Consumer preference and willingness to pay for the traceability information attribute of infant milk formula

2017 ◽  
Vol 119 (6) ◽  
pp. 1276-1288 ◽  
Author(s):  
Shijiu Yin ◽  
Ying Li ◽  
Yingjun Xu ◽  
Mo Chen ◽  
Yiqin Wang
Keyword(s):  
Risk Perception ◽  
Willingness To Pay ◽  
Country Of Origin ◽  
Milk Powder ◽  
Consumer Preference ◽  
Milk Formula ◽  
Content Type ◽  
Infant Milk Formula ◽  
Domestic Products ◽  
Different Levels

Purpose The purpose of this paper is to provide a basis for government decision makers regarding the gradual popularisation of traceable infant milk formula (IMF) and the construction of a safe food market system. Design/methodology/approach The data were collected from 1,225 randomly selected consumers in Shandong Province, China using a choice experiment. The authors used the mixed logit model to determine consumer willingness to pay (WTP) for IMF profiles with different levels of five attributes: traceability information, brand, country of origin, place of sale and price. Findings Results indicated that traceability information was more important than brand or country of origin for Chinese consumers. In terms of WTP for different levels of traceability information, grazing information was the most preferred by the respondents. The order of preference with regards to country of origin and brand attributes suggests that consumers prefer “foreign milk powder” to domestic products. The difference in consumer WTP between IMF sold in drugstores and in supermarkets is minimal. The higher the food safety risk perception, the higher the WTP for traceability information and the higher the WTP for “foreign milk powder (brand or country of origin)” compared with domestic products. In addition, the differences in the WTP of various risk perception groups between IMF sold in drugstores and in supermarkets are minimal. Originality/value This study subdivides traceability information into three levels (i.e. cow grazing, IMF producing and IMF selling) based on supply chain processes. It then compares consumer preference for the traceability information attribute with those of other attributes, such as brand, country of origin and place of sale. This research is valuable to members of the academe, policy makers and food suppliers.

System and neural network analysis of intent to buy and willingness to pay insurance premium

2019 ◽  
Vol 45 (1) ◽  
pp. 147-168 ◽  
Author(s):  
Sanjay Tolani ◽  
Ananth Rao ◽  
Genanew B. Worku ◽  
Mohamed Osman
Keyword(s):  
Neural Network ◽  
Social Security ◽  
Willingness To Pay ◽  
United Arab Emirates ◽  
Middle Eastern ◽  
Country Of Origin ◽  
Research Work ◽  
Original Research ◽  
Content Type ◽  
Social Security Benefits

Purpose The purpose of this paper is to analyze significant determinants to assess the probability of insureds’ intent to buy (ITB) insurance and willingness to pay (WTP) quantum of dollars for security benefits. Design/methodology/approach The authors use the Double Hurdle Model (DHM) and Neural Network (NN) architecture to analyze the insureds’ behavior for ITB and WTP. The authors apply these frameworks to all the 503 insureds of a branch of a leading insurer in the United Arab Emirates. Findings The DHM identified age, loans & liabilities, body mass index, travel outside the UAE, salary and country of origin (Middle Eastern and African) as significant determinants to predict WTP for social security benefits. In addition to these determinants, NN architecture identified insurance replacement, holding multiple citizenship, age of parents, mortgages, country of origin: Americas, length of travel, income of previous year and medical conditions of insured as additional important determinants to predict WTP for social security benefits; thus, NN is found to be superior to DHM due to its lowest RMSE and AIC in the holdout sample and also its flexibility and no assumptions unlike econometric models. Research limitations/implications Insureds’ data used from one UAE Branch limit the generalizability of empirical findings. Practical implications The study findings will enable the insurers to appropriately design the insurance products that match the insurers’ behavior of ITB and WTP for social security benefits. Social implications The study findings have the potential for insurance institutions to be more flexible in their insurance practices through public–private partnerships. Originality/value This is the authors’ original research work.

Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products

2009 ◽  
Vol 111 (11) ◽  
pp. 1188-1199 ◽  
Author(s):  
Z. Gokalp Goktolga ◽  
Kemal Esengun
Keyword(s):  
Willingness To Pay ◽  
Household Income ◽  
Consumer Preference ◽  
Household Size ◽  
Negative Effects ◽  
Content Type ◽  
Factors Affecting ◽  
Monthly Household Income ◽  
Positive Effects ◽  
Conducting Research

PurposeThe purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products.Design/methodology/approachTomato was selected as a model crop. Data used in this study were gathered from questionnaires conducted in Tokat province of Turkey in April 2006. Questionnaires were accomplished via face‐to‐face interviews over 262 households. “Ordered logit model” was used in determining the factors that affect the willingness of consumers for higher prices for genetically unmodified products. Ordered models are those that limit dependent variables to certain intervals. According to the results, variables of household size, monthly household income, household's monthly food consumption expenditure and level of consumers' sensitivity over the issue affected the willingness to pay higher prices for genetically unmodified products.FindingsResults of the study indicated that household size and monthly household income had negative effects on the willingness to pay extra, while monthly food expenditure and concern had positive effects.Originality/valueThe results of the study will be beneficial for the policy makers, producers, consumers and those conducting research in this area alike. Carrying out studies aimed at determining consumer preference, such as this, will help form consumer consciousness, especially in Turkey, to protect consumer health.

Consumers’ willingness to pay for light, organic and PDO cheese

2016 ◽  
Vol 118 (3) ◽  
pp. 560-571 ◽  
Author(s):  
Tiziana de-Magistris ◽  
Azucena Gracia
Keyword(s):  
Willingness To Pay ◽  
Personal Characteristics ◽  
Consumer Preference ◽  
Experimental Auction ◽  
Content Type ◽  
Market Simulation ◽  
Sheep Milk ◽  
Health Related ◽  
University Level ◽  
Real Market

Purpose – The purpose of this paper is to assess consumers’ willingness to pay (WTP) for three different food claims on semi-cured, pasteurized sheep milk cheese. In particular, the authors used a health-related claim (the nutritional claim indicating a reduced fat content: “light”), a regional claim (“designation of origin – PDO”) and an organic claim (the European organic logo). Moreover, the authors investigated whether consumers’ personal characteristics could influence their WTP for those types of cheese. Design/methodology/approach – A home-grown experimental auction was applied in Spain during Spring 2012. The authors opted to use the nth random price with repeated rounds and without price feedback. Findings – The results show that consumers were willing to pay more for PDO cheese, followed by organic and light cheese. Moreover, respondents who were female, older and with a university-level education showed some environmental concerns, influencing their WTP for different cheeses. Originality/value – Empirical evidence on consumers’ preferences for PDO, organic and nutritional claims, evaluated jointly, is lacking in Spain. Moreover, the home-grown auction has several merits in terms of real market simulation and consumer preference application.

How aspects of a wine’s place affect consumers’ authenticity perceptions and purchase intentions

2015 ◽  
Vol 27 (1) ◽  
pp. 61-78 ◽  
Author(s):  
Julie Moulard ◽  
Barry J. Babin ◽  
Mitch Griffin
Keyword(s):  
Willingness To Pay ◽  
New World ◽  
Country Of Origin ◽  
Purchase Intentions ◽  
Future Research ◽  
Specific Information ◽  
Old World ◽  
Content Type ◽  
Specific Description ◽  
Practical Implications

Purpose – The purpose of this paper is to explore how two aspects of place affect consumers’ authenticity perceptions of a wine and their willingness to pay for it. One aspect of place is the wine’s country of origin, specifically Old World versus New World wines. A second aspect of place is the technical terroir. A description of the terroir that is highly specific was expected to be perceived as more authentic and offer more value than a vague terroir description. Design/methodology/approach – A total of 109 US adults participated in an online 2 × 2 experiment in which authenticity, willingness to pay and expertise were measured. ANCOVA and MANCOVA were used to analyze the data. Findings – Subjects perceived the Old World wine as more authentic and were willing to pay more for it than the New World wine. Additionally, country of origin moderated the effect of terroir specificity on authenticity and willingness to pay. For New World wines, wine with specific information about the terroir was perceived as more authentic and more valuable than wine with vague terroir information. The opposite was found for the Old World wine. Finally, authenticity mediated the effect of this interaction on willingness to pay. Research limitations/implications – The sample limits generalizability, and the study design involved only a text description of the wine. While the description allowed control, future research should include a measure following an actual taste of the wine. Practical implications – The implications concern the strength of the Old World wine stereotypes and the means of marketing wines from less traditional wine-producing regions. The Old World wines provide a quality signal that need not be reinforced by a specific description of the technical terroir. In contrast, a specific description of the technical terroir may well send positive signals for wines from New World countries. Originality/value – This study is the first to empirically demonstrate that two different aspects of place influence a wine’s perceived authenticity.

Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mengnan Qu ◽  
Sara Quach ◽  
Park Thaichon ◽  
Lorelle Frazer ◽  
Meredith Lawley ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Online Survey ◽  
Country Of Origin ◽  
The Body ◽  
Social Value ◽  
Chinese Consumers ◽  
Content Type ◽  
Price Expectation ◽  
Willingness To Purchase ◽  
Emotional Value

PurposeThis study aims to examine the effect of country of origin (COO) on customers' value expectation and willingness to pay by employing signalling theory and cue utilisation.Design/methodology/approachThe data were collected from 386 customers via an online survey in the context of Australian food retail franchise stores in China.FindingsThe findings indicate that COO origin is an important determinant of customer expectations including service quality, social value, emotional value, monetary price, behavioural price and reputation. Furthermore, the only social value was a significant predictor of willingness to pay. Although the direct effect of COO on willingness to purchase was not significant, the COO had a significant indirect effect on willingness to pay via social value. Finally, the COO has a stronger effect on monetary price expectation among customers who were aware of the country brands than those who were unaware.Originality/valueThe study extends the body of knowledge related to the effect of COO during the pre-purchase process and provides important implications for retailers who are looking to enter an overseas market such as China.

Minority community willingness to pay for earthquake insurance

2018 ◽  
Vol 27 (5) ◽  
pp. 556-572 ◽  
Author(s):  
Chun-Min Zhang ◽  
Zhen-Wei Qian
Keyword(s):  
Risk Perception ◽  
Willingness To Pay ◽  
Ethnic Minority ◽  
Affecting Factors ◽  
Earthquake Insurance ◽  
Minority Communities ◽  
Content Type ◽  
Factors Affecting ◽  
Minority Community ◽  
Government Aid

PurposeThe purpose of this paper is to investigate the relationship between potential affecting factors and the local communities’ willingness to pay (WTP) for housing earthquake insurance (HEI) in the context of ethnic minority communities.Design/methodology/approachA literature review was done to identify possible factors affecting WTP for HEI. Fieldwork was conducted in 2017 in Dali Minority Autonomous Prefecture, where the first Chinese HEI was launched in 2015. Interviews were done in two earthquake-prone counties, as the main ethnic minority communities in the area. A total of 536 questionnaires were collected and used as empirical data for testing the impacts mechanism.FindingsRespondents’ risk perception, risk exposure, self-prevention behaviors, government aid, insurance experience and sociodemographic characteristics were hypothesized as theoretical indicators correlated to WTP for HEI. Empirical analysis results predict that WTP for HEI is significantly influenced by risk perception, insurance experience, government aid, and age and out-migrating labors. It is evident that higher risk perception and more insurance experience lead to stronger desire for HEI coverage. However, dependency on government aid negatively affects WTP for HEI. Moreover, WTP for HEI is negative in relation to age and out-migrating labors. Surprisingly, ethnic-culture factors were not statistically significant to WTP for HEI.Originality/valueThis paper is an attempt to identify and verify factors affecting WTP for HEI, bridging the gap of inadequate research on WTP for HEI in ethnic minority communities.

The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Deonir De Toni ◽  
Rogério Pompermayer ◽  
Fernanda Lazzari ◽  
Gabriel Sperandio Milan
Keyword(s):  
Willingness To Pay ◽  
Purchase Intention ◽  
Alcoholic Beverage ◽  
Consumer Preference ◽  
Consumer Involvement ◽  
Consumer Attitude ◽  
Content Type ◽  
Mediation Analyses ◽  
Consumer Purchase Intention ◽  
Symbolic Value

Purpose The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand the role of the symbolic value of wine and its relationship to the product purchase intention. Design/methodology/approach The study is based on a survey of 269 wine consumers from Brazil. The basic theoretical framework includes three latent constructs (symbolic value, consumer attitude and product-norm experience) and three moderators (consumer involvement, willingness to pay and consumer preference). Relations between these are analyzed using the confirmatory factor analysis (CFA) and the moderated mediation analyses using Haye’s process. Findings This research identified that the symbolic value is totally mediated by consumers’ attitudes and product-norm experiences. However, such a relationship occurs directly for consumers with higher involvement with the product, higher willingness to pay, and who assume that wine is their preferred alcoholic beverage. Originality/value One of the contributions is to emphasize the symbolic value of wine and highlight how the relationship with different factors can interfere and explain consumer purchase intention and can influence the strategies, actions and investments of companies in the sector.

Consumer segmentation and preference for indigenous chicken products

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Richard Kwasi Bannor ◽  
Steffen Abele ◽  
John K.M. Kuwornu ◽  
Helena Oppong-Kyeremeh ◽  
Ernest Darkwah Yeboah
Keyword(s):  
Willingness To Pay ◽  
Consumer Preference ◽  
Future Research ◽  
Probit Regression ◽  
Indigenous Chicken ◽  
Great Opportunity ◽  
Content Type ◽  
Factors Influencing ◽  
Consumer Segment ◽  
Premium Price

PurposeThis study examined consumer preference and willingness to pay a premium price for indigenous chicken products in Ghana.Design/methodology/approachData were obtained from 240 consumers in Ghana through the administration of a structured questionnaire. Probit regression was used to examine the factors influencing consumer preference for indigenous chicken products in Ghana. Ordered probit regression was employed to examine the factors influencing the percentage premium price a consumer is willing to pay for indigenous chicken products whereas the cluster analysis was used to segment the consumers.FindingsDifferent sets of factors were identified to have influenced the decision to purchase indigenous chicken products and the willingness to pay for a premium price. In total, four market segments were identified in this study: shopper consumer segment, the conventional or ethnocentric consumer segment, the privilege consumer segment and the pleasure-seeker consumer segment.Research limitations/implicationsThe important factors to learn from this study are the following: examining the critical success factors for the promotion of indigenous chicken products in Ghana is an excellent opportunity for future research. Second, the choice of locally-produced exotic breeds/strains of chicken meat has not been examined in this study. Therefore, a comparative study of consumer preference of the locally-produced exotic breeds/strains of chicken in Ghana is another great opportunity for further research.Originality/valueRegardless of the seemly opportunities in regional marketing, Ghana has not leveraged on this to promote a regional marketing brand for its local products – like indigenous chicken products – over imported chicken products. Besides, regionalism studies on agricultural products have received less attention in Ghana; therefore, this study contributes to a better understanding of consumer choice of indigenous chicken products, potentially, and the marketing of regional food products in Ghana.

scholarly journals Microbial Contamination of Infant Milk Formula in Local Markets

2016 ◽  
Vol 13 (1) ◽  
pp. 7-13
Author(s):  
Baghdad Science Journal
Keyword(s):  
Milk Powder ◽  
Coliform Bacteria ◽  
Plate Count ◽  
Milk Formula ◽  
Local Markets ◽  
Total Plate Count ◽  
Infant Milk Formula ◽  
Infant Milk Powder ◽  
Yeasts And Molds

This study is conducted to identify the microbial content of some types of infant milk formula available in the local markets of the city of Baghdad and their conformity microbial limits sited by the Iraqi standard. Seventy samples were collected from trademarks of imported infant milk formula included of five samples of infant milk formula No (1) and five samples of follow-up formula No (2). These samples were collected randomly from shops in the local markets of Baghdad city on both sides of Karkh and Rusafa included the following kinds: Dialac 1, Dialac 2 ,Celia 1, Celia 2 ,Biomil 1, Biomil 2 , Nactalia 1, Nactalia 2, Novalac 1 , Novalac 2 , Similac 1 , imilac 2 , Guigos 1, Guigos 2. Some microbial tests were done which included estimating the number of Total Plate Count bacteria, Coliform bacteria, Salmonella bacteria, Staphylococcus bacteria and Molds,Yeasts . The results show there is no any type of Coliform and Salmonella bacteria in infant milk; While high number of total plate count bacteria, Staphylococcus bacteria,Yeasts and Molds are showed in all kinds of formula, therefore do not exceed the microbiological limits of Iraqi standards(IQS) for good quality infant milk powder, with except the trademark Dialac1, Dialac 2 .

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