A multi‐method investigation of consumer motivations in impulse buying behavior

2000 ◽  
Vol 17 (5) ◽  
pp. 403-426 ◽  
Author(s):  
Angela Hausman

This study used both qualitative and quantitative data to test hypotheses related to consumers’ motivations to engage in impulse buying. A grounded theory approach was used to develop hypotheses from in‐depth interviews. These hypotheses were tested by the collection and analysis of survey data. Data support the theory that impulse buying is a common method of product selection, in part, because the shopping act and impulsive product selection provide hedonic rewards. Further information‐processing overload confounds product selection, reinforcing the rewards to be obtained from alternative section heuristics, like impulse buying.

2018 ◽  
Vol 21 (4) ◽  
pp. 491-512 ◽  
Author(s):  
Yoo Jin Kwon ◽  
Kyoung-Nan Kwon

Purpose The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice. Design/methodology/approach A qualitative research method was adopted. In-depth interviews were conducted with selfie enthusiasts. Data were analyzed with grounded theory approach. Findings Diverse activities and reflections pertaining to selfies were analyzed, which uncovered three consumer roles departmentalized and the nine values that selfie practice generates for consumers. The three roles are subject, photographer and user of selfies, and the roles are orchestrated together or selectively performed if necessary. In consequence of the interplay of performances and expectations of the roles, consumers pursue and gain four collaboratively created values and five individually created values. Originality/value Findings of the study expand the understanding of values of selfie practice and consumer roles in Web 2.0.


2017 ◽  
Vol 42 (5) ◽  
Author(s):  
Natalie Doyle Oldfield ◽  
Alla Kushniryk

Background  Building and protecting trust has always been challenging, yet critical for organizational success.Analysis  This article examines how Canadian organizations recognized as being successful generate trust with their external publics. Using a grounded theory approach, the authors interviewed 10 senior executives from publicly recognized successful Canadian companies.Conclusion and implications  Based on their findings, the authors propose eight principles for organizations to follow to build and protect organizational trust with their external publics.Keywords  Organizational trust; In-depth interviews; Grounded theory; External publicsContexte  La construction et la protection de la confiance ont toujours été difficiles, mais essentielles pour le succès de l’organisation.Analyse Cet article examine comment les organisations canadiennes qui sont reconnues comme réussies instaurent la confiance avec leurs publics externes. En utilisant une approche de la théorie ancrée, dix cadres supérieurs d’entreprises réussies publiquement reconnues ont été interviewés au Canada.Conclusions et implications S’inspirant de leurs découvertes, les auteurs proposent huit principes pour les organisations à suivre afin de construire et de protéger la confiance organisationnelle avec leurs publics externes.Mots clés  Confiance organisationnelle: Entretiens approfondis; Théorie ancrée; Public externe


Sexual Health ◽  
2015 ◽  
Vol 12 (3) ◽  
pp. 200 ◽  
Author(s):  
Shelley Walker ◽  
Meredith Temple-Smith ◽  
Peter Higgs ◽  
Lena Sanci

Background Young people’s exposure to pornography has increased, as has the violent and sexist nature of mainstream porn. Contemporary content means young people are exposed to violent porn whether they like it or not, and it is no longer a question of whether they will be exposed, but rather when. Methods: Using purposive sampling, 33 in-depth interviews were conducted with young people aged 15–20 years in 2010–11, to explore the phenomenon of sexting. During initial interviews, participants raised the topic of pornography exposure as a secondary, unexpected finding. Discussions highlighted an important link between sexting and pornography. The inductive nature of the research meant this new and important area of inquiry was able to be explored. Results: Data was thematically coded and analysed using a grounded theory approach. Findings highlight that many young people are exposed to porn both intentionally and unintentionally. Furthermore, they are concerned about gendered norms that reinforce men’s power and subordination over women. A link between porn exposure, young men’s sexual expectations and young women’s pressure to conform to what is being viewed, has been exposed. Conclusions: Results are significant given this is one of few recent qualitative Australian studies to explore the issue of pornography exposure from the perspective of young people. Important implications for educators, parents and health providers have been revealed, including the need to create opportunities for young people to challenge the messages expressed in porn, and for their views to be heard in academic and public debate.


2021 ◽  
pp. 107780122110457
Author(s):  
Samantha C. Winter ◽  
Nathan J. Aguilar ◽  
Lena M. Obara ◽  
Laura Johnson

Around one billion people live in informal settlements globally, including over half of Nairobi, Kenya’s 3 million residents. The purpose of this study was to explore women’s fear of victimization within Mathare, an informal settlement in Nairobi, Kenya and how fear of victimization influences women’s behaviors. Fifty-five in-depth interviews were conducted with women in 2015–2016. A modified grounded theory approach guided data collection and analysis. Findings suggest fear of victimization is a serious concern in informal settlements, but women have found ways to adapt their behaviors to cope and to continue to function and protect their children despite fearing victimization.


2017 ◽  
Vol 8 (7) ◽  
pp. 154
Author(s):  
Laetitia Pozniak ◽  
Chantal Scoubeau

This article describes the methodological reasoning followed while studying Belgian individual investors and shows how two methodological approaches, one qualitative and one quantitative, can together allow to build a real inductive process within priority is given to data and to returns from the field.How do individual investors experience their investment? Are they one or several investor’s profiles?Our research explores an unknown territory (Bouchard, 200). Many researches focus on investor behaviour bias and their underperformance. No researches studied Belgian individual investors, few studies used mixed methodologies (qualitative and quantitative) and few studies used primary data. Our research proposes to fill that gap.Thanks to the qualitative phase (17 interviews of Belgian investors) we highlighted the importance of family tradition and the influence of environment regarding investment decisions; the difference of perception between investors and their environment, qualities of a good investor and their perception of financial intermediaries.The quantitative phase (706 questionnaires) allowed to discover 5 investors’ profiles in term of behaviour: the followers, the traditionalists, the sleeping investors, the experts and the gamblers.This article also pinpoints all difficulties met during the research using grounded theory and proposed the solutions used by the authors.


2016 ◽  
Vol 11 (3) ◽  
pp. 318-325 ◽  
Author(s):  
Mohammadkarim Bahadori ◽  
Hamid Reza Khankeh ◽  
Rouhollah Zaboli ◽  
Ramin Ravangard ◽  
Isa Malmir

AbstractObjectiveCoordination is a major challenge in the field of health in disasters, mostly because of the complex nature of health-related activities.MethodsThis was a qualitative study based on the grounded theory approach. A total of 22 experts in the field of health in disasters participated in the study. The data were collected through in-depth interviews and literature review. The collected data were then analyzed by use of MAXQDA 2010 software (VERBI Software GmbH).ResultsThe lack of a strategic view in the field of health in disasters, a lack of coordination of necessities and infrastructures, insufficient enforcement, a higher priority given to an organizational approach rather than a national approach, and the field of disasters not being a priority in the health system were noted as barriers to inter-organizational coordination. The facilitators of inter-organizational coordination noted were the importance of public participation in the field of health in disasters, having a process and systematic view in the field of health in disasters, the necessity of understanding and managing resources and information in the field of health in disasters, and having a feedback and evaluation system in the health system after disasters.ConclusionIt is recommended that developing common beliefs and goals be given priority in making plans and policies in the field of health in disasters. (Disaster Med Public Health Preparedness. 2017;11:318–325)


2018 ◽  
Vol 22 (3) ◽  
pp. 309-316
Author(s):  
Mary Hughes ◽  
Eileen Savage ◽  
Tom Andrews

This article presents moderating influences, one of the sub-core categories from the theory of accommodating interruptions. This theory emerged in the context of young people who have asthma, explaining how they develop behaviours in their everyday lives (Hughes 2014; Hughes et al., 2017). The aim of this research was to develop a theory on the behaviours of young people who have asthma, in relation to the impact of asthma on the lives and the issues affecting them. This research was undertaken using a classic grounded theory approach. Data were collected through in-depth interviews, participant diaries and clinic consultations with young people aged 11–16 years who had asthma for over one year. Moderating influence accounts for how social influences and social culture affect what young people who have asthma wish to achieve and how they want to be perceived by others. Young people moderate influences by their features or attributes in order to meet their own needs.


2020 ◽  
pp. 135481662096640
Author(s):  
Yong-Guang Zou ◽  
Fang Meng ◽  
Ningqiao Li ◽  
Enling Pu

This study aims to identify significant factors that influence visitors’ experience in ethnic minority cultural festival and to examine the underlying relationship between attendees’ experience and their future behavioral intention. The study used an exploratory sequential mixed method combining qualitative and quantitative stages. A grounded theory approach was adopted in analyzing the qualitative data collected from 20 in-depth interviews with past festival attendees and 453 online review posts from social network platforms. The developed conceptual framework was empirically tested by a quantitative study of 276 additional festival attendees through intercept data collection. The results indicate that cultural contact determines festival attendees’ future behavioral intention, while visitor–environment fit, including facilities, environmental functions, and activity knowledge, influences attendees’ experience of cultural contact. The study provides a non-Western perspective regarding ethnic minority cultural festival experience.


Author(s):  
Abijo Temitayo Serah ◽  
Huzili Hussein ◽  
Hanif Suhairi

<p>This research endeavored to fill the knowledge gap in children of alcohol abuse parents by uncovering one of the five fundamental themes of children of alcohol abuse parent, that is, the antecedents that add to the working hypothesis or paradigm model of the phenomenon. In-depth interviews were conducted with 19 children and seven parents who were recruited through Alcohol Abuse and Family Support Agency. A Grounded Theory approach was adopted to analyze the transcribed interview data. Nvivo 10 software was used in analyzing the data by methodologically coding and categorizing the data in open, axial and selective coding. Five major themes emerged from the analysis, which is referred to as antecedents of parents’ alcohol abuse phenomenon, Description of alcohol abuse phenomenon, Contexts and prevailing conditions affecting alcohol abuse, coping strategies and consequences of alcohol abuse on children. Based on this, the study was set out to construct a grounded theory of the phenomena of children in the alcohol abused families in Nigeria rooted in the description of their own comprehensive experience. This study is planned to benefit all parties: parents, teachers, counselors and other stakeholders to minimize the effect of parent alcohol abuse on children.</p>


2019 ◽  
Vol 2018 (1) ◽  
pp. 50
Author(s):  
Hiroshi Moritani ◽  
Chiaki Iwai

As part of a larger study of university English teachers, this paper presents a hypothetical model of the critical influences on the construction of role identities (i.e., how teachers understand their teaching roles) using data generated from in-depth interviews with 12 Japanese teachers of English at Japanese universities. To inductively create a hypothetical model based on the actual voices of these participants, the analysis utilizes a modified grounded theory approach (Kinoshita, 2003). We report that five critical influences emerged: (a) classroom experiences as a learner, (b) professional development, (c) contextual factors, (d) classroom experiences as a teacher, and (e) teacher-internal factors. We present the findings with reference to previous studies in language teacher cognition research. 本稿では、大学英語教師に関する研究の一部として、日本の大学で教える12人の日本人英語教師との深層インタビューから得たデータをもとに、彼らの役割アイデンティティ(教師の役割の理解)の構築に関与する重要な影響要因を示す仮説モデルを提示する。研究協力者の実際の言葉をもとに帰納的に仮説モデルを構築するために、分析に修正版グラウンデッド・セオリー・アプローチ(木下, 2003)を用いた。本稿では、役割アイデンティティの構築に関与する5つの重要な影響要因(a. 学習者としての授業経験、b.専門能力開発 c. 文脈要因、d.教師としての授業経験、e.教師の内的要因)を報告する。本稿では、これらの要因を言語教師認知研究の先行研究に照らしながら提示する。


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