Managing shopping experience through mall attractiveness dimensions

2016 ◽  
Vol 28 (4) ◽  
pp. 634-649 ◽  
Author(s):  
Anushree Tandon ◽  
Ashish Gupta ◽  
Vibhuti Tripathi
Keyword(s):  
Facilities Management ◽  
New Delhi ◽  
Shopping Malls ◽  
Content Type ◽  
Crowd Management ◽  
Intercept Survey ◽  
Shopping Experience ◽  
Optimal Mix ◽  
Tenant Mix ◽  
Practical Implications

Purpose The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and subsequently investigate the effect of these dimensions on shoppers’ mall experience. Design/methodology/approach A shopper intercept survey was conducted in the aforementioned cities and 400 responses were obtained which were analysed with exploratory factor analysis and stepwise regression. Findings The results indicate that tenant management, facilities management, atmospherics and entertainment potential are the factors which attract shoppers to malls. Tenant management, facilities management and atmospherics also emerge as significant predictors of mall shopping experience. Research limitations/implications Due to limited resources, the research results may lack generalizability. Therefore, researchers are encouraged to test the derived factors and hypothesized relationships further. Practical implications Contemporary retail settings have transited to offer holistic experiences, generated out of tenant mix, facilities and atmospherics. Managers of shopping malls can enhance their mall attractiveness by identifying an optimal mix of factors such as crowd management, tenant variety, parking, etc. as seen in the results of this study. Entertainment emerges as a mall attractiveness dimension but not as a significant predictor of shopping experience which shows that Indian shoppers’ inclination towards hedonism is still in elementary stages and economic pursuit continues to be a dominant motivator for visiting a mall. Originality/value This paper attempts to provide a holistic overview of mall attractiveness dimensions in India and its implications for shopping experiences.

Dimensions of the perceived value of malls: Muslim shoppers’ perspective

2017 ◽  
Vol 45 (1) ◽  
pp. 40-56 ◽  
Author(s):  
Mohammed Ismail El-Adly ◽  
Riyad Eid
Keyword(s):  
Value Creation ◽  
Religious Identity ◽  
Design Methodology ◽  
Perceived Value ◽  
Shopping Malls ◽  
Content Type ◽  
Initial Investigation ◽  
Shopping Experience ◽  
Practical Implications

Purpose The purpose of this paper is to identify customers’ perceived value constructs of shopping malls from the perspective of Muslim shoppers and to develop items for measuring these constructs, empirically validate the scale, and carry out an initial investigation of the effect of these dimensions on behavioural outcomes. Design/methodology/approach By means of a multi-dimensional procedure on a sample of 329 Muslim mall shoppers in the UAE, the authors have developed a scale of measurement of these shoppers’ perceived value of malls through grouping 30 value items into eight dimensions. Findings The study constructed and validated a scale of perceived value of malls taking into consideration the mall shopper’s religion (i.e. Islam). The authors name this new scale Muslim MALLVAL. This scale demonstrates that, like any other shoppers, Muslims who shop in malls assess the shopping experience through both cognitive and affective values in addition to the Islamic value of the mall. The study in addition reveals that the dimensions of Muslim MALLVAL have significant positive influences on behavioural outcomes such as willingness to continue shopping and recommendation of the mall to others. Research limitations/implications This study is carried out on Muslim shoppers in the UAE context. However, the authors urge other researchers to replicate the study and get replies from different countries and in particular to use the measures developed in this study to test their robustness. Practical implications Muslim mall shoppers evaluate not only the traditional aspects of mall value but also the religious identity related aspects that contribute to the value creation. Therefore, mall developers and managers who target Muslim shoppers (residents and/or tourists) should create and maintain the appropriate shopping environment for Muslim shoppers. Originality/value This study is the first to provide an integrative scale for the perceived value of shopping malls from the perspective of Muslim shoppers.

An exploration of how research can aid the development of facilities management

Facilities ◽  
2017 ◽  
Vol 35 (5/6) ◽  
pp. 356-366 ◽  
Author(s):  
Lucy Zarina Campbell
Keyword(s):  
Knowledge Base ◽  
Wide Spectrum ◽  
End Users ◽  
Facilities Management ◽  
Review Of Literature ◽  
Content Type ◽  
New Methods ◽  
Research Activities ◽  
The Uk ◽  
Practical Implications

Purpose This paper aims to explore traditional FM research and potential trends. Design/methodology/approach This was an exploratory review of literature. Findings The main thrust of the argument in this paper is that FM research develops a more communicable and proven understanding of how to apply a wide spectrum of externally developed methods in unique FM settings as well as developing new methods. Second, a more robust FM knowledge base can inform designers, engineers and architects given that FMs are experts of design in use. Research limitations/implications This research focused on the UK, Europe, America and Australia. It does not represent a comprehensive/systematic review of the research activities occurring in FM globally. Practical implications Research traditionally focuses on hard FM; in contrast, FM outcomes are heavily dependent on the way end users interact with and use organisational services and equipment. This suggests that there is a gap between practice and research, and that intuitive and in-depth FM knowledge about end users has yet to be captured and formalised through research. Social implications Development of FM research requires uptake of contemporary research trends towards partnered research, working across disciplines. Originality/value Achieving a more robust FM knowledge base would help capture the wealth of knowledge that FMs have about buildings in use; this could then be used by FMs and also by designers to improve their products and services in disciplines like engineering and architecture.

The future of maternity wear: Generation Z's expectations of dressing for pregnancy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Elizabeth Anne Weigle ◽  
Laura McAndrews
Keyword(s):  
United States ◽  
Online Survey ◽  
The United States ◽  
The Body ◽  
Content Type ◽  
Longitudinal Approach ◽  
Shopping Experience ◽  
Physical Changes ◽  
Practical Implications

PurposeThe purpose of this paper is to investigate Generation Z's physical expectations of being pregnant and their outlook for maternity wear shopping.Design/methodology/approachFemales in this cohort (n = 207) participated in an online survey that included questions about perceptions of pregnancy, physical self-concept and forecasted shopping behaviors.FindingsResults indicated that this group is concerned with physical changes of pregnancy and expect to treat each area of the body in a different way. Women's expected physical concerns of pregnancy predict how much they anticipate accentuating their pregnant body. Gen Z anticipates wearing loose maternity garments and they envision a thoughtful, in-store shopping experience for styles that are equally fashionable and comfortable, such as dresses.Research limitations/implicationsThis study should be extended to future generational cohorts like Generation Alpha, along with Gen Z outside of the United States and women in the United States who are non-white. Further studies should take a longitudinal approach to gauge changes in this cohort's expectations as they progress through pregnancy.Practical implicationsThis paper provides maternity wear retail brands and designers a foundation for product development and marketing geared toward this large cohort.Originality/valueThe study is the first to inquire about Gen Z's outlook on pregnancy, specifically their envisioned changes to each body area and the role of maternity garments to fulfill needs and concerns.

Increasing brand recall for naming rights sponsorships

2016 ◽  
Vol 6 (4) ◽  
pp. 377-389 ◽  
Author(s):  
Robert J. Donovan ◽  
Julia Anwar-McHenry ◽  
Yolexis Hernandez Aguilera ◽  
Amberlee Nicholas ◽  
Simone Kerrigan
Keyword(s):  
Social Marketing ◽  
Design Methodology ◽  
Brand Name ◽  
Content Type ◽  
Brand Recall ◽  
Intercept Survey ◽  
Promotional Materials ◽  
Naming Rights ◽  
Social Marketing Campaigns ◽  
Practical Implications

Purpose Maximising return on naming rights sponsorships is important for social marketing campaigns with limited funds. Naming rights allow the sponsor’s brand to be aligned with the event name in text and visual promotional materials. For visual displays, either the brand logo or the brand name in words can be aligned with the event name. As the Act–Belong–Commit mental health promotion campaign’s logo encapsulates the brand name, a study was conducted to assess the relative impact on recall of “Act–Belong–Commit” as part of a sponsored event name, when the logo was aligned with the event name versus when the brand name in only words was aligned with the event name. Design/methodology/approach An intercept survey was conducted with n = 112 adult university students. Participants were presented with one of the above two branding alignments for the sponsored event. The image was removed from view, a distracter question asked and participants were asked to recall the name of the event. Findings Recall of the Act–Belong–Commit brand in full as part of the name of the event was significantly and substantially greater for participants exposed to the words only alignment versus the logo alignment: 52 vs 7 per cent (p < 0.000). Practical implications Given these findings, the campaign has adopted the policy of using the words Act–Belong–Commit alongside the event name rather than the logo in future naming rights sponsorships. Originality/value It is recommended that other social marketing brands with similar brand/logo designs undertake research to ensure optimal return on naming rights sponsorships.

Investigation of facilities management practices for providing feedback during the design development and review stages

2019 ◽  
Vol 37 (5) ◽  
pp. 597-614 ◽  
Author(s):  
Fadi A. Fatayer ◽  
Mohammad A. Hassanain ◽  
Abdullatif Abdallah ◽  
Abdul-Mohsen Al-Hammad
Keyword(s):  
Questionnaire Survey ◽  
Management Practices ◽  
Integrated Design ◽  
Design Stage ◽  
Facilities Management ◽  
Design Development ◽  
Building Projects ◽  
Content Type ◽  
Practical Implications ◽  
Current Practices

PurposeThe purpose of this paper is to investigate the current practices of the early facilities management (FM) involvement during the design development and review stages (DDRS), and recommend activities aimed at achieving better integration.Design/methodology/approachA comprehensive literature review was conducted to ascertain the challenges faced by the integrated design team (IDT) in the absence of the facilities managers’ review of design solutions, and underscore the significance of the early involvement of facilities managers during the DDRS. A questionnaire survey was then developed for collecting data on eight aspects of the current practices of early FM involvement during the DDRS. The questionnaire survey was administered to the FM departments of 13 long established, public universities in Saudi Arabia. Ten responses were obtained and analyzed.FindingsThe findings suggest that the early involvement of the FM department enhances the operation and maintenance of facilities. This has been measured through reductions in the number of architectural, structural, electrical, plumbing, heating, ventilating and air conditioning defects.Practical implicationsRecommendations were provided to facilitate the process of integrating the practices of two influential stakeholders of building projects. These recommendations encompass the need for maintainability considerations at the early schematic stage, the necessity of direct contact between the two parties and the necessity of facility managers’ increased familiarity of the design stage activities, among other recommendations. In this way, the study promotes the awareness of the significance of integrating FM with the IDT at the DDRS.Originality/valueThis study contributes to the literature and practice by presenting a detailed analysis of the integration process between the FM department and the IDT. Furthermore, the outcomes of the integration between the parties were measured to assess the effectiveness of the collaboration and highlight the possible areas of improvement.

A qualitative investigation of benchmarking barriers in Nigeria

2016 ◽  
Vol 23 (7) ◽  
pp. 1677-1696 ◽  
Author(s):  
Yewande Adetoro Adewunmi ◽  
Hikmot Koleoso ◽  
Modupe Omirin
Keyword(s):  
Design Methodology ◽  
Best Practice ◽  
Computer Software ◽  
Facilities Management ◽  
Structured Interviews ◽  
Quality Of Data ◽  
Content Type ◽  
Port Harcourt ◽  
Practical Implications

Purpose The purpose of this paper is to examine benchmarking barriers among Nigerian facilities management (FM) practitioners. Design/methodology/approach Data collection were through semi-structured interviews with 34 FM heads from three selected cities in Nigeria. Out of this number, 16 were from Lagos, ten from Abuja while eight managers were from Port Harcourt, respectively. These managers were selected using purposive sampling based on their experience in the field of FM across the various sectors of the economy. The interviews were analysed with Nvivo 10 software qualitative computer software. Findings Those that do informal benchmarking face challenges with data, employees lack of confidence in new initiatives and poor support of senior management, the companies that use best practice benchmarking face constraints of access to information and employees unwillingness to change and comply to company set standards, unwillingness of benchmarking partners to understand the usefulness of the project, and problems that emanate from the quality of data obtained. Practical implications The results therefore suggest that to improve the practice of best practice benchmarking there is need to improve both quantity and quality of data for the exercise and enhance standard practice. Originality/value The study established a new category of benchmarking barriers called the market category of benchmarking barriers and further distinguished benchmarking barriers based on two forms of benchmarking which is informal and formal benchmarking. Also there are limited studies on benchmarking barriers in developing countries.

Significant factors influencing outsourcing decision for facilities management (FM) services

2015 ◽  
Vol 33 (1) ◽  
pp. 59-82 ◽  
Author(s):  
Dubem Ikediashi ◽  
Onuwa Okwuashi
Keyword(s):  
Point Of View ◽  
The Body ◽  
Public Hospitals ◽  
Facilities Management ◽  
Content Type ◽  
Body Of Knowledge ◽  
Outsourcing Decision ◽  
Practical Implications ◽  
Insight Into ◽  
Significant Factors

Purpose – The purpose of this paper is to investigate and conceptualise significant factors influencing decision to outsource facilities management (FM) services in Nigeria’s public hospitals. Design/methodology/approach – Data for this study were collected using a cross-sectional questionnaire survey. A total of 85 responses were received from the six states comprising the study area while 11 of them were discarded due to missing data resulting in 74 usable responses. This gave an overall response rate of 61 per cent. Data collected were analysed using descriptive and inferential statistics as well as principal component analysis. Findings – Findings revealed that 25 of the 31 factors were significant in explaining the decision to outsource FM service in Nigeria’s public hospitals; while 15 of them grouped into six broad categories were selected based on their factor loadings during further analysis. Besides, it was also established from the study that “to improve performance standard”, “to improve quality of services” and “to improve timely delivery of services” are the top three rated factors. Research limitations/implications – The study complements the body of knowledge on “make or buy” decision theory by provided empirical insight into key attributes of outsourcing decision motives for FM services from the point of view of Nigeria’s public sector spectrum that can serve as benchmark for deciding on whether to outsource or not. Practical implications – The study also has practical implications. More is now known as a result of this research about what factors constitute drivers for outsourcing FM services within the context of Nigeria’s public hospitals. With an aggregate opinion from 74 public hospitals, the study provides hospital administrators and public managers with a list of prioritised factors for making rational informed decision about outsourcing of services in the hospitals. Originality/value – The study complements the body of knowledge on “make or buy” decision theory by providing empirical insight into key attributes of outsourcing decision motives for FM services from the point of view of Nigeria’s public healthcare.

The effects of store environment elements on customer-to-customer interactions involving older shoppers

2017 ◽  
Vol 31 (4/5) ◽  
pp. 339-350 ◽  
Author(s):  
Joana Tomazelli ◽  
Patricia Liebesny Broilo ◽  
Lélis Balestrin Espartel ◽  
Kenny Basso
Keyword(s):  
Qualitative Research ◽  
Design Methodology ◽  
Social Contact ◽  
Retail Environment ◽  
Policy Makers ◽  
Content Type ◽  
Shopping Experience ◽  
Shopper Behavior ◽  
Store Environment ◽  
Practical Implications

Purpose The purpose of this study is to investigate older shopper behavior in a retail environment. The study focused on how the environment elements of supermarket stores influence older customers to interact with other customers when they shop for groceries. Design/methodology/approach Various qualitative research techniques were undertaken, including interviews with retail architecture experts, store employees, a psychologist and a gerontologist; in addition, five interviews followed by three focus groups were conducted with older shoppers in Brazil. Findings Customer-to-customer interactions that are related to the environment elements of supermarkets tend to influence the shopping experience of the older shoppers, which has an impact on satisfaction. Although some customers may value social contact, some interactions can involve discomfort and embarrassment. Research limitations/implications The study sheds light on the understanding of the influence of the environment elements of supermarket stores on customer-to-customer interactions, and it proposes such interactions to be a relevant strategy that is used by older customers to maximize their satisfaction, although such strategies can also lead to dissatisfaction. Practical implications The findings provide insights regarding the specific needs of older customers in a supermarket context, associated with the design and ambient elements of the store environment, which can be valuable for retailers and policy-makers. Originality/value Considering the limited understanding of older shoppers and their experiences, this study provides a thorough understanding of how the retail environment can influence customer-to-customer interactions that involve older shoppers. Moreover, the study captures how interactions, which are influenced by the retail environment, can result in dissatisfaction; however, such interactions can also be used by older customers to modify their satisfaction with the shopping experience.

Pull factors of the shopping malls: an empirical study

2018 ◽  
Vol 46 (2) ◽  
pp. 110-124 ◽  
Author(s):  
Cristina Calvo-Porral ◽  
Jean-Pierre Lévy-Mangín
Keyword(s):  
Structural Equation ◽  
Shopping Mall ◽  
Internal Environment ◽  
Shopping Malls ◽  
Pull Factors ◽  
Content Type ◽  
Equation Modelling ◽  
Main Determinants ◽  
Tenant Mix ◽  
Potential Customers

Purpose This study addresses the following question: “What factors attract customers to the shopping mall?”, since the commercial attraction of this major retailing format is an undertaken variable. So, the purpose of this paper is to provide an empirical analysis of the main commercial pull factors of the shopping malls in order to attract potential customers. Design/methodology/approach For this purpose, the authors provide and empirically test a conceptual model considering the variables convenience, tenant variety and specialisation, internal environment, leisure and communication. Data were analysed through structural equation modelling on a sample of 253 customers. Findings The findings suggest that tenant variety and the internal environment of the mall – understood as an adequate tenant mix and a pleasant, attractive environment – are the main determinants of attracting customers. However, the convenience of the shopping mall and the communication activities do not show a significant influence as pull factors. Originality/value The results obtained suggest that marketing managers have numerous tools to influence customers’ intention to visit and patronise shopping malls.

scholarly journals Omnichannel fashion retailing: examining the customer decision-making journey

2020 ◽  
Vol 24 (3) ◽  
pp. 471-493 ◽  
Author(s):  
Samantha Lynch ◽  
Liz Barnes
Keyword(s):  
Decision Making ◽  
Structured Interviews ◽  
High Involvement ◽  
Content Type ◽  
Shopping Experience ◽  
Multi Method Approach ◽  
The One ◽  
Method Approach ◽  
Practical Implications

PurposeThe purpose of this paper is to examine the customer decision-making journey of high involvement female fashion consumers in the context of omnichannel fashion retailing.Design/methodology/approachThe research is qualitative in nature, using a multi-method approach consisting of focus groups, semi-structured interviews, online diaries and follow-up interviews, with grounded theory applied to analyse the data.FindingsThe results of the study include a framework to outline the stages of the omnichannel customer decision-making journey for young high involvement female fashion consumers. The findings also reveal that an omnichannel decision-making journey is the one that predicated on risk and that consumers employ specific strategies to avoid such risks.Research limitations/implicationsDue to the nature of this research, the sample size is limited and may not be generalised. Data collection was confined to Manchester, UK.Practical implicationsCustomer journey mapping enables practitioners to view the entire shopping experience through the eyes of the customer and enables retailers' fault-find issues within the customer and brand experience.Originality/valueThe paper advances knowledge about fashion and consumer behaviour. The customer decision journey framework maps the emotional experiences, devices and channels encountered by high-involvement fashion consumers across each stage of the omnichannel journey.

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