Sustainability disclosure through virtual community: the case of the wine sector

2019 ◽  
Vol 122 (8) ◽  
pp. 2513-2530 ◽  
Author(s):  
Monica Fait ◽  
Demetris Vrontis ◽  
Amedeo Maizza ◽  
Federica Cavallo
Keyword(s):  
Online Community ◽  
Virtual Communities ◽  
Virtual Community ◽  
Wine Industry ◽  
Community Members ◽  
Content Type ◽  
Sustainability Disclosure ◽  
Wine Sector ◽  
Pro Social Behavior ◽  
Engagement System

Purpose The purpose of this paper is to observe how the motivational engagement system of the consumers should be established so that communities of practice became a driver to reducing the informative asymmetries of sustainability. Design/methodology/approach The paper proposes a conceptual framework called connection, discussion and influence (CDI), along which the motivational dimensions to disclose sustainability can be formed. The framework has been tested on 200 firms in the Italian wine industry. A correlation analysis proved to be suitable for identifying groups of representative variables representing the engagement motivations that characterize participation in sustainability-oriented virtual communities. Findings The findings of this paper suggest that the pro-social behavior represented by the exchange of knowledge oriented toward sustainability is enhanced by the engagement of online community members. This happens when the online community is structured so as to activate a virtuous circle between CDI. Research limitations/implications The main limitation of this study is the interviewees do not actually participate in a virtual community, but have only been asked if they would be potentially interested in participating in one, and about the importance they give to specific motivations. Practical implications The paper provides important reflections for companies operating in the wine industry that have been called to intervene in the disclosure of sustainability. Originality/value The virtuous circle described here is the main contribution of the paper, as it can serve as a driver for managers of virtual communities that choose to disclose their idea of sustainability to reduce informative asymmetries and to engage consumers.

Online Communities and Community Building

2011 ◽  
pp. 2893-2898
Author(s):  
Martin C. Kindsmüller ◽  
Sandro Leuchter ◽  
Leon Urbas
Keyword(s):  
Online Community ◽  
Virtual Communities ◽  
Virtual Community ◽  
Community Members ◽  
Face To Face ◽  
Computer Mediated ◽  
Bulletin Boards ◽  
Real Community ◽  
Definition Of ◽  
Tacit Assumptions

“Online community” is one of today’s buzzwords. Even though superficially it is not hard to understand, the term has become somewhat vague while being extensively used within the e-commerce business. Within this article, we refer to online community as being a voluntary group of users who partake actively in a certain computer-mediated service. The term “online community” is preferred over the term “virtual community,” as it denotes the character of the community more accurately: community members are interacting online as opposed to face to face. Furthermore, the term “virtual community” seems too unspecific, because it includes other communities that only exist virtually, whereas an online community in our definition is always a real community in the sense that community members know that they are part of the community. Nevertheless, there are other reasonable definitions of online community. An early and most influencing characterization (which unfortunately utilizes the term “virtual community”) was coined by Howard Rheingold (1994), who wrote: “…virtual communities are cultural aggregations that emerge when enough people bump into each other often enough in cyberspace. A virtual community is a group of people […] who exchanges words and ideas through the mediation of computer bulletin boards and networks” (p. 57). A more elaborated and technical definition of online community was given by Jenny Preece (2000), which since then, has been a benchmark for developers. She stated that an online community consists of four basic constituents (Preece, 2000, p. 3): 1. Socially interacting people striving to satisfy their own needs. 2. A shared purpose, such as interest or need that provides a reason to cooperate. 3. Policies in the form of tacit assumptions, rituals, or rules that guide the community members’ behavior. 4. A technical system that works as a carrier that mediates social interaction. Not explicitly mentioned in this characterization but nevertheless crucial for our aforementioned definition (and not in opposition to Preece’s position) is voluntary engagement.

Effects of social capital on online knowledge sharing: positive and negative perspectives

2015 ◽  
Vol 39 (4) ◽  
pp. 466-484 ◽  
Author(s):  
Chiu-Ping Hsu
Keyword(s):  
Social Capital ◽  
Knowledge Sharing ◽  
Conceptual Model ◽  
Structural Equation ◽  
Virtual Communities ◽  
Virtual Community ◽  
Community Members ◽  
Content Type ◽  
Relationship Continuity ◽  
Complementary Resources

Purpose – The purpose of this paper is to present a conceptual model of how both the benefits and risks of social capital influence online knowledge sharing among virtual community members towards enhancing members’ relationship continuity and virtual community reputations. In addition, this study addresses the effects of complementary resources on knowledge sharing. Design/methodology/approach – The structural equation modelling approach was applied to estimate the conceptual model by using survey data from virtual community members. A total of 626 valid questionnaires were collected. Findings – The empirical results showed that most of the research hypotheses were supported. The benefits of social capital and complementary resources have a positive effect on knowledge sharing, thereby strengthening relationship continuity and community reputation. Furthermore, the risk of social capital has a negative effect on knowledge sharing, as expected. Originality/value – A review of the literature reveals a lack of studies focusing on both the positive and negative influences of social capital on online knowledge sharing. This study therefore contributes to a comprehensive perspective for understanding online knowledge sharing in virtual communities.

Elements of the management of norms and their effects on the sense of virtual community

2014 ◽  
Vol 38 (3) ◽  
pp. 436-454 ◽  
Author(s):  
Gregor Petrič ◽  
Andraž Petrovčič
Keyword(s):  
Online Communities ◽  
Online Community ◽  
Virtual Community ◽  
System Level ◽  
Community Management ◽  
Web Survey ◽  
Online Information ◽  
Community Members ◽  
Content Type

Purpose – The purpose of this paper is to investigate how decisions of managers and administrators of online communities on norms and rules affect the sense of virtual community (SOVC), which is an important factor of the quality of online information. Design/methodology/approach – The study followed a two-level research design based on 970 online community members, nested within 36 online communities. Data collection consisted of two stages: first a web survey of a sample of online community members was conducted, followed by a web survey of administrators of the same online communities. A two-level hierarchical regression analysis was used to test the hypotheses. Findings – The empirical results suggest that prominence of rules under the condition of members’ participation in their creation, presence of reputation mechanisms, and content moderation contribute significantly to the SOVC , while presence of lighter sanctions and interactive moderation do not. Research limitations/implications – Since this study is based on web forums, the validity of the proposed hypotheses for other types of online communities cannot be firmly established. Additional elements of online community management could be considered for a stronger system-level explanation of the SOVC. Practical implications – The study demonstrates that online community administrators need to be considerate in creating and enforcing norms, as their decisions have an impact on the SOVC and consequently on the quality of online information. Originality/value – The literature considers many factors of the SOVC but none of the previous studies have considered how community management is associated with this phenomenon.

Support while control: the influence of embeddedness on virtual community participation

2019 ◽  
Vol 38 (3) ◽  
pp. 625-637 ◽  
Author(s):  
Xiao Deng ◽  
Bo Gao ◽  
Lei Chen
Keyword(s):  
Social Network ◽  
Community Participation ◽  
Network Theory ◽  
Virtual Communities ◽  
Virtual Community ◽  
Social Network Theory ◽  
Social Embeddedness ◽  
Curvilinear Relationship ◽  
Community Members ◽  
Content Type

PurposeExploring the antecedents of members community participation is extremely important for virtual communities (VCs) research and practice. As an important social characteristic of individuals, social embeddedness has been proved as an important antecedent of many individual behaviors; however, few research has investigated the influence of virtual community members social embeddedness on virtual community members’ participation. To fill this gap, the purpose of this paper is to explore the relationship between social embeddedness and community participation in VCs.Design/methodology/approachThis paper conducted empirical study to test the hypotheses. Based on existing scales, this research designed the questionnaire and used a web-based survey to collect the data from VCs in China. To avoid the common method bias, this study collected data at two different times. The final sample included 96 virtual community members from seven communities (community size ranging from 10 to 25) of Baidu Tieba, which is the largest Chinese online communication platform. And this paper used regression models to analysis the data.FindingsBased on social network theory, this paper found that virtual community members’ social embeddedness in their virtual community has a curvilinear (i.e. inverted U-shaped) effect on their community participation behaviors. And members’ perceived autonomy mediates the curvilinear (i.e. reversed U-shaped) relationship between social network embeddedness and community participation. Furthermore, member instability moderates the curvilinear (i.e. inverted U-shaped) main effect, such that the curvilinear relationship is weakened when member instability is high.Originality/valueDeparting from previous virtual community studies that examine antecedences of participation in linear logic, this study applied social network theory to create a complex, curvilinear, moderated mediation model. The result reveals a curvilinear (i.e. inverted U-shaped) relationship between virtual community members’ social embeddedness in the virtual community and their community participation. And this study also introduce autonomy as mediator and member instability as moderator. By testing the whole model between community members’ social embeddedness and community participation, this study contributes to deepen the understanding of social embeddedness and virtual community participation.

Enhancing information security best practices sharing in virtual knowledge communities

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Areej Alhogail
Keyword(s):  
Knowledge Management ◽  
Information Security ◽  
Best Practices ◽  
Virtual Communities ◽  
Virtual Community ◽  
Community Members ◽  
Content Type ◽  
Reducing Costs ◽  
Main Components ◽  
Transfer Of Information

Purpose Sharing information security best practices between experts via knowledge management systems is valuable for improving information security practices, exchanging expertise, mitigating security risks, spreading knowledge, reducing costs and saving efforts. The purpose of this paper is developing a conceptual model to enhance the transfer of information security best practices between professionals in virtual communities through a Web-based knowledge management system to exchange their successful experience in handling different information security situations. Design/methodology/approach The model is validated by surveying 17 experts’ reviews on the correctness of the model’s structure and its related components through applying deep rich peer debriefing to test suitability. Quantitative data has been collected to achieve confirmatory results. Findings The resulting model incorporates five main components that support the formal mechanism for the acquisition and dissemination of knowledge: identification, classification, storage, validation and sharing. The success of knowledge sharing is highly dependent on the active collaboration of community members and highly influenced by motivation. Validating transferred knowledge is vital for ensuring the credibility of the system. Originality/value To the best of the author’s knowledge, this paper is one of the first to highlight the role of integrating knowledge management to enhance the effective share and reuse of information security best practices knowledge. The research results can support researchers investigating the topic and generate trustworthy literature to guide information security virtual community developers.

How fundamental and supplemental interactions affect users’ knowledge sharing in virtual communities? A social cognitive perspective

2014 ◽  
Vol 24 (5) ◽  
pp. 566-586 ◽  
Author(s):  
Junjie Zhou ◽  
Meiyun Zuo ◽  
Yan Yu ◽  
Wen Chai
Keyword(s):  
Knowledge Sharing ◽  
Self Efficacy ◽  
Structural Equation ◽  
Online Community ◽  
Virtual Communities ◽  
Social Cognitive ◽  
Virtual Community ◽  
Outcome Expectation ◽  
Equation Modeling ◽  
Content Type

Purpose – The purpose of this paper is to investigate the effects of the environment of a virtual community (users’ interactions inside and outside of a community which are defined as the fundamental and supplemental interaction (FI and SI), respectively) on its users’ knowledge sharing (KS) and the underlying cognitive mechanism. Design/methodology/approach – A survey was conducted among the users who had experience of participating in a domain knowledge specific online community. A total of 479 valid observations were collected. Structural equation modeling was used to test the research model and hypotheses. Findings – The empirical results show that the fundamental interaction (FI) not only directly affects users’ knowledge acquisition (KA) and contribution, but also indirectly affects users’ KA and contribution partially through the users’ self-efficacy and outcome expectation. While the supplemental interaction (SI) negatively affects users’ KA, it positively affects the users’ knowledge contribution and this effect is also partially mediated by the users’ self-efficacy and outcome expectation. The mediators of self-efficacy and outcome expectation play distinct role on users’ KA and contribution in virtual communities (VCs). Originality/value – This research conceptualizes the users’ interaction inside and outside of a particular virtual community as FI and SI, respectively, and reveals the mechanism how they affect users’ KA and contribution. The results shed light on the literature of KS in VCs and extend social cognitive theory's application into a complex environment with blended interactions in a virtual world. The research also provides insights for virtual community designers, administrators and users.

Curvilinear effects of e-loyalty in China’s online tourism industry

2017 ◽  
Vol 8 (2) ◽  
pp. 174-189 ◽  
Author(s):  
Xueyan Yang ◽  
Xiaoni Zhang ◽  
Samuel Goh ◽  
Chad Anderson
Keyword(s):  
Virtual World ◽  
Online Community ◽  
Linear Models ◽  
Virtual Community ◽  
Tourism Industry ◽  
Consumer Loyalty ◽  
Content Type ◽  
Factors Influencing ◽  
Travel Industry ◽  
Online Travel

Purpose The purpose of this paper is to understand e-loyalty in the travel industry. Specifically, this paper aims to examine the curvilinear relationship between predictors and e-loyalty. Design/methodology/approach An empirical study was conducted using an online survey with one of the largest travel companies in China. Structural equation modeling was used to test the models, and pair-wise nested F-tests were used to compare the models. Findings Results show that the curvilinear model has greater explanatory power of loyalty than traditional linear models. The results of pair-wise nested F-tests show that the loyalty model exhibits statistically significant R2 improvement compared to the linear model. However, the R2 improvement in the integrated model is not statistically different from that in the linear model. Confirmation and satisfaction are found to be salient factors influencing loyalty. Research limitations/implications This study makes important contributions to the online community literature by understanding the drivers of loyalty in the travel industry. However, there are limitations. First, this study addressed member loyalty of an online travel community with data collected from one company. Thus, generalizability is limited. Online communities and firms may have different characteristics, resulting in different factors influencing consumer loyalty. The authors plan in the future to collect data from other online travel companies and examine their model with different samples so as to check the generalizability of the current findings. Second, the authors collected a snapshot view on loyalty. Both researchers and managers note that small changes in loyalty and retention can yield disproportionately large changes in profitability (Reichheld et al., 2000). Consumer loyalty may change over time, so to maintain and increase profits, it is important to monitor such change. In the future, the authors plan to conduct a longitudinal study of community members to evaluate their loyalty over time. Practical implications As China seeks to gain additional market share in the global tourism market, travel companies should make use of websites as a marketing tool to attract and retain customers. These actions enable a travel company to enhance its competitiveness. More and more people use the internet for tour deals, bookings and finding tour-related information. Effective use of websites can affect the competitiveness of ecommerce companies. E-vendors could assess and adopt the dimensions recommended in this paper to help better understand areas for improvement. It is common today for consumers to buy travel products online instead of going through a travel agent. Considering the importance of reciprocity in formulating consumer satisfaction and loyalty in the virtual environment, companies should monitor reciprocal behavior on the virtual community. With advancement in technologies, consumer behaviors have changed and more consumers prefer social interactions in the virtual world. Companies can analyze posts in the virtual environment to assess reciprocity and may design a mechanism to foster reciprocal behaviors. By leveraging reciprocity, firms can better connect satisfaction with loyalty. More than 70 per cent of executives surveyed by McKinsey (2012) said that they regularly generate value through their Web communities. In addition, to pay attention to consumer to consumer reciprocity in the virtual world, companies should listen to what customers say in their online community, as this attention is an indication of reciprocity between consumers and companies. The ideas and opinions expressed in the online community tell the company customers’ perception of the value of its products and customers’ needs. Such attention to the voices in the online community will help companies to better tailor products/services to meet customers’ needs. Furthermore, the voices expressed in the virtual community are also effective in developing and maintaining new internet marketing opportunities such as email marketing, giveaways, search engine optimization, pay per click and shopping comparison marketing. Companies interested in retaining and attracting customers should leverage their established virtual communities and pay close attention to online posts and evaluate members’ satisfaction. Such effort will provide tangible benefits. As shown in Ye et al.’s study, traveler reviews produce a significant impact on online sales (Ye et al., 2011), with a 10 per cent increase in traveler review ratings, boosting online bookings by more than 5 per cent. This finding suggests that businesses should link online user-generated reviews to business performance in tourism. Finding incentives for users to share might be one way to improve interactivity and further create stickiness on the part of the website. Originality/value This paper is one of the first studies to address the need to move beyond linear models of e-loyalty and to additionally examine potential curvilinear and interactive effects. This study also identifies key variables such as reciprocity and satisfaction as determinants of e-loyalty in the Chinese online travel and tourism industry.

Understanding a shifting methodology

2018 ◽  
Vol 30 (11) ◽  
pp. 3423-3441 ◽  
Author(s):  
Elizabeth A. Whalen
Keyword(s):  
Best Practices ◽  
Online Community ◽  
Design Methodology ◽  
Virtual Communities ◽  
Tourism Research ◽  
Content Type ◽  
Analysis Techniques ◽  
Hospitality And Tourism ◽  
Qualitative Methodologies ◽  
Practical Implications

PurposeWhile netnography was established to study virtual communities from the traditional ethnography methodology, over time it has evolved and moved away from standard ethnographic practices. The modifications are especially prevalent in hospitality and tourism research because of the nature of experiential and service-based goods. This gap has created exciting new opportunities for researchers. As netnography has matured into its own methodology, it has provided the opportunity for researchers to use netnography techniques or more traditional techniques by following ethnography methodologies. This paper aims to analyze the differences between these two methodologies within hospitality and tourism literature enabling researchers to choose the methodology that is most suited for their project.Design/methodology/approachThis study reviews netnographic research in hospitality and tourism and compares current uses of netnography against traditional ethnographic methodologies.FindingsThere are four major differentiating points between netnography and ethnography: online community definitions, data collection methodologies, ethics in research and data analysis techniques.Practical implicationsIn comparing ethnography and netnography in hospitality and tourism research, this analysis provides a foundation to evaluate the best use and best practices for these two distinct qualitative methodologies in the field. The study also provides references to how other hospitality and tourism researchers have used netnography.Originality/valueEthnographic principles grounded in the foundation of anthropological doctrines are important and distinct from netnography. The ability to use the diverse tools in the qualitative methods toolbox will help hospitality and tourism researchers understand the transforming marketplace.

scholarly journals Building brand loyalty in e-commerce of fashion lingerie

2017 ◽  
Vol 21 (1) ◽  
pp. 103-114 ◽  
Author(s):  
Javier A. Sanchez Torres ◽  
Francisco-Javier Arroyo-Cañada
Keyword(s):  
Product Quality ◽  
Online Community ◽  
Virtual Community ◽  
Brand Strategy ◽  
Exploratory Research ◽  
Fashion Industry ◽  
Quality Factors ◽  
Content Type ◽  
Customer Perceptions ◽  
Electronic Shopping

Purpose The purpose of this paper is to know if the loyalty of online purchasing is determined by the final perceptions of product quality and brand reputation in the online community of lingerie customers. Design/methodology/approach The authors used an exploratory model which aspects in previous studies have evaluated satisfaction, loyalty and trust in electronic shopping, in order to examine whether the customer’s perception of the quality and innovation of the final product sold through e-commerce and reputation in the examined was made “Virtual Community” are key factors in creating loyalty. The sample was obtained from a lingerie company which sells its products in Europe in the website leonisa.com, the data were analysed with the software SmartPLS, validating the proposed relationships between customer perceptions on the purchased product and loyalty to the brand. Findings The results demonstrate theoretical conceptions regarding product characteristics (Quality, Innovation and Satisfaction), and constructs brand (Virtual Community, Reputation and Trust). Research limitations/implications This paper presents a case study for a specific brand as exploratory research in the lingerie industry, this must be validated with this type of product for other companies. Practical implications This research has elements of support for management, companies will turn attention to the satisfaction of consumers and to maintain goods levels of reputation in the virtual community. Social implications This research shows a real case of the correct implementation of brand strategy, detailing how customers are valued and therefore provides valuable information for customers and companies. Originality/value This exploratory study provides a new analysis of product quality factors that were not directly related to the loyalty of electronic purchasing, also, it allows the fashion industry to have elements of support for management and quality control, and that hypotheses relating to the product quality and loyalty in the electronic shopping is confirmed.

The influence mechanism of rewards on knowledge sharing behaviors in virtual communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nan Wang ◽  
Jielin Yin ◽  
Zhenzhong Ma ◽  
Maolin Liao
Keyword(s):  
Intrinsic Motivation ◽  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Self Efficacy ◽  
Virtual Communities ◽  
Explicit Knowledge ◽  
Virtual Community ◽  
Content Type ◽  
Integrated Framework ◽  
Tacit Knowledge Sharing

Purpose The purpose of this paper is to explore the effects of organizational rewards on two forms of knowledge sharing – explicit knowledge sharing and tacit knowledge sharing in virtual communities, and further to explore the mediating effect of intrinsic motivation on the effect of virtual community rewards on implicit knowledge sharing. Design/methodology/approach Based on relevant knowledge sharing theories, this study develops an integrated framework to explore virtual community rewards and tacit and explicit knowledge sharing in a virtual context. This study then collected data from 429 virtual community users in four virtual communities via an online survey. Hierarchical regression analyzes were used to test the proposed research model. Findings The results of this study show that virtual rewards have a significantly positive linear relationship with explicit knowledge sharing but have an inverse U-shape relationship with tacit knowledge sharing in virtual communities. In addition, intrinsic motivations including enjoyment and self-efficacy mediate the relationship between rewards and tacit knowledge sharing. Practical implications This study suggests more virtual community rewards may not always lead to more tacit knowledge sharing. Instead, too many rewards may weaken the motivation for tacit knowledge sharing. Knowledge management practitioners should make full use of the positive impact of self-efficacy and enjoyment to set up appropriate reward incentives to encourage knowledge-sharing, in particular, tacit knowledge sharing and to better manage virtual communities. Originality/value This study explores knowledge-sharing behavior in virtual communities, an important step toward more integrated knowledge-sharing theories. While online communities have become increasingly important for today’s knowledge economy, few studies have explored knowledge and knowledge sharing in a virtual context and this study helps to bridge the gap. In addition, this study develops an integrated framework to explore the mechanism through which virtual community rewards affect knowledge sharing with intrinsic motivation mediating this relationship in online communities, which further enriches the understanding on how to use virtual rewards to motivate knowledge sharing behaviors in the virtual context.

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