The Social Embeddedness of Marketing

2019 ◽  
pp. 25-49
Author(s):  
Stefan Schwarzkopf
Keyword(s):  
Historical Case ◽  
Goods And Services ◽  
The Social ◽  
Wide Range ◽  
Consumption Practices ◽  
Marketing Activities ◽  
History Of ◽  
Key Driver ◽  
Cultural Intermediaries ◽  
New Consumer

In both premodern and modern capitalist societies, marketing emerged as a key driver behind consumption patterns and as a facilitator of new consumer goods and services. This chapter uses historical case studies to highlight how marketing and consumption practices co-developed over time and in response to socioeconomic and technological changes. The historical evidence shows that marketing activities have never followed a narrow economic and utilitarian calculus; instead, they have always existed within and helped to maintain a wide range of relations between businesses, consumers, cultural intermediaries, and lawmakers. A key tension that runs through the history of marketing and consumption is the coexistence of efforts to control consumer behavior and attempts to provide consumers with the space needed to create entirely new kinds of consumption experiences.

Jumbos and Jumping Devils

2020 ◽  
Author(s):  
Nisha P R
Keyword(s):  
Popular Culture ◽  
Cultural Studies ◽  
South Asia ◽  
Social History ◽  
Post Colonial ◽  
The Social ◽  
Wide Range ◽  
History Of

Jumbos and Jumping Devils is an original and pioneering exploration of not only the social history of the subcontinent but also of performance and popular culture. The domain of analysis is entirely novel and opens up a bolder approach of laying a new field of historical enquiry of South Asia. Trawling through an extraordinary set of sources such as colonial and post-colonial records, newspaper reports, unpublished autobiographies, private papers, photographs, and oral interviews, the author brings out a fascinating account of the transnational landscape of physical cultures, human and animal performers, and the circus industry. This book should be of interest to a wide range of readers from history, sociology, anthropology, and cultural studies to analysts of history of performance and sports in the subcontinent.

scholarly journals Employing neo-Durkheimian institutional theory in cross-cultural accounting research

2016 ◽  
Vol 29 (8) ◽  
pp. 1270-1293 ◽  
Author(s):  
Philip Mark Linsley ◽  
Alexander Linsley ◽  
Matthias Beck ◽  
Simon Mollan
Keyword(s):  
Institutional Theory ◽  
Cultural Change ◽  
Cross Cultural ◽  
Content Type ◽  
Accounting Research ◽  
Mary Douglas ◽  
The Social ◽  
Wide Range ◽  
History Of ◽  
The Uk

Purpose The purpose of this paper is to propose Neo-Durkheimian institutional theory, developed by the Durkheimian institutional theory, as developed by anthropologist Mary Douglas, as a suitable theory base for undertaking cross-cultural accounting research. The social theory provides a structure for examining within-country and cross-country actions and behaviours of different groups and communities. It avoids associating nations and cultures, instead contending any nation will comprise four different solidarities engaging in constant dialogues. Further, it is a dynamic theory able to take account of cultural change. Design/methodology/approach The paper establishes a case for using neo-Durkheimian institutional theory in cross-cultural accounting research by specifying the key components of the theory and addressing common criticisms. To illustrate how the theory might be utilised in the domain of accounting and finance research, a comparative interpretation of the different experiences of financialization in Germany and the UK is provided drawing on Douglas’s grid-group schema. Findings Neo-Durkheimian institutional theory is deemed sufficiently capable of interpreting the behaviours of different social groups and is not open to the same criticisms as Hofstede’s work. Differences in Douglasian cultural dialogues in the post-1945 history of Germany and the UK provide an explanation of the variations in the comparative experiences of financialization. Originality/value Neo-Durkheimian institutional theory has been used in a wide range of contexts; however, it has been little used in the context of accounting research. The adoption of the theory in future accounting research can redress a Hofstedian-bias in accounting research.

The cycle of the new left in the recent history of Argentina

2021 ◽  
Vol 31 (1) ◽  
pp. 252-279
Author(s):  
Maria Cristina Tortti ◽  
Keyword(s):  
Social Order ◽  
New Left ◽  
Social Protest ◽  
Political Regime ◽  
The Political ◽  
Recent Past ◽  
The Social ◽  
Wide Range ◽  
History Of ◽  
Multiple Actors

This paper aims at outlining the main processes that, in Argentina’s recent past, may enable us to understand the emergence, development and eventual defeat of the social protest movement and the political radicalization of the period 1960-70s.Here, as in previous papers, we resort to the concept of new left toname the movement that, though heterogeneous and lacking a unified direction, became a major unit in deeds, for multiple actors coming the most diverse angles coincided in opposing the vicious political regime and the social order it supported. Consequently, we shall try to reinstate the presence of such wide range of actors: their projects, objectives and speeches. Some critical circumstances shall be detailed and processes through which protests gradually amalgamated will be shown. Such extended politicization provided the frame for quite radical moves ranging from contracultural initiatives and the classism in the workers’ movement to the actual action of guerrilla groups. Through the dynamics of the events themselves we shall locate the peak moments as well as those which paved the way for their closure and eventual defeat in 1976.

Before Kṛṣṇa

2021 ◽  
Author(s):  
Kanika Kishore Saxena
Keyword(s):  
Historical Data ◽  
Religious History ◽  
Religious Traditions ◽  
The Social ◽  
Wide Range ◽  
History Of ◽  
Coherent Picture

Mathura is famous for its association with Vāsudeva‒Kṛṣṇa, an important deity of the Hindu pantheon. However, apart from the sanctity attached to this place by Hindus, it has also provided conditions for the nurturing of Buddhist, Jaina, nāga and yakṣa traditions. This book engages in a wide range of epigraphic, archaeological and art historical data from the various sites in the Mathura area and weaves this to present a coherent picture of the variegated religious history of the area from c.600 CE to c.1000 CE, which witnessed various religions/cults/sects competing for attention and patronage. The chapters in this book have been divided according to religious traditions, namely, Jainism, Buddhism and Hinduism, along with the Kṛṣṇa, yakṣa, nāga, and mātṛkā cults. It raises many important issues related to Jainism, Hinduism, Buddhism and Jainism as well as older cults of the yakṣas and nāgas. The objects of donation ranged from images, stūpas, temples to tanks and gardens. Donations by monks and nuns; together with laity from different locations within and beyond Mathura, amply reflect on the social mosaic of the time. The role of monastics and laity, the nature of patronage, and the social and political underpinnings of the religious history are also examined, all within a long, diachronic frame. This book reveals the complexity of the religious history of Mathura to provide the reader a taste of its diversity and plurality.

Beyond the Case

2020 ◽  
Keyword(s):  
Social Sciences ◽  
Field Research ◽  
Small Scale ◽  
Case Method ◽  
Singular Case ◽  
The Social ◽  
Wide Range ◽  
Extended Case Method ◽  
History Of ◽  
Comparative Ethnography

The social sciences have seen a substantial increase in comparative and multisited ethnographic projects over the last three decades, yet field research often remains associated with small-scale, in-depth, and singular case studies. The growth of comparative ethnography underscores the need to carefully consider the process, logics, and consequences of comparison. This need is intensified by the fact that ethnography has long encompassed a wide range of traditions with different approaches toward comparative social science. At present, researchers seeking to design comparative field projects have many studies to emulate but few scholarly works detailing the process of comparison in divergent ethnographic approaches. Beyond the Case addresses this by showing how practitioners in contemporary iterations of traditions such as phenomenology, the extended case method, grounded theory, positivism, and interpretivism approach this in their works. It connects the long history of comparative (and anti-comparative) ethnographic approaches to their contemporary uses. Each chapter allows influential scholars to 1) unpack the methodological logics that shape how they use comparison; 2) connect these precepts to the concrete techniques they employ; and 3) articulate the utility of their approach. By honing in on how ethnographers render sites or cases analytically commensurable and comparable, these contributions offer a new lens for examining the assumptions, payoffs, and potential drawbacks of different forms of comparative ethnography. Beyond the Case provides a resource that allows both new and experienced ethnographers to critically evaluate the intellectual merits of various approaches and to strengthen their own research in the process.

The Social History of Alcohol as Portrayed in the Comics up to the End of the Prohibition Era

1986 ◽  
Vol 16 (4) ◽  
pp. 585-608 ◽  
Author(s):  
Sylvia Lambert ◽  
Stephen Israelstam
Keyword(s):  
United States ◽  
Social History ◽  
The United States ◽  
Considerable Effect ◽  
Comic Strips ◽  
Daily Newspapers ◽  
The Social ◽  
Wide Range ◽  
History Of ◽  
The Media

The mass media tend to shape the values and opinions of their audience as well as reflect the culture in which they exist. The comics have long been an integral part of the media, appealing to a wide range of age and social class. As such, they could have considerable effect on attitudes and behaviours regarding alcohol consumption. In this paper, we examine the comic strips appearing in the daily newspapers before, during and up to the end of the Prohibition era in the United States, to see how alcohol was portrayed during this period when its manufacture and sale were prohibited.

scholarly journals Compressed Air Technology in Swedish Archaeology: An Example of the Social Construction of Technology in Practice

2021 ◽  
Vol 14 (1) ◽  
pp. 47-66
Author(s):  
Åsa Gillberg ◽  
Ola W. Jensen
Keyword(s):  
Science And Technology Studies ◽  
Technological Development ◽  
Actor Network Theory ◽  
Compressed Air ◽  
Primary Sources ◽  
Historical Case Study ◽  
History Of Archaeology ◽  
Historical Case ◽  
The Social ◽  
History Of

In this paper the authors problematize the relation between technological and social aspects of archaeological fieldwork through a historical case study of the introduction and use of compressed air technology in archaeology. They do this by incorporating aspects of Science and Technology Studies (STS) and Actor Network Theory (ANT) into the history of archaeology. Apart from archive material, fieldwork reports and interviews with colleagues have been the primary sources. The study shows how technology is negotiated and renegotiated, and how the technical and the social form each other. Finally, the authors draw attention to issues of technological development in the present.

Transregional Reformation: Synods and Consensus in the Early Reformed Churches

2015 ◽  
Vol 2 (2) ◽  
Author(s):  
Patrizio Foresta
Keyword(s):  
Seventeenth Century ◽  
Early Modern ◽  
Turning Point ◽  
The Political ◽  
Local Churches ◽  
Mediating Factors ◽  
The Social ◽  
Wide Range ◽  
History Of ◽  
Reformed Churches

AbstractThis article will explore what might be called the transregional scope and outreach of early modern Reformed synods in a theological as well as ecclesial sense, examining some very few but important moments between the sixteenth and seventeenth century that marked a turning point in the history of the European Reformed Churches and show some particular aspects of the constitutive link between synods and consensus. A transregional level implies a methodological shift towards a more complex and many-sided view of synods, according to which a supposedly unyielding and confessionally adamant institution was affected by the social, geographical, cultural, theological and political stratifications within a wide range of mediating factors and conditions: different local Churches were linked together and crossed the political and ecclesiastical borders through the channels along which persons and ideas passed from region to region, thus creating a mutual exchange through which political, institutional and theological communication took place.

Natura în romanul românesc (1845-1947)

Transilvania ◽  
2021 ◽  
pp. 55-62
Author(s):  
Alex Ciorogar ◽  
Jessica Brenda Codină ◽  
Alex Văsieș ◽  
Vlad Pojoga ◽  
Ștefan Baghiu ◽  
...  
Keyword(s):  
Literary History ◽  
Modes Of Representation ◽  
The Social ◽  
Wide Range ◽  
Interactive Relationship ◽  
History Of ◽  
New Type ◽  
Object Of Study ◽  
Relationship Of ◽  
The Relationship

A post-anthropocentric epistemological assemblage becomes indispensable in the investigation of the ecology of the Romanian novel. We examine the interactive relationship of various dynamic systems, such as 1) the evolution of the Romanian novel, 2) the modes of representation of the environment, and 3) the social-political history of the autochthonous space. Using a wide range of methodological perspectives, this paper also examines the relationship between literature and the Earth sciences, thus envisioning a new type of literary history where the Romanian novel should be thought as existing within hyper-objects, such as the climate, agriculture, wilderness, pollution, biosphere, cultural politics, capitalism, or geology. The article finally addresses the issue of zoopoetics both as an object of study in the MDRR digital archive (1845-1947) and as a reading strategy, thus, favoring the relationship between animality and narrativity.

A Genetic Model Compatible with a Dimensional View of Schizophrenia

1991 ◽  
Vol 158 (4) ◽  
pp. 451-456 ◽  
Author(s):  
David Roberts ◽  
Gordon Claridge
Keyword(s):  
Biological Sciences ◽  
Genetic Factors ◽  
Genetic Model ◽  
Reasonable Doubt ◽  
The Social ◽  
Wide Range ◽  
History Of ◽  
The 1960S ◽  
Almost All ◽  
Genetic Hypothesis

Throughout the history of schizophrenia as a psychiatric concept, opinions have differed sharply over its essential nature and its causes, giving rise to a wide range of explanations that have drawn upon ideas from almost all of the social and biological sciences. Only one fact has truly survived the vicissitudes of argument about the condition: that genetic factors contribute to its aetiology. Even that conclusion, first reached in the very early days of schizophrenia research, sank temporarily out of sight during the radical psychiatry challenges of the 1960s. However, the continuing collection of family, twin, adoption and other data over that period put the genetic hypothesis beyond reasonable doubt (McGuffin, 1988).

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