Stability and Change in Everyday Knowledge: From Taken for Granted to Social Representation

2021 ◽  
pp. 59-78
Author(s):  
Francesca Emiliani
Keyword(s):  
Everyday Life ◽  
Social Representations ◽  
Common Knowledge ◽  
Social Representation ◽  
Stability And Change ◽  
Ordinary Life ◽  
The Social ◽  
The Everyday ◽  
The Relationship ◽  
Everyday Knowledge

What do we talk about when we talk about everyday life? This chapter considers everyday life as a “metasystem” in Moscovici’s terms, a normative system that checks and organizes knowledge and thought. Looking at social representations theory, the chapter considers the structuring power of this metasystem, referring to two kinds of research where the absence (for deprived children) or suspension (in the first COVID-19 lockdown in Italy) of everyday life causes delays in children’s development and dismay in adults. The suspension of ordinary life highlights the social representation of “normality.” The structure of the “everyday life” metasystem is largely taken for granted, and this calls into question the relationship between the taken-for-granted and the knowledge that constructs social representations or, in other words, between stability and change in common knowledge.

scholarly journals From Prototypical Stimuli to Iconographic Stimuli: The Power of Images in the Study of Social Representations

2021 ◽  
Vol 18 (2) ◽  
pp. 391-401
Author(s):  
Ida Galli ◽  
Roberto Fasanelli
Keyword(s):  
Everyday Life ◽  
Social Representations ◽  
Social Representation ◽  
The Other ◽  
Great Power ◽  
Social Object ◽  
Starting Point ◽  
The Social ◽  
Methods And Techniques ◽  
Interdisciplinary Effort

When we are interested in the image of a social object, we are interested in what individuals have perceived about that object, the ways in which they have interpreted those perceptions, and what they think about that object. Fully agreeing with the idea that the use of iconographic stimuli can enhance the traditional methods and techniques that are used to study any social representation, in this article, two techniques will be presented. The first, the prototypical stimuli technique, was proposed in the second half of the 1980s by Galli and Nigro. The second technique, iconographic stimuli, creatively integrate images and words in a single tool, was designed more recently to study the social representation of culture by Galli, Fasanelli, and Schember. Researches here reviewed clearly shows that the image has the great power to attract to itself the very objects depicted, a power that the word often does not possess. It is images that make people reflect, help them to think about issues concerning the fundamental aspects of everyday life. The work here presented, carried out in first person by the writer, as well as by all the other authors who are concentrating their efforts in this direction, only represents a starting point of reflection. New and more articulated studies will be able to support with heuristic evidence what so far seems to be configured as a suggestive hypothesis, which in any case will require a wider and shared interdisciplinary effort.

scholarly journals Representações sociais como produtos e processos: embates em torno da construção discursiva da categoria “vândalos” no contexto das manifestações sociais no Rio de Janeiro em 2013 * Social representation as products and process

2013 ◽  
Vol 2 (2) ◽  
pp. 174 ◽  
Author(s):  
ANA LUCIA ENNE
Keyword(s):  
Rio De Janeiro ◽  
Social Representations ◽  
Semantic Category ◽  
Culture Industry ◽  
Social Representation ◽  
Media Representations ◽  
The Social ◽  
Social Protests ◽  
Product And Process ◽  
The Relationship

<p><strong>Resumo:</strong> Neste artigo, pretendemos discutir como, no decorrer das manifestações sociais que se desenrolaram no Brasil em 2013, em especial no Rio de Janeiro, uma categoria semântica ocupou papel central: a de “vândalos”. Eleito pela mídia hegemônica como termo síntese das ações violentas dos manifestantes, o signo “vândalos” permitiu a construção, via indústria cultural, de uma série de representações sociais sobre as manifestações, os manifestantes e seus atos. A mesma categoria vai ser utilizada, em estratégias diversas, por aqueles que se colocaram, discursivamente, contra as representações produzidas pela grande mídia, através de deslocamentos e reapropriações. Neste trabalho, buscamos não só mapear esses embates, mas indicar o caráter ambivalente das representações, como produto e processo da relação entre os sujeitos e a realidade social.</p><p><strong>Palavras-chave:</strong> Representações sociais – Vândalos – Disputas discursivas.</p><p> </p><p><strong>Abstract:</strong> In this article, we intend to discuss how, within social protests that occurred in Brazil on 2013, especially in Rio de Janeiro, a semantic category has occupied a key role: the so-called "vandals". Singularized by the hegemonic media as the term that best signified the violent actions of some participants of the riots, the sign "vandals" has made possible the construction, via culture industry, of a series of social representations about the social protests, the participants and its acts. The same category is used, in different strategies, by those who have discursively manifested a discordance against the hegemonic media representations of the social protests through displacement and reappropriation. In this article, we will try to map such debates and also to single out the ambivalent character of the social representation, both as product and process of the relationship between subjects and social reality.</p><p><strong>Keywords:</strong> Social representations – Vandals – Discursive disputes.</p>

scholarly journals Social Representations of the Guarda Nacional Republicana Militaries. Comparative Study: Territorial Commands of Évora, and Setúbal

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Comparative Study ◽  
21St Century ◽  
Social Representations ◽  
Social Representation ◽  
The Social ◽  
Professional Class ◽  
The Times ◽  
The Military ◽  
The Relationship ◽  
Strategic Goal

This paper gains a better understanding of the relation between Guarda Nacional Republicana (GNR) officers and citizens from Évora and Setúbal districts. Currently, boost the relationship between militaries and the population it´s a strategic goal of Guarda Nacional Republicana, namely work to convey a credible and professional image, contrasting with the social representations and old stereotypes that persist in haunting the institution's image from the times of the Estado Novo. In fact, through literature review, surveys and interviews we were able to understand how the social representations of Guarda Nacional Republicana militaries have evolved since the beginning of the 21st century in the districts mentioned above, that is, investigate the opinion and representation of the society about the militaries by carrying out a comparative study. As main conclusions, we point out that the social representation of Guarda Nacional Republicana officers have evolved quite positively since the beginning of the 21st century to the present day, leading us to conclude also that the old stereotype (strongly negative for the image of the military) is almost completely depleted. The study’s conclusions also point towards the importance of culture and values, age, ethnicity, and place of residence of the citizens have in relationship and opinion with this professional class.

scholarly journals Breves orientações sobre a Teoria das Representações Sociais de Serge Moscovici e a interdisciplinaridade

2015 ◽  
Vol 6 (2) ◽  
pp. 59
Author(s):  
Cristiana Barcelos Da Silva ◽  
Gerson Tavares Do Carmo ◽  
Alessandra Maria da Silva Custódio Da Silva
Keyword(s):  
Social Psychology ◽  
Social Representations ◽  
Social Processes ◽  
Scientific Production ◽  
Social Representation ◽  
Palabras Clave ◽  
The Social ◽  
Social Representation Theory ◽  
Qualitative Nature ◽  
The Relationship

<p class="TituloGeral">O presente trabalho teve como objetivo analisar a Teoria das Representações Sociais (TRS) e a questão da Interdisciplinaridade enquanto categorias analíticas e alternativas metodológicas de produção científica. A partir de leituras inicias de autores basilares como, Moscovici (2003), Jodelet (2011, 1998), Sá (1998), Japiassu (1976), Fazenda (1995,1979) e Frigotto (2008), dentre outros, verificamos algumas questões que faziam referência a respeito da possibilidade de interseção  entre a TRS e a Interdisciplinaridade. Desse modo, este estudo buscou, com base em uma análise bibliográfica de cunho qualitativo, comprovar ou refutar a hipótese em torno da relação entre a teoria moscoviciana e a questão da Interdisciplinaridade. Importante destacar que, para a análise, levamos em conta a abordagem, os objetivos, os efeitos, bem como o contexto em que ambos se constituíram. Concluímos o estudo, afirmando a existência de conexão entre as duas temáticas, apontamos para quatro elementos característicos comuns: análise multifacetada de explicação da realidade, a dialogicidade, o foco no todo e a proposição em superar a fragilidade da fragmentação da ciência.</p><p class="ResumoTexto"><strong>Palavras-chave: </strong>psicologia social; processos sociais;conhecimento.</p><p class="ResumoTexto"> </p><p class="TituloGeral"><span lang="EN-US">BRIEF COMMENTS ABOUT THEORY OF SOCIAL REPRESENTATIONS OF SERGE MOSCOVICI AND INTERDISCIPLINARITY</span></p><p class="ResumoTitulo"><span lang="EN-US">Abstract</span></p><p class="TituloGeral">This study aimed to analyze the Social Representation Theory (SRT) and the issue of Interdisciplinarity as analytical categories and methodological alternatives of scientific production. From initial readings of authors such as basic, Moscovici (2003), Jodelet (2011, 1998), Sa (1998), Japiassu (1976), Finance (1995,1979) and Frigotto (2008), among others, we find some issues that made reference about the possibility of intersection between the SRT and the Interdisciplinary. Thus, this study, based on a literature review of qualitative nature, prove or disprove the hypothesis on the relationship between theory and moscovician the issue of interdisciplinarity. Importantly, for the analysis, we consider the approach, the objectives, the effects and the context in which they are constituted. Concluded the study by stating that there is connection between the two issues, we pointed to four common characteristic: multifaceted analysis of explanation of reality, dialogicity, focus on the whole and the proposition to overcome the weakness of fragmentation of science.</p><p class="ResumoTitulo"><strong>Keywords:</strong> social psychology; social processes; knowledge</p><p class="ResumoTexto"><span lang="EN-US"><br /></span></p><p class="TituloGeral"><span lang="ES">BREVES COMENTARIOS SOBRE LA TEORÍA DE LAS REPRESENTACIONES SOCIALES DE SERGE MOSCOVICI Y LA INTERDISCIPLINARIEDAD </span></p><p class="ResumoTexto">Resumen</p><p class="ResumoTexto"><span lang="ES">Este estudio tuvo como objetivo analizar la Teoría de las Representaciones Sociales (TRS) y la cuestión de la Interdisciplinariedad como categorías de análisis y alternativas metodológicas de la producción científica. A partir de las lecturas iniciales de autores como básico, Moscovici (2003), Jodelet (2011, 1998), Sa (1998), Japiassu (1976), Finanzas (1995,1979) y Frigotto (2008), entre otros, nos encontramos con algunos problemas que hace referencia a la posibilidad de intersección entre los TRS y la Interdisciplinario. Por lo tanto, este estudio, basado en una revisión de la literatura de naturaleza cualitativa, probar o refutar la hipótesis sobre la relación entre la teoría y moscoviciana el tema de la interdisciplinariedad. Es importante destacar que, para el análisis, consideramos el enfoque, los objetivos, los efectos y el contexto en que se constituyen. Concluido el estudio afirmando que no hay conexión entre los dos asuntos, señalamos a cuatro característica común: el análisis multifacético de la explicación de la realidad, dialogicidad, se centran en el todo y la proposición para superar la debilidad de la fragmentación de la ciencia.</span></p><p class="ResumoTexto"><strong><span lang="ES">Palabras clave: </span></strong><span lang="ES">psicología social; los procesos sociales; conocimiento.</span></p><p class="ResumoTexto"><span lang="EN-US"><br /></span></p>

Between Physical and Virtual Reality

E-Marketing ◽  
2012 ◽  
pp. 1121-1147
Author(s):  
Annamaria Silvana de Rosa ◽  
Elena Bocci
Keyword(s):  
Social Issues ◽  
Social Representations ◽  
Corporate Communication ◽  
Social Representation ◽  
Organizational Dynamics ◽  
Special Focus ◽  
Perspective Theory ◽  
The Social ◽  
Global Vision ◽  
The Relationship

This chapter presents a perspective theory, not yet fully developed, that seeks to analyze the connections between “Social Representations and Corporate Communication” (Penz, 2006; Usunier & Lee, 2009). It is divided into two sections. In the first, descriptive section we identified the organizational dynamics of the Benetton Company utilizing structural elements found in the enterprise’s literature and documents. The objective was to understand Benetton galaxy’s role in globalization and its complex market strategies. Since this was an internal view of the company, data was obtained from internal documents, including the company’s publications, such as Global Vision and Colors publications. In order to understand the company from an external perspective, we consulted studies conducted on the Benetton universe that considered the marketing element as interaction between the company and the market (Kotler, 1997; Nardin, 1987; Semprini, 1996; Moliner, 1996; Tafani, 2006). In the second, empirical section, the social representation of the Benetton brand is analyzed using a large sample of Benetton’s advertisements, selected as the basis for research to identify the perceptive modalities of advertising messages and attitudes in Benetton’s communication strategies (de Rosa, 1998, 2001; de Rosa & Losito, 1996; de Rosa & Bocci, 2009). In this second section the relationship between social representations and corporate communication will be presented in a dialogical perspective that examines the social discourse “of” Benetton in regard to social issues. We will look at the different phases of advertising campaigns (1992-2008, with special focus on one of the controversial campaigns: Autumn-Winter 1992\1993) and the discourse “about” Benetton. The targets of reference for our research program are considered to be not only recipients of the company’s advertising campaigns, but also potential buyers.

scholarly journals Water and Climate Change, Two Key Objectives in Agenda 2030: Assessment of Climate Literacy Levels and Social Representations in Academics from Three Climate Contexts

2019 ◽  
Author(s):  
Amor Escoz-Roldán ◽  
José Gutiérrez-Pérez ◽  
Pablo A. Meira-Cartea
Keyword(s):  
Climate Change ◽  
Cultural Context ◽  
Social Representations ◽  
Social Representation ◽  
The Sustainable Development ◽  
Agenda 2030 ◽  
The Social ◽  
Development Goals ◽  
The Individual ◽  
The Relationship

The relationship between Climate Change and Water is an obvious and key issue within the Sustainable Development Goals. This study aims to investigate the social representation created around this relationship in three different territorial contexts in order to evaluate the influence of the territory on the perception of the risk of Climate Change and its relationship with water. By means of a questionnaire completed by 1709 university students, the climatic literacy of the individual was evaluated in order to relate it to other dimensions on the relationship between Climate Change and Water (information, training previous on climate change and pro-environmental attitudes) in their different dimensions in three different territorial contexts. The results show that the socio-cultural context influences the social representation of Climate Change, but not from the climatological condition, so that it is reasonable to think that the social representation of this relationship is favoured by a common culture around this relationship.

scholarly journals What do we talk about when we talk about participation? Sense of community and social representations of participation

2019 ◽  
Vol 15 (2) ◽  
pp. 312-328
Author(s):  
Alessia Rochira ◽  
Evelyn De Simone ◽  
Terri Mannarini ◽  
Sergio Salvatore
Keyword(s):  
Community Participation ◽  
Citizen Participation ◽  
Sense Of Community ◽  
Word Association ◽  
Social Representations ◽  
Social Representation ◽  
Association Task ◽  
The Social ◽  
The Relationship ◽  
Different Levels

The relationship between sense of community (SOC) and citizen participation has been extensively studied in community psychology. Connecting Social Representations and SOC theory, this study explored the lay meanings of citizen participation and its association with SOC. A word association task and a measure of territorial SOC were administered to 390 participants, and data analyzed to explore the contents of the social representations of citizen participation conveyed by the interviewees and their salience. Results revealed that different levels of SOC were associated with variations in the social representation of citizen participation. Specifically, among high-SOC participants the notion of formal political participation prevailed, while among low-SOC participants a more articulated vision emerged, encompassing social and community participation, and also conventional and non conventional types of participatory behaviors.

Between Physical and Virtual Reality

2012 ◽  
pp. 69-95 ◽  
Author(s):  
Annamaria Silvana de Rosa ◽  
Elena Bocci
Keyword(s):  
Social Issues ◽  
Social Representations ◽  
Corporate Communication ◽  
Social Representation ◽  
Organizational Dynamics ◽  
Special Focus ◽  
Perspective Theory ◽  
The Social ◽  
Global Vision ◽  
The Relationship

This chapter presents a perspective theory, not yet fully developed, that seeks to analyze the connections between “Social Representations and Corporate Communication” (Penz, 2006; Usunier & Lee, 2009). It is divided into two sections. In the first, descriptive section we identified the organizational dynamics of the Benetton Company utilizing structural elements found in the enterprise’s literature and documents. The objective was to understand Benetton galaxy’s role in globalization and its complex market strategies. Since this was an internal view of the company, data was obtained from internal documents, including the company’s publications, such as Global Vision and Colors publications. In order to understand the company from an external perspective, we consulted studies conducted on the Benetton universe that considered the marketing element as interaction between the company and the market (Kotler, 1997; Nardin, 1987; Semprini, 1996; Moliner, 1996; Tafani, 2006). In the second, empirical section, the social representation of the Benetton brand is analyzed using a large sample of Benetton’s advertisements, selected as the basis for research to identify the perceptive modalities of advertising messages and attitudes in Benetton’s communication strategies (de Rosa, 1998, 2001; de Rosa & Losito, 1996; de Rosa & Bocci, 2009). In this second section the relationship between social representations and corporate communication will be presented in a dialogical perspective that examines the social discourse “of” Benetton in regard to social issues. We will look at the different phases of advertising campaigns (1992-2008, with special focus on one of the controversial campaigns: Autumn-Winter 1992\1993) and the discourse “about” Benetton. The targets of reference for our research program are considered to be not only recipients of the company’s advertising campaigns, but also potential buyers.

scholarly journals Water and Climate Change, Two Key Objectives in the Agenda 2030: Assessment of Climate Literacy Levels and Social Representations in Academics from Three Climate Contexts

Water ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 92 ◽  
Author(s):  
Amor Escoz-Roldán ◽  
José Gutiérrez-Pérez ◽  
Pablo Meira-Cartea
Keyword(s):  
Climate Change ◽  
University Students ◽  
Cultural Context ◽  
Social Representations ◽  
Scientific Information ◽  
Social Representation ◽  
Agenda 2030 ◽  
The Social ◽  
Climate Literacy ◽  
The Relationship

The relationship between climate change and water is an obvious and key issue within the United Nations Sustainable Development Goals. This study aims to investigate the social representation created around this relationship in three different territorial contexts in order to evaluate the influence of the territory on the perception of the risk of climate change and its relationship with water. By means of a questionnaire completed by 1709 university students, the climatic literacy of the individual was evaluated in order to relate it to other dimensions on the relationship between climate change and water (information, training previous on climate change and pro-environmental attitudes) in their different dimensions in three different territorial contexts. Three hypotheses have been tested: (1) The denial of the CC is significantly associated with a representation that belittles the consequences of global warming and other extreme phenomena. (2) Territorial contexts with high average rainfall levels and low average annual temperatures tend to minimize the social representation of water risks associated with the CC. (3) There is significant interaction between the socio-cultural context and social representations on the causes, consequences and solutions to the problems of CC and water. The first two hypotheses have been rejected, while the third has been accepted. The research results show high climate literacy in the samples of selected university students. It is noted that students recognize a close relationship between the problem of water and the climate crisis. Likewise, they identify different types of causes, consequences, physical processes and solutions. Different climatological contexts do not show significant differences in the social representations that students show about climate change, while socio-educational variables such as available scientific information, or ideology orientation do show significant differences.

Fragments d’un discours iconographique : Poétique de l’image dans L’Empire des signes de Roland Barthes

2015 ◽  
pp. 149-160
Author(s):  
Khalid Lyamlahy
Keyword(s):  
Everyday Life ◽  
Social Group ◽  
Roland Barthes ◽  
Individual Subject ◽  
The Social ◽  
The Everyday ◽  
The World ◽  
Large Scope ◽  
The Individual ◽  
The Relationship

Roland Barthes was not only a literary theorist, a critic or a semiotician. Above all, he was concerned with signs, symbols and representations which shape the everyday life and nourish both identities of the individual subject and the social group. As the world celebrates in 2015 the centenary of his birth, the question of his intellectual and literary legacies has never been more relevant. In the large scope of his works, L’Empire des signes, published in 1970 following several trips to Japan, is rather a particular piece which hinges on a specific combination of text and images. By looking at the structure of Barthes’s work and the relationship between the author’s discourse and the meanings released through the images, this paper aims to highlight the poetics of the image as a founding element in L’Empire des signes. The study of three categories of images used in the volume and their confrontation with the author’s developments shed new light on the contribution of the iconographic element towards a valuable understanding of signs and significations.

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