Marketing capabilities and firm performance in fashion retailing

2003 ◽  
Vol 7 (4) ◽  
pp. 386-397 ◽  
Author(s):  
Marguerite Moore ◽  
Ann Fairhurst
Keyword(s):  
Customer Service ◽  
Structural Equation ◽  
Mail Survey ◽  
Equation Model ◽  
Life Cycles ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Firm Level ◽  
The Usa ◽  
Short Product

Intense competition and short product life cycles in fashion retailing present a number of marketing challenges for retail firms in both the USA and abroad. In order to survive in this industry, it is vital for participants to develop and leverage core marketing capabilities. The current study examines the effectiveness of different marketing capability factors in a cross‐section of the US specialty apparel and footwear retailing sector (n = 60 retail firms). Data were collected from marketing executives in a national mail survey. Specifically, marketing capabilities in image differentiation, promotions, external‐market knowledge and customer service are examined for their impact on firm level performance. A two‐stage structural equation model is used to test the study’s hypotheses. Results suggest that the most effective marketing capabilities, in terms of performance, are image differentiation and promotional capability.

Guest–Server Exchange Model and Performance: The Connection Between Service Climate and Unit-Level Sales in Multiunit Restaurants

2016 ◽  
Vol 42 (1) ◽  
pp. 122-141 ◽  
Author(s):  
Alex M. Susskind ◽  
K. Michele Kacmar ◽  
Carl P. Borchgrevink
Keyword(s):  
Firm Performance ◽  
Structural Equation ◽  
Process Management ◽  
Service Providers ◽  
Equation Model ◽  
Exchange Model ◽  
Service Climate ◽  
Firm Level ◽  
Organizational Policies ◽  
Guest Satisfaction

Using a sample of 51 full-service restaurants from three competing full-service restaurant companies, we extended the research on service process management by connecting the reactions of service-based employees to guests’ satisfaction with their service experience and firm-level performance. We replicated and confirmed previous tests of the existing guest–server exchange model connecting frontline-level employees’ attitudes toward their work as service providers to guests’ satisfaction in the restaurants. Most notably, we extended the guest–server exchange model by including the relationship between guests’ reports of satisfaction with service and firm performance, bringing together three unique sources of data. The findings from the test of our structural equation model revealed that 26% of the variance in firm performance was accounted for by guest satisfaction, showing that organizational policies and support for employees, are connected to a positive service climate, guest satisfaction, and firm performance, measured as sales per available seat in each restaurant.

scholarly journals ANALYSIS OF THE IMPACT OF LEADERSHIP STYLE AND JOB SATISFACTION ON TURNOVER INTENTION THROUGH JOB STRESS AT CUSTOMER SERVICE (FRONTLINE) PT TIKI JALUR NUGRAHA EKAKURIR (JNE)

2019 ◽  
Vol 17 (1) ◽  
pp. 33
Author(s):  
Sri Mulyani ◽  
Hendra Gunawan
Keyword(s):  
Job Satisfaction ◽  
Job Stress ◽  
Customer Service ◽  
Leadership Style ◽  
Turnover Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Primary Data ◽  
Negative Effect ◽  
The Impact

<p>The problem of this research was Turnover intention is a factor of discomfort experienced agent in a company. Turnover intention needs to get serious attention to the organization especially to leadership or manager so can applying force leadership proper and improve job satisfaction to reduce job stress in the company.<br />The purpose of this research was the effect of leadership style and job satisfaction toward Turnover intention throught job stress at customer service (frontline) PT Tiki Jalur Nugraha Ekakurir (JNE), Tomang Jakarta.<br />The methodology of this research was testing hypothesis. The data used were primary data collected from questionaire. The samples consisted of 164customer service (frontline)PT Tiki Jalur Nugraha Ekakurir (JNE), which were determined through purposive sampling method. The data were analyzed through Structural Equation Model (SEM) of AMOS version 23.0for Windows.<br />The results of the study showed that there have been negative effect and significant between leadership style and job satisfaction toward Turnover intention throught job stress. The role of job stress very dominant as a mediator the influence of leadership style and job satisfaction toward Turnover intention.<br />Implication of this research is expected to managers can increase the determinants job stress itself for example by raising job satisfaction (salary, reward, job promotion) and applying force leadership proper and able to adjust with all the work situation.</p>

Psychographic Profiling of Adult Tobacco Users and Implications for Mediated Message Tailoring

2020 ◽  
pp. 089011712096719
Author(s):  
Danielle A. Duarte ◽  
Kelvin Choi
Keyword(s):  
Tobacco Use ◽  
Low Income ◽  
Structural Equation ◽  
Mail Survey ◽  
Tobacco Product ◽  
Equation Model ◽  
Cross Sectional ◽  
Media Campaigns ◽  
Message Tailoring ◽  
Product Use

Purpose: To investigate variations of psychographic profiles in adult tobacco users to inform message tailoring. Design: A cross-sectional design used data from the Simmons 2015 National Consumer Study. Setting: Data were voluntarily provided by US families through a mail survey on media, products, and services, brands, and attitudes. Subjects: US adult tobacco users (N = 4,609). Measures: Participants answered questions about general opinion/attitudes and provided demographic and tobacco use information. Analysis: A factor analysis was conducted to determine the “best” latent psychographic factor structure based on model fit, factor loadings, and interpretability. A structural equation model was then applied to assess the associations between demographics, tobacco product use, and latent psychographic factors. Results: We identified 9 latent psychographic factors: (1) helplessness, (2) happiness, (3) achievements, (4) religion, (5) interest in art and culture, (6) conscience, (7) conformity, (8) family indulgence, and (9) creativity. Endorsement of these factors varied by demographics and tobacco product use. E.g. low income tobacco users showed stronger endorsement for “helplessness” (Adjusted Standardized Regression Coefficient [ASRC]: 0.42; 95% CI: 0.33, 0.51) and “religion” (ASRC: 0.24; 95% CI: 0.14, 0.33). Less educated tobacco users showed stronger endorsement for “conformity” (ASRC: 0.16; 95% CI: 0.07, 0.24). Young adults had significant positive associations for “achievements” (ASRC: 0.57; 95% CI: 0.48, 0.67). Conclusion: Psychographic profiles of tobacco users vary by demographics and product use. Tailored anti-tobacco media campaigns to specific disparity groups matching their psychographic profiles may improve message effectiveness and reduce tobacco use disparities.

How FIEs may sustain competitive advantage in China

2013 ◽  
Vol 9 (1) ◽  
pp. 22-46 ◽  
Author(s):  
Xina Yuan ◽  
SangYong Kim ◽  
Wanwen Dai ◽  
Jan Ketil Arnulf
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Business Culture ◽  
Marketing Capabilities ◽  
Marketing Capability ◽  
Content Type ◽  
Economies In Transition ◽  
Foreign Companies ◽  
Chinese Business ◽  
Practical Implications

Purpose – The purpose of this paper is to show that the Guanxi characteristics in Chinese business culture may add to the understanding of foreign invested enterprise's (FIE) successful marketing in China. Design/methodology/approach – The authors surveyed the entry mode of 296 FIEs in China and examined their way of adapting marketing strategy to local culture. The authors used a conceptual model hypothesizing a system of variables that the authors subsequently tested using structural equation modeling. Findings – Market orientation was insufficient to obtain marketing capability in China. FIE marketing capability in China was dependent on Guanxi and learning orientation, showing the need for contextualization of marketing approaches. Research limitations/implications – This paper enriches previous research on marketing and makes a contribution to the existing literature on practical management in China. It is also relevant for marketing in other markets in transition. Practical implications – FIEs may develop these capabilities on their own or succeed trough partnering in China. The study also points at similar mechanisms in other emerging markets and economies in transition from previous socialist economies. Originality/value – The authors attempt to explore the main factors driving the marketing capabilities of FIEs in China. Few articles have shown how foreign companies may adopt Guanxi orientation to do this, which is the object of the present study.

Consumer initial trust toward internet-only banks in France

2017 ◽  
Vol 35 (6) ◽  
pp. 903-924 ◽  
Author(s):  
Souheila Kaabachi ◽  
Selima Ben Mrad ◽  
Maria Petrescu
Keyword(s):  
Structural Equation ◽  
Marketing Research ◽  
Internet Banking ◽  
Equation Model ◽  
Relative Advantage ◽  
Initial Trust ◽  
Convenience Sample ◽  
Content Type ◽  
Trust Formation ◽  
The Usa

Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-probability convenience sample of potential IOBs adopters from France was used to test a structural equation model that analyzed the antecedents of initial trust and usage intentions of IOBs. Findings The study shows that trust is a major influencer in IOBs’ adoption in France. It has also been found that consumer familiarity with internet banking, high perceived structural assurance, perceived website quality, bank reputation and relative advantage are critical factors influencing IOBs’ initial trust formation. Research limitations/implications This study shows the applicability of the initial trust-building model in the context of IOBs and underlines the importance of factors such as familiarity, reputation and perceived quality in the context of online banking services in France. Practical implications This paper provides e-banking companies with the most important factors that contribute to build the initial trust of customers. E-banks need to focus on making themselves known and promoting their brand more effectively through advertising and advocacy. Originality/value This study contributes significantly to the marketing research related to consumer trust and brand reputation, as well as to the electronic banking literature. The results show the importance of initial trust in the context of services and the main factors that influence it, including a key branding variable such as reputation. The paper also focuses on the IOBs’ adoption in France, a market understudied compared to the USA, and seeks to understand the mechanisms associated with the initial formation of French consumers’ trust toward it.

Complexity of homeowner wildfire risk mitigation: an integration of hazard theories

2011 ◽  
Vol 20 (8) ◽  
pp. 921 ◽  
Author(s):  
Bonita L. McFarlane ◽  
Tara K. McGee ◽  
Hilary Faulkner
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Risk Mitigation ◽  
Mail Survey ◽  
Threat Assessment ◽  
Equation Model ◽  
Perceived Effectiveness ◽  
Negative Effects ◽  
Wildfire Management ◽  
Wildfire Risk

Each year wildfire affects communities in Canada, resulting in evacuations and, in some cases, loss of homes. Several Canadian wildfire management agencies have initiated mitigation programs aimed at reducing wildfire risk. Successful wildfire mitigation involves both community-level and homeowner action. This paper examines factors that influence wildfire mitigation by homeowners. We draw upon the general hazards and wildfire management literature to develop and test a theoretical model for homeowner wildfire mitigation that includes perceived risk, an evaluation of threat significance and the influence of perceived costs and benefits of mitigation. We used a mail survey to collect data from 1265 residents in six interface communities in the province of Alberta. Results showed a high level of completion for most mitigation activities. A structural equation model provided support for the hypothesis that the evaluation of threat involves weighing the negative effects of mitigation on homeowners’ feelings of connectedness to nature and the cost of mitigation with the positive influences of fear, a sense of responsibility and perceived effectiveness of mitigation. Considering the total effects, threat assessment had the greatest effect on mitigation by homeowners, followed by perceived effectiveness of mitigation in reducing damage and not having financial resources for mitigation.

A model of cultural intelligence and global identity

2020 ◽  
Vol 37 (7) ◽  
pp. 821-832
Author(s):  
Arilova Randrianasolo ◽  
Alexey Semenov ◽  
Mark Arnold ◽  
Kristy Reynolds
Keyword(s):  
Structural Equation ◽  
Cultural Intelligence ◽  
Sampling Technique ◽  
Equation Model ◽  
Snowball Sampling ◽  
Global Identity ◽  
Content Type ◽  
Foreign Products ◽  
Willingness To Buy ◽  
The Usa

Purpose This paper aims to propose an original model of cultural intelligence (CQ), global identity and consumer willingness to buy foreign products. Previous research has discussed the relationships between CQ and global identity but only in the context of multi-cultural management teams. The research presented here proposes a model that is applicable to consumer marketing. Design/methodology/approach Online surveys are used to collect data from the USA with a snowball sampling technique and from the UK with panel data. A structural equation model (SEM) is estimated in analysis of moment structures 25 and Hayes bootstrap mediation tests are used to test the hypotheses. Findings The SEM results show that global identity influences motivational CQ, motivational CQ influences cognitive, metacognitive and behavioral CQ and cognitive and behavioral CQ influence consumer willingness to buy foreign products. Results from Hayes Bootstrap mediation tests show that motivational CQ mediates the relationships between global identity and the other three CQ dimensions. Practical implications The findings imply that firms can gauge and enhance consumer CQ levels by investigating or influencing levels of global identity; managers can influence or gauge consumer metacognitive, cognitive and behavioral CQ through motivational CQ; and managers can target consumers with high cognitive and behavioral CQ levels when marketing foreign products. Originality/value This paper not only provides a deeper understanding of the relationships between global identity and cultural intelligence but also incorporates CQ in a consumer context. Previous research has only discussed CQ in the context of managers.

A consumer satisfaction model based on the integration of EDT and TAM

2017 ◽  
Vol 29 (5) ◽  
pp. 978-993 ◽  
Author(s):  
Yunjin Cho
Keyword(s):  
Technology Acceptance ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Model ◽  
Content Type ◽  
Multiple Group ◽  
Significant Difference ◽  
The Usa ◽  
Acceptance Model

Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background. Design/methodology/approach The study integrates the expectation disconfirmation theory (EDT) and the technology acceptance model (TAM). The hypotheses are examined by analyzing a structural equation model for consumers in the USA and Korea. Findings The results show that the model demonstrates good fit for both groups. For consumers in both countries, when purchasing fashion products on a new e-commerce site, the performance of the site’s usefulness was found to be a crucial variable in their satisfaction and intention to use the site. While there was no significant difference in the multiple group measurement model invariance test, the findings are meaningful because the slight differences in the standard coefficients of the two groups are considered. Originality/value It is meaningful to apply EDT and the TAM to the daily deal site environment. The influence of related variables can be reconfirmed and new consumer behaviors can be better understood. The research provides fresh insights into consumer behavior that can benefit managers when they make decisions in the e-commerce field.

A network perspective and value added tasks: the case of agri-food value chain

2016 ◽  
Vol 28 (2) ◽  
Author(s):  
luai Jraisat
Keyword(s):  
Value Chain ◽  
Structural Equation ◽  
Design Methodology ◽  
Value Added ◽  
Equation Model ◽  
Key Factors ◽  
Firm Level ◽  
Four Levels ◽  
Food Value

Purpose The purpose of this paper is to illustrate how network perspective can be used to determine the importance of key dimensions of network in driving firm's performance within an Agri-Food Value Chain (AFVC). It aims to analyze how factors of network and value added tasks have an impact on firm’s performance in the context of agri-food sector Design/methodology/approach This research employs a quantitative method. Based on an illustrative empirical case, the research tests a simple variance-based reflective Structural Equation Model (SEM) with main effects based on a sample of 200 firms within AFVC in Jordan. Findings The results identify the high-order factors of business networks and demonstrate the role of network perspective on firm’s performance, acting as the main strategy to improve long-term business in AFVC. The results show that firm's performance is mostly driven by the three key factors of network (actors, resources and activities), as well as by the four levels of value added tasks (form, time, place and possession). Research limitations/implications This research has important implications for different level managers at firms. By understanding the various factors that are most important between partners at the firm level and between firms in a network, managers can focus their efforts on these factors in order to foster successful long term businesses and their performances. We further provide some managerial recommendations for more effective management of AFVC in terms of leveraging firm's performance. Originality/value This is one of few studies that investigate factors of network in value chain firms. The results show that the network perspective can link both the key factors of network and the levels of value added tasks for better firm's performance in AFVC.

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