The Conquest of Kool

2021 ◽  
pp. 221-239
Author(s):  
Dale Chapman
Keyword(s):  
Market Segmentation ◽  
Music Industry ◽  
Cultural Significance ◽  
Advertising Industry ◽  
Race And Class ◽  
Menthol Cigarettes ◽  
Marketing Tool ◽  
Targeted Marketing ◽  
New Strategies

This chapter takes up a case study that provides a window onto the shifting cultural significance of jazz during the 1980s, a decade that saw both the emergence of neoclassical jazz in the music industry and the consolidation of new strategies of market segmentation in the advertising industry. The present project examines internal corporate correspondence at the Brown and Williamson tobacco firm to trace the evolving understanding of jazz in the company’s formulation of its “Kool Music” campaign for its Kool brand of menthol cigarettes in the early 1980s. Brown and Williamson’s correspondence during this period foregrounds not only the reasoning behind its embrace of jazz as a symbolic property from the outset of the campaign but also why it would eventually come to abandon it. Brown and Williamson’s “Kool Music” campaign highlights the very different uses to which jazz was put in an earlier moment of targeted marketing. Brown and Williamson struggled to identify the music’s affective resonances, its appeal to specific race and class demographics, and its potential usage as a marketing tool. In this context, the internal debates surrounding jazz at Brown and Williamson help to make sense of the music’s later enlistment as a signifier of upscale consumerism.

Shale Resources, Parks Conservation, and Contested Public Lands in North Dakota’s Theodore Roosevelt National Park: Is Fracking Booming?

2020 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Miriam R. Aczel ◽  
Karen E. Makuch
Keyword(s):  
National Park ◽  
Oil And Gas ◽  
The United States ◽  
Federal Agencies ◽  
Cultural Significance ◽  
Theodore Roosevelt ◽  
Natural Beauty ◽  
Theodore Roosevelt National Park ◽  
Bakken Shale

This case study analyzes the potential impacts of weakening the National Park Service’s (NPS) “9B Regulations” enacted in 1978, which established a federal regulatory framework governing hydrocarbon rights and extraction to protect natural resources within the parks. We focus on potential risks to national parklands resulting from Executive Orders 13771—Reducing Regulation and Controlling Regulatory Costs [1]—and 13783—Promoting Energy Independence and Economic Growth [2]—and subsequent recent revisions and further deregulation. To establish context, we briefly overview the history of the United States NPS and other relevant federal agencies’ roles and responsibilities in protecting federal lands that have been set aside due to their value as areas of natural beauty or historical or cultural significance [3]. We present a case study of Theodore Roosevelt National Park (TRNP) situated within the Bakken Shale Formation—a lucrative region of oil and gas deposits—to examine potential impacts if areas of TRNP, particularly areas designated as “wilderness,” are opened to resource extraction, or if the development in other areas of the Bakken near or adjacent to the park’s boundaries expands [4]. We have chosen TRNP because of its biodiversity and rich environmental resources and location in the hydrocarbon-rich Bakken Shale. We discuss where federal agencies’ responsibility for the protection of these lands for future generations and their responsibility for oversight of mineral and petroleum resources development by private contractors have the potential for conflict.

scholarly journals From roadman to royalties: Inter-representational value and the hypercapitalist impulses of grime

2021 ◽  
pp. 174165902110243
Author(s):  
Orlando Woods
Keyword(s):  
Digital Media ◽  
Music Industry ◽  
Music Videos ◽  
Digital Recording ◽  
Commercial Success ◽  
Production And Distribution ◽  
Ubiquitous Access ◽  
Rap Artists

This paper explores how digital media can cause the representational value of rap artists to be transformed. Ubiquitous access to digital recording, production and distribution technologies grants rappers an unprecedented degree of representational autonomy, meaning they are able to integrate the street aesthetic into their lyrics and music videos, and thus create content that offers a more authentic representation of their (past) lives. Sidestepping the mainstream music industry, the digital enables these integrations and bolsters the hypercapitalist impulses of content creators. I illustrate these ideas through a case study of grime artist, Bugzy Malone, who uses his music to narrate his evolution from a life of criminality (selling drugs on the street; a ‘roadman’), to one in which his representational value is recognised by commercial brands who want to partner with him because of his street credibility (collecting ‘royalties’). Bugzy Malone’s commercial success is not predicated on a departure from his criminal past, but the deliberate foregrounding of it as a marker of authenticity. The representational autonomy provided by digital media can therefore enable artists to maximise the affective cachet of the once-criminal self.

scholarly journals “Splendid Isolation”: The reproduction of music industry inequalities in Spotify’s recommendation system

2021 ◽  
pp. 146144482110221
Author(s):  
Tamas Tofalvy ◽  
Júlia Koltai
Keyword(s):  
Network Analysis ◽  
Recommendation System ◽  
Music Industry ◽  
Country Of Origin ◽  
Small Scale ◽  
Primary Determinant ◽  
Scale Network ◽  
Splendid Isolation

In this article, we argue that offline inequalities, such as core–periphery relations of the music industry, are reproduced by streaming platforms. First, we offer an overview of the reproduction of inequalities and core–periphery dynamics in the music industry. Then we illustrate this through a small-scale network analysis case study of Hungarian metal bands’ connections on Spotify. We show that the primary determinant of a given band’s international connectedness in Spotify’s algorithmic ecosystem is their international label connections. Bands on international labels have more reciprocal international connections and are more likely to be recommended based on actual genre similarity. However, bands signed with local labels or self-published tend to have domestic connections and to be paired with other artists by Spotify’s recommendation system according to their country of origin.

“All Those Homes Beyond the Microphone”

2021 ◽  
pp. 335-351
Author(s):  
David VanderHamm
Keyword(s):  
Music Industry ◽  
Country Music ◽  
Advertising Industry ◽  
Radio Programs

Radio programs called barn dances employed music and friendly address to insert advertising into rural forms of sociality. Rather than merely trying to cultivate goodwill or engage in hard-sell tactics, these variety programs sought to cultivate a mediated friendship that made advertisements helpful suggestions rather than rude interruptions. Barn dance radio was so intertwined with broadcast advertising that early country music during the 1930s can be understood as a subset of the advertising industry rather than the music industry. Although they could not personalize each message, the friendly environment created through music, advertising copy, and on-air patter encouraged listeners to imagine broadcasters as “radio friends,” and thus personalize broadcast messages to themselves.

scholarly journals GESTÃO AMBIENTAL NAS ORGANIZAÇÕES DA QUARTA COLÔNIADOI:10.5773/rgsa.v4i1.222

2010 ◽  
Vol 4 (1) ◽  
pp. 214
Author(s):  
Kleiton Douglas Saggin ◽  
Renata Gonçalves Rodrigues ◽  
Andréa Polidori Célia ◽  
Paloma de Mattos ◽  
Tânia Nunes da Silva
Keyword(s):  
Economic Growth ◽  
Environmental Management ◽  
Development Strategy ◽  
Environmental Law ◽  
Environmental Issues ◽  
Qualitative Approach ◽  
Structured Interviews ◽  
Environmental Practices ◽  
New Strategies

A reflexão sobre as práticas ambientais, em um contexto marcado pela degradação permanente do meio ambiente e do seu ecossistema, tem exigido novas posturas das organizações. Contudo, adotar a gestão ambiental como estratégia de desenvolvimento, contempla as necessidades das organizações em aliar crescimento econômico e sustentabilidade. Neste sentido, este artigo tem como objetivo identificar se existe a preocupação com as questões ambientais por parte das organizações da região da Quarta Colônia e se as mesmas adotam programas de gestão ambiental, analisando fatores que podem influenciar nas diferentes abordagens dadas ao tema. Para atingir o objetivo proposto, utilizou-se uma abordagem qualitativa em um estudo considerado exploratório e compreendido como estudo de caso. A amostra foi de cinco organizações da Região da Quarta Colônia onde foram realizadas visitas técnicas e entrevistas semi-estruturadas. Como resultado significativo do estudo, pôde se constatar que as organizações estudadas limitam-se apenas às exigências da legislação ambiental em vigor. Assim as organizações necessitam adotar novas posturas e um processo de atualização contínua que pode ser viabilizado pela gestão ambiental. Palavras-chave: Gestão ambiental; Quarta Colônia; organizações; desenvolvimento. Abstract The reflection about environmental practices, in a context marked by permanent degradation of the environment and its ecosystem, has required new strategies from the organizations. However, adopting environmental management as a development strategy satisfies the organizations needs to gather economic growth and sustainability. Thus, this paper aims on identifying whether the organizations from the Quarta Colonia Region are concerned about environmental issues and whether they adopt environmental management programs, analyzing aspects which can influence the different approaches applied to this issue. In order to reach such aim, a qualitative approach was used in a study considered exploratory and comprised as a case study. The sample consisted of five organizations from the Quarta Colonia Region where there were technical visits and semi-structured interviews. A relevant result of the study was that it was possible to observe that the studied organizations are restricted only to the operative environmental law requirements. Thus, organizations ought to adopt new emplacements and a continuous updating process, which can become viable through the environmental management. Keywords: Environmental management; Quarta Colônia; organizations; development

scholarly journals IWEARUP.COM USER INTERFACE ANALYSIS

VISUALITA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 31-44
Author(s):  
Irma Rochmawati
Keyword(s):  
User Interface ◽  
Web Design ◽  
Website Design ◽  
Interface Analysis ◽  
Instrumental Case Study ◽  
Fashion Products ◽  
Visual Hierarchy ◽  
Instrumental Case ◽  
Marketing Tool

IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

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