scholarly journals Media Economics

Communication ◽  
2011 ◽  
Author(s):  
Randal Beam

Scholarship on media economics applies economic principles and theories to the study of organizations and industries engaged in communication. The traditional mass media—newspapers, television, film, magazines, books, and radio—have been the focus of much of the scholarship that media economists have produced. But the field also encompasses telecommunications and digital communications, along with associated industries such as advertising. Scholarship draws from microeconomic and macroeconomic theory, and much of it is informed by political-economic perspectives. Often the goal of media economists is to explain how economic forces shape media content, such as news and entertainment. Research has identified the structure of markets and the conduct of media organizations as two important factors that influence content. Ownership of media organizations and government regulation are other important domains of study.

2021 ◽  
pp. 147737082110006
Author(s):  
José A. Brandariz

In what might be called the ‘austerity-driven hypothesis’, a consistent strand of literature has sought to explain the prison downsizing witnessed in many jurisdictions of the global north over the past decade by referring to the financial crisis of the late 2000s to early 2010s and its effects in terms of public spending cuts. Since this economic phase is essentially over, whereas the (moderate) decarceration turn is still ongoing, there are good reasons to challenge this hypothesis. This article delves into the non-economic forces that are fostering a prison population decline that, 10 years on, is becoming the new ‘penal normal’. The article thereby aims to spark a dialogue not only with the scholarship exploring the prison downsizing but also with certain theoretical frameworks that have played a key role in examining the punitive turn era. Additionally, the article contributes to the conversation on the need to reframe materialist readings on penality in a ‘non-reductionist’ fashion. By revisiting heterodox theses and scrutinizing the impact of recent penal changes on traditional materialist accounts, the article joins the collective endeavour seeking to update political economic perspectives on punishment and the penal field.


2002 ◽  
Vol 19 (2) ◽  
pp. 119-148 ◽  
Author(s):  
Brian Wilson ◽  
Philip White

This paper examines the development of a grassroots movement to revive the defunct Ottawa Rough Riders CFL franchise. Particular attention is paid to the theoretical implications of this movement for understanding social processes of collective action in sport-related contexts, the political economic forces that guide/structure these processes, and relationships between sport-related interest groups, the state and mass media. This historical inquiry and theoretical discussion is based on interviews that were conducted with key members of the revival movement (in 1999 and 2000) and on a content and textual analysis of mass media coverage of the group (from February 1998 until July 2000). The paper concludes with some comments about the potential relevance of this study for broader work on community, identity, and sport and with recommendations for future research on sport-related grassroots movements.


Author(s):  
Tetyana Shevchenko

The article describes the imperfections of the marketing research system in media organizations in the aspect of studying the media needs of the audience. The problematic aspects of studying the information needs of the media audience have been identified. Thus, we have determined that the imperfection of the system of media research of the audience in Ukraine is revealed in such aspects. Practically high-quality media researches are not carried out (or are not carried out properly). In most cases, they are replaced by quantitative media research, which does not provide information about the information needs of the target audience of the media. The imperfection is presented in the lack of feedback from media recipients and media producers, which can be established, in particular, by systematically studying the opinion of consumers of media content about the information received. The implementation of such a practice can enable mass media marketers to find out which media products can attract the audience’s attention, get an assessment of the existing media content, and understand which media products to produce in the future.


2014 ◽  
Vol 4 (4) ◽  
pp. 29
Author(s):  
Azham Md. Ali

This work investigates the role and contribution of external auditing as practised in Malaysian society during the forty year period from independence in 1957 to just before the onset of Asian Financial Crisis in 1997.  It applies the political economic theory introduced by Tinker (1980) and refined by Cooper & Sherer (1984), which emphasises the social relations aspects of professional activity rather than economic forces alone. In a case study format where qualitative data were gathered mainly from primary and secondary source materials, the study has found that the function of auditing in Malaysian society in most cases is devoid of any essence of mission; instead it is created, shaped and changed by the pressures which give rise to its development over time. The largely insignificant role that it serves is intertwined with the contexts in which it operates. 


2021 ◽  
Vol 17 ◽  
pp. 61-72
Author(s):  
Bolu John Folayan ◽  
Olubunmi Ajibade ◽  
Olubunmi Dipo Adedoyin ◽  
Toyin Segun Onayinka ◽  
Toluwani Titilola Folayan

The mass media play at least five basic functions which include news dissemination, surveillance of the environment, correlation of the components of the society, entertainment and transmission of social heritage.  Sometimes, disruptions and impairments do occur in the performance of these roles and some of these basic functions become dysfunctions, which turn the media into purveyor of negative values. The present study investigates how popular the Nigerian TV reality show, Big Brother Naija (BBN), is perceived by its viewers. Three hundred heavy viewers of the programme were surveyed from Lagos and Ede, South-West Nigeria, and their opinions and attitudes were sought regarding; why they like or dislike the programme; the gratifications that those who like the programme derive and whether the BBN, as media content, is generally functional or dysfunctional to the society. Sixty-six per cent 66 (33.7%) of respondents like the programme because it entertains. Half of the respondents, 99(50.5%) dislike ‘immoral aspects’ of the programme. The viewers affirm that the eviction part of the programme was their highest form of gratification.  Most respondents, despite public outcry against the programme, consider the programme to be “functional”. Findings reinforce the postulation that TV viewers are not passive consumers of media contents.


2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.


Author(s):  
R. Lance Holbert

This chapter offers a systematic assessment of DICTION’s ability to address a wide range of media content. Each of the media-related works in this volume reflects a unique mix of communication inputs, and DICTION proves itself able to generate valid and reliable insights on a diverse range of material. In addition, the chapter focuses on a series of challenges (e.g., Message Tailoring, Hypertext, Interactivity) and opportunities (e.g., big data) for DICTION in relation to the study of media content. The program and the researchers who utilize it need to continue to evolve with the changing media landscape in order to generate practical knowledge that is relevant to improving communication.


Author(s):  
Eli Jamilah Mihardja ◽  
Prima Mulyasari Agustini ◽  
Guson P Kuntarto

This study intends to describe the discourse of the geopark in Indonesia in the Indonesian media. Media coverage is a form of knowledge in society, including about geopark in the context of sustainable regional development. Data was obtained based on analysis of media content (local and national) during 2019 and analyzed. by using sociology knowledge approach of discourse. As a result, the mass media, as a source of knowledge in society, should be able to play a greater role in providing understanding to audiences about the geopark and aspects of sustainable regional development.


Sign in / Sign up

Export Citation Format

Share Document