What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

2004 ◽  
Vol 21 (2) ◽  
pp. 109-122 ◽  
Author(s):  
Gianfranco Walsh ◽  
Kevin P. Gwinner ◽  
Scott R. Swanson
Keyword(s):  
Interpersonal Communication ◽  
Information Diffusion ◽  
Product Information ◽  
Purchase Decisions ◽  
Product Knowledge ◽  
Initial Information ◽  
The Relationship ◽  
General Product ◽  
Sense Of Obligation ◽  
Share Information

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing others’ purchase decisions. Previous research, which has focused on mavens’ demographics and media consumption, has neglected the motives that drive these consumer communicators. From a survey of 326 consumers, we explore how those respondents ranked high on the maven scale differ in terms of their motivations to engage in word‐of‐mouth behavior from those scoring lower on the maven scale. Our results indicate that market mavens, compared with moderate and non‐mavens, are motivated to a greater extent by a sense of obligation to share information, a desire to help others, and feelings of pleasure associated with informing others about products. The relationship between initial information diffusion, maven group, and the investigated motivations are also explored. Implications for marketers targeting mavens are offered.

scholarly journals Mediation Role of Buying Interest in Halal Food Purchase Decisions During the COVID-19 Pandemic

2021 ◽  
Vol 1 ◽  
pp. 1-8
Author(s):  
Muhammad Syariful Anam ◽  
Arna Asna Annisa ◽  
Mohamed Nazeer Mohamed Nafas
Keyword(s):  
Primary Data ◽  
Significant Variable ◽  
Purchase Decisions ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Food Purchasing ◽  
Mediating Role ◽  
Halal Food ◽  
The Relationship

The purpose of this study was to determine the mediating role of buying interest in the relationship between knowledge of halal products, halal awareness, and halal labels on decisions to purchase halal food during the COVID-19 pandemic. The data used are primary data obtained through distributing questionnaires to 96 respondents in Sumatera, Java, and Kalimantan island. Data analysis was carried out using the PLS-SEM method. Based on the results of the analysis, the direct influence of product knowledge, halal awareness, and halal labels have no significant effect on purchasing decisions. Meanwhile, buying interest has a positive and significant effect on purchasing decisions. The buying interest variable is significantly and positively influenced by product knowledge, halal awareness, and halal label. Meanwhile, the mediating variable, buying interest, is a significant variable in mediating the effect of product knowledge, halal awareness, and halal labels on halal food purchasing decisions.

Considering Others’ Mental States Causally Increases Feelings of Social Bonding and Information Sharing

2019 ◽  
Author(s):  
Elisa Baek ◽  
Diana Tamir ◽  
Emily B. Falk
Keyword(s):  
Social Behavior ◽  
Information Sharing ◽  
Mental States ◽  
Social Bonding ◽  
Health News ◽  
Brain Behavior ◽  
The Relationship ◽  
Share Information ◽  
Shed Light ◽  
Mentalizing System

Information sharing is a ubiquitous social behavior. What causes people to share? Mentalizing, or considering the mental states of other people, has been theorized to play a central role in information sharing, with higher activity in the brain’s mentalizing system associated with increased likelihood to share information. In line with this theory, we present novel evidence that mentalizing causally increases information sharing. In three pre-registered studies (n = 400, 840, and 3500 participants), participants who were instructed to consider the mental states of potential information receivers indicated higher likelihood to share health news compared to a control condition where they were asked to reflect on the content of the article. Certain kinds of mentalizing were particularly effective; in particular, considering receivers’ emotional and positive mental states, led to the greatest increase in likelihood to share. The relationship between mentalizing and sharing was mediated by feelings of closeness with potential receivers. Mentalizing increased feelings of connectedness to potential receivers, and in turn, increased likelihood of information sharing. Considering receivers’ emotional, positive, and inward-focused mental states was most effective at driving participants to feel closer with potential receivers and increase sharing. Data provide evidence for a causal relationship between mentalizing and information sharing and provide insight about the mechanism linking mentalizing and sharing. Taken together, these results advance theories of information sharing and shed light on previously observed brain-behavior relationships.

scholarly journals The #orthorexia community on Instagram

2021 ◽  
Author(s):  
Martina Valente ◽  
Sophie Renckens ◽  
Joske Bunders-Aelen ◽  
Elena V. Syurina
Keyword(s):  
Content Analysis ◽  
Sense Of Belonging ◽  
Mixed Methods Study ◽  
Therapeutic Interventions ◽  
Negative Consequences ◽  
Online Questionnaire ◽  
Level Of Evidence ◽  
Helping Others ◽  
The Relationship ◽  
Share Information

Abstract Purpose This mixed-methods study delved into the relationship between orthorexia nervosa (ON) and Instagram. Methods Two quantitative data sources were used: content analysis of pictures using #orthorexia (n = 3027), and an online questionnaire investigating the experience of ON and the use of Instagram of people sharing ON-related content on Instagram (n = 185). Following, interviews (n = 9) were conducted with people posting ON-related content on Instagram and self-identifying as having (had) ON. Results People who share ON-related content on Instagram were found to be primarily young women (questionnaire = 95.2% females, mean age 26.2 years; interviews = 100% females, mean age 28.4 years), who were found to be heavy social media users and favor Instagram over other platforms. Questionnaire respondents agreed in defining ON as an obsession with a diet considered healthy, with bio-psycho-social negative consequences, though those who self-identified as having (had) ON were more likely to point out the negative impairments of ON. Interviewees deemed Instagram partially responsible for the development of ON. Instead, they agreed that Instagram encourages problem realization. Content analysis showed that ON is encoded in pictures of ‘food’, ‘people’, ‘text’ and ‘other.’ Interviewees revealed that they started posting to recover, share information, help others, and they felt inspired to post by other accounts. A sense of belonging to the #orthorexia community emerged, where people share values and ideals, and seek validation from others. Conclusion Conversations around #orthorexia on Instagram generate supportive communities aiding recovery. Individuals use Instagram for helping others and themselves recovering from ON. Understanding how people help each other, manage their health, cope with symptoms, and undertake recovery can inform the implementation of therapeutic interventions for ON. Level of evidence Level III, evidence obtained from well-designed cohort or case–control analytic studies.

scholarly journals Designing and Distinguishing Meaningful Artisan Food Experiences

2021 ◽  
Vol 13 (15) ◽  
pp. 8569
Author(s):  
Erin Percival Carter ◽  
Stephanie Welcomer
Keyword(s):  
Product Information ◽  
Food Products ◽  
Well Being ◽  
Product Type ◽  
Target Market ◽  
High Involvement ◽  
Consumer Expectations ◽  
Typical Food ◽  
The Relationship ◽  
Additional Product

We examine consumer expectations about how specialty versus conventional food products affect well-being and how small, artisan producers can use that information to design better customer experiences. Drawing on recent work examining the costs and benefits of pleasure- and meaning-based consumption, we investigate whether consumer expectations that specialty products are more meaningful lead to increased desire for additional product information. We selectively sampled from the target market of interest: high-involvement consumers who regularly consume a food (cheese) in both more typical and specialty forms. The authors manipulate product type (typical versus special) within participant and measure differences in expected pleasure and meaning as well as a variety of behaviors related to and preference for additional product information. We find that these high-involvement consumers expect special food products to provide both more meaningful (hypothesized) and more pleasurable consumption experiences (not hypothesized) than typical food products. Consistent with our theory, consumer use of, search for, and preference for additional product information was greater for special products. A causal mediation analysis revealed that expectations of meaning mediate the relationship between product type and utility of product information, an effect which persists controlling for the unexpected difference in expected pleasure.

Exploring the Relationship Between Organizational Politic and Knowledge Sharing in Brazilian Modular Consortium

2021 ◽  
Vol 17 (4) ◽  
pp. 76-92
Author(s):  
Indira Arias Rodriguez ◽  
Jorge Muniz Jr. ◽  
Timothy P. Munyon
Keyword(s):  
Knowledge Sharing ◽  
Interpersonal Communication ◽  
Cultural Influences ◽  
Organizational Politics ◽  
Shop Floor ◽  
Future Research ◽  
Assembly Lines ◽  
Perceptions Of Organizational Politics ◽  
Negative Impacts ◽  
The Relationship

This research aimed to explore the relationship between employees' perceptions of organizational politics (POPS) and their predisposition to involve in knowledge sharing (KS) behaviors at individuals and workgroups level in the Brazilian automotive Modular Consortium. The sample included 144 shop floor employees of Modular Consortium (six connected companies in assembly lines). The POPS-KS relationship was analyzed using different referents, seeking to understand how individuals and groups respond to the presence of organizational politics, and POPS and KS were tested in a Brazilian context, shedding new light on potential cultural influences impacting this relationship. The results evidenced that positive interpersonal communication can contribute to KS, and in turn, KS can counteract the negative impacts of POPS. There was a positive relationship between POPS-KS, indicating that POPS may have functional effects in facilitating KS of individuals and workgroups. Key findings and implications for future research were discussed.

KONTRIBUSI KOMITMEN GURU PADA TUGAS DAN KOMUNIKASI INTERPERSONAL SECARA BERSAMA-SAMA TERHADAP IKLIM KERJA SAMA GURU SD NEGERI DI KECAMATAN JAYA BARU KOTA BANDA ACEH

2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Nurhaidah M. Insya Musa ◽  
Alfiati Syafrina
Keyword(s):  
Elementary School ◽  
Elementary Schools ◽  
Elementary School Teachers ◽  
Interpersonal Communication ◽  
School Teachers ◽  
Good Relation ◽  
The Relationship ◽  
Banda Aceh

Theaim of thisresearch wasto investigatedthe contributionof togetherly teacher's commitmen to interpersonal task and communication to ward state elementary school teachers collaborations ceneat Jaya Baru sub-district, city of Banda Aceh. There were 26 respondent sofel ementary steacherat Jaya Baru sub-districtmilieu, city of Banda Aceh. There sult sof this research showed that: (1) thereisrelationship between commitment (X1) and Y which significant to correlation value 0.635. It showed that commit ment have good relation ship with collaboration of teacher, (2) the correlationship between interpersonal communication (X2) and Y were significant with correlation value 0 .535. It showed that interpersonal communication hav enormal relationship with teacher's collaboration, and (3) Relationship togetherly between interpersonal commitment and communication with teacher's collaboration sceneasbigas 0.728. In other words, the relationship between the irorganization and capability 100% have not metyet requisite of being professionally teacher and to create the collaboration sphere which it should be. It alsomean that their collaboration scene isnot completeyet so that it need to bemore in creased infuturein order to getbetter quality for elementary schools at Meuraxa sub-district, city of Banda Aceh.

scholarly journals How Is Cultural Intelligence Related to Human Behavior?

2022 ◽  
Vol 10 (1) ◽  
pp. 3
Author(s):  
Moh. Alifuddin ◽  
Widodo Widodo
Keyword(s):  
Interpersonal Communication ◽  
Organizational Citizenship ◽  
Junior High School ◽  
Organizational Citizenship Behavior ◽  
Structural Equation ◽  
Cultural Intelligence ◽  
Citizenship Behavior ◽  
Equation Modeling ◽  
Junior High School Teachers ◽  
The Relationship

Cultural intelligence is an individual’s ability to recognize, understand, and adapt to cross-cultural contexts in order to change his or her self-capacity. Hence, this study explores the relationship between cultural intelligence and interpersonal communication, psychological capital (PsyCap), and organizational citizenship behavior (OCB) among teachers in Indonesia and investigates the possibility of finding relevant new models. A Likert questionnaire was used to collect research data. The research participants included 450 Indonesian junior high school teachers selected by accidental sampling. Structural equation modeling (SEM) was used for data analysis, supported by descriptive statistics and correlational matrices. The results indicate that cultural intelligence is significantly related to teachers’ interpersonal communication, PsyCap, and OCB. Additionally, this study also produces a new model regarding the relationship between cultural intelligence and a teacher’s OCB, mediated by interpersonal communication and PsyCap. Therefore, researchers and practitioners can discuss and adopt a new empirical model to increase cultural intelligence.

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