scholarly journals The Prevalence of Fast Food Consumption Among Undergraduates: Evidence from Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 133
Author(s):  
Marziah Mokhtar ◽  
Sabariah Yusoff ◽  
Nur Aqilah Muhamad Murad
Keyword(s):  
Multiple Regression ◽  
Food Consumption ◽  
Fast Food ◽  
Consumer Behaviour ◽  
Pearson Correlation ◽  
Product Attributes ◽  
Quantitative Investigation ◽  
Fast Food Industry ◽  
Fast Food Consumption ◽  
Gathering Data

The fast food industry has been growing rapidly since its first opening in Malaysia in 1980s. The trend of consuming fast food continues to grow at a rapid rate especially among students. Therefore, the purpose of this study is to investigate various key determinants of fast food consumption among Malaysian undergraduates as they constitute a large percentage of fast food consumers. A set of validated questionnaires was used in gathering data on the key determinants of fast food consumption prevalence namely consumer behaviour, personal lifestyle, and product attributes. A quantitative investigation was conducted on the data using SPSS package. Few analyses namely Descriptive, Reliability and Multiple Regression were used. The Pearson Correlation indicates product attributes have a strong correlation while there is a moderate one for both consumer behaviour and personal lifestyle. Multiple Regression Analysis results highlight that personal lifestyle and product attributes are both positively significant while consumer behaviour, which positively affects fast food consumption among the Malaysian undergraduates, is not a significant determinant.

scholarly journals Fast Food Industry Growth in China

2019 ◽  
Author(s):  
Fares Al-Shargie ◽  
Entesar Ahmed
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Technological Advancement ◽  
Fast Food Industry ◽  
Industry Growth ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Foreign Brands ◽  
Oligopolistic Market Structure

Over the last decade, fast food industries in china have dramatically increased. Several international enterprises have moved and expand their brands in china markets and trade-holders since 1990. This paper discusses the Chinese fast food consumption and supply and will give account to the factors affecting it favorably like the increase in household income, changes in Chinese lifestyle, growth in population size, emergence of many foreign brands and players, technological advancement, and the introduction of franchising regulations. It will also highlighted on the increasing health concerns, which could possibly affect the Chinese fast food consumption and supply in the longer run. The paper also talk about the elasticity of demand and how the availability of many substitutes will make demand highly elastic in the Chinese fast food industry, which shall imply that any slight change in prices of fast food products by any company will affect demand for that company’s product adversely to other substitutes / company products. Finally, we discuss the Chinese fast food non-collaborative oligopolistic market structure.

scholarly journals Revealing barriers to healthier fast food consumption choices

2014 ◽  
Vol 116 (5) ◽  
pp. 821-831 ◽  
Author(s):  
Katherine Anderson ◽  
Miranda Mirosa
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Depth Information ◽  
Fast Food Industry ◽  
Policy Makers ◽  
Content Type ◽  
Fast Food Consumption ◽  
Quick Service ◽  
Weight Watchers ◽  
Laddering Interviews

Purpose – In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier fast food alternatives. Design/methodology/approach – A total of 24 value laddering interviews were conducted with people who had just purchased an item from the traditional menu at McDonalds. Individual reasoning for not selecting a healthier Weight Watchers' approved alternative was aggregated across the respondent set to form a summary map which pictorially displays barriers to healthier fast food choices. Findings – Consumers' choices not to purchase healthier fast food options were dominated by Self Direction type values and are heavily influenced by engrained perceptions that fast food is junk food. Practical implications – For the fast food industry, this research highlights that to help shift consumers' choices toward healthier alternatives, they need to reposition themselves as quick service restaurants that offer good tasting food that is both convenient and healthy. Social implications – For public policy makers, this research suggests a need to address the perceptions of personal relevance of obesity and diet related health issues. Originality/value – The valuable in-depth information collected via the value laddering process offers substantial insights into the unexplored area of barriers to healthier fast food consumption.

scholarly journals Internal Influences on Consumer Behavior of Burgarooh Restaurant: A Case in the Fast Food Industry of Oman

2021 ◽  
Vol 8 (8) ◽  
pp. 345-379
Author(s):  
Maria Teresa Matriano
Keyword(s):  
Consumer Behavior ◽  
Community Participation ◽  
Food Consumption ◽  
Fast Food ◽  
Food Industry ◽  
Sultanate Of Oman ◽  
Fast Food Industry ◽  
Factors Affecting ◽  
Fast Food Consumption ◽  
Internal Influences

Internal Influences on Consumer Behavior of Burgarooh Restaurant: A Case in the Fast Food Industry of Oman   Nasser Juma Al Harthi MBA, Middle East College Email: [email protected] Dr. Maria Teresa Matriano  Assistant Professor, Department of Post-Graduate Studies, Middle East College, Oman Email: [email protected]   Abstract Purpose:- The Sultanate of Oman is one of the countries where the restaurant and fast food sectors are active. The study aims to analyze the factors affecting customers' choice of fast food. This research measures both personal and psychological elements on buying fast food in the Sultanate of Oman. This project is concerned with the internal influences of personal factors and factors that interact with the individual consumer.   Design / methodology / approach:- The research has attempted to sample 486 customers of the restaurant from its various branches and used survey questionnaire and online interviews for data collection. Interviews were facilitated with group of customers in the restaurant branches in the Governorate of Muscat. Findings:- The study concluded that the most critical factor in choosing a burger for the consumer is that it is a means for family and friends' participation by 44%. In comparison, 43% of the participants considered that the preparation speed is one of the main factors in choosing burger meals. The study also indicated that the product's price is one of the least influencing factors for selecting the product. Moreover, the study has also concluded that fast food consumption is based on community participation and accessibility rather than direct personal choices.   Research limitation / Implications:-  The study indicated that product's price is the least influencing factors for selecting the product and concluded that fast food consumption is based on community participation and accessibility rather than direct personal choices.   Originality / value:-  There are no previous studies conducted on internal influences on consumer behavior. The study places psychological factors, which represent convictions and beliefs, at the forefront of the factors affecting the consumer's buying decision.

scholarly journals Adolescent-Reported Food Insecurity: Correlates of Dietary Intake and School Lunch Behavior

2021 ◽  
Vol 18 (12) ◽  
pp. 6647
Author(s):  
Naomi Nichele Duke
Keyword(s):  
Dietary Intake ◽  
Food Insecurity ◽  
Food Consumption ◽  
Fast Food ◽  
Emotional Health ◽  
Health Indicators ◽  
School Lunch ◽  
Student Survey ◽  
Sugar Sweetened Beverage ◽  
Fast Food Consumption

Much of what is known about food insecurity (FI) experiences for young people is based on caregiver report. As such, our understanding of relationships between youth FI and dietary intake (DI) may be limited, particularly among adolescents who often eat away from home. This study examined relationships between youth-reported past-month FI, past-week DI, and school lunch behavior. Data are from middle and high school participants in the 2019 Minnesota Student Survey (N = 125,375), one of the longest-running youth surveys in the US. Logistic regression assessed relationships between FI and DI, including fruit, vegetable, milk, sugar-sweetened beverage (SSB), and fast food consumption, and school lunch behavior, adjusting for demographic, physical, and emotional health indicators. Past-month FI was associated with reduced odds of meeting minimum thresholds for daily fruit, vegetable, and milk intake, and increased odds of daily SSB and frequent fast food consumption. Among food-insecure students, no participation in the National School Lunch Program (NSLP) or NSLP participation uncertainty was associated with increased odds of skipping lunch. Findings suggest the importance of clinical and community innovations to prevent the loss of nutritional quality in favor of energy density for youth and families experiencing FI.

scholarly journals Exploring the relationship between health literacy and fast food consumption: a population-based study from southern Iran

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Azam Namdar ◽  
Mohammad Mehdi Naghizadeh ◽  
Marziyeh Zamani ◽  
Ali Montazeri
Keyword(s):  
Decision Making ◽  
Health Literacy ◽  
Food Intake ◽  
Food Consumption ◽  
Fast Food ◽  
Reading Skills ◽  
Negative Relationship ◽  
Fars Province ◽  
Southern Iran ◽  
Fast Food Consumption

Abstract Background Health literacy (HL) may affect the consumption of fast food. We aimed to evaluate the effect of HL on fast food consumption among adult populations in Iran. Methods We evaluated HL and fast food consumption in 421 adult participants with age range of 18–65 years old in Fasa, Fars Province, southern Iran. Two-step cluster and systematic sampling was performed to recruit the study sample. Data were collected using a fast food consumption checklist, and the Health Literacy Instrument for Adults (HELIA) by face-to-face interviews. Population data across groups with and without fast food intake were compared. Results Most participants used fast food every few months (49.9%). People with low or unstable income consumed more fast food than others (P < 0.05). Sandwich and hotdog were the most consumed fast food (60.8%) followed by pizza (34.9%). Sausage and soda were the most seasoning food (66.7%). Most participants used fast food as dinner (67.9%) and with family (72.2%), suggesting the institutionalized consumption of this type of food in the family. Fun was the most frequent reason for the use of fast food (66.5%). Most participants completely knew about the raw materials for fast food and their adverse effects. Finally, we found that overall health literacy was lower among those who used fast food than those who did not. Consumed fast food (68.16 ± 23.85 vs. 73.15 ± 20.15; p = 0.021). This difference was also observed for some components of health literacy including reading skills, and decision-making subscales. Conclusions The findings suggest there is a negative relationship between general health literacy and fast food consumption indicating that who possess lower level of health literacy is likely to consume more fast food. Specifically, the findings suggest that reading skills, and decision-making (behavioral intention) are more associated with decreased or increased fast food intake.

Determinants of fast-food consumption. An application of the Theory of Planned Behaviour

Appetite ◽  
2011 ◽  
Vol 57 (2) ◽  
pp. 349-357 ◽  
Author(s):  
Kirsten I. Dunn ◽  
Philip Mohr ◽  
Carlene J. Wilson ◽  
Gary A. Wittert
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Theory Of Planned Behaviour ◽  
Planned Behaviour ◽  
Fast Food Consumption
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