scholarly journals Communication Management

Communication ◽  
2020 ◽  
Author(s):  
Ansgar Zerfass ◽  
Sophia Charlotte Volk
Keyword(s):  
Public Relations ◽  
Value Creation ◽  
Theoretical Orientation ◽  
Strategic Communication ◽  
Corporate Communication ◽  
Communication Management ◽  
Organizational Goals ◽  
Organizational Contexts ◽  
Communication Processes ◽  
Governmental Institutions

The question of what comprises communication management has caused numerous discussions among communication scholars representing different theoretical and disciplinary angles. Communication management is generally defined as steering communication processes in organizational contexts along the phases of analyzing, planning, organizing, executing, and evaluating with the aim of contributing to organizational goals and value creation. The term has however often been interpreted in different ways, and it is used inconsistently throughout the literature: first, as an umbrella term for all types of goal-oriented communication encompassing the related concepts of public relations, corporate communication, or strategic communication; second, as an equivalent or as a replacement for the term public relations; third, as a specific stream of research within these fields in the tradition of managerial functionalism. In view of the inconsistent use of terminology, scholars have discussed what uniquely defines and distinguishes the concept of communication management from public relations, corporate communication, or strategic communication. The field of communication management does not have its own distinct monographs, anthologies, or textbooks per se, but continues to share close ties with the disciplines mentioned above. Therefore, this entry aims to offer a broad collection of references relevant to the discussion of communication management. Characteristic of communication management scholarship is the theoretical orientation toward management research and the empirical reflection of how communication professionals manage the organization’s communication with stakeholders and publics. The core contribution of a managerial understanding of communication is the notion that communication management is an organizational function embedded in the overall governance and steering of an entity, oriented toward securing the efficiency and effectiveness of all activities and the sustained increase in value of the organization. At base, such a managerial logic applies to all forms of communication (internal or external, media or customer relations, marketing or product communications, etc.), all instruments of communication (campaign, program, channel, etc.), and all types of organizations (companies, governmental institutions, non-profits, etc.). Whereas communication goals or target stakeholders will inevitably vary depending on the type of organization and the publics involved, the basic processes for managing the function will remain the same. Typical research endeavors in this tradition focus on questions related to different aspects and phases of the management process, such as: formulation and alignment of communication strategies and plans; structures and resources of communication departments; implementation of communication programs and messages; professional roles and types of leadership; evaluation and measurement of communication success and value creation through communication; specific professional tasks such as managing crisis communication and reputation, or planning integrated communication; usage of methods, tools, and frameworks in practice.

Führung im Kommunikationsmanagement

2021 ◽  
Author(s):  
Janne Stahl
Keyword(s):  
Value Creation ◽  
Strategic Communication ◽  
Corporate Communication ◽  
Top Management ◽  
Communication Management ◽  
Leadership Performance ◽  
Communication Work

Leadership of employees and colleagues, including influencing the top management, is essential to master the challenges of strategic communication work. Due to digitalization and globalization, the requirements for the communication of companies are becoming increasingly complex. Only through adequate leadership corporate communication can fulfill its task of legitimizing organizational interests and contributing to reputation and value creation. The book provides in-depth insights into leadership performance in communication management and structures leadership activities that can be applied in a modified form to the leadership of other departments.

scholarly journals Memaknai Strategic Communication

2020 ◽  
Vol 11 (1) ◽  
pp. 1-11
Author(s):  
Helpris Estaswara ◽  
Umar Halim ◽  
Badari Burhan
Keyword(s):  
Literature Review ◽  
Public Relations ◽  
Management Strategy ◽  
Strategic Communication ◽  
Corporate Communication

Strategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic communication yang berbasis ilmu komunikasi dengan menolak sikap taken-for-granted sebagai bagian dari management strategy. Berangkat dari penjelasan tersebut dan dengan menggunakan metode literature review, strategic communication dimaknai sebagai proses komunikasi antar aktor dalam organisasi yang diwujudkan dalam bentuk interaksi yang saling memahami dan bekerjasama untuk mencapai tujuan organisasi dengan berbasis paradigma postmodernisme.

The dimensionality of corporate communication management (CCM)

2019 ◽  
Vol 32 (1) ◽  
pp. 71-97 ◽  
Author(s):  
Bahtiar Mohamad ◽  
Bang Nguyen ◽  
TC Melewar ◽  
Rossella Gambetti
Keyword(s):  
Public Relations ◽  
Quantitative Research ◽  
Operational Definition ◽  
Corporate Communication ◽  
Corporate Management ◽  
Corporate Communications ◽  
Measurement Scales ◽  
Communication Management ◽  
Content Type ◽  
Corporate Advertising

Purpose This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes to validate an operational definition and dimensions of the CCM construct, which have not been identified in the literature. Design/methodology/approach The initial concepts are based on academic literature and followed by 12 face-to-face interviews with corporate communication practitioners and consultants from Malaysia to confirm the practicality of each dimension. QSR Nvivo Version 9.0 software is used to analyse the qualitative data. Then, the data are classified through deductive content analysis based on key words or themes. Findings The diverse perspectives are shown from the practitioners and consultants on the dimensionality of CCM. Most of the interviewees suggest that CCM dimensions include corporate advertising, corporate affairs, investor relations and employee communication within the corporate communication and other departments. They also found the public relations and media relations are clearly under corporate communications manager’s supervision. This research confirms the concept of CCM and its dimensionality to operationalise the CCM construct. The CCM dimensions also offer opportunities for further research to develop the measurement scales. Originality/value This research contributes to the clarification on the subject matter by developing clear concepts of the CCM and by offering insights about the role of the CCM dimensions, which help managers to more successfully incorporate the CCM dimension into the corporate management strategy. This paper also examines the concept of CCM and confirms its dimensionality, which helps in developing the CCM measurement for further quantitative research.

scholarly journals Paradigmatic reflections on media, culture and public relations

2020 ◽  
Vol 53 (1-2) ◽  
pp. 53-91
Author(s):  
Mario Plenković ◽  
Daria Mustić
Keyword(s):  
Public Relations ◽  
Culture Media ◽  
Research Work ◽  
Strategic Communication ◽  
Media Culture ◽  
Communication Analysis ◽  
Communication Management ◽  
Graphic Arts ◽  
Media Communication ◽  
Research Results

The paper reports on some of the research results and achievements on international scientific projects: "Croatian media communication in a convergent environment" (Faculty of Graphic Arts, University of Zagreb, Zagreb, Croatia) and "Strategic Communication Management" (Alma Mater Europaea - EASA, Maribor, Slovenia). The aim of this research work is a paradigmatic presentation and publication of separately selected thematic media research paradigms in a systematic paradigmatic communication chain that affirms culture, media and public relations (Case study: "Media, Culture and Public Relations" (2012-2020)). The paper uses qualitative and quantitative paradigmatic ontological, epistemological, axiological, rhetorical and communication research methodology. Project paradigmatic research was conducted in the time limits from 2012 to 2020. The obtained research results and conducted communication analysis of the essence and form of media communication culture and public relations is a new paradigmatic scientific contribution to the culture of media communication and the advancement of the role and function of public relations in the new inclusive information society.

Commentary: The Role of Internal Communication in Fostering Employee Advocacy: An Exploratory Study

2020 ◽  
pp. 232948842097583
Author(s):  
Patrick D. Thelen ◽  
Linjuan Rita Men
Keyword(s):  
Public Relations ◽  
Job Attitudes ◽  
Internal Communication ◽  
Corporate Communication ◽  
Communication Management ◽  
Management Communication ◽  
The Public ◽  
Person Organization Fit ◽  
Type Of Behavior

Employee advocacy has become a buzzword that has captured the interest of organizations. Despite the increased attention, employee advocacy is an understudied topic in the public relations literature. Hence, the purpose of this study was to fill a gap in public relations research on employee advocacy by examining internal communicators’ thoughts on how they can influence this type of behavior. Through interviews with 25 practitioners, the results indicated that the drivers of employee advocacy could be divided into three factors: individual (i.e., emotions, job attitudes, person-organization, fit, personality, and instrumental value), group (i.e., leader-member relationship and group cohesion), and organizational (i.e., organizational culture, top management, communication management, and socialization). Additionally, internal communication can influence employee advocacy through corporate communication strategies (i.e., openness and transparency, positivity, legitimacy and empowerment, and recognition) and employee advocacy management factors (i.e., understand business objectives, policies and guidelines, facilitation, interesting and meaningful content, and collaboration).

Comunicación de crisis (2008-2018). Revisión de los principales avances de conocimiento empírico en gestión de comunicación

2021 ◽  
Author(s):  
Noelia Zurro-Antón ◽  
María-Ángeles Moreno ◽  
María-Cristina Fuentes-Lara
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Crisis Management ◽  
Crisis Communication ◽  
Strategic Communication ◽  
Corporate Communications ◽  
Review Journal ◽  
Communication Management ◽  
Research Journal ◽  
Academic Search

Most organizations face crisis situations that jeopardize the trust of their stakeholders. Crisis communication has become one of the most prominent areas both in practice and in public relations research. This study presents a quantitative analysis of recent scientific research in crisis communication to assess the situation and discover the main current advances in the area. Journal articles from six prominent international databases were selected: Proquest Research Library, ABI/ Inform Collection, EBSCOhost Academic Search Complete, EBSCOhost Business Source Complete. EBSCOhost Communication & Mass Media Complete and Elsevier’s Science Direct Journals Complete. Specifically, a total of 143 scientific articles published between 2008 and 2018 were collected and analyzed from six international peer-reviewed journals specialized in public relations and crisis communication, as well as the main crisis management journals included in the Web of Science and Scopus: Public Relations Review, Journal of Contingencies and Crisis Management, Corporate Communications, Journal of Public Relations Research, Journal of Communication Management and International Journal of Strategic Communication. The review of these texts led to the establishment of five hypotheses corresponding to the six stated objectives. Content analysis was used as the quantitative technique, focusing on the following elements: themes, theories, methods, results, and geocultural characteristics of the authors. The results reveal the research trends in the area over the last decade. Resumen La mayoría de las organizaciones se enfrentan a situaciones de crisis que ponen en peligro la confianza de sus grupos de interés. La comunicación de crisis se ha convertido en una de las áreas más prominentes tanto en la práctica como en la investigación de relaciones públicas. Este estudio presenta un análisis cuantitativo sobre la investigación científica reciente en comunicación de crisis, con el fin de recoger el estado y los principales avances actuales en esta área. Para ello, se han seleccionado artículos de revistas presentes en seis bases de datos internacionales destacadas: ProQuest Research Library, ABI/Inform Collection, EBSCOhost Academic Search Complete, EBSCOhost Business Source Complete, EBSCOhost Communication & Mass Media Complete y Elsevier ScienceDirect Journals Complete. En concreto, se han recogido y analizado 143 artículos científicos publicados entre 2008 y 2018 en seis revistas internacionales revisadas por pares referentes de relaciones públicas y comunicación de crisis, así como la principal de gestión de crisis, incluidas en las bases de datos de evaluación Journal Citation Reports (JCR) y Scopus-CiteScore: Public relations review, Journal of contingencies and crisis management, Corporate communications, Journal of public relations research, Journal of communication management e International journal of strategic communication. La revisión de los textos ha desembocado en el establecimiento de cinco preguntas de investigación, correspondientes a seis objetivos. La técnica cuantitativa empleada ha sido el análisis de contenido, que se ha enfocado sobre los siguientes elementos: temas, teorías, métodos, resultados y características geo-culturales de los autores. Los resultados muestran las tendencias investigadoras del área en la última década.

scholarly journals Social Media for Crisis Communication Management

2020 ◽  
Vol 8 (3) ◽  
pp. 64-72
Author(s):  
Thouraya Snoussi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Crisis Communication ◽  
Strategic Communication ◽  
Military Coup ◽  
Political Crisis ◽  
Communication Tool ◽  
Communication Management ◽  
Communication Plan ◽  
Use Of Social Media

This paper analyzes trends related to the role of social media in crisis communication. The author posed a question about the attitudes of online media actors (communication, public relations and marketing experts) towards using social media as a strategic communication tool in times of crisis; Emphasis on two different crises: the 2016 Turkish political crisis and the global health pandemic (COVID-19) in 2020. Communications actors' perceptions and behaviors of social media in times of crisis were tracked through a mixed method (a content analysis of 40 online publications about the military coup attempt in Turkey, and 20 semi structured in-depth interviews about the usage of social media during the quarantine period). The results showed that social media is a lifeboat that is provided to organizations in times of crisis, as communication with customers becomes a vital factor in managing critical situations. Meanwhile, some participants expressed reservations about confidence in the use of social media in times of crisis, stressing that these networks are a double-edged sword. As the keyword for crisis management, a strategic communication plan should take place via social media to discuss customer inquiries with clients, answer their questions, and try to reduce their anxiety, according to the interviewee.

scholarly journals Features of Effective Crisis Communication Based on Public Relations Profession Research.

2018 ◽  
Vol 4 (s1) ◽  
pp. 128-135
Author(s):  
Dariusz Tworzydło ◽  
Przemysław Szuba ◽  
Marek Zajic
Keyword(s):  
Public Relations ◽  
Response Time ◽  
Crisis Communication ◽  
Effective Communication ◽  
Quick Response ◽  
Daily Newspaper ◽  
Communication Management ◽  
Communication Processes ◽  
Crisis Preparation ◽  
The Way

Abstract The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

A Case on Communication Management

2011 ◽  
pp. 328-344
Author(s):  
Susanne Robra-Bissantz
Keyword(s):  
Corporate Communication ◽  
Strategic Orientation ◽  
Media Selection ◽  
Communication Management ◽  
Communication Processes ◽  
Customer Care ◽  
Communication Goals ◽  
Definition Of ◽  
The University ◽  
Theoretical Results

When Bissantz & Company GmbH, a small software-producing company, experienced a rapid growth in 1997, the need for a strategic concept for communication activities with external partners arose. By that time a research project at the university of Erlangen-Nuremberg, that dealt with structures and strategies of external business communication, had reached a point, where strategic concepts for corporate communication had been developed. Bissantz & Company GmbH and the project team of the university decided to co-operate in a case in order to transfer the theoretical results to a practical situation. The whole concept of corporate communication, that includes, e.g., the definition of communication goals and strategies for all communication forms, proposals for the contents of messages and media selection, was applied to the company. As a result Bissantz & Company GmbH gained valuable insights into its communication processes. The strategic orientation of communication with all stakeholders is still visible and now the basis of e.g., the structure and contents of the companys Web site. A proposal for the use of innovative media for customer care and customer consultation was accepted and initiated the implementation of a database-supported system for all communication activities, especially those with customers.

scholarly journals From Public Relations to Strategic Communication in Sweden: The Emergence of a Transboundary Field of Knowledge

2014 ◽  
Vol 35 (2) ◽  
pp. 123-138 ◽  
Author(s):  
Jesper Falkheimer ◽  
Mats Heide
Keyword(s):  
Public Relations ◽  
Secondary Data ◽  
Strategic Communication ◽  
Internal Communication ◽  
Management Theory ◽  
Contemporary Society ◽  
The Public ◽  
Communication Processes ◽  
Public Relations Education ◽  
Better Than

Abstract In this conceptual article, we argue that strategic communication is a transboundary concept that captures, better than public relations does, the complex phenomenon of an organization's targeted communication processes in contemporary society. The aim of the article is twofold. First, the purpose is to describe and reflect the development and institutionalization of public relations education and research in Sweden. Second, based on the transboundary changes we see in industry, education and research, we argue that strategic communication is a conceptual and holistic framework that is more valid and relevant than public relations. Moreover, we suggest that strategic communication also integrates organizational (internal) communication as well as aspects of management theory and marketing, thus allowing us to understand, explain and criticize contemporary communication processes both inside organizations and between organizations and the surrounding society. The article is mainly based on secondary data about the public relations industry, earlier research and a mapping of public relations education and research in Sweden.

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