Factors influencing Iranian consumers’ attitudes toward fast-food consumption

2018 ◽  
Vol 120 (2) ◽  
pp. 409-423 ◽  
Author(s):  
Omid M. Ghoochani ◽  
Razieh Torabi ◽  
Mohammad Hojjati ◽  
Mansour Ghanian ◽  
Miranda Kitterlin
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Total Sample ◽  
Policy Implications ◽  
Content Type ◽  
Health Consciousness ◽  
Positive Attitudes ◽  
Fast Food Consumption ◽  
Fast Food Restaurants ◽  
The Government

Purpose Eating patterns around the world have changed considerably, including food choices and preparation. One of these alterations in food consumption patterns is an increase in desire for fast-food consumption, which has been associated with poor diet quality. In order to analyze consumers’ food consumption behaviors, it is necessary to account for psychological factors (e.g. attitudes) that shape behaviors. Thus, the purpose of this paper is to explore influencing factors on the attitudes of consumers in Isfahan City toward fast-food consumption, so as to understand why consumers use fast-food despite widespread knowledge of the negative health consequences. Design/methodology/approach The predominant paradigm of the present study was quantitative, in that it was a correlational survey. The population of this study consisted of consumers who lived in Isfahan city in June 2015. A total sample of 350 people was selected using convenience sampling. Data were collected through a face-to-face interview with the consumers using a researcher-made questionnaire. Analysis was conducted using SPSS (V20) and AMOS (V20) software and a set of correlation and differential tests. Findings The results revealed that “health consciousness” and “trust” are the main effective factors on the attitudes of the respondents. The results also revealed that the elder and married respondents have more positive attitudes toward fast-food consumption. Originality/value It is worth mentioning that fast-food has become an important part of the Iranian diet. These findings have both academic and policy implications. The results showed that the need for much more consumer education regarding fast-food and mass media could effectively be used. Further, the government should support and subsidize fast-food restaurants so that they may produce healthier food options.

scholarly journals Determinants of halal-food consumption in Indonesia

2019 ◽  
Vol 11 (2) ◽  
pp. 507-521 ◽  
Author(s):  
Iwan Vanany ◽  
Jan Mei Soon ◽  
Anny Maryani ◽  
Berto Mulia Wibawa
Keyword(s):  
Food Consumption ◽  
Critical Role ◽  
Global Market ◽  
Moral Obligations ◽  
Content Type ◽  
Self Identity ◽  
Positive Attitudes ◽  
Tpb Model ◽  
Halal Food ◽  
The Government

Purpose Indonesia has the largest Muslim population in the world and represents a significant global-market opportunity for halal food producers. Surprisingly, halal-food consumption in Indonesia remains under-researched. Thus, this study aims to investigate the factors influencing consumers’ halal-food consumption, using an extended theory of planned behaviour (TPB) model. Design/methodology/approach Data were collected through a self-administered questionnaire distributed among 418 consumers in Surabaya, Indonesia. Multiple regression analysis was used to describe the TPB relationship and halal-food consumption. Findings This study successfully extended the TPB to include additional predictors: perceived awareness, habit, religious self-identity (RSI), moral obligations and trust to determine consumers’ intention in halal-food consumption. Attitudes, RSI and moral obligations were significant predictors of intention to consume halal food. Practical implications The findings can be used by the government and food producers to target specific factors, especially positive attitudes, RSI and moral obligations. Indonesia Ulama Council (Majelis Ulama Indonesia), the food industry and the media play a critical role in sustaining consumers’ positive attitude towards halal-food consumption. It is critical for food manufacturers to tailor their marketing strategies and consider promoting Islamic dietary rules when promoting their food products. Originality/value To the best of the authors’ knowledge, this study is one of the first attempts to investigate the determinants of halal-food consumption, using an extended TPB in Indonesia.

Exploring inside the box: a cross-cultural examination of stimuli affecting fast food addiction

2019 ◽  
Vol 121 (1) ◽  
pp. 6-21 ◽  
Author(s):  
Hania Khalid ◽  
Rab Nawaz Lodhi ◽  
Zahid Mahmood
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Qualitative Data ◽  
Food Addiction ◽  
Cross Cultural ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Content Type ◽  
Consumption Behavior ◽  
Fast Food Consumption

Purpose The purpose of this paper, a cross-cultural study, is twofold: first, to identify personal, social, demographical and marketing facets that imply fast food addiction in Pakistan and America, and second to explore the reasons of reduction in fast food consumption in Pakistan. Design/methodology/approach The present study followed an explanatory sequential mixed-methods research design. Both quantitative and qualitative data collection methods were used to obtain supportive results of fast food consumption with the help of defining logical relations between independent and dependent variables. Partial least square based structural equation modeling technique was used to analyze quantitative data. For qualitative data, NVivo 11 was used to explore themes. Findings Quantitative findings of Pakistani setting suggested that craving and impulsiveness have a significant relation with addiction and have no mediation effect in both the countries. However, these results contradict with US study. Qualitative findings explored many personal, social, marketing and health factors that have affected fast food market of Pakistan which include low income, price-sensitive market, low quality, poor services, PFA, word of mouth, mood, obesity, environment and cultural influence on the consumption behavior of Pakistani consumers. Research limitations/implications This study is restricted to the consumption behavior of fast food only in two countries the USA and Pakistan. Hence, the results of this study cannot be generalized to other countries’ cultural and traditional values. In addition, this study only focuses on personal, social and marketing factors that implicate fast food addiction. Originality/value The consumption of fast food was the focus of analysis. Therefore, research adds value to service industry and helps in developing growth and marketing strategies for the fast food industry.

Urban Indian adolescents practise unhealthy dietary behaviours

2018 ◽  
Vol 120 (7) ◽  
pp. 1657-1665 ◽  
Author(s):  
Neha Rathi ◽  
Lynn Riddell ◽  
Anthony Worsley
Keyword(s):  
Nutrition Education ◽  
Food Consumption ◽  
Fast Food ◽  
Cross Sectional ◽  
Content Type ◽  
Dietary Behaviours ◽  
Indian Adolescents ◽  
Fast Food Consumption ◽  
Urban Indian ◽  
Meal Consumption

Purpose The rising prevalence of obesity among Indian adolescents has underscored the need to develop effective strategies to reduce this epidemic. The purpose of this paper is to assess the patterns of snacking, meal consumption and fast food consumption among adolescents in private schools in Kolkata, India. Design/methodology/approach A cross-sectional, paper-based, self-administered dietary and lifestyle survey was completed by 1,026 year-nine students aged 14–16 years. Cross-tabulation analyses were performed to compare the frequencies of various dietary behaviours across gender. Findings The two most common episodes for snacking among respondents were while watching television (57.9 per cent) and while interacting with peers (54.1 per cent). In contrast, snacking throughout the day (8.7 per cent) and in the middle of the night (7.8 per cent) were minimally practiced by the adolescents. The most regularly consumed meal was lunch (94.6 per cent), whereas the most frequently missed meal was breakfast (14.0 per cent). Fast food was most frequently consumed as snacks (26.8 per cent) but least frequently consumed for lunch (9.2 per cent). Overall, boys exhibited more unhealthy dietary behaviours than girls. Practical implications These findings highlight the need to develop nutrition education programmes for nutritionally vulnerable adolescents which communicate the importance of regular meal consumption, reduced intake of fast food and less snacking on energy-dense, nutrient-poor foods. Originality/value This is the first cross-sectional survey to investigate patterns of snacking, meal consumption and fast food consumption amongst urban Indian adolescents.

scholarly journals Neighborhood fast food restaurants and fast food consumption: A national study

2011 ◽  
Vol 11 (1) ◽  
Author(s):  
Andrea S Richardson ◽  
Janne Boone-Heinonen ◽  
Barry M Popkin ◽  
Penny Gordon-Larsen
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
National Study ◽  
Fast Food Consumption ◽  
Fast Food Restaurants

The proportion of excessive fast-food consumption attributable to the neighbourhood food environment among youth living within 1 km of their school

2014 ◽  
Vol 39 (4) ◽  
pp. 480-486 ◽  
Author(s):  
Rachel E. Laxer ◽  
Ian Janssen
Keyword(s):  
Logistic Regression ◽  
Food Consumption ◽  
Fast Food ◽  
Population Attributable Risk ◽  
High Density ◽  
Eating Behaviours ◽  
Cross Sectional ◽  
Study Objective ◽  
Fast Food Consumption ◽  
Fast Food Restaurants

The study objective was to estimate the proportion of excessive fast-food consumption by youth that is attributable to living and attending school in a neighbourhood with a moderate or high density of fast-food restaurants. This was a cross-sectional study of 6099 Canadian youths (aged 11–15 years) from 255 school neighbourhoods. All participants lived within 1 km of their school. The density of chain fast-food restaurants within a 1-km circular buffer surrounding each school was determined using geographic information systems. Excessive fast-food consumption (≥2 times per week) was assessed by questionnaire. Multilevel logistic regression analysis was used to examine associations. The population attributable risk estimates of excessive fast-food consumption due to neighbourhood exposure to fast-food restaurants were determined based on the prevalence of exposure and the results from the logistic regression. Eight percent of participants were excessive fast-food consumers. After adjusting for sociodemographic factors (i.e., gender, race, and socioeconomic status), it was found that youths from neighbourhoods with a moderate (odds ratio (OR), 1.68; 95% confidence interval (CI), 1.11–2.54) or high (OR 1.70; 95% CI 1.12–2.56) density of chain fast-food restaurants were more likely to be excessive fast-food consumers than were youths from neighbourhoods with no chain fast-food restaurants. Approximately 31% of excessive consumption was attributable to living in neighbourhoods with a moderate or high density of fast-food restaurants. Thus, the fast-food retail environment within which youth live and go to school is an important contributor to their eating behaviours.

Exploring the Underlying Factors for Fast Food Consumption Behavior among Adolescents: A Qualitative Study

2021 ◽  
Author(s):  
Ata Pourabbasia ◽  
Fatemeh-sadat Fatemi ◽  
Mahdiyeh Tehrani Moghadam ◽  
Haniyeh Yavari ◽  
Bahare Seyedhosseini ◽  
...  
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Consumption Rate ◽  
Peer Pressure ◽  
Overweight And Obesity ◽  
High Tendency ◽  
Consumption Behavior ◽  
Fast Food Consumption ◽  
Fast Food Restaurants ◽  
Main Factors

Background: Overweight and obesity cause different disorders such as high blood pressure, inflammation, and cardiovascular diseases. So it becomes a major factor for enhancing different mortal diseases. Due to the high tendency to consume fast food among adolescents, this study aims to identify the causes of adolescent’s desire for and fast food consumption. Methods: An interview was carried out with some adolescents to explore the reasons and their consumption rate. Results: The main factors promoting fast food consumption in students can be divided into 4 categories. Also, the students’ motivation in fast food ingestion can be explained in personal, social, and educational reasons. Conclusion: Increasing number of fast food restaurants, peer pressure, parents’ role in choosing proper nutrition, and lack of knowledge about the risks of fast food are the main reasons for increased fast food consumption in adolescents.

The psychological effects of fast food consumption on body image emotions

2018 ◽  
Vol 120 (10) ◽  
pp. 2236-2249 ◽  
Author(s):  
Hatice Aydin ◽  
Zeliha Eser ◽  
Sezer Korkmaz
Keyword(s):  
Body Image ◽  
Food Consumption ◽  
Fast Food ◽  
Online Survey ◽  
Sampling Technique ◽  
Content Type ◽  
Fast Food Consumption ◽  
Consumer Emotions ◽  
Cultural Pressures ◽  
Moderator Role

PurposeThe purpose of this paper is to examine the arousal of negative consumer emotions as a consequence of fast food consumption among individuals with restrained food consumption. Furthermore, a moderating effect of socio-cultural pressure to buffer these relationships is positioned for the first time.Design/methodology/approachThe field study is completed with data collected through an online survey among 353 customers by employing a random sampling technique. The collected data are analyzed through confirmatory factor analysis procedures.FindingsThe hypotheses related to the effects of fast food consumption on body image guilt and shame, body image guilt on planning diet and shame, moderator role of socio-cultural, in terms of shame, are accepted.Research limitations/implicationsA key limitation is data collected from individuals with restrained food consumption in Turkey which limits the generalizability of results to other countries and contexts.Practical implicationsThe results call for paying attention to socio-cultural pressures that enhance shame.Originality/valueThe primary contribution of this paper lies in the fact that fast food consumption is scantly related to the arousal of negative consumer emotions. Furthermore, moderating effects of social pressures and Turkish context are also unique to this study.

scholarly journals Revealing barriers to healthier fast food consumption choices

2014 ◽  
Vol 116 (5) ◽  
pp. 821-831 ◽  
Author(s):  
Katherine Anderson ◽  
Miranda Mirosa
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Depth Information ◽  
Fast Food Industry ◽  
Policy Makers ◽  
Content Type ◽  
Fast Food Consumption ◽  
Quick Service ◽  
Weight Watchers ◽  
Laddering Interviews

Purpose – In light of growing concerns around obesity, the present work investigates why consumers continue to choose traditional unhealthy fast food options over newly offered healthier fast food alternatives. Design/methodology/approach – A total of 24 value laddering interviews were conducted with people who had just purchased an item from the traditional menu at McDonalds. Individual reasoning for not selecting a healthier Weight Watchers' approved alternative was aggregated across the respondent set to form a summary map which pictorially displays barriers to healthier fast food choices. Findings – Consumers' choices not to purchase healthier fast food options were dominated by Self Direction type values and are heavily influenced by engrained perceptions that fast food is junk food. Practical implications – For the fast food industry, this research highlights that to help shift consumers' choices toward healthier alternatives, they need to reposition themselves as quick service restaurants that offer good tasting food that is both convenient and healthy. Social implications – For public policy makers, this research suggests a need to address the perceptions of personal relevance of obesity and diet related health issues. Originality/value – The valuable in-depth information collected via the value laddering process offers substantial insights into the unexplored area of barriers to healthier fast food consumption.

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