Market orientation and performance: modelling a neural network

2009 ◽  
Vol 43 (3/4) ◽  
pp. 421-437 ◽  
Author(s):  
Manuela Silva ◽  
Luiz Moutinho ◽  
Arnaldo Coelho ◽  
Alzira Marques

PurposeThis paper aims to investigate the impact of market orientation (MO) on performance using a neural network model in order to find new linkages and new explanations for this relationship.Design/methodology/approachThis investigation is based on a survey data collection from a sample of 192 Portuguese companies. A neural network model has been developed to identify the effects of each dimension of MO on each dimension of performance.FindingsRelationship among MO and performance was corroborated but MO's impact is poor and based on its first dimension, market intelligence generation.Research limitations/implicationsFurther research in this field should be conducted using other tools offered by neural network modelling.Practical implicationsManagers should give more attention to cross‐functional co‐ordination in order to improve market intelligence dissemination and responsiveness and, thus, global performance.Originality/valueThe paper presents the development of a neural network model to analyse this relationship.

2017 ◽  
Vol 2017 ◽  
pp. 1-9 ◽  
Author(s):  
Ying Yu ◽  
Yirui Wang ◽  
Shangce Gao ◽  
Zheng Tang

With the impact of global internationalization, tourism economy has also been a rapid development. The increasing interest aroused by more advanced forecasting methods leads us to innovate forecasting methods. In this paper, the seasonal trend autoregressive integrated moving averages with dendritic neural network model (SA-D model) is proposed to perform the tourism demand forecasting. First, we use the seasonal trend autoregressive integrated moving averages model (SARIMA model) to exclude the long-term linear trend and then train the residual data by the dendritic neural network model and make a short-term prediction. As the result showed in this paper, the SA-D model can achieve considerably better predictive performances. In order to demonstrate the effectiveness of the SA-D model, we also use the data that other authors used in the other models and compare the results. It also proved that the SA-D model achieved good predictive performances in terms of the normalized mean square error, absolute percentage of error, and correlation coefficient.


2010 ◽  
Vol 17 (6) ◽  
pp. 809-815 ◽  
Author(s):  
A. Pasini ◽  
R. Langone ◽  
F. Maimone ◽  
V. Pelino

Abstract. In the framework of a unified formalism for Kolmogorov-Lorenz systems, predictions of times of regime transitions in the classical Lorenz model can be successfully achieved by considering orbits characterised by energy or Casimir maxima. However, little uncertainties in the starting energy usually lead to high uncertainties in the return energy, so precluding the chance of accurate multi-step forecasts. In this paper, the problem of obtaining good forecasts of maximum return energy is faced by means of a neural network model. The results of its application show promising results.


2019 ◽  
Vol 24 (2) ◽  
pp. 217-230
Author(s):  
Olalekan Shamsideen Oshodi ◽  
Wellington Didibhuku Thwala ◽  
Tawakalitu Bisola Odubiyi ◽  
Rotimi Boluwatife Abidoye ◽  
Clinton Ohis Aigbavboa

Purpose Estimation of the rental price of a residential property is important to real estate investors, financial institutions, buyers and the government. These estimates provide information for assessing the economic viability and the tax accruable, respectively. The purpose of this study is to develop a neural network model for estimating the rental prices of residential properties in Cape Town, South Africa. Design/methodology/approach Data were collected on 14 property attributes and the rental prices were collected from relevant sources. The neural network algorithm was used for model estimation and validation. The data relating to 286 residential properties were collected in 2018. Findings The results show that the predictive accuracy of the developed neural network model is 78.95 per cent. Based on the sensitivity analysis of the model, it was revealed that balcony and floor area have the most significant impact on the rental price of residential properties. However, parking type and swimming pool had the least impact on rental price. Also, the availability of garden and proximity of police station had a low impact on rental price when compared to balcony. Practical implications In the light of these results, the developed neural network model could be used to estimate rental price for taxation. Also, the significant variables identified need to be included in the designs of new residential homes and this would ensure optimal returns to the investors. Originality/value A number of studies have shown that crime influences the value of residential properties. However, to the best of the authors’ knowledge, there is limited research investigating this relationship within the South African context.


2015 ◽  
Vol 38 (7) ◽  
pp. 750-766 ◽  
Author(s):  
Sujeet Kumar Sharma ◽  
Srikrishna Madhumohan Govindaluri ◽  
Shahid M. Al Balushi

Purpose – The purpose of this paper is to explore the main determinants of Internet banking users on the basis of literature of technology acceptance model (TAM). Understanding and predicting main determinants of Internet banking is an important issue for banking industry and users. Design/methodology/approach – Service quality and trust were incorporated in the TAM together with demographic variables. The data were collected using Google Docs from 110 Omani Internet banking users. A two-staged regression-neural network model was applied to understand and predict Internet banking adoption. Findings – The results obtained from multiple linear regression model were compared with the results from neural network model to predict Internet banking adoption and the performance of latter model was found to superior. The neural network model was able to capture relative importance of all independent variables, service quality, trust, perceived usefulness, perceived ease of use, attitude and demographic variables, whereas perceived ease of use and demographic variables were not significant predictors of Internet banking adoption as per the regression model. Practical implications – This study provides useful insights with regard to development of Internet banking systems to banking professionals and information systems researchers in Oman and similar emerging economies. Originality/value – This study is probably the first attempt to model Internet banking adoption in Gulf Cooperation Council using a predictive rather than explanatory focus. The majority of studies in Internet banking adoption in Oman and elsewhere usually utilize modeling methods suited for explanatory purposes.


2020 ◽  
Vol 32 (3) ◽  
pp. 173-180
Author(s):  
Min Wu ◽  
Bailin Lv

Purpose Viscosity is an important basic physical property of liquid solders. However, because of the very complex nonlinear relationship between the viscosity of the liquid ternary Sn-based lead-free solder and its determinants, a theoretical model for the viscosity of the liquid Sn-based solder alloy has not been proposed. This paper aims to address the viscosity issues that must be considered when developing new lead-free solders. Design/methodology/approach A BP neural network model was established to predict the viscosity of the liquid alloy and the predicted values were compared with the corresponding experimental data in the literature data. At the same time, the BP neural network model is compared with the existing theoretical model. In addition, a mathematical model for estimating the melt viscosity of ternary tin-based lead-free solders was constructed using a polynomial fitting method. Findings A reasonable BP neural network model was established to predict the melt viscosity of ternary tin-based lead-free solders. The viscosity prediction of the BP neural network agrees well with the experimental results. Compared to the Seetharaman and the Moelwyn–Hughes models, the BP neural network model can predict the viscosity of liquid alloys without the need to calculate the relevant thermodynamic parameters. In addition, a simple equation for estimating the melt viscosity of a ternary tin-based lead-free solder has been proposed. Originality/value The study identified nine factors that affect the melt viscosity of ternary tin-based lead-free solders and used these factors as input parameters for BP neural network models. The BP neural network model is more convenient because it does not require the calculation of relevant thermodynamic parameters. In addition, a mathematical model for estimating the viscosity of a ternary Sn-based lead-free solder alloy has been proposed. The overall research shows that the BP neural network model can be well applied to the theoretical study of the viscosity of liquid solder alloys. Using a constructed BP neural network to predict the viscosity of a lead-free solder melt helps to study the liquid physical properties of lead-free solders that are widely used in electronic information.


Author(s):  
Khaled A. Al-Utaibi ◽  
M. Idrees ◽  
Ayesha Sohail ◽  
Fatima Arif ◽  
Alessandro Nutini ◽  
...  

Our endocrine system is not only complex, but is also enormously sensitive to the imbalances caused by the environmental stressors, extreme weather situation, and other geographical factors. The endocrine disruptions are associated with the bone diseases. Osteoporosis is a bone disorder that occurs when bone mineral density and bone mass decrease. It affects women and men of all races and ethnic groups, causing bone weakness and the risk of fractures. Environmental stresses are referred to physical, chemical, and biological factors that can impact species productivity. This research aims to examine the impact of environmental stresses on bone diseases like osteoporosis and low bone mass (LBM) in the United States (US). For this purpose, we use an artificial neural network model to evaluate the correlation between the data. A multilayer neural network model is constructed using the Levenberg–Marquardt training algorithm, and its performance is evaluated by mean absolute error and coefficient of correlation. The data of osteoporosis and LBM cases in the US are divided into three groups, including gender group, age group, and race/ethnicity group. Each group shows a positive correlation with environmental stresses and thus the endocrinology.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Niu Zijie ◽  
Zhang Peng ◽  
Yongjie Cui ◽  
Zhang Jun

Purpose Omnidirectional mobile platforms are still plagued by the problem of heading deviation. In four-Mecanum-wheel systems, this problem arises from the phenomena of dynamic imbalance and slip of the Mecanum wheels while driving. The purpose of this paper is to analyze the mechanism of omnidirectional motion using Mecanum wheels, with the aim of enhancing the heading precision. A proportional-integral-derivative (PID) setting control algorithm based on a radial basis function (RBF) neural network model is introduced. Design/methodology/approach In this study, the mechanism of omnidirectional motion using Mecanum wheels is analyzed, with the aim of enhancing the heading precision. A PID setting control algorithm based on an RBF neural network model is introduced. The algorithm is based on a kinematics model for an omnidirectional mobile platform and corrects the driving heading in real time. In this algorithm, the neural network RBF NN2 is used for identifying the state of the system, calculating the Jacobian information of the system and transmitting information to the neural network RBF NN1. Findings The network RBF NN1 calculates the deviations ?Kp, ?Ki and ?Kd to regulate the three coefficients Kp, Ki and Kd of the heading angle PID controller. This corrects the driving heading in real time, resolving the problems of low heading precision and unstable driving. The experimental data indicate that, for a externally imposed deviation in the heading angle of between 34º and ∼38°, the correction time for an omnidirectional mobile platform applying the algorithm during longitudinal driving is reduced by 1.4 s compared with the traditional PID control algorithm, while the overshoot angle is reduced by 7.4°; for lateral driving, the correction time is reduced by 1.4 s and the overshoot angle is reduced by 4.2°. Originality/value In this study, the mechanism of omnidirectional motion using Mecanum wheels is analyzed, with the aim of enhancing the heading precision. A PID setting control algorithm based on an RBF neural network model is introduced. The algorithm is based on a kinematics model for an omnidirectional mobile platform and corrects the driving heading in real time. In this algorithm, the neural network RBF NN2 is used for identifying the state of the system, calculating the Jacobian information of the system and transmitting information to the neural network RBF NN1. The method is innovative.


2018 ◽  
Vol 29 (7) ◽  
pp. 1073-1097 ◽  
Author(s):  
Gurinderpal Singh ◽  
VK Jain ◽  
Amanpreet Singh

The photovoltaic thermal greenhouse system highly supports the production of biogas. The system’s prime advantage is biogas heating and crop drying through varied directions of air flow. Further, it diminishes the upward loss of the system. This paper aims to model a practical greenhouse system for obtaining the precise estimation of the heating efficiency, given by the solar radiance. The simulation model adopts the self-adaptive firefly neural network model that applies on known experimental data. Therefore, the error function between the model outcome and the experimental outcome is substantially minimized. The performance analysis involves an effective comparative study on the root mean square error between the adopted self-adaptive firefly neural network model and the conventional models such as Levenberg–Marquardt neural network and firefly neural network. Later, the impact of self-adaptiveness, FF update and learning performance on attaining the knowledge regarding the characteristics of SAFF algorithm is analysed to yield better performance.


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