Twitter sentiments related to natural calamities

2018 ◽  
Vol 36 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Sumeer Gul ◽  
Tariq Ahmad Shah ◽  
Muzaffer Ahad ◽  
Mir Mubashir ◽  
Suhail Ahmad ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Positive Association ◽  
Pivotal Role ◽  
Significant Positive Association ◽  
Jammu And Kashmir ◽  
Content Type ◽  
Naturalistic Approach

Purpose The study aims to showcase public sentiments via social media, Twitter, during 2014 floods of Jammu and Kashmir, India. Design/methodology/approach The study is based on content analysis of tweets related to Kashmir floods. Search was performed with “#kashmirfloods” and was confined to tweets posted from 4 September 2014 through 3 November 2014. A naturalistic approach was applied to examine the content and classify tweets into 5 major and 25 sub categories. Data as such collected were tabulated in SPSS 21 for analysis. Findings During the study period, individuals, news channels, and organisations posted a total of 36,697 tweets related to Kashmir floods. It all started with an outburst of tweets which goes on declining (exponentially) with every passing day. People express themselves in a number of ways with informational tweets used more during the time of disaster. Individuals expressing their sentiments outscore other types of sentiments with text-based tweets ranking high. About 44 per cent of tweets were retweeted, and nearly 31 per cent tweets were marked favourite. Comparatively, more number of informational and help tweets were retweeted or marked favourite. Contextual richness of tweet (i.e. number of embedded expressions) enhances its visibility by means of getting liked and/or retweeted. A statistically significant positive association is observed between the number of expressions in a tweet and the number of times it is liked (favourite) or retweeted. Research limitations/implications Twitter plays a pivotal role during natural calamities like Kashmir floods to connect people in the hour of need and help. It provides a platform where the plight of people is heard across the globe and which encourages people to unite and overcome hurdles together. Originality/value This study examines the sentiments of people expressed during Jammu and Kashmir (India) Floods 2014 on social media – Twitter.

SOCIAL MEDIA REACTIONS TO FESTIVAL CANCELLATION ANNOUNCEMENTS

2021 ◽  
Author(s):  
Driselda Patricia Sánchez-Aguirre ◽  
Christine Van Winkle
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Positive Association ◽  
Past Research ◽  
Primary Response ◽  
Response Strategy ◽  
Theoretical Development ◽  
Significant Positive Association ◽  
Building Relationships ◽  
People’S Perception

There are many reasons organizations cancel a festival. Regardless of the rationale, the organization’s reputation can be preserved by communicating this crucial message in an appropriate way and by understanding people’s perception of a cancellation announcement. The purpose of this research is to find out how festival administrators communicate a festival cancellation on social media and how the attendees, who will ultimately determine the success or failure of a festival, react to this message. Between January - June 2018, we collected 47 festival cancellation messages on Facebook and the 8886 replies to these messages. We undertook a content analysis of both the cancellation message and the comments on the Facebook cancellation post. We found that most of the organizers used a primary response strategy, characterized by accepting blame to communicate the cancellation of the festival. This kind of response has a significant positive association with the comments characterized by building relationships. The sentiments in the cancellation posts were mainly shame and sadness and the comments on these posts were most often negative with sad and disgusted sentiments. Findings were somewhat consistent with past research and recommendations provide insight for further theoretical development.

Does KFC sell rat? Analysis of tweets in the wake of a rumor outbreak

2017 ◽  
Vol 69 (6) ◽  
pp. 660-673 ◽  
Author(s):  
Anjan Pal ◽  
Alton Y.K. Chua ◽  
Dion Hoe-Lian Goh
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Food Chain ◽  
Fast Food ◽  
Design Methodology ◽  
Social Ties ◽  
High Volume ◽  
Content Type ◽  
Personal Involvement ◽  
The Social

Purpose In the wake of a rumor outbreak, individuals exchange three types of messages: rumor messages, counter-rumor messages, and uncertainty-expressing messages. However, the properties of the three types of messages are relatively unknown particularly in the social media context. Hence, the purpose of this paper is to examine these three types of messages posted on social media in the wake of a rumor outbreak. Design/methodology/approach Data included tweets posted after the outbreak of a rumor that wrongly accused the fast food chain Kentucky Fried Chicken (KFC) for selling rats instead of chicken. Using a deductive approach, codes were derived via content analysis on the tweets. Volume and exposure of tweets were also examined. Findings Counter-rumor tweets (52 percent) outnumbered rumors tweets (32 percent) and uncertainty-expressing tweets (16 percent). Emotions and personal involvement were abundant in rumor tweets. Expressions of credence and references to URLs were high in counter-rumor tweets. Social ties were found widely in uncertainty-expressing tweets. The high volume and exposure of counter-rumor tweets compared with those of either rumor tweets or uncertainty-expressing tweets highlight the potential of counter-rumors to mitigate rumors. Originality/value This research ventures into a relatively unexplored territory by concurrently examining rumor messages, counter-rumor messages and uncertainty-expressing messages in the wake of a rumor outbreak. It reveals that counter-rumor messages have the potential to mitigate rumors on social media.

scholarly journals The None in Three Victim Responsiveness Assessment (Ni3: VRA): a new outcome measure for intimate partner violence (IPV) prevention programs

2019 ◽  
Vol 14 (2) ◽  
pp. 97-106 ◽  
Author(s):  
Agata Debowska ◽  
Daniel Boduszek ◽  
Dominic Willmott ◽  
Adele D. Jones
Keyword(s):  
Intimate Partner Violence ◽  
Partner Violence ◽  
Design Methodology ◽  
Cooperative Behavior ◽  
Positive Association ◽  
Intimate Partner ◽  
Significant Positive Association ◽  
Content Type ◽  
Confirmatory Factor ◽  
Percent Female

Purpose The purpose of this paper is to develop and validate the None in Three Victim Responsiveness Assessment (Ni3: VRA) examining affective and cognitive responsiveness toward victims of intimate partner violence. Design/methodology/approach Data were collected at two time points in a sample of 359 young people from Barbados and Grenada (56.27 percent female; M age=12.73 years). Findings Confirmatory factor analysis results indicated that the Ni3: VRA scores are best captured by a two-factor solution, including affective and cognitive dimensions. A test-retest correlation confirmed the reliability of the Ni3: VRA over time. Affective responsiveness formed a significant positive association with caring/cooperative behavior. Originality/value The Ni3: VRA can be used for the evaluation of preventive strategies aimed at reducing the rates of IPV.

Dividend payment and earnings quality: evidence from Indonesia

2014 ◽  
Vol 22 (2) ◽  
pp. 103-117 ◽  
Author(s):  
Febriela Sirait ◽  
Sylvia Veronica Siregar
Keyword(s):  
Emerging Markets ◽  
Design Methodology ◽  
Manufacturing Industry ◽  
Stock Exchange ◽  
Earnings Quality ◽  
Positive Association ◽  
Significant Positive Association ◽  
Dividend Payment ◽  
Content Type ◽  
The Relationship

Purpose – This research aims to examine the relationship between dividend payment and earnings quality. Design/methodology/approach – The authors examine four dividend features: dividend-paying status, dividend size, dividend changes, and dividend persistence. The samples consist of 90 firms from the manufacturing industry in the years 2005-2009. Multiple regression is used for testing hypotheses. Findings – The results show that dividend-paying status, dividend increase, and persistence in dividend payment have significant positive association with earnings quality. However, the authors do not find evidence that larger dividend size is an indicator of higher earnings quality. Overall, the results show that dividend-paying status, increase in dividend size, and persistence in dividend payment are indicators or signals of higher earnings quality. Research limitations/implications – This study examines only the manufacturing firms listed on the Indonesia Stock Exchange. Further study based on different industries and/or different emerging markets is needed before generalizing results. Originality/value – Few studies have examined dividend payment in emerging markets. This study fills the void.

The state of social media engagement in Saudi universities

2017 ◽  
Vol 9 (2) ◽  
pp. 267-303 ◽  
Author(s):  
Norah Khalid Alsufyan ◽  
Monira Aloud
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Public Universities ◽  
Private Universities ◽  
The Other ◽  
Content Type ◽  
The Public ◽  
Social Media Engagement ◽  
Social Media Platforms

Purpose The purpose of this paper is to investigate the way that Saudi universities are engaging their audience via social media platforms by means of the five meaningful themes: visibility, branding, authenticity, commitment, and engagement. The study will answer the questions: how do Saudi universities exploit social media platforms to engage their target audience? What are the recommendations for Saudi universities toward maximizing the value of social media engagement? Design/methodology/approach A content analysis approach was used to study all Saudi universities (26 public, 11 private). Facebook, YouTube, LinkedIn and Twitter were the anticipated social media platforms in this study. Findings The results showed that Twitter is the most frequently used platform to communicate with audiences. While visibility in the anticipated social media platforms was high, the engagement was lacking. On the other hand, authenticity and branding in the anticipated social media platforms were medium, while commitment was low except on Twitter. In general, the private universities exceed the public universities in terms of visibility, branding, authenticity, commitment and engagement in the anticipated social media platforms, which indicates their attention on gaining their audience’s satisfaction, a dynamic of trust which will lead to maintaining current relationships or building new ones. Originality/value Since there are few studies in the field regarding social media platforms usage by Saudi universities, this study aims to understand how Saudi universities are utilizing social media platforms to engage their audiences and propose recommendations for how Saudi universities can build value from social media platforms.

Brands, community and style – exploring linking value in fashion blogging

2014 ◽  
Vol 18 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Christofer Pihl
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Study Strategies ◽  
Future Research ◽  
Community Members ◽  
Content Type ◽  
Potential Source ◽  
Empirical Context ◽  
Practical Implications

Purpose – By using the concept of style, the purpose of this paper is to elaborate on the notion of brand community. More specifically, it seeks to explore how style can function as a linking value in forms of communities centred on brands that emerge within the empirical context of fashion and social media. Design/methodology/approach – A netnography of the content produced by 18 fashion bloggers in Sweden was conducted. Content analysis of this material was used to map how consumption objects, in terms of fashion brands, were integrated in activities taking place on blogs, and through these processes, acted as a linking value for community members. Findings – This paper demonstrates how fashion bloggers, together with their readers, constitute a form of community centred on style. It also shows how fashion bloggers, by combining and assembling fashion brands and products, articulate and express different style sets, and how they, together with their followers, engage in activities connected to these style ideals. Research limitations/implications – As this study has been empirically limited to a Swedish setting, future research would benefit from findings of international expressions of communities of style. Practical implications – Based on this study, strategies for managing communities of style is suggested to represent a potential source of competitive advantage for fashion firms. Originality/value – In the context of the conceptual discussion about what brings members of communities together, this study provides evidence of how style can function as a linking value in the setting of consumer communities that emerge within the boundaries of fashion and social media.

Social media activity in a festival context: temporal and content analysis

2017 ◽  
Vol 29 (2) ◽  
pp. 669-689 ◽  
Author(s):  
Kelly MacKay ◽  
Danielle Barbe ◽  
Christine M. Van Winkle ◽  
Elizabeth Halpenny
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Information Seeking ◽  
Design Methodology ◽  
Message Content ◽  
Content Type ◽  
Time Points ◽  
Multi Phase ◽  
Time Frames ◽  
Lost Opportunity

Purpose This study explores the multi-phasic experience of festivals to understand the nature, purpose and degree of social media (SM) use before, during and after festival occurrence and how this may inform better engagement of attendees. Design/methodology/approach A census of tweets and posts from four festivals’ Twitter handles and Facebook accounts were coded and analyzed across three time points: one week prior, during and one week after the festival. They were coded on nature (e.g. conversational, promotional, informational), purpose (e.g. information-seeking, friendship/relationship) and presence of links, photos, etc. Tests for platform influences on usage were conducted. Findings In total, 1,169 tweets and 483 posts were captured. Two-thirds of SM activity occurred during the festivals, one-third pre-festival and minimal activity post festival. Temporal analyses found that while the purpose and nature of the message content varied across festival time points, this was often dependent on SM platform. Research limitations/implications Festivals are not taking advantage of the multi-phase experience model and the utility of SM to maintain contact and encourage visitors to continue processing their experience after the festival. This lost opportunity has implications for re-patronizing behaviour and sponsor relationships. Originality value Leung et al. (2013a) call for sector specific research to elucidate SM use in tourism. Festivals provide a unique environment of co-created experience. Findings suggest differential usage of SM across festival time frames and platforms that can be used to guide festival organizations’ SM communication to better engage its patrons.

Bibi and Mr. Prime Minister: do different Facebook identities imply different messages for political leaders?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gal Yavetz
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Political Parties ◽  
Peer Review ◽  
Design Methodology ◽  
Prime Minister ◽  
Political Agenda ◽  
Political Leaders ◽  
Content Type ◽  
Link Type

PurposeSocial media has been widely adopted by politicians and political parties during elections and routine times and has been discussed before. However, research in the field has so far not addressed how a political leader's private or official social media account affects their message, language and style. The current study examined how Israeli Prime Minister Benjamin Netanyahu uses his private Facebook account, compared to his use of his official Facebook page “Prime Minister of Israel.”Design/methodology/approachIn this study, the author identified the differences between these two digital entities using in-depth content analysis based on all posts (N = 1,484) published on the two pages over a 12-month period between 2018 and 2019.FindingsThe study’s findings indicate that Netanyahu regularly uses his personal page to address topics that are not represented on his official page, such as mentioning and attacking political rivals, presenting political agenda, and criticizing Israeli journalists and media organizations. Netanyahu's private Facebook account is also used to comment on personal events such as the criminal indictments he is facing and family affairs.Originality/valueThe findings highlight the need to investigate the different identities that politicians maintain on social media when they use personal or official accounts, sometimes on the same platform. The medium matters, yet the author also discovered that a leader's choice of account and its title are also important.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-01-2021-0004.

Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Olan K.M. Scott ◽  
Nicholas Burton ◽  
Bo Li
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Design Methodology ◽  
Content Type ◽  
Sporting Event ◽  
Ambush Marketing ◽  
Social Media Platforms ◽  
Commonwealth Games

Purpose This research explores ambush marketing on social media during the 2018 Commonwealth Games held in Australia. Two social media platforms – Twitter and Instagram – served as the dataset to uncover how official sponsors of the Canadian and Australian Commonwealth Games teams were ambushed.Design/methodology/approach Employing a content analysis of all official team sponsors and their competitors, the study’s findings offer an original and multi-national look into social media ambushing.Findings Results indicated that promoting Games’ links was the most common social media post type used by official event sponsors, followed by sharing results of their endorsed athletes and behind-the-scenes information.Research limitations/implications In an effort to provide connection to the event, posts by ambushers focused on promoting athletes endorsed by their brand. All ambushers were more likely to use Twitter to promote their endorsed athletes. Instagram, however, was not fully embraced in their ambush marketing.Originality/value Discussion and implications of the results provide sport marketers with information on how to leverage one’s link with a major sporting event.

scholarly journals National memory institutions' social media policies and risk management: a content analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chern Li Liew
Keyword(s):  
Social Media ◽  
Risk Management ◽  
Content Analysis ◽  
Peer Review ◽  
Policy Development ◽  
Design Methodology ◽  
National Level ◽  
Content Type ◽  
Account Management ◽  
National Memory

PurposeAmong the current discourses around social media risk management (SMRM) is whether institutions perceive social media (SM) as more of an opportunity to be embraced and regulated, or a risk to be avoided or mitigated, how this is reflected in their policies and how institutional stance reflects their regulation and management of SM use and practices. There is currently no scholarly literature that addresses these for the memory sector where SM use has proliferated. This research aims to address this gap by putting a focus on national memory institutions (MIs), whose strategies and operations are often governed by a public/civic mandate.Design/methodology/approachThis research involves a comprehensive literature review and a content analysis. The review includes studies that have analysed institutional SM policies in other sectors. The review informs our content analysis both in terms of approaches and in terms of identifying areas for comparisons. Following an initial scoping review and a close inspection, a sample of eight policies of national MIs were included in the content analysis.FindingsThe content analysis led to the identification of 8 core themes and 36 sub-themes. The main themes are concerned with account management, audience management, rules for use, protecting institutional interests, legal considerations, the purpose of the policy, nature of postings and referencing information. Also emerged from the findings are a few gaps that we expect will provide a platform for further discourses with regard to the potentially complex role SM policies have in MIs and the broader cultural heritage sector in relation to their public/civic mandates.Originality/valueThis is the first close SM policy analysis for the memory sector focusing on national MIs. This research contributes insights into how national-level MIs tend to frame the opportunities and the risk of SM use, the ways in which they govern SM usage and their different approaches to SMRM. The findings have implications for SM policy development and implementations, and further iterations of SM policies in the memory sector.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-09-2020-0421

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