The voice of the customer in the design of organized retail stores

2015 ◽  
Vol 5 (6) ◽  
pp. 1-7
Author(s):  
Gyan Prakash ◽  
Abhinav Vohra ◽  
Sangeeta Sahney
Keyword(s):  
Real Life ◽  
Subject Area ◽  
Retail Stores ◽  
Customer Requirements ◽  
Content Type ◽  
Design Elements ◽  
Retail Business ◽  
Real Life Situation ◽  
Design Characteristics ◽  
Voice Of The Customer

Subject area Marketing, retail. Study level/applicability The case study is specific to the marketing demographics of Indian shoppers with respect to organized retail stores, and therefore, the inter-relationships between various design elements and the relative importance of certain parameters discussed in the text may not follow the same pattern elsewhere in the world. Case overview The case emulates the real-life situation of an organized retail store, Super Mart, to understand the inculcation of voice of the customer in the design of organized retail stores in India. It gives insights about factors which influence the shopping intent of customers while giving information about the inter-relationships among various design characteristics. It also gives an idea about inter-dependence between design characteristics and customer requirements. This is followed by certain questions, the responses to which can be interpreted from the text and the data provided therein. Expected learning outcomes The case aims to educate its audience about the following aspects of organized retail business: factors influencing offline shopping intent of customers; relative order of importance of customer requirements with respect to organized retail stores; inter-relationships between various design elements; and future trends in the organized retail space. Such a knowledge would help hone the skills of the next generation of business leaders in the retail space. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Critical design characteristics for online retail stores in India

2015 ◽  
Vol 5 (7) ◽  
pp. 1-8
Author(s):  
Gyan Prakash ◽  
Sangeeta Sahney ◽  
Divyan Kavdia
Keyword(s):  
Real Life ◽  
Retail Stores ◽  
Relative Importance ◽  
Customer Requirements ◽  
Strategic Choices ◽  
Online Retail ◽  
Content Type ◽  
Design Elements ◽  
Critical Design ◽  
Design Characteristics

Subject area E-commerce. Study level/applicability The case study is specific to the marketing demographics of online Indian shoppers and therefore, the inter-relationship between certain customer requirements and design elements and the relative importance of items in the latter may not follow the same pattern elsewhere. Case overview At a time when e-commerce is booming in India and when online retailers are posting multifold year-on-year growth, it becomes increasingly important to identify the factors pertaining to online stores which can influence the buying behavior of consumers. This case aims to explore such factors relevant to businesses as well as consumers so as to enable the next generation of leaders in online retail business to gain maximally. It deals with critical design characteristics of online retail stores in India which can prove crucial to their success. These characteristics are manifestations of various customer requirements. Two surveys are conducted to establish a hierarchy of design elements and quantify the inter-relationships between customer requirements and design characteristics. This is followed by leads as to which factors may or may not have contributed toward the declining sales volume of an e-commerce start-up, namely, E-Bazaar. Expected learning outcomes The learning objectives of the case include: the study of design characteristics with respect to their relative importance; the analysis of the degree of relationships between the design characteristics and customer requirements; and the interpretation of real-life signs in taking strategic business decisions in the field of e-commerce. The case aims to prepare a new breed of leaders in the e-commerce sector with a good level of relevant business acumen to help them make informed strategic choices. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Does forecasting have all the answers? A case study of elections in India

2018 ◽  
Vol 8 (2) ◽  
pp. 1-23
Author(s):  
Devendra Dhagarra ◽  
Mohit Goswami ◽  
PRS Sarma
Keyword(s):  
Real Life ◽  
Uttar Pradesh ◽  
Subject Area ◽  
Management Problem ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Indian State ◽  
Real Life Situation ◽  
Management Students

Subject area Forecasting. Study level/applicability The case is intended for Postgraduate level management students. Case overview The purpose of this case study is to explain various forecasting techniques, their applicability and the importance of forecasting to the students. This case also explains the management situations where the application of one technique may not be sufficient, thereby explaining the importance of simultaneous usage of qualitative and quantitative techniques for making crucial decisions. The case is focused on the district of Etah of the state of Uttar Pradesh in India. The real-life situation of elections in this district of an Indian state has been taken to explain the critical nature of forecasting accuracy in a management situation where the manager has only one chance to execute his project. Discussion in this case is limited to explaining various techniques available for forecasting and their applications and does not provide a solution to a management problem. Expected learning outcomes The students are expected to understand various forecasting methods and the managerial situations where these can be applied. The case also explains situations where it becomes extremely important to have fairly accurate estimates of future requirements and the application of one technique may not be sufficient, thereby explaining the importance of simultaneous usage of qualitative and quantitative techniques for making crucial decisions. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 9: Operations and Logistics.

Entrepreneurial-oriented strategic renewal in a Brazilian SME: a case study

2020 ◽  
Vol 27 (2) ◽  
pp. 219-236
Author(s):  
Débora Monteiro Moretti ◽  
Flávia Chaves Alves ◽  
José Vitor Bomtempo
Keyword(s):  
Business Performance ◽  
Quantitative Methods ◽  
Real Life ◽  
Holistic View ◽  
Content Type ◽  
Strategic Renewal ◽  
Real Life Situation ◽  
Resource Environment ◽  
New Framework

PurposeFirms around the world seek new paths to maintain competitiveness and renew their businesses. Although entrepreneurial-orientation (EO) is extensively researched, there is some ambiguity regarding different variables that mediate the effects of such strategy on business performance. Hence, current literature lacks in-depth studies that provide useful tools for companies to implement effective change, in contrast to the quantitative methods normally applied.Design/methodology/approachThrough an in-depth case study, the authors explored whether the implementation of an entrepreneurial-oriented strategy by an incumbent firm in Brazil would renew its business and potentially increase its performance.FindingsThe study showed that performance is achieved when the pervasiveness of EO activities spurs the company's boundaries, promoting not only intraorganizational changes but also multiple-stakeholder engagement.Research limitations/implicationsThis study reinforces the idea that EO alone may not be sufficient to increase firm performance and must be considered more comprehensively. Although case studies always suffer from the problem of generalization, the authors provide a good illustration of a strategy being implemented in a constrained-resource environment.Practical implicationsThis paper contributes to practice by discussing a real-life situation of a small company from an emerging economy.Originality/valueThe authors provide a holistic view of the firm, presenting the managerial changes in a new framework, which combines EO and inward- and outward-looking perspectives.

King's Biscuits Berhad: crafting the next move?

2011 ◽  
Vol 1 (1) ◽  
pp. 1-4 ◽  
Author(s):  
Boon-In Tan ◽  
Garry Wei-Han Tan ◽  
Keng-Boon Ooi
Keyword(s):  
Learning Outcomes ◽  
Real Life ◽  
Subject Area ◽  
Product Lines ◽  
Content Type ◽  
Marketing Environment ◽  
Future Challenges ◽  
Real Practice ◽  
Study Student

Subject area Management, marketing and branding and strategy. Study level/applicability Undergraduate and postgraduate management courses. Case overview This is a real-life case involving a confectionery manufacturer in Malaysia where it has grown over the years. As the market becomes more competitive, more challenges are confronting the company. Although there is still profit to be made, the margin is declining. Hence, the management of King's Biscuits Berhad must embark on the marketing environment scanning to prepare the company for future challenges and to ensure continued existence. As in the case of most strategy cases, little guidance was available for the students to reflect upon. Expected learning outcomes With the completion of this case study; student will be able to familiarize with the exercise of marketing environment scanning, determine the branding, product lines and positioning issues, adopt the marketing mix concept into real practice, and have the opportunity to visualize a true business scenario and simulate their minds and thinking towards managing a business. Supplementary materials Teaching note.

The historic wooden model of Solomon’s Temple

2018 ◽  
Vol 8 (4) ◽  
pp. 448-464 ◽  
Author(s):  
Thomas Peter Kersten ◽  
Felix Tschirschwitz ◽  
Maren Lindstaedt ◽  
Simon Deggim
Keyword(s):  
Laser Scanning ◽  
3D Model ◽  
Real Life ◽  
Physical World ◽  
Content Type ◽  
The Past ◽  
Real Life Situation ◽  
Game Engines ◽  
Game Industry ◽  
Interactive Visualisation

PurposeRecent advances in contemporary virtual reality (VR) technologies are going to have a significant impact on everyday life. Through VR it is possible to virtually explore a computer-generated environment as a different reality, and to immerse oneself into the past or in a virtual museum without leaving the current real-life situation. For such an ultimate VR experience, the user should only see the virtual world. Currently, the user must wear a VR headset which fits around the head and over the eyes to visually separate himself from the physical world. Via the headset images are fed to the eyes through two small lenses. The purpose of this paper is to present the generation of a virtual 3D model of the wooden model of Solomon’s Temple, located at the Hamburg museum (Museum für Hamburgische Geschichte), and its processing for data integration into the two game engines Unity and Unreal.Design/methodology/approachCultural heritage (CH) monuments are ideally suited for both thorough multi-dimensional geometric documentation and realistic interactive visualisation in immersive VR applications. Additionally, the game industry offers tools for interactive visualisation of objects to motivate users to virtually visit objects and places.FindingsThe project has been carried out by the Photogrammetry & Laser Scanning Lab of the HafenCity University Hamburg, Germany to demonstrate an immersive and interactive visualisation using the VR System HTC Vive.Originality/valueThe workflow from data acquisition to VR visualisation, including the necessary programming for navigation and interaction, is described. Furthermore, the use (including simultaneous multiple users environments) of such a VR visualisation for a CH monument is discussed in this contribution.

A tisket a tasket what happened to Market Basket?

2016 ◽  
Vol 12 (3) ◽  
pp. 399-421
Author(s):  
Susan Bosco ◽  
Diane M. Harvey
Keyword(s):  
Organizational Behavior ◽  
Corporate Culture ◽  
Real Life ◽  
Content Type ◽  
Market Basket ◽  
Secondary Sources ◽  
Behavior Issues ◽  
Real Life Situation ◽  
Primary Focus ◽  
The Impact

Synopsis The saga of Market Basket took place over a period of months during which a significant upheaval occurred in the long-successful business. The turmoil drew in a broad range of stakeholders. In a rare chain of events, non-unionized workers and managers engineered a change in senior management of the company. Their willingness to sacrifice their livelihoods in support of one person exemplifies the impact that can be made by a single, authentic, leader. This case draws upon secondary sources which provide insight into broad panoply of business and organizational behavior issues. The primary focus of the case, however, is leadership. Research methodology This case was developed using secondary sources and court documents that reported on the events that precipitated the problems at Market Basket as well as the strike and aftermath. Relevant courses and levels Management principles, organizational behavior. All undergraduate class levels would be appropriate. Theoretical bases This case exemplifies these three major theories in a real-life situation: stakeholder theory, corporate culture theory, organizational commitment.

Market entry of a western company in the Middle East

2011 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Rupert A. Brandmeier ◽  
Sebastian Hain ◽  
Florian Rupp
Keyword(s):  
Middle East ◽  
Market Entry ◽  
Service Sector ◽  
Joint Venture ◽  
Life Experience ◽  
Real Life ◽  
Subject Area ◽  
Content Type ◽  
Intercultural Management ◽  
Set Up

Subject area Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia. Study level/applicability The students should have some familiarity with case studies and should be able to successfully solve easy cases. This case can be used in all courses of general economics and management. It is best suited for courses on market entries, risk management in international business, intercultural management or developing and emerging markets. Case overview Two market entry options are discussed: joint venture set-up with partner and independent direct investment without local partner. A tangible real life experience of the Middle East market will enhance the theoretical presentation and help students to gain practical solutions. Expected learning outcomes The students should be aware of risks and opportunities in the Middle East and Saudi Arabian markets for western companies from the service sector. He/She should be able to prioritize relevant economic data and simultaneously discuss several different options by dealing with complex situations. Supplementary materials Teaching note.

scholarly journals Analysis of Applied Problems in Modern Textbooks of Algebra and Geometry from Positions of the FSES BGE Requirements

2019 ◽  
pp. 59-63
Author(s):  
Aleksandr Vladislavovich Bychkov
Keyword(s):  
Real Life ◽  
Subject Area ◽  
Diagnostic Tools ◽  
International Studies ◽  
Comparison Analysis ◽  
Mathematical Literacy ◽  
Real Life Situation ◽  
The Subject ◽  
Common Problems ◽  
General School

The article discusses the concept of «mathematical literacy», which is important from positions of the PISA international studies requirements. There are three types of activity (formulation of the situation mathematically, application of mathematics, interpretation of the result), the possession of which is checked in the PISA study. The article presents the subject results formulated in the FSES of BGE, on the study of which the subject area «Mathematics» is aimed, reflecting the need for the formation of selected components of mathematical literacy in students. The article presents the results of the analysis of tasks presented in the most common textbooks on algebra and geometry of the main school. The purpose of the analysis was to identify the presence of practice-oriented tasks in textbooks that meet the requirements of the FSES of BGE and the requirements of diagnostic tools used in international PISA studies. During the study the following methods were used: comparison, analysis, theoretical. The study was based on the most frequently used in school practice textbooks of the following authors: L.S. Atanasyan, V.F. Butuzov, S.B. Kadomtsev, E.G. Poznyak, I.I. Yudina, L.S. Atanasyan, V.F. Butuzov, etc. Result: the article presents the results of the analysis of the problem material presented in the most common textbooks on algebra and geometry of the general school. On the basis of the analysis of three author's lines on the study of geometry in the general school, common problems are identified. An example of a practical problem, confirming the conclusions, formulated during the analysis is given. The authorcomes to the conclusion that there is still lack of practice-oriented tasks in modern textbooks on algebra, helping to motivate students to conscious assimilation of mathematical facts and statements, providing the formation of the ability to model on the basis of a real, life situation.

scholarly journals A measurement framework of crowd intelligence

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yiqiang Feng ◽  
Leiju Qiu ◽  
Baowen Sun
Keyword(s):  
Real Life ◽  
Two Dimensions ◽  
Content Type ◽  
Measurement Framework ◽  
Mathematical Symbols ◽  
Intelligence Assessment ◽  
Real Life Situation ◽  
Definition Of ◽  
Crowd Intelligence ◽  
Scientific Value

Purpose The originality of the crowd cyber system lies in the fact that it possesses the intelligence of multiple groups including intelligence of people, intelligence of objects and intelligence of machines. However, quantitative analysis of the level of intelligence is not sufficient, due to many limitations, such as the unclear definition of intelligence and the inconformity of human intelligence quotient (IQ) test and artificial intelligence assessment methods. This paper aims to propose a new crowd intelligence measurement framework from the harmony of adaption and practice to measure intelligence in crowd network. Design/methodology/approach The authors draw on the ideas of traditional Confucianism, which sees intelligence from the dimensions of IQ and effectiveness. First, they clarify the related concepts of intelligence and give a new definition of crowd intelligence in the form of a set. Second, they propose four stages of the evolution of intelligence from low to high, and sort out the dilemma of intelligence measurement at the present stage. Third, they propose a framework for measuring crowd intelligence based on two dimensions. Findings The generalized IQ operator model is optimized, and a new IQ algorithm is proposed. Individuals with different IQs can have different relationships, such as cooperative, competitive, antagonistic and so on. The authors point out four representative forms of intelligence as well as its evolution stages. Research limitations/implications The authors, will use more rigorous mathematical symbols to represent the logical relationships between different individuals, and consider applying the measurement framework to a real-life situation to enrich the research on crowd intelligence in the further study. Originality/value Intelligence measurement is one of foundations of crowd science. This research lays the foundation for studying the interaction among human, machine and things from the perspective of crowd intelligence, which owns significant scientific value.

Developing the C-shaped QFD 3D Matrix for service applications with a case study in banking services

2018 ◽  
Vol 35 (1) ◽  
pp. 109-125 ◽  
Author(s):  
Arash Shahin ◽  
Elham Bagheri Iraj ◽  
Hossein Vaez Shahrestani
Keyword(s):  
Performance Indicators ◽  
Quality Function Deployment ◽  
Service Design ◽  
Service Performance ◽  
Customer Requirements ◽  
Banking Services ◽  
Content Type ◽  
3D Matrix ◽  
Design Characteristics

Purpose The purpose of this paper is to develop the C-shaped quality function deployment (QFD) 3D Matrix for service applications. Design/methodology/approach The C-shaped QFD 3D Matrix proposed by Vezzetti et al. (2016) has been developed for simultaneous analysis of the relationships among three sets of factors of customer requirements, service design characteristics and service performance indicators. The three sets of factors have been determined and based on their interrelationships, 3D and concurrent houses of quality have been formed. Then, service design characteristics and service performance indicators have been prioritized. The obtained priorities have been also compared with traditional concurrent model of QFD. Findings The findings obtained from the traditional and developed approach seem different, implying that applying the C-shaped QFD 3D Matrix provides a more real perspective of concurrent engineering and the results in different set of priorities of service factors. Research limitations/implications The case study was limited to banking services. If the developed approach is used in other institutes, the prioritization of service design characteristics and service performance indicators might be changed. Originality/value Compared to Vezzetti et al. (2016) who proposed the C-shaped QFD 3D Matrix for analyzing interrelationships among two customers and a provider, or two providers and a customer, in this paper, the C-shaped QFD 3D Matrix has been developed for analyzing interrelationships among three sets of factors of customer requirements, service design characteristics and service performance indicators.

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