scholarly journals Revealing barriers to healthier fast food consumption choices

2014 ◽  
Vol 116 (5) ◽  
pp. 821-831 ◽  
Author(s):  
Katherine Anderson ◽  
Miranda Mirosa
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Depth Information ◽  
Fast Food Industry ◽  
Policy Makers ◽  
Content Type ◽  
Fast Food Consumption ◽  
Quick Service ◽  
Weight Watchers ◽  
Laddering Interviews

Purpose – In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier fast food alternatives. Design/methodology/approach – A total of 24 value laddering interviews were conducted with people who had just purchased an item from the traditional menu at McDonalds. Individual reasoning for not selecting a healthier Weight Watchers' approved alternative was aggregated across the respondent set to form a summary map which pictorially displays barriers to healthier fast food choices. Findings – Consumers' choices not to purchase healthier fast food options were dominated by Self Direction type values and are heavily influenced by engrained perceptions that fast food is junk food. Practical implications – For the fast food industry, this research highlights that to help shift consumers' choices toward healthier alternatives, they need to reposition themselves as quick service restaurants that offer good tasting food that is both convenient and healthy. Social implications – For public policy makers, this research suggests a need to address the perceptions of personal relevance of obesity and diet related health issues. Originality/value – The valuable in-depth information collected via the value laddering process offers substantial insights into the unexplored area of barriers to healthier fast food consumption.

scholarly journals Stakeholder perceptions of strategies to reduce fast food consumption in Cambodian adults

F1000Research ◽  
2021 ◽  
Vol 10 ◽  
pp. 970
Author(s):  
Samphors Sim ◽  
Pall Chamroen ◽  
Rebecca S. Dewey ◽  
Vong Pisey
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Educational Institutions ◽  
Contributing Factors ◽  
Phnom Penh ◽  
Policy Makers ◽  
Education And Health ◽  
Fast Food Consumption ◽  
Health Institutions ◽  
Structured Questionnaire

Background: Fast food consumption is one of the major contributing factors effecting overweightness and obesity, leading to many non-communicable diseases. Therefore, the purpose of this study was to determine strategies for reducing the fast-food consumption of Cambodian adults.  Methods: This qualitative study was conducted among adults in Phnom Penh city, Cambodia, in 2018. 10 stakeholders were included from different institutions in Cambodia, mostly health institutions. The tools used in this study were a multidisciplinary meeting with stakeholders and the completion of observation forms. Using a semi-structured questionnaire, data were collected, and a thematic analysis was used. Results: Stakeholders’ viewpoints followed three identifiable themes with regard to approaches to reduce fast-food consumption among Cambodian adults. These comprised: (1) health education and health promotion (focusing on educational institutions), (2) reducing the availability and marketing impact of fast-food, and (3) implementing government policy. Conclusions: Knowing the important contributors to reduce the consumption of the fast food among Cambodia adults was the first priorities for all policy makers and other stakeholders to take action. This study provided essential findings for improving the decision-making abilities of those preparing strategy and policy for reducing fast-food consumption.

scholarly journals Fast Food Industry Growth in China

2019 ◽  
Author(s):  
Fares Al-Shargie ◽  
Entesar Ahmed
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Technological Advancement ◽  
Fast Food Industry ◽  
Industry Growth ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Foreign Brands ◽  
Oligopolistic Market Structure

Over the last decade, fast food industries in china have dramatically increased. Several international enterprises have moved and expand their brands in china markets and trade-holders since 1990. This paper discusses the Chinese fast food consumption and supply and will give account to the factors affecting it favorably like the increase in household income, changes in Chinese lifestyle, growth in population size, emergence of many foreign brands and players, technological advancement, and the introduction of franchising regulations. It will also highlighted on the increasing health concerns, which could possibly affect the Chinese fast food consumption and supply in the longer run. The paper also talk about the elasticity of demand and how the availability of many substitutes will make demand highly elastic in the Chinese fast food industry, which shall imply that any slight change in prices of fast food products by any company will affect demand for that company’s product adversely to other substitutes / company products. Finally, we discuss the Chinese fast food non-collaborative oligopolistic market structure.

Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

2019 ◽  
Vol 121 (1) ◽  
pp. 6-21 ◽  
Author(s):  
Hania Khalid ◽  
Rab Nawaz Lodhi ◽  
Zahid Mahmood
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Qualitative Data ◽  
Food Addiction ◽  
Cross Cultural ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Consumption Behavior ◽  
Fast Food Consumption

Purpose The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan. Design/methodology/approach The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes. Findings Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers. Research limitations/implications This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction. Originality/value The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.

Fast Trax – the Indian QSR chain

2012 ◽  
Vol 2 (8) ◽  
pp. 1-14
Author(s):  
Reshma Nasreen ◽  
Sadaf Siraj ◽  
Sana Beg
Keyword(s):  
Fast Food ◽  
Service Industry ◽  
Subject Area ◽  
Food Culture ◽  
Food Chains ◽  
Fast Food Industry ◽  
Hub And Spoke ◽  
Content Type ◽  
Quick Service ◽  
Management Students

Subject area Services marketing and marketing strategy. Study level/applicability The case is basically aimed at post-graduate management students; it can be used in strategic management courses. Students can understand McKinsey's 7S model with the help of this case as well as the seven Ps of service industry. Students can also gain an insight into the hub and spoke model. The case can also be used in courses of entrepreneurship. Case overview The case is primarily the entrepreneurial journey of Mr Samar Qureshi in a quick service restaurant business. The entrepreneur Mr Samar Qureshi at a very young age dreamt of opening up an Indian fast food chain. He worked hard to make his dream a reality. In a brief period of five years Qureshi's Fast Trax has reached the level of world-renowned fast food chains like McDonald's and KFC in terms of quality and ambience. Overcoming the hurdles and the challenges Fast Trax has 22 outlets in Delhi NCR. Samar has also introduced the fast food culture in a small town, Aligarh, and wishes to expand it further to other B class towns of India where people desire to go to fast food chains and to enjoy the high standards of food and service as are enjoyed by people living in metros. He has also been instrumental in changing the concept of canteen to restaurant in schools and colleges. The case discusses the challenges facing Fast Trax in the cut-throat environment of the fast food industry. Expected learning outcomes These include: highlighting the 7Ps of services in the context of a retail chain and establishing interlinkages between the seven Ss identified by McKinsey. Supplementary materials Teaching notes are available. Please consult your librarian for access.

Urban Indian adolescents practise unhealthy dietary behaviours

2018 ◽  
Vol 120 (7) ◽  
pp. 1657-1665 ◽  
Author(s):  
Neha Rathi ◽  
Lynn Riddell ◽  
Anthony Worsley
Keyword(s):  
Nutrition Education ◽  
Food Consumption ◽  
Fast Food ◽  
Cross Sectional ◽  
Content Type ◽  
Dietary Behaviours ◽  
Indian Adolescents ◽  
Fast Food Consumption ◽  
Urban Indian ◽  
Meal Consumption

Purpose The rising prevalence of obesity among Indian adolescents has underscored the need to develop effective strategies to reduce this epidemic. The purpose of this paper is to assess the patterns of snacking, meal consumption and fast food consumption among adolescents in private schools in Kolkata, India. Design/methodology/approach A cross-sectional, paper-based, self-administered dietary and lifestyle survey was completed by 1,026 year-nine students aged 14–16 years. Cross-tabulation analyses were performed to compare the frequencies of various dietary behaviours across gender. Findings The two most common episodes for snacking among respondents were while watching television (57.9 per cent) and while interacting with peers (54.1 per cent). In contrast, snacking throughout the day (8.7 per cent) and in the middle of the night (7.8 per cent) were minimally practiced by the adolescents. The most regularly consumed meal was lunch (94.6 per cent), whereas the most frequently missed meal was breakfast (14.0 per cent). Fast food was most frequently consumed as snacks (26.8 per cent) but least frequently consumed for lunch (9.2 per cent). Overall, boys exhibited more unhealthy dietary behaviours than girls. Practical implications These findings highlight the need to develop nutrition education programmes for nutritionally vulnerable adolescents which communicate the importance of regular meal consumption, reduced intake of fast food and less snacking on energy-dense, nutrient-poor foods. Originality/value This is the first cross-sectional survey to investigate patterns of snacking, meal consumption and fast food consumption amongst urban Indian adolescents.

The psychological effects of fast food consumption on body image emotions

2018 ◽  
Vol 120 (10) ◽  
pp. 2236-2249 ◽  
Author(s):  
Hatice Aydin ◽  
Zeliha Eser ◽  
Sezer Korkmaz
Keyword(s):  
Body Image ◽  
Food Consumption ◽  
Fast Food ◽  
Online Survey ◽  
Sampling Technique ◽  
Content Type ◽  
Fast Food Consumption ◽  
Consumer Emotions ◽  
Cultural Pressures ◽  
Moderator Role

PurposeThe purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buffer these relationships is positioned for the first time.Design/methodology/approachThe field study is completed with data collected through an online survey among 353 customers by employing a random sampling technique. The collected data are analyzed through confirmatory factor analysis procedures.FindingsThe hypotheses related to the effects of fast food consumption on body image guilt and shame, body image guilt on planning diet and shame, moderator role of socio-cultural, in terms of shame, are accepted.Research limitations/implicationsA key limitation is data collected from individuals with restrained food consumption in Turkey which limits the generalizability of results to other countries and contexts.Practical implicationsThe results call for paying attention to socio-cultural pressures that enhance shame.Originality/valueThe primary contribution of this paper lies in the fact that fast food consumption is scantly related to the arousal of negative consumer emotions. Furthermore, moderating effects of social pressures and Turkish context are also unique to this study.

Factors influencing Iranian consumers’ attitudes toward fast-food consumption

2018 ◽  
Vol 120 (2) ◽  
pp. 409-423 ◽  
Author(s):  
Omid M. Ghoochani ◽  
Razieh Torabi ◽  
Mohammad Hojjati ◽  
Mansour Ghanian ◽  
Miranda Kitterlin
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Total Sample ◽  
Policy Implications ◽  
Content Type ◽  
Health Consciousness ◽  
Positive Attitudes ◽  
Fast Food Consumption ◽  
Fast Food Restaurants ◽  
The Government

Purpose Eating patterns around the world have changed considerably, including food choices and preparation. One of these alterations in food consumption patterns is an increase in desire for fast-food consumption, which has been associated with poor diet quality. In order to analyze consumers’ food consumption behaviors, it is necessary to account for psychological factors (e.g. attitudes) that shape behaviors. Thus, the purpose of this paper is to explore influencing factors on the attitudes of consumers in Isfahan City toward fast-food consumption, so as to understand why consumers use fast-food despite widespread knowledge of the negative health consequences. Design/methodology/approach The predominant paradigm of the present study was quantitative, in that it was a correlational survey. The population of this study consisted of consumers who lived in Isfahan city in June 2015. A total sample of 350 people was selected using convenience sampling. Data were collected through a face-to-face interview with the consumers using a researcher-made questionnaire. Analysis was conducted using SPSS (V20) and AMOS (V20) software and a set of correlation and differential tests. Findings The results revealed that “health consciousness” and “trust” are the main effective factors on the attitudes of the respondents. The results also revealed that the elder and married respondents have more positive attitudes toward fast-food consumption. Originality/value It is worth mentioning that fast-food has become an important part of the Iranian diet. These findings have both academic and policy implications. The results showed that the need for much more consumer education regarding fast-food and mass media could effectively be used. Further, the government should support and subsidize fast-food restaurants so that they may produce healthier food options.

scholarly journals The Prevalence of Fast Food Consumption Among Undergraduates: Evidence from Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 133
Author(s):  
Marziah Mokhtar ◽  
Sabariah Yusoff ◽  
Nur Aqilah Muhamad Murad
Keyword(s):  
Multiple Regression ◽  
Food Consumption ◽  
Fast Food ◽  
Consumer Behaviour ◽  
Pearson Correlation ◽  
Product Attributes ◽  
Quantitative Investigation ◽  
Fast Food Industry ◽  
Fast Food Consumption ◽  
Gathering Data

The fast food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast food consumption among Malaysian undergraduates as they constitute a large percentage of fast food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant.

scholarly journals Internal Influences on Consumer Behavior of Burgarooh Restaurant: A Case in the Fast Food Industry of Oman

2021 ◽  
Vol 8 (8) ◽  
pp. 345-379
Author(s):  
Maria Teresa Matriano
Keyword(s):  
Consumer Behavior ◽  
Community Participation ◽  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Sultanate Of Oman ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Internal Influences

Internal Influences on Consumer Behavior of Burgarooh Restaurant: A Case in the Fast Food Industry of Oman   Nasser Juma Al Harthi MBA, Middle East College Email: [email protected] Dr. Maria Teresa Matriano  Assistant Professor, Department of Post-Graduate Studies, Middle East College, Oman Email: [email protected]   Abstract Purpose:- The Sultanate of Oman is one of the countries where the restaurant and fast food sectors are active. The study aims to analyze the factors affecting customers' choice of fast food. This research measures both personal and psychological elements on buying fast food in the Sultanate of Oman. This project is concerned with the internal influences of personal factors and factors that interact with the individual consumer.   Design / methodology / approach:- The research has attempted to sample 486 customers of the restaurant from its various branches and used survey questionnaire and online interviews for data collection. Interviews were facilitated with group of customers in the restaurant branches in the Governorate of Muscat. Findings:- The study concluded that the most critical factor in choosing a burger for the consumer is that it is a means for family and friends' participation by 44%. In comparison, 43% of the participants considered that the preparation speed is one of the main factors in choosing burger meals. The study also indicated that the product's price is one of the least influencing factors for selecting the product. Moreover, the study has also concluded that fast food consumption is based on community participation and accessibility rather than direct personal choices.   Research limitation / Implications:-  The study indicated that product's price is the least influencing factors for selecting the product and concluded that fast food consumption is based on community participation and accessibility rather than direct personal choices.   Originality / value:-  There are no previous studies conducted on internal influences on consumer behavior. The study places psychological factors, which represent convictions and beliefs, at the forefront of the factors affecting the consumer's buying decision.

Determinants of healthy diet choices during austerity in Greece

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Koulierakis ◽  
Anastasia Dermatis ◽  
Nair-Tonia Vassilakou ◽  
Elpida Pavi ◽  
Dimitris Zavras ◽  
...  
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Employment Status ◽  
Red Meat ◽  
Computer Assisted ◽  
Family Status ◽  
Cross Sectional Survey ◽  
Content Type ◽  
Dietary Choices ◽  
Fast Food Consumption

PurposeThe purpose of this paper is to investigate the key determinants of dietary choices of the Greek population during a period of financial austerity.Design/methodology/approachData from the 2016 “Health and Welfare” Greek national cross-sectional survey, in a representative sample of 2,003 individuals, were examined. The survey was conducted via computer-assisted telephone interviews. Sociodemographic characteristics and diet knowledge were examined as potential determinants of four dietary behaviours (fruit, fish, red meat and fast food consumption).FindingsFindings showed significant gender differences against men (64.4% were overweight and obese; 57.6% and 18.4% reported red meat and fast food consumption more than twice a week, respectively). Age and financial affordability were the most significant determinants of fruit consumption. Fish consumption was determined by age, financial affordability, and family status (unmarried, living with the parents). Gender, age, family status (unmarried, living alone), employment status (unemployed) and social support affected red meat consumption. Finally, factors influencing fast food consumption were gender, age and employment status (unemployed).Originality/valueThis research incorporates unique and original insight in the determinants of healthy dietary choices during the austerity measures in Greece. Findings could contribute to a better understanding of the main factors that influence healthy eating and help develop policies to encourage healthy dietary lifestyles for the general public.

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