The transparency construct in corporate marketing

2017 ◽  
Vol 51 (9/10) ◽  
pp. 1503-1509 ◽  
Author(s):  
Shirley R. Leitch
Keyword(s):  
Empirical Research ◽  
Practical Implication ◽  
Empirical Work ◽  
Marketing Theory ◽  
Marketing Practice ◽  
Corporate Marketing ◽  
Content Type ◽  
Starting Point ◽  
Definition Of ◽  
Corporate Social

Purpose The centrality of ethics and corporate social responsibility (CSR) to the corporate marketing perspective serves as a point of differentiation for the field within the broader marketing discipline. Currently, there is a lack of clarity around the ‘transparency’ construct, which is an integral if ill-defined dimension of ethics and CSR in marketing. A shared understanding of the transparency construct is thus a significant gap within corporate marketing theory. Addressing that gap is the purpose of this paper. Design/methodology/approach The approach in this paper is conceptual. In developing a detailed definition of transparency, the paper draws on core papers in corporate marketing theory as well as organisational transparency. Findings Rawlins’ (2009) multi-layered definition of the transparency construct is identified as appropriate for adoption in the corporate marketing context. Each of the six layers of his definition is analysed to understand what is implied and what the application of the construct means for corporate marketing practice. The implications are that the application of transparency in corporate marketing requires that a positive and proactive approach to information-sharing is adopted; the default position is to share information with stakeholders; both good and bad news are shared; the criteria – accuracy, timeliness, balance and unequivocality – are applied to all information prior to releases; an organisation commits to empowering stakeholders; and there is recognition of an obligation to account to stakeholders. Research limitations/implication The paper is conceptual in nature and does not apply the definition of the transparency construct to empirical data. It is likely that empirical research will lead to further refinements and amendments. The paper should therefore be considered as a starting point for this empirical work. Practical implication The paper provides a detailed definition of the transparency construct, which includes a discussion of what the application of the transparency construct implies and what it means for the practice of corporate marketing. The definition and its practical application are summarised in table form as a guide for both researchers and practitioners of corporate marketing. The table may serve as a guide for evaluating current organisational performance and for embedding transparency in corporate marketing practice. Originality/value This study appears to be the first paper to address the gap in the corporate marketing literature in relation to the transparency construct. This conceptual paper therefore provides a foundation for further empirical research into the application of the transparency construct in corporate marketing.

Pricing capabilities: the design, development, and validation of a scale

2014 ◽  
Vol 52 (1) ◽  
pp. 144-158 ◽  
Author(s):  
Stephan Liozu ◽  
Andreas Hinterhuber
Keyword(s):  
Empirical Research ◽  
Reliability And Validity ◽  
Organizational Capabilities ◽  
Company Performance ◽  
Marketing Theory ◽  
Design Development ◽  
Marketing Practice ◽  
Value Capture ◽  
Content Type ◽  
Development And Validation

Purpose – The literature has paid increased attention to pricing capabilities as a set of distinctive, complex activities, routines, and processes that drive company performance. Despite this emphasis, little research has addressed the pricing-capabilities construct itself, and no accepted measure of pricing capabilities exists. The purpose of this paper, therefore, is to document the design, development, and validation of a dedicated pricing-capabilities scale, PRICECAP. Design/methodology/approach – Qualitative plus three quantitative surveys. Findings – The present research describes the development of a ten-item measure, PRICECAP, that can be used to assess organizational capabilities related to pricing. Research limitations/implications – The reliability and validity of the scales were assessed through three separate quantitative studies using exploratory and confirmatory analysis. The PRICECAP scale has a variety of potential applications and can serve as a framework for future empirical research in marketing theory as well as an instrument to assess, compare, and develop pricing capabilities in marketing practice. Originality/value – Empirical research has provided scales to measure value creation but a scale to measure value capture – i.e. pricing – capabilites is lacking. This study covers this gap and provides a new, parsimonious, ten-item construct to measure pricing capabilities.

Digital competences of the workforce – a research topic?

2017 ◽  
Vol 23 (3) ◽  
pp. 721-734 ◽  
Author(s):  
Matthias Murawski ◽  
Markus Bick
Keyword(s):  
Research Topic ◽  
Future Research ◽  
Digital Competence ◽  
Content Type ◽  
Research Activities ◽  
Starting Point ◽  
Pros And Cons ◽  
Definition Of ◽  
The Individual ◽  
Practical Implications

Purpose Considering working in the digital age, questions on the consequences for the individual workers are, so far, often neglected. The purpose of this paper is to deal with the question of whether the digital competences of the workforce is a research topic. The authors argue for the thesis that it is indeed a research topic. Design/methodology/approach In addition to a literature analysis of the top IS, HR, and learning publications, non-scientific sources, as well as the opinions of the authors, are included. The authors’ thesis is challenged through a debate of corresponding pros and cons. Findings The definition of digital competences lacks scientific depth. Focussing on the workforce is valid, as a “lifelong” perspective is not mandatory for research. Digital competence research is a multidisciplinary task to which the IS field can make a valuable contribution. Research limitations/implications Although relevant references are included, some aspects are mainly driven by the opinions of the authors. The theoretical implications encompass a call for a scientific definition of digital competences. Furthermore, scholars should focus on the competences of the workforce, including occupations, roles, or industries. The authors conclude by providing a first proposal of a research agenda. Practical implications The practical implications include the alignment of multiple stakeholders for the design of “digital” curricula and the integration by HR departments of the construct of digital competences, e.g. for compensation matters and job requirements. Originality/value This paper is one of very few contributions in the area of the digital competences of the workforce, and it presents a starting point for future research activities.

Patients’ assessment of medical services quality – a determinant of changes in medical entity management on the example of Poland

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katarzyna Dorota Hampel
Keyword(s):  
Empirical Research ◽  
Medical Services ◽  
Public Healthcare ◽  
Content Type ◽  
Healthcare Facilities ◽  
Starting Point ◽  
Medical Effectiveness ◽  
Medical Entity ◽  
Questionnaire Surveys ◽  
State Of Affairs

PurposeThe article’s primary goal is to identify areas requiring improvement in the activities of healthcare entities, suggest directions for future changes, and indicate the strengths and weaknesses of the clinic’s operation based on patients’ opinions. Subjectively expressed opinions of patients are treated as acceptance of the current state of affairs or the need to introduce changes in a given area.Design/methodology/approachThe empirical research was based on information obtained from questionnaire surveys on patients’ opinions about services provided by medical entities. The hypothesis was verified by research conducted in 23 (out of 50 possible) the most dynamically developing non-public healthcare institutions in one of the regions of Poland. The conducted research was based on a proprietary survey using questions on qualitative and quantitative scales.FindingsThe results of empirical research allowed us to identify areas requiring improvement and to propose future directions of changes in the surveyed units. The suggested changes should significantly improve efficiency in the organisation and management of a health facility, focused on medical effectiveness and patients’ health effectiveness.Originality/valueFrom a broader perspective, research results may become a starting point for further considerations on changes in the organisation and management of healthcare facilities. Using the study’s conclusions in practice may positively affect the improvement of the functioning of healthcare facilities, their better reputation and contribute to increasing competitiveness in the medical services market.

Building entrepreneurial capacity in rural areas

2017 ◽  
Vol 23 (6) ◽  
pp. 903-918
Author(s):  
Anna Krakowiak-Bal ◽  
Urszula Ziemianczyk ◽  
Andrzej Wozniak
Keyword(s):  
Rural Areas ◽  
Economic Activity ◽  
Local Development ◽  
Practical Implication ◽  
Public Investment ◽  
Empirical Work ◽  
Important Criterion ◽  
Economic Activities ◽  
Ahp Method ◽  
Content Type

Purpose The purpose of this paper is to verify the development of economic activities in rural areas in terms of their public infrastructural equipment. Design/methodology/approach As a case study, the Polish rural areas were selected. A two-stage survey was conducted in 2015. The first stage involved entrepreneurs from rural areas. The second stage of survey was data collection for rural areas regarding economic activity and infrastructural equipment. In total, 121 objects (communes) were selected. The multicriteria analytic hierarchy process (AHP) method was used for the analysis. Findings The results demonstrate that for each kind of business, communication accessibility is the most important criterion. By contrast, environmental awareness and concern for the environment is the least important element for pursuit of the economic activity in rural areas. Research limitations/implications Limitations are connected mainly with the applied AHP method. The number of the comparable elements at the same hierarchy level is limited due to practical purposes. In addition, an assumption of full comparability of elements (criteria and alternatives) in the hierarchy model can be discussed. Furthermore, data quality and availability limit the scope of the empirical work. This study is a major simplification of reality modeling, but it gives practical benefits by simplifying the decision support procedure. Practical implications The findings of this paper contribute to the advancing theory of local development, with public infrastructure being one of its basic elements (factor of production). This paper explores the importance of physical infrastructure for different economic activities, and thus offers theoretical insights in two areas. First, this paper indicates the uneven weight of each infrastructure element for the various business sectors. Second, based on the collected data, this study also contributes to the literature, by using the AHP method to explore the relationships between infrastructural equipment and economic activity in rural areas. As the practical implication for local and regional development policies, this study indicates, that the most important criterion for each kind of economic activity is communication accessibility. This kind of public investment should be undertaken primarily to support entrepreneurship, especially in rural areas. Originality/value The uniqueness of the method lies in assumption about the uneven weights of infrastructure elements and therefore their impact on the process of ranking the objects (rural areas). The weight of individual infrastructure elements will vary depending on the kind of economic activity; therefore, the way of ordering will also be different for each economic activity.

Challenging corporate commitment to CSR

2016 ◽  
Vol 39 (11) ◽  
pp. 1410-1430 ◽  
Author(s):  
Kerstin Fehre ◽  
Florian Weber
Keyword(s):  
Social Environment ◽  
Corporate Strategy ◽  
Chief Executive ◽  
Content Type ◽  
Corporate Commitment ◽  
Starting Point ◽  
Long Time ◽  
Corporate Social ◽  
Practical Implications ◽  
Level Of Analysis

Purpose In times of crisis, the fundamental principles of companies erode, leading to strategy shifts. This paper aims to examine whether corporate social responsibility (CSR) is on management’s agenda in times of crisis, indicating CSR embeddedness into corporate strategy. The focus is on the four pillars of CSR: social, environment, economy and governance. Design/methodology/approach Starting points are competing hypotheses based on shareholder and stakeholder theory. Chief executive officer (CEO) letters to shareholders of German HDAX firms from 2003 to 2012 are analyzed by means of computer-aided text analysis. Findings The authors find that CEOs talk less about CSR in times of crisis, especially about social and governance issues, indicating that CSR is not fully embedded into corporate strategy, and that, in times of crisis, other aspects gain more importance on management’s agenda. Research limitations/implications CEO communication is an indicator for management’s attention. Less talk about CSR in times of crisis does not automatically indicate less real CSR activity. This study is a starting point for analyses of the discrepancy between both, if any exists. Practical implications Managers should regard CSR as a strategic and trust enhancing element and stick to CSR even when under pressure from market distortions. Social implications Environment issues – exposed to companies’ attention for a long time – are embedded into corporate strategy. More research and management attention is essential to get the other CSR aspects woven into company DNA as well. Originality/value The paper is the first to research CSR in times of crisis in depth: CSR as umbrella covers social, environment, economy and governance issues. The institutional level of analysis ensures that implications for the business-society link are central.

Family businesses, corporate social responsibility, and websites

2019 ◽  
Vol 121 (7) ◽  
pp. 1442-1466 ◽  
Author(s):  
Lea Iaia ◽  
Demetris Vrontis ◽  
Amedeo Maizza ◽  
Monica Fait ◽  
Paola Scorrano ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Word Association ◽  
Family Businesses ◽  
Wine Industry ◽  
Added Value ◽  
Content Type ◽  
Italian Wine ◽  
Starting Point ◽  
Corporate Social

Purpose The purpose of this paper is to identify the distinctive elements of CSR communications that characterize the communications models of family businesses in the Italian wine industry, and to compare them with nonfamily businesses. Design/methodology/approach Using a case study approach, a sample of large and medium companies practicing corporate social responsibility was identified. The content of their websites was examined using content analysis and text mining (correspondence analysis techniques and word association analysis using the T-Lab software). Findings The analysis indicates that the ownership structure nature makes a difference in the online CSR communications process. The cultural identity in both family and nonfamily businesses is founded on intangible factors such as tradition; however, being a family business is a fundamental driver in the online CSR communications process, no longer forming a bond among players in the wine industry, but rather linking with other wine family businesses. Research limitations/implications One limitation of this work is the small size of the investigated sample. An added value it contributes is its focus on the Italian wine industry. The paper provides the essential elements that family and nonfamily wine businesses should consider in customizing their CSR communications with the brand’s specific details. Originality/value The authors highlighted the similarities and differences of family and nonfamily wine businesses in terms of their online CSR communications. The authors also observed how the family wine business identity, in its multidimensional construct, has common factors with what we call “familiness.” This research could establish a starting point for further work within this important sector.

Corporate Social Responsibility in hospitality: are sustainability initiatives really sustainable? Case examples from CitizenM, Lefay and Six Senses

2020 ◽  
Vol 12 (5) ◽  
pp. 525-545
Author(s):  
Virginia Maria Stombelli
Keyword(s):  
Sustainable Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Decent Work ◽  
Content Type ◽  
Starting Point ◽  
The Future ◽  
Virtuous Cycle ◽  
Positive Direct ◽  
Corporate Social

Purpose In 2016, the United Nations published the agenda for sustainable development with 17 Sustainable Development Goals (UN SDGs), asking everyone to commit to reach the Goals’ targets by 2030. Accordingly, hospitality brands developed Corporate Social Responsibility (CSR) initiatives to deliver positive direct, indirect and induced impacts to the triple bottom lines’ environmental, social and economic dimensions. The purpose of this paper consists in investigating the benefits that companies want to obtain, engaging in these activities. Three very different hotel brands’ CSR are analyzed to consider their undeclared coordination with the UN SDGs namely CitizenM, Lefay and Six Senses. Design/methodology/approach The paper is based on secondary qualitative data retrieved from websites. Findings When choosing to commit to CSR initiatives, companies not only behave as good corporate citizens but also pursue their economic interests. By so doing, they receive benefits that vary from improved image and reputation amongst guests to enhanced satisfaction and commitment amongst employees, passing through reduced fiscal burdens and financial savings. Practical implications The UN SDGs seem to potentially create a virtuous cycle in which Goal 8, decent work and economic growth, must be a leading cornerstone. To make the cycle work, socio-economic engagement and factual certainly should be improved and hospitality companies should pay a role both by measuring and publishing the benefits of committing to CSR and funding sustainability research that can be beneficial to their business, too. If this happens and the UN SDGs’ targets are met, the future will benefit from a circular economy, whereby resources will not be disposed of but maintained, repaired, reused, remanufactured and refurbished before being recycled. In other words, sustainability is not only about creating a better life for every living being but also about developing favourable business environments to benefit companies. Originality/value The comparison of hospitality brands’ with theoretically identified benefits represents the starting point of a wider multi-dimensional reflection on coordination between companies’ CSR and UN SDGs. Recommendations to sustain the sustainability virtuous cycle and to look at the future are drawn.

Do different generations look differently at high performance organizations?

2017 ◽  
Vol 10 (1) ◽  
pp. 86-101 ◽  
Author(s):  
André de Waal ◽  
Linde Peters ◽  
Merel Broekhuizen
Keyword(s):  
Corporate Culture ◽  
Generational Differences ◽  
High Performance ◽  
Work Values ◽  
Practical Implication ◽  
Transition Process ◽  
Content Type ◽  
General Importance ◽  
Starting Point ◽  
Generation Xers

Purpose Many researchers argue that the shared values of a generation affect people’s attitude, commitment, and ethics toward work. It is also argued that generational differences may cause tension between employees and with that prevent projects – such as a transition to a high performance organization (HPO) – from being completed successfully. The purpose of this paper is to examine whether generational differences in work values influence people’s perceptions of HPO, and if so, in what ways and how management could deal with it. The HPO Framework developed by de Waal (2012b) was used as a starting point for the study. Design/methodology/approach This study was performed at a Dutch multinational with a management trainee program. In this program, young talents, all belonging to Generation Y, followed a series of internships in various business units. A questionnaire on HPO was distributed among the trainees and their direct managers (all Generation Xers). The average scores for the five factors described in the HPO Framework were calculated for both groups. In addition, attention points were identified for the multinational, i.e. issues that needed to be addressed by the organization in order for it to become an HPO. The scores and the attention points were discussed in a workshop with both trainees and managers. Finally, the results of the workshop were analyzed and several weeks later presented by the authors to a larger audience, to validate the research findings. Findings The research results showed that there was a close match between the opinions of trainees (Generation Yers) and of managers (Generation Xers) concerning the general importance of the HPO factors, the organization’s performance on these factors, and the actions needed to improve on them. There were several explanations for the fact that generational differences did not influence the opinions of both generations on HPO. For example, the corporate culture in a multinational may be predominant over national culture, creating uniform thinking; or new employees adapt quickly to the organization and behave according to established patterns and thereby comply to the accepted way of thinking in the company. Research limitations/implications The practical implication of this study is that an organization does not have to target specific groups to convince people of the importance of HPO. It should be sufficient to hold an informative session for all staff on HPO before starting the joint HPO transition process. Originality/value This is the first study into how generational differences in work values could influence the opinions of various generations on HPO.

scholarly journals Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship

2017 ◽  
Vol 51 (9/10) ◽  
pp. 1462-1471 ◽  
Author(s):  
John M.T. Balmer
Keyword(s):  
Practical Implication ◽  
Corporate Identity ◽  
Philosophical Approach ◽  
Corporate Brand ◽  
Corporate Marketing ◽  
Content Type ◽  
Corporate Heritage ◽  
The Usa ◽  
Brand Concept ◽  
Corporate Brands

Purpose This article introduces the special symposium entitled “Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship” and provide a synopsis of the five articles constituting this symposium. By means of context, this article celebrates the anniversaries of four marketing milestones apropos the formal introduction of the corporate brand concept (1995), the formal introduction of the corporate heritage notion (2006), the first special edition (in this journal) devoted to corporate identity (1997) and the formal introduction of the corporate marketing philosophical approach (1998). The latter – corporate marketing – can be viewed as a revolution in marketing thought by noting that mutually beneficial company–stakeholder relationship can be based on corporate identities and corporate brands are not restricted to products and/or services. Design/methodology/approach Taking a retrospective, this paper explains the four marketing milestones detailed above and notes the revolutionary notion of corporate marketing. All of the aforementioned have meaningfully advanced marketing scholarship over the last 20 years. Findings This study provides 18 reflections of developments with the corporate brand and corporate identity fields. It also shows the seminal importance of European Journal of Marketing (EJM) special editions on the territory dating back to 1997. Practical implication This paper discusses how corporate identity, corporate branding, corporate heritage, corporate identity and corporate marketing have, increasingly, become mainstream marketing concerns. Originality/value In marking these milestones, this celebratory EJM symposium comprises cutting-edge scholarship on the aforementioned areas, penned by renowned and prominent scholars from Australia, England, Germany and the USA.

Can investing in corporate social responsibility lower a company's cost of capital?

2014 ◽  
Vol 31 (2) ◽  
pp. 202-222 ◽  
Author(s):  
Marcelo Cajias ◽  
Franz Fuerst ◽  
Sven Bienert
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Cost Of Capital ◽  
Task Force ◽  
Equity Capital ◽  
Content Type ◽  
Starting Point ◽  
Corporate Social ◽  
The Cost ◽  
A Company

Purpose – This paper aims to investigate the effect of corporate social responsibility (CSR) ratings on the ex ante cost of capital of more than 2,300 listed US companies in a panel from 2003 to 2010. It examines whether financial markets value continuous investment in CSR activities through higher market capitalization and lower cost of capital. Design/methodology/approach – The measure of the cost of capital reflects the perceived riskiness of individual companies expressed in the unobserved internal rate of return that investors expect to hold a risky asset. Based on descriptive portfolio estimations, panel and quantile regressions, the authors model the cost of equity capital as a function of CSR strengths and concerns obtained from the KLD-database and accounting controls. Findings – The authors show that firms' CSR strategies differ significantly across industry sectors. Customer-orientated companies such as telecommunications and automobile outperform asset-driven sectors such as real estate or chemical companies. Furthermore, the authors find a 10-bp positive effect for one standard deviation of firms' intensive allocation of resources in sustainable activities. Research limitations/implications – Since the authors are interested in the effect environmental, social and governance activities have on the firm's perceived market valuation rate, the authors apply the Fama-French model because of its efficiency in explaining realized returns, rather than incorporating analyst's long-term growth forecasts into the proxy for the equity premium. Practical implications – Managers of companies with low or intermediate CSR scores may consider the financial benefits of improving their social and environmental performance. A good starting point is usually to draw up a company-wide CSR agenda, possibly guided by a dedicated CSR task force, mapping out the potential costs and benefits of such measures. In addition, by improving their CSR ratings, a company may get access to additional resources, ranging from the growing ethical investment industry to employees for whom CSR performance matters when choosing an employer. Originality/value – The authors expand the existing literature by considering firm's CSR level to be in relation to the overall CSR performance and decompose firm's CSR agenda into strengths and concerns rather than counting the number of activities a firm is involved in. The applied methodology allows a better understanding of firm's CSR agenda and its implication for capital markets and investors on both long and short investment terms.

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