The Thematic Lens
This chapter outlines a comparative framework for ethnographic analysis that combines contributions from formal sociology, symbolic interaction, and the strong program in cultural sociology. Building on the methodological perspective that Eviatar Zerubavel has termed “social pattern analysis,” the authors show how underlying formal properties, including patterns of social interaction, foundational narrative structures, and formulaic modes of performance, tie otherwise quite disparate cases together. Moreover, actors in different contexts merge these social forms with widespread cultural codes, resulting in patterned structures of meaning. Otherwise different cases thus emerge as variant manifestations of a common social theme. Using such social themes as analytic lenses offers great promise for theory construction and serves as a guide for expanding empirical inquiry to a greater range of contexts and cases. Drawing on research pertaining to various topics, the chapter shows how using a thematic lens provides a compelling foundation for comparative multicase analysis while honing the interpretive and descriptive strengths traditionally associated with ethnography on the underlying properties and processes that tie such cases together.