Introduction
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This chapter introduces the main topics addressed in the book, beginning with a consideration of “eliteness” in contemporary society and how this relates to food consumption, to language, and to authenticity. Here Mapes also lays out the theoretical cornerstones of her research: social class, neoliberalism, and elite discourse; contemporary eating and food rhetorics; material culture and language materiality; and terroir and authenticity. After addressing each of these bodies of literature in turn, Mapes proceeds to explain her methodological approach, which includes a critical/multimodal/autoethnographic orientation to discourse. The chapter concludes with an overview of the rest of the book, and an introduction to “elite authenticity.”
2015 ◽
Vol 20
(3)
◽
pp. 305-323
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2000 ◽
Vol 30
(120)
◽
pp. 399-414
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2021 ◽
Vol 2
(01)
◽
pp. 77-100
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2010 ◽
Vol 73
(2)
◽
pp. 348-350
2019 ◽
Vol 18
(3)
◽
pp. 224-244
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