Spatial Design as a Significant Marketing Tool: A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study

2019 ◽  
pp. 955-963
Author(s):  
Anna Efstathiou ◽  
Olga Efstathiou ◽  
Lina Psychopoulou
Keyword(s):  
Spatial Design ◽  
Marketing Tool

The influence of spatial design characteristics on low-rise residential neighbourhoods in Basra city

2014 ◽  
Vol 7 (4) ◽  
pp. 559-585
Author(s):  
Hani Alahmed ◽  
Wa’el Alaghbari ◽  
Rahinah Ibrahim ◽  
Azizah Salim
Keyword(s):  
Social Interaction ◽  
Social Interactions ◽  
Significant Influence ◽  
Statistical Data ◽  
Residential Building ◽  
Content Type ◽  
Spatial Design ◽  
Two Factors ◽  
Design Characteristics

Purpose – This paper aims to investigate the ways that could enhance residents’ social interaction in low-rise residential building neighbourhoods of Basra city in Iraq. The lack of social interaction among residents of Basra city prompted the authors to frame a strategy for this case study. Design/methodology/approach – The spatial design characteristics of low-rise residential building neighbourhoods implicated to support the residents in terms of social interactions in comparison to those exhibited by a single home and traditional neighbourhoods. The statistical data demonstrated that by using this strategy, several unique features of secured, collective, responsive and supportive spaces could enhance the residents’ social interaction. Findings – This study found that all collective space factors have a significant influence on social interaction. “Fostering proper proximity and accessibility” factor was ranked first and the most significant factor with an influence on social interaction. Secured spaces (hierarchical spatial structure, physical security supports and construct) have a significant influence on social interaction. The most interesting finding in this study is that all factors of the supportive spaces construct have a significant influence on social interaction. Finally, this study showed that two factors of the responsive spaces construct, increasing variety and increasing legibility, have an insignificant influence on social interaction. Originality/value – The design of low-rise residential building neighbourhoods in Basra city may be used to develop social interaction as the contributing factor for maintaining values of traditional neighbourhood communities. This study highlights certain recommendations for architects, especially urban designers, to reinforce residents’ social interaction in low-rise residential building neighbourhoods in Basra city.

scholarly journals IWEARUP.COM USER INTERFACE ANALYSIS

VISUALITA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 31-44
Author(s):  
Irma Rochmawati
Keyword(s):  
User Interface ◽  
Web Design ◽  
Website Design ◽  
Interface Analysis ◽  
Instrumental Case Study ◽  
Fashion Products ◽  
Visual Hierarchy ◽  
Instrumental Case ◽  
Marketing Tool

IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

scholarly journals How to use a survey as a marketing tool: a case study of Loughborough University Library

2008 ◽  
Vol 32 (101) ◽  
pp. 39-56 ◽  
Author(s):  
Tracy Marie Marshall ◽  
Sharon Deborah Reid
Keyword(s):  
Academic Library ◽  
Communication Training ◽  
External Information ◽  
Electronic Format ◽  
University Library ◽  
Engineering Team ◽  
Marketing Tool ◽  
The University ◽  
Survey Approach

With increasing competition from external information sources academic libraries need to undertake strong marketing initiatives to redress the balance. Evidence-based practice and evaluation of internal services may help to secure the future permanency of the academic library. In light of this, an initiative was undertaken by the Engineering Team at the University Library, Loughborough University to market its services and resources to the Engineering Faculty. A survey was utilised as the marketing tool. It was made available in electronic format and marketed via the Library website, Team Blog and targeted emails. Evaluation of the results enabled the Team to further raise its profile by taking various issues directly to the Faculty and actively marketing avenues of communication, training sessions and the Institutional Repository. As a marketing tool the survey approach was largely successful and subject teams may wish to utilise this approach as a component of their marketing strategy.

scholarly journals The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers

2017 ◽  
Vol 13 (11) ◽  
pp. 71
Author(s):  
Kanokwan Somoon ◽  
Chumporn Moorapun
Keyword(s):  
Cross Cultural ◽  
Marketing Concept ◽  
Cross Culture ◽  
Display Design ◽  
Design Elements ◽  
Product Image ◽  
Marketing Tool ◽  
New Variables ◽  
Consumer's Perception

Window display is a marketing tool for products presentation and sale promotion as well as product image promotion. There are some researches that tried to describe relationship between consumer behavior and window display design by using marketing concept and psychologically acknowledge but they are not involve to cross culture. However, consumer’s perception depends on their background, experience and cultural factor. Our research attempts to evaluate the cross culture consumer perception on window display identity; case study on the Thai and British. The study based on cross cultural perception, environmental psychology and design elements of shop window display concept. The photograph of shop window display and questionnaire were used for the research tools. Finally, the research found that Thai and British view the design of window display as a whole as well as its light, colour, composition and theme’s concept are the design elements that work as the stimulus to consumers. The consumer’s perception was described by 13 bi-polar words. Factor analysis was used to group and reduce variables. The new variables were pleasant/unpleasant and arousing/not arousing that were used for creates a model that describe the consumer feeling on window display identity.

Internet As A Destination Marketing Tool: A Case Study (Spanish National Tourism Organisation)

2000 ◽  
pp. 438-449 ◽  
Author(s):  
M. Castelltort ◽  
J. I. Mora ◽  
G. Navarro ◽  
J. I. Pernas ◽  
M. J. Zapata
Keyword(s):  
Destination Marketing ◽  
Marketing Tool
Sign in / Sign up

Export Citation Format

Share Document