scholarly journals Recapturing place identification through community heritage marketing

2016 ◽  
Vol 50 (7/8) ◽  
pp. 1118-1136 ◽  
Author(s):  
Matthew Alexander ◽  
Kathy Hamilton

Purpose The purpose of this paper is to explore how community involvement can support the authors who are guided by the following research questions: how do community residents contribute to heritage marketing strategies that represent their local area? How does community involvement in heritage marketing encourage place identification? How can organisations facilitate community participation in heritage marketing? Design/methodology/approach The authors draw on an ethnographic study of the adopted railway stations in Scotland. They use in-depth interviews and participant observation alongside visual and archival data. Findings The authors present and discuss three themes: community involvement in heritage activities, community heritage marketing and place identification, facilitating community participation through Adopt a Station. Research limitations/implications Initiatives that empower residents should be prioritised to capitalise on their latent knowledge, skills and expertise. The authors suggest that bringing heritage outside the museum space into key places used by local residents will support the increased accessibility of heritage. Originality/value While there are often strong arguments in favour of local community involvement in place marketing, it is much less common to find successful reports of this working in practice. Research either questions the capabilities of local residents to make meaningful contributions or hints at a tokenistic form of involvement. The authors contribute by offering insights into successful heritage-based community activity. Unlike previous research which focuses on the economic impact of place marketing, this paper focuses on place identification for local residents. The authors also observe how offering a sense of ownership and freedom allows community management of the heritage message to flourish.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Srisombat Chokprajakchat ◽  
Wanaporn Techagaisiyavanit ◽  
Tongyai Iyavarakul

Purpose A common challenge found in the establishment and operation of a halfway house is the local community’s opposition, which can lead to community disengagement and the exclusion of the halfway house residents from the locality. This study aims to examine, and present a unique, alternate experience of the Kalatapae halfway house, which is located in a less privileged community in the southern part of Thailand. Design/methodology/approach The study uses mixed methods by using a qualitative methodology through conducting in-depth interviews with 16 halfway house residents and the house’s manager, and a focus group with government officials and adopting a quantitative methodology through conducting public surveys with the local residents in Kalatapae and its 6 other surrounding communities to inquire about their support for the halfway house and its residents. Findings The study found certain key factors that help secure emotional support for the halfway house residents through the local community’s acceptance. These are needs recognition of the house residents, community involvement and the perceived mutual benefits gained by the community from the operation of the halfway house. The community’s positive social engagement arguably increases the ability of the halfway house residents to desist from crime and better facilitate their transition back into society. Research limitations/implications The quantitative data were analyzed based on the frequency of responses to quantify the overall level of support of the local residents. Individual factors that would have an effect on the responses were not determined. Practical implications The experience can serve as a strategy for operating other halfway houses to facilitate transition and reintegration of the house’s residents into the society. Originality/value The study provides a practical aspect in the implementation of an aftercare program by presenting new key elements for a halfway house to secure local community acceptance and maintain a positive relationship with the halfway house's residents.


Author(s):  
Gloria Borona ◽  
Emmanuel Ndiema

Purpose – Archaeological, palaeontological and geological research has been conducted in Kenya for many years. These research efforts have resulted in exceptional depth of understanding of the region's cultural heritage including those with rock art. Unfortunately, very few of the research programmes have engaged communities as active participants in conservation and consumers of the research findings. The purpose of this paper is to report how collaboration between the National Museums of Kenya and the Trust of African Rock Art (TARA) is creating a link between research, conserving heritage and community engagement. Design/methodology/approach – An overview of two rock art tourism community projects undertaken by TARA will reveal that engaging communities and disseminating research findings does not only foster preservation of sites but is critical in transforming rock art sites into economic endeavours whose outcomes are providing alternative livelihoods. Findings – Community engagement remains the only viable way of ensuring long-term conservation of heritage sites going forward. Originality/value – TARA is the only organization conducting this kind of work in the African continent. This case study therefore, provides authentic information on local community involvement as a conservation strategy in the African context.


2020 ◽  
Vol 11 (2) ◽  
pp. 485 ◽  
Author(s):  
T.Titi WIDANINGSIH ◽  
Rahtika DIANA ◽  
Arry RAHAYUNIANTO

The Setu Babakan tourism area has been designated as a Betawi cultural tourism area by the Provincial Government of DKI Jakarta in 2000. Setu Babakan has three tourism objects culture, nature and agro. It has been established as a cultural heritage for more than 15 years, but the level of tourist visits still low. This research will analyze factors of Community-Based Cultural Tourism Development in the Setu Babakan tourism area, both tourism object factors and community participation include several dimensions, (1) objects, (2) access, (3) facilities, (4) participation, (5) support, (6) benefits, (7) revenue. The study was conducted by distributing 81 questionnaires to surrounding community in the area. The results of the MDS analysis in dimensions of the attractions are in the good category of 80.57. Dimensions of access, infrastructure, community support for tourism development, public attitudes towards tourists are in the good categories of 84.64, 80.39, 81.87, and 75.62. Dimension of community participation and benefits perceived by the community is in the unfavorable category of 44.69% and 46.29. Community involvement needs to be increased so it can increase tourist visits. The sustainability of Setu Babakan as a cultural tourism area is maintained because the existence of it can really be felt by the local community.


Author(s):  
Mustafa Dogan

Purpose – The concept of sustainable development is now widely accepted as a means of protecting natural resources and cultural heritage. One approach to ensuring sustainability, especially in relation to cultural tourism, is the ecomuseum. Turkey has considerable potential to develop ecomuseological models to encourage local sustainable development. The purpose of this paper is to explore the development of ecomuseums in Turkey by analysing the recent implementation of the concept in Hüsamettindere and Bogatepe villages. Current practices at these two sites are evaluated in comparison with the basic principles of ecomuseum theory. Design/methodology/approach – This paper explores local community involvement in two emerging ecomuseums in Turkey based on several years of participant action research by the author; it describes the nature of the two ecomuseums based on that experience. In addition an in-depth survey was carried out between February and April 2013 by Canakkale Onsekiz Mart University when 45 local participants were interviewed for their views on the ecomuseum developments, using the MACDAB method (Borrelli et al., 2008) as a guide. Findings – Even though the two implementations in Turkey have different features deriving from their local dynamics, they have had a similar experience in terms of the development process. Both began with a volunteer movement, the organisation of the local community, the formation of civil initiatives, a joint decision-making processes and the existence of participation and consensus. This process conforms to the basic principles of ecomuseology. The ecomuseums have also raised concerns about the loss of rural heritage and the mechanisms for conserving it within the model of the “living” ecomuseum. The most significant fact to emerge from this initial review of the two ecomuseums is that it is not necessarily their ability to conserve fragments of tangible and intangible heritage that is paramount in Turkey, but their importance in providing employment opportunities in rural areas. Originality/value – Ecomuseum movement is a very important and practical model for sustainable development and tourism. Ecomuseums can also be functional tools for protecting of cultural heritage and developing of local areas. Even though Turkey has got many cultural heritage sources, they are not used productively for local sustainable development. The two implementations will be sample to all natural and cultural heritage areas of Turkey for sustainable development.


2020 ◽  
Vol 92 (4) ◽  
pp. 543-567
Author(s):  
Maria Bednarek-Szczepańska

The paper is the result of a review of contemporary scientific literature on local-community participation in spatial planning. The aim of the review has been to determine those concepts which constitute the theoretical basis for studies, the areas in which the participation of a local community in planning is being examined, and the methods of involving inhabitants gaining most frequent description in the literature. The review included 96 relevant scientific articles from 2010‑2019 that are available in the Web of Science database. In practice, this literature is found to feature marked diversity when it comes to the ways in which community participation in planning is embedded theoretically. While the underpinning concepts derive mainly from the socio-political sciences, management, ecology or human geography are also represented, and reference is often made to the concept of deliberation and collaboration, as connected with the theory of communicative action. Note should also be taken of the importance of knowledge (especially lay knowledge) and learning as relatively new key concepts in the literature regarding social aspects of spatial planning. The said literature focuses on the search for new ways in which residents can be activated as regards planning, as well as ways in which they can be tested. There is therefore a prevalence of works that detail innovative initiatives by which inhabitants’ views on the space in which they function can be gained. Little attention is paid to translating the opinion and knowledge obtained from the community into planning decisions – this being an issue that researchers either ignore or treat very vaguely. This is then a significant gap in the output under analysis. The analysed works present local-community involvement in planning, mainly in urbanised areas, but also in valuable natural areas, including forests, wetlands, rivers, etc. Relatively little attention is paid to social participation in the planning of villages and small towns outside large agglomerations. It is surprising that there is very little work on grassroots community initiatives aimed at the local-level planning of space. The use of modern technologies in gauging society’s opinions and knowledge on space is what proves dominant where methodological scope is concerned. There is wide discussion of the possibilities and advantages inherent in methodology based on PPGIS and VGI.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lienite Litavniece ◽  
Inese Silicka ◽  
Zanete Garanti ◽  
Galina Berjozkina ◽  
Stathis Kolongou

PurposeThe paper aims to identify the success factors that guide the sustainable development of rural tourism destinations in Cyprus.Design/methodology/approachFor the purpose of this study, two rural villages in the Larnaca and Limassol districts of Cyprus were selected as a sample. Interviews, field visits, interactions with practitioners, the local community and leaders in these villages then followed. Thematic analysis was applied to identify the factors guiding the sustainable development of these villages.FindingsNine success factors were identified: finding the theme and engaging with it, allowing locals to guide the development, training and education, economic benefits, developing new products and services, community involvement, the role of younger people, strong leadership and island-wide efforts to rebrand Cyprus as a destination. These factors seem to be critical to the success of sustainable rural destinations and to rebranding Cyprus as a destination that offers authentic experiences.Originality/valueThe nine success factors identified by studying two villages in Cyprus can guide other rural destinations in finding their path to sustainable development through themes and authentic experiences.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Thanapa Wanitchakorn ◽  
Kaewta Muangasame

Purpose This paper aims to develop an empirical understanding of the local identity changes of Chiang Mai heritage city from residents’ perspectives from when the city was pushed forward to inscription on the list of UNESCO World Heritage Sites during a period of transformation in tourism development. The indicative themes of identity change are proposed in a conceptualised model of the multiple stages of identity change in transformational tourism development. Design/methodology/approach This study applied the qualitative approach to gain insight on local residents in Chiang Mai. Twenty-two semi-structured interviews were conducted with local residents who underwent transformational experiences with the city, including life-changing tourism experiences with mixtures of senior citizens who were born in the city, migrants and local experts. Site observations and secondary data supplemented the interviews were used in triangulation with identity changes during the transformational tourism period. Findings This study’s findings revealed identity changes in locals’ way of life regarding tradition and culture and the increased urbanisation. The indicative themes that caused local identity changes included tourism demand, national policy and new critical emerging issues of capitalism and education are underlined. The way of life in local community transition, tradition and culture has been distorted by effective destination marketing, However, the positive perspectives of identity changes were explored in this study. Originality/value This study fills a research gap, given that few scholars (Gu and Ryan, 2007; Lean, 2009; Lemmi et al., 2018; Reisinger, 2015; Robledo and Batle, 2017; Willson et al., 2013; Xue et al., 2017) have conducted in-depth studies on identity change problems that are caused by rural to urban transformational tourism development.


2018 ◽  
Vol 27 (5) ◽  
pp. 604-622 ◽  
Author(s):  
Ali Jamshed ◽  
Irfan Ahmad Rana ◽  
Masood Ali Khan ◽  
Nikhil Agarwal ◽  
Ahsan Ali ◽  
...  

Purpose The purpose of this paper is to propose a practical framework for community participation in post-disaster resettlement. Design/methodology/approach The proposed framework has been tested in two model villages (MVs) of Punjab, Pakistan. Primary data were collected through household surveys, focus group discussions and expert interviews. A survey with 67 households was conducted for obtaining qualitative data regarding community participation in post-disaster resettlement. Findings The first MV (Ittehad MV) was resettled by the local NGO, and the second (Basti Meera Mullan) by the provincial government. Results indicate that community participation significantly varied in selected MVs. NGOs have achieved positive realizations due to effective community involvement in resettlement efforts, whereas the governmental approach lacked in proactive community participation. Practical implications This framework can be used for other disasters, by refining and incorporating disaster relevant components. This research will be highly useful for disaster managers, private developers and NGOs engaged in resettling disaster-affected population. Social implications The proposed framework can help disaster-affected communities to resettle according to their terms. This can only be attained if affected communities will proactively participate in resettlement planning process. Originality/value This original framework is exclusively designed to attain sustainability for post-disaster settlement through community participation.


2020 ◽  
Vol 2 (1) ◽  
pp. 27-34
Author(s):  
Hassnah Wee ◽  
Alfian Thomas

The support and involvement in an event by local citizens will indirectly affect the performance of event activities, and local communities would be influenced in their behavior towards cooperation in planning and holding the function. This study intend to investigate the level of residents’ support and local community participation towards the Putrajaya Flower and Garden Festival, Putrajaya (FLORIA Putrajaya). Besides, this study attempts to determine the relationship between local hospitality towards the event sustainability. Sample population for this study included the visitors who visited Putrajaya, Malaysia. The results were significant between overall variables (local residents support; local community participations; local hospitality) of local residents’ support toward event sustainability and destination image (ß=.120, p<0.01). The findings of this study can be used by event organisers, particularly in Putrajaya, in reviewing the current movements of participation by local residents or host-community towards the event operations. In addition, the outcome of this study may increase the awareness of event organisers regarding the importance of getting support from the local residents towards event sustainability and host-destination image.


Author(s):  
Nurlisa Ginting ◽  
M.Rizky M.Rizky ◽  
Christi R. Siregar ◽  
Erni Triska ◽  
Putri Ayu Putri Ayu ◽  
...  

Tangkahan merupakan pariwisata yang menerapkan konsep ekowisata. Salah satu aspek pembentuk ekowisata pada kawasan Tangkahan ini adalah partisipasi dari masyarakat lokalnya. Dengan adanya partisipasi masyarakat lokal dalam mengelola kawasan Tangkahan, maka dapat memberi profit tersendiri bagi masyarakatnya. Tujuan dari penelitian ini untuk mengidentifikasi aspek partisipasi masyarakat yang ada di kawasan Ekowisata Tangkahan dan menemukan kekurangan aspek partisipasi masyarakat sebagai rekomendasi bagi masyarakat Tangkahan dalam proses pengembangan kawasan Ekowisata Tangkahan. Aspek partisipasi masyarakat di kawasan Tangkahan didasarkan pada adanya otoritas yang mengorganisir kawasan Ekowisata Tangkahan ; adanya layanan jasa yang disediakan masyarakat lokal kepada wisatawan ; dan keterlibatan masyarakat dalam perencanaan, pelaksanaan, pemantauan, serta evaluasi kawasan ekowisata. Dalam meneliti aspek partisipasi masyarakat pada kawasan Tangkahan, hal mendasar yang dilakukan adalah membuat kajian teori tentang aspek partisipasi masyarakat di kawasan Ekowisata yang kemudian di dukung dengan hasil observasi lapangan yang kemudian diperkuat dengan penyebaran kuesioner terhadap wisatawan dan masyarakat lokal guna mengetahui persepsi masyarakat dan wisatawan tentang bagaimana aspek partisipasi masyarakat dalam pengembangan ekowisata di Tangkahan.   Tangkahan is tourism that applies the concept of ecotourism. One aspect of forming ecotourism in the Tangkahan area is the participation of local communities. With the participation of the local community in managing the Tangkahan area, it can provide its own profit for the community. The purpose of this study was to identify aspects of community participation in the Tangkahan Ecotourism area and find a lack of points of community participation as a recommendation for the Tangkahan community in the process of developing the Tangkahan Ecotourism area. The aspect of community participation in the Tangkahan area is based on the existence of an authority that organizes the Tangkahan Ecotourism area; services provided by the local community to tourists; and community involvement in planning, implementing, monitoring and evaluating ecotourism areas. In examining aspects of community participation in the Tangkahan area, the essential thing to do is to make a theoretical study of issues of community participation in the Ecotourism area which is then supported by the results of field observations which are then reinforced by distributing questionnaires to tourists and local communities to find out perceptions of the community and tourists how aspects of community participation in developing ecotourism in Tangkahan.


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