The psychological effects of fast food consumption on body image emotions

2018 ◽  
Vol 120 (10) ◽  
pp. 2236-2249 ◽  
Author(s):  
Hatice Aydin ◽  
Zeliha Eser ◽  
Sezer Korkmaz

PurposeThe purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buffer these relationships is positioned for the first time.Design/methodology/approachThe field study is completed with data collected through an online survey among 353 customers by employing a random sampling technique. The collected data are analyzed through confirmatory factor analysis procedures.FindingsThe hypotheses related to the effects of fast food consumption on body image guilt and shame, body image guilt on planning diet and shame, moderator role of socio-cultural, in terms of shame, are accepted.Research limitations/implicationsA key limitation is data collected from individuals with restrained food consumption in Turkey which limits the generalizability of results to other countries and contexts.Practical implicationsThe results call for paying attention to socio-cultural pressures that enhance shame.Originality/valueThe primary contribution of this paper lies in the fact that fast food consumption is scantly related to the arousal of negative consumer emotions. Furthermore, moderating effects of social pressures and Turkish context are also unique to this study.

2018 ◽  
Vol 2 (2) ◽  
pp. 11
Author(s):  
Anggraeni Rizky Mayangsari ◽  
Widayani Wahyuningtyas ◽  
Ikha Deviyanti Puspita

<p>This study aims to determine the relation between physical activity, sleep duration, breakfast habits and fast food consumption habits at school-age chidren. This is a quantitative study using cross sectional design. The study was conducted in SDS Kartika VIII-5 Jakarta, as many as 102 fourth and fifth grade students were involved. The sampling technique used for this study was stratified sampling technique. The data collection instrument used questionnaire and interview. The data obtained were then analyzed by Chi-Square statistical test. The results showed that 63,7% of children were overweight. Bivariate result using Chi-Square statistical test showed that a significant relationship between physical activity (p = 0,003), sleep duration (p = 0,046), fast food habits (p = 0,035). There was a significant relation between physical activity, sleep duration, and fast food consumption habits with the prevalence of overweight.</p>


2019 ◽  
Vol 121 (1) ◽  
pp. 6-21 ◽  
Author(s):  
Hania Khalid ◽  
Rab Nawaz Lodhi ◽  
Zahid Mahmood

Purpose The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan. Design/methodology/approach The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes. Findings Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers. Research limitations/implications This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction. Originality/value The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.


2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
H Ben Ayed ◽  
J Jedidi ◽  
F Cheikhrouhou ◽  
A Ayadi ◽  
S Yaich ◽  
...  

Abstract Background Body image (BI) is considered as central to many aspects of human functioning including emotions, thoughts, behaviors and relationships. This study aimed to investigate the prevalence and the main determinants of distortion and dissatisfaction among teenagers. Methods This was a cross-sectional school-based study using a self-administered questionnaire, conducted among a randomized sample of 1300 school-adolescents in Southern Tunisia, 2018. BI perception was assessed by the Stunkard Figure Rating Scale. Results Among 1210 respondents (93%), BI distortion and dissatisfaction prevalence were 44.8% and 42.4%, respectively. Multivariate analysis showed that 16-18 years age group (Adjusted Odds Ratio (AOR)=1.28; p = 0.046), low family financial situation (AOR=1.88; p = 0.014), as well as high frequency of eating pasta (AOR=1.3;p=0.04) and fast-food consumption (AOR=1.7;p=0.042) were independently associated with under-estimated BI. Skipping breakfast (AOR=1.9; p = 0.017) and having one obese parent (AOR=1.9;p=0.01) were independently associated with higher frequency of over-estimated BI. For BI dissatisfaction, independent factors associated with desire to lose weight were female gender (AOR=1.53; p = 0.007), high family financial situation (AOR= 2.1,p=0.008) and having one parent obese (AOR=2.21,p&lt;0.001). Frequent fast-food consumption (AOR=1.9, p = 0.038) and eating between meals (AOR=1.57,p=0.01) were associated with higher desire to gain weight. Conclusions Our study highlighted a substantially high prevalence of BI distortion and dissatisfaction among adolescents. Their determinants included socio-demographic factors and lifestyle behaviors. Increased awareness among parents and public health planners may help adolescents improve accuracy of BI attitudes. Key messages BI distortion and dissatisfaction are pervasive problems that increased negative affect in adolescents. Promotion of healthy lifestyle including balanced diet and physical activity is warranted.


Author(s):  
Houda Ben Ayed ◽  
Sourour Yaich ◽  
Maissa Ben Jemaa ◽  
Mariem Ben Hmida ◽  
Maroua Trigui ◽  
...  

Abstract Background Body image is considered as central to many aspects of human functioning including emotions, thoughts, behaviors and relationships. Our study aimed to investigate the prevalence of body image distortion and dissatisfaction among adolescents and to assess their main determinants. Methods This was a cross-sectional school-based study conducted among school-adolescents in the south of Tunisia, between October 2017 and February 2018. Results Among 1210 school-adolescents, body image distortion and dissatisfaction prevalence were 44.8% and 42.4%, respectively. Multivariate analysis showed that being in the 16–18 years age group [adjusted odds ratio (AOR) = 1.28, p = 0.046], low family financial situation (AOR = 1.88, p = 0.014), as well as high frequency of eating pasta (AOR = 1.3, p = 0.04) and fast-food consumption (AOR = 1.7, p = 0.042) were independently associated with under-estimated body image. Skipping breakfast (AOR = 1.9, p = 0.017) and having one obese parent (AOR = 1.9, p = 0.01) were independently associated with higher frequency of over-estimated body image. Regarding body image dissatisfaction, independent factors associated with desire to lose weight were: female gender (AOR = 1.53, p = 0.007), high income family financial situation (AOR = 2.1, p = 0.008) and having one parent who is obese (AOR = 2.21, p < 0.001). However, frequent fast-food consumption (AOR = 1.9, p = 0.038) and eating between meals (AOR = 1.57, p = 0.01) were independently associated with a higher desire to gain weight. Conclusions Our study highlighted that the prevalence of body image distortion and dissatisfaction were substantially high among adolescents. Their determinants included socio-demographic factors and lifestyle behaviors. Increased awareness among parents, educators and public health planners may help adolescents improve accuracy of body image attitudes.


Author(s):  
Joseph M. Dzierzewski ◽  
Sahar M. Sabet ◽  
Sarah M. Ghose ◽  
Elliottnell Perez ◽  
Pablo Soto ◽  
...  

Sleep health, operationalized as a multidimensional construct consisting of sleep regularity, satisfaction, alertness, timing, efficiency, and duration, is an emerging concept in the field of sleep medicine which warrants further investigation. The purpose of the present study was to: (1) compare sleep health across the lifespan, (2) determine lifestyle factors associated with sleep health, and (3) examine whether lifestyle factors associated with sleep health varied between and within age groups. Participants consisted of 3284 individuals (Mean age = 42.70; 45% male) who participated in a cross-sectional online survey of sleep and health. Sleep health was measured using the RU-SATED scale, while demographic and lifestyle factors (e.g., daily social media use, sedentary activity, fast food consumption, etc.) were all self-reported. Sleep health was the highest among older adults (M = 8.09) followed by middle-aged (M = 7.65) and younger adults (M = 7.16). Across age groups, fast-food consumption, daily regularity, and daily TV, social media, or internet use were all negatively correlated with sleep health (ps < 0.05). Few differences in the association between lifestyle factors and sleep health across age groups were found. Overall, these findings may help to inform sleep health promotion efforts by targeting the most pertinent lifestyle factors for promoting sleep health.


2021 ◽  
Vol 12 (3) ◽  
pp. 1618-1624
Author(s):  
SharhidaZawani S. Et.al

Purpose: This study aims to increase the awareness of fast food impact on body health and overweight status among public university students. Materials & methods: The sample size consists of 100 students of a public university. Data collection was conducted via an online survey. A survey was conducted by employing questionnaire and administered online. The questionnaire asked the students about their fast food consumption patterns that consist of their preferences, and trends of consumption. Result: The study demonstrates that one of the most popular fast food joints among public university students was McDonald’s (51%%). Majority of the respondents consume fast food only once or twice in a month (67%) and most of them consume fast food as a meal (67%). Conclusion: The overall findingsindicate that public university students' fast food level of intake is not impacted by their perceptions on fast food.


2018 ◽  
Vol 120 (7) ◽  
pp. 1657-1665 ◽  
Author(s):  
Neha Rathi ◽  
Lynn Riddell ◽  
Anthony Worsley

Purpose The rising prevalence of obesity among Indian adolescents has underscored the need to develop effective strategies to reduce this epidemic. The purpose of this paper is to assess the patterns of snacking, meal consumption and fast food consumption among adolescents in private schools in Kolkata, India. Design/methodology/approach A cross-sectional, paper-based, self-administered dietary and lifestyle survey was completed by 1,026 year-nine students aged 14–16 years. Cross-tabulation analyses were performed to compare the frequencies of various dietary behaviours across gender. Findings The two most common episodes for snacking among respondents were while watching television (57.9 per cent) and while interacting with peers (54.1 per cent). In contrast, snacking throughout the day (8.7 per cent) and in the middle of the night (7.8 per cent) were minimally practiced by the adolescents. The most regularly consumed meal was lunch (94.6 per cent), whereas the most frequently missed meal was breakfast (14.0 per cent). Fast food was most frequently consumed as snacks (26.8 per cent) but least frequently consumed for lunch (9.2 per cent). Overall, boys exhibited more unhealthy dietary behaviours than girls. Practical implications These findings highlight the need to develop nutrition education programmes for nutritionally vulnerable adolescents which communicate the importance of regular meal consumption, reduced intake of fast food and less snacking on energy-dense, nutrient-poor foods. Originality/value This is the first cross-sectional survey to investigate patterns of snacking, meal consumption and fast food consumption amongst urban Indian adolescents.


2018 ◽  
Vol 120 (2) ◽  
pp. 409-423 ◽  
Author(s):  
Omid M. Ghoochani ◽  
Razieh Torabi ◽  
Mohammad Hojjati ◽  
Mansour Ghanian ◽  
Miranda Kitterlin

Purpose Eating patterns around the world have changed considerably, including food choices and preparation. One of these alterations in food consumption patterns is an increase in desire for fast-food consumption, which has been associated with poor diet quality. In order to analyze consumers’ food consumption behaviors, it is necessary to account for psychological factors (e.g. attitudes) that shape behaviors. Thus, the purpose of this paper is to explore influencing factors on the attitudes of consumers in Isfahan City toward fast-food consumption, so as to understand why consumers use fast-food despite widespread knowledge of the negative health consequences. Design/methodology/approach The predominant paradigm of the present study was quantitative, in that it was a correlational survey. The population of this study consisted of consumers who lived in Isfahan city in June 2015. A total sample of 350 people was selected using convenience sampling. Data were collected through a face-to-face interview with the consumers using a researcher-made questionnaire. Analysis was conducted using SPSS (V20) and AMOS (V20) software and a set of correlation and differential tests. Findings The results revealed that “health consciousness” and “trust” are the main effective factors on the attitudes of the respondents. The results also revealed that the elder and married respondents have more positive attitudes toward fast-food consumption. Originality/value It is worth mentioning that fast-food has become an important part of the Iranian diet. These findings have both academic and policy implications. The results showed that the need for much more consumer education regarding fast-food and mass media could effectively be used. Further, the government should support and subsidize fast-food restaurants so that they may produce healthier food options.


2019 ◽  
Vol 7 (2) ◽  
pp. 129
Author(s):  
Dewi Mariatus Sholihah

Background: Most women in Indonesia have experienced dysmenorrhea (54.89%). One of the factors that influence dysmenorrhea is low preventive measures carried out by women such as lack of exercise activity, genetic background, and consumption of fast food. Purpose: This study aims to analyze the correlation between exercise activity, genetic background, and fast food consumption and dysmenorrhea. Method: This study was an analytic observational study with a cross-sectional research design. The research population included the students of Public Health Faculty who had menstruated. The samples were 108 respondents chosen by random sampling technique. The variables examined in this study were genetic background, exercise activity, and fast food consumption and the occurrence of dysmenorrhea. Data collection was carried out in February 2019. The research location was at the Faculty of Public Health, Universitas Airlangga, Surabaya. The data were analyzed using univariate and bivariate analysis based on the chi-square test results. Result: The prevalence of dysmenorrhea experienced by students of Public Health Faculty was 65.70%. The test results showed no correlation between exercise activity and dysmenorrhea (p = 0.47), there was a correlation between dysmenorrhea and genetic background (p = 0.01) and there was no correlation between consumption of fast food and dysmenorrhea (p = 0.53). Conclusion: The study shows the there is a correlation between genetic background and dysmenorrhea. On the other hand, there is no correlation between exercise activity and the consumption of fast food with the occurrence of dysmenorrhea.


2014 ◽  
Vol 116 (5) ◽  
pp. 821-831 ◽  
Author(s):  
Katherine Anderson ◽  
Miranda Mirosa

Purpose – In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier fast food alternatives. Design/methodology/approach – A total of 24 value laddering interviews were conducted with people who had just purchased an item from the traditional menu at McDonalds. Individual reasoning for not selecting a healthier Weight Watchers' approved alternative was aggregated across the respondent set to form a summary map which pictorially displays barriers to healthier fast food choices. Findings – Consumers' choices not to purchase healthier fast food options were dominated by Self Direction type values and are heavily influenced by engrained perceptions that fast food is junk food. Practical implications – For the fast food industry, this research highlights that to help shift consumers' choices toward healthier alternatives, they need to reposition themselves as quick service restaurants that offer good tasting food that is both convenient and healthy. Social implications – For public policy makers, this research suggests a need to address the perceptions of personal relevance of obesity and diet related health issues. Originality/value – The valuable in-depth information collected via the value laddering process offers substantial insights into the unexplored area of barriers to healthier fast food consumption.


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