skin cancer prevention campaigns should focus on the search terms “sunburn” and “sunscreen,” given the decreasing online searches for skin cancer and melanoma. This is reinforced by the finding that sunscreen searches are higher in areas with higher melanoma incidence.

Search Engine Optimization: An Analysis of Rhinoplasty Web sites

2017 ◽  
Vol 33 (06) ◽  
pp. 665-669 ◽  
Author(s):  
Amar Gupta ◽  
Michael Nissan ◽  
Michael Carron ◽  
Giancarlo Zuliani ◽  
Hani Rayess
Keyword(s):  
Search Engine ◽  
Web Sites ◽  
Search Engines ◽  
Web Site ◽  
Third Party ◽  
Site Quality ◽  
Search Engine Optimization ◽  
Facial Plastic ◽  
Google Search ◽  
The Web

AbstractThe Internet is the primary source of information for facial plastic surgery patients. Most patients only analyze information in the first 10 Web sites retrieved. The aim of this study was to determine factors critical for improving Web site traffic and search engine optimization. A Google search of “rhinoplasty” was performed in Michigan. The first 20 distinct Web sites originating from private sources were included. Private was defined as personal Web sites for private practice physicians. The Web sites were evaluated using SEOquake and WooRANK, publicly available programs that analyze Web sites. Factors examined included the presence of social media, the number of distinct pages on the Web site, the traffic to the Web site, use of keywords, such as rhinoplasty in the heading and meta description, average visit duration, traffic coming from search, bounce rate, and the number of advertisements. Readability and Web site quality were also analyzed using the DISCERN and Health on the Net Foundation code principles. The first 10 Web sites were compared with the latter 10 Web sites using Student's t-tests. The first 10 Web sites received a significantly lower portion of traffic from search engines than the second 10 Web sites. The first 10 Web sites also had significantly fewer tags of the keyword “nose” in the meta description of the Web site. The first 10 Web sites were significantly more reliable according to the DISCERN instrument, scoring an average of 2.42 compared with 2.05 for the second 10 Web sites (p = 0.029). Search engine optimization is critical for facial plastic surgeons as it improves online presence. This may potentially result in increased traffic and an increase in patient visits. However, Web sites that rely too heavily on search engines for traffic are less likely to be in the top 10 search results. Web site curators should maintain a wide focus for obtaining Web site traffic, possibly including advertising and publishing information in third party sources such as “RealSelf.”

scholarly journals Modeling Zika Virus Spread in Colombia Using Google Search Queries and Logistic Power Models

2018 ◽  
Author(s):  
Mekenna Brown ◽  
Christopher Cain ◽  
James Whitfield ◽  
Edwin Ding ◽  
Sara Y Del Valle ◽  
...  
Keyword(s):  
Disease Outbreaks ◽  
Google Trends ◽  
Logistic Growth ◽  
Data Sets ◽  
Surveillance Systems ◽  
Public Health Agencies ◽  
Power Models ◽  
Clinical Surveillance ◽  
Search Data ◽  
Google Search

AbstractPublic health agencies generally have a small window to respond to burgeoning disease outbreaks in order to mitigate the potential impact. There has been significant interest in developing forecasting models that can predict how and where a disease will spread. However, since clinical surveillance systems typically publish data with a lag of two or more weeks, there is a need for complimentary data streams that can close this gap. We examined the usefulness of Google Trends search data for analyzing the 2016 Zika epidemic in Colombia and evaluating their ability to predict its spread. We calculated the correlation and the time delay between the reported case data and the Google Trends data using variations of the logistic growth model, and showed that the data sets were systematically offset from each other, implying a lead time in the Google Trends data. Our study showed how Internet data can potentially complement clinical surveillance data and may be used as an effective early detection tool for disease outbreaks.

scholarly journals COVID-19 Symptom-Related Google Searches and Local COVID-19 Incidence in Spain: Correlational Study (Preprint)

2020 ◽  
Author(s):  
Alberto Jimenez Jimenez ◽  
Rosa M Estevez-Reboredo ◽  
Miguel A Santed ◽  
Victoria Ramos
Keyword(s):  
Real Time ◽  
Influenza A ◽  
Time Lag ◽  
Population Level ◽  
H1n1 Influenza ◽  
Google Trends ◽  
Small Contribution ◽  
Search Patterns ◽  
Search Data ◽  
Google Search

BACKGROUND COVID-19 is one of the biggest pandemics in human history, along with other disease pandemics, such as the H1N1 influenza A, bubonic plague, and smallpox pandemics. This study is a small contribution that tries to find contrasted formulas to alleviate global suffering and guarantee a more manageable future. OBJECTIVE In this study, a statistical approach was proposed to study the correlation between the incidence of COVID-19 in Spain and search data provided by Google Trends. METHODS We assessed the linear correlation between Google Trends search data and the data provided by the National Center of Epidemiology in Spain—which is dependent on the Instituto de Salud Carlos III—regarding the number of COVID-19 cases reported with a certain time lag. These data enabled the identification of anticipatory patterns. RESULTS In response to the ongoing outbreak, our results demonstrate that by using our correlation test, the evolution of the COVID-19 pandemic can be predicted in Spain up to 11 days in advance. CONCLUSIONS During the epidemic, Google Trends offers the possibility to preempt health care decisions in real time by tracking people's concerns through their search patterns. This can be of great help given the critical, if not dramatic need for complementary monitoring approaches that work on a population level and inform public health decisions in real time. This study of Google search patterns, which was motivated by the fears of individuals in the face of a pandemic, can be useful in anticipating the development of the pandemic.

Where and When Can We Use Google Trends to Measure Issue Salience?

2013 ◽  
Vol 46 (02) ◽  
pp. 280-290 ◽  
Author(s):  
Jonathan Mellon
Keyword(s):  
Google Trends ◽  
Issue Salience ◽  
Social Scientists ◽  
Download Time ◽  
The World ◽  
Search Data ◽  
Data Source ◽  
Almost All ◽  
Google Search ◽  
Over Time

Google search data have several major advantages over traditional survey data. First, the high costs of running frequent surveys mean that most survey questions are only asked occasionally making comparisons over time difficult. By contrast, Google Trends provides information on search trends measured weekly. Second, there are many countries where surveys are only conducted sporadically, whereas Google search data are available anywhere in the world where sufficient numbers of people use its search engine. The Google Trends website allows researchers to download data for almost all countries at no cost and to download time series of any search term's popularity over time (provided enough people have searched for it). For these reasons, Google Trends is an attractive data source for social scientists.

scholarly journals Mental Health Interest and Its Prediction during the COVID-19 Pandemic Using Google Trends

2021 ◽  
Vol 18 (23) ◽  
pp. 12369
Author(s):  
Magdalena Sycińska-Dziarnowska ◽  
Liliana Szyszka-Sommerfeld ◽  
Karolina Kłoda ◽  
Michele Simeone ◽  
Krzysztof Woźniak ◽  
...  
Keyword(s):  
Mental Health ◽  
Search Engine ◽  
Google Trends ◽  
Component Model ◽  
Search Queries ◽  
Short Period ◽  
Health Related ◽  
Key Phrases ◽  
Google Search ◽  
Insight Into

This study aimed to analyze and predict interest in mental health-related queries created in Google Trends (GT) during the COVID-19 pandemic. The Google Trends tool collected data on the Google search engine interest and provided real-time surveillance. Five key phrases: “depression”, “insomnia”, ”loneliness”, “psychologist”, and “psychiatrist”, were studied for the period from 25 September 2016 to 19 September 2021. The predictions for the upcoming trend were carried out for the period from September 2021 to September 2023 and were estimated by a hybrid five-component model. The results show a decrease of interest in the search queries “depression” and “loneliness” by 15.3% and 7.2%, respectively. Compared to the period under review, an increase of 5.2% in “insomnia” expression and 8.4% in the “psychiatrist” phrase were predicted. The expression “psychologist” is expected to show an almost unchanged interest. The upcoming changes in the expressions connected with mental health might be explained by vaccination and the gradual removal of social distancing rules. Finally, the analysis of GT can provide a timely insight into the mental health interest of a population and give a forecast for a short period trend.

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