“Curating the Mellah”
This chapter discusses the movement of cultural renovation and marketing of Jewish heritage in Tunisia and Morocco and its ties to the development of a Jewish cultural tourism that targets Israeli tourists of North African and Ashkenazi descent. It also analyzes the political and social debates about Israeli relations with Morocco and Tunisia, and Jewish-Muslim relations that have been generated by this movement of cultural preservation. This chapter argues that this movement has a philo-Semitic dimension given its focus on Jewish capital and tourism revenues rather than on a serious national debate about the place of Jews as citizens in Morocco and Tunisia. While Jews are admired as successful business owners and traders, they are socially and religiously stigmatized because of their direct or indirect links to the conflict between Israel and Palestine. Therefore, negative perceptions of Jews are seen largely through debates revolving around the appropriateness of normalizing relations with Israel, especially after the Arab uprisings. Even with the damaging political impact of the Arab-Israeli conflict on perceptions of Jews in Morocco and Tunisia, governments are still using their countries’ historical Jewish heritage to market a living Jewish culture in North African cities and villages.