Seeking reward or avoiding risk from restaurant reviews: does distance matter?

2019 ◽  
Vol 31 (12) ◽  
pp. 4482-4499 ◽  
Author(s):  
Esther L. Kim ◽  
Sarah Tanford

Purpose The purpose of this paper is to evaluate the extent to which consumers will exert more effort to avoid risk (negative reviews) versus seek reward (positive reviews) when making a restaurant decision. Design/methodology/approach This study investigates the influence of distance and review valence on restaurant decisions. A 2 (base restaurant review valence: negative, neutral) × 2 (target restaurant review valence: neutral, positive) × 2 (distance: 30 min, 60 min) between-subjects factorial design was used. Findings People exert more effort to seek a reward versus avoid a risk. People will drive any distance to dine at a restaurant with positive reviews. However, the tendency to avoid a restaurant with negative reviews declines as distance increases. Practical implications This study emphasizes the critical role of positive reviews in the restaurant industry. This research provides guidance to operators to manage online reviews effectively. The marketing strategy taking into account review valence and distance allows the business to attract new customers and grow its customer base. Originality/value This research synthesizes asymmetry effects and prospect theory with the level of risk associated with the outcome. This research is theoretically noteworthy since the finding of a reverse asymmetry principle is in contrast with the traditional belief of risk-avoidance when comparing gains and losses.

2019 ◽  
Vol 14 (4) ◽  
pp. 668-688 ◽  
Author(s):  
Abdulkader Kaakeh ◽  
M. Kabir Hassan ◽  
Stefan F. Van Hemmen Almazor

Purpose The purpose of this paper is to investigate the effects of the following factors: image, awareness, Shariah compliance and individualism, on the attitude and intention of customers to use Islamic banking among Bank customers in UAE, and the mediating role of attitude in that model, using a theoretical model based on the multi-attribute attitude model, the theory of reasoned actions and the theory of planned behaviour. Design/methodology/approach The research will focus on surveying bank customers living in UAE. The researcher will use structural equation modelling to analyse the data. Findings Results show that attitude and awareness affect intention directly, while image, awareness, Shariah compliance and individualism affect attitude directly and intention indirectly mediated by attitude. Research limitations/implications The sample size includes 178 bank customers living in three cities in UAE, hence, the rest of the country is not included. Practical implications The research shows the importance of Shariah compliance, individualism and image on attitude and intention and provides suggestions for banks to benefit from these aspects to widen their customer base. Social implications The study provides an insight into individuals’ decision making and the importance of a social approach by banks when advertising. Originality/value The research is the first empirical attempt to test new factors affecting attitude towards Islamic banking in UAE.


2017 ◽  
Vol 35 (1) ◽  
pp. 81-110 ◽  
Author(s):  
Mohammad Reza Jalilvand ◽  
Sirous Salimipour ◽  
Mehdi Elyasi ◽  
Mehdi Mohammadi

Purpose Restaurants with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because services are experiential in nature and difficult to assess before purchase. In the restaurants context there is little research on WOM. The purpose of this paper is to examine the factors that may influence tourists’ WOM about restaurants implying on the critical role of relationship quality. Design/methodology/approach A comprehensive literature review is conducted to identify the major factors influencing WOM in the context of restaurant industry. The study utilizes self-administered questionnaire survey and the target population are the customers who have referred to the restaurants of Tehran, Iran. A convenience sampling approach was utilized to collect a sample of 326 customers. A structural equation modeling procedure is applied to the examination of the antecedents of WOM. Findings The paper found that food quality, personal interaction quality, physical environment quality, and perceived value influence WOM behavior of customer in an indirect way through relationship quality. Practical implications This research conjectured that an understanding of factors that influence the tourist to talk each other about a given restaurant are worthy of additional research. Consequently, the study helps to understand how these factors can provide alternative sources of marketing to attract the long-term economic sustainability of restaurant industry in Iran. Originality/value To the authors’ knowledge, this research will be the first attempt to explore influential factors on WOM in restaurant industry focusing on the critical role of relationship quality. It is expected that researchers will find this research a contribution to the WOM literature, particularly in restaurant industry.


2020 ◽  
Vol 32 (3) ◽  
pp. 1067-1087 ◽  
Author(s):  
Hengyun Li ◽  
Fang Meng ◽  
Miyoung Jeong ◽  
Zili Zhang

Purpose Online reviews are often likely to be socially influenced by prior reviews. This study aims to examine key review and reviewer characteristics which may influence the social influence process. Design/methodology/approach Restaurant review data from Yelp.com are analyzed using an ordered logit model and text mining approach. Findings This study reveals that prior average review rating exerts a positive influence on subsequent review ratings for the same restaurant, but the effect is attenuated by the variance in existing review ratings. Moreover, social influence is stronger for consumers who had a moderate dining experience or invested less cognitive effort in writing online reviews. Compared to reviewers classified by Yelp as “elite,” non-elite reviewers appear more susceptible to the social influence of prior average review rating. Practical implications This study provides guidelines for mitigating the social influence of prior reviews and improving the accuracy of online product/service ratings, which will eventually enhance business and the reputation of online review platforms. Originality/value The findings from this study contribute to the electronic word-of-mouth (eWOM) literature and social influence literature in terms of the bidirectional nature of social influence on eWOM.


2019 ◽  
Vol 25 (2) ◽  
pp. 165-185
Author(s):  
Guoliang Li ◽  
Yanran Fang ◽  
Yifan Song ◽  
Jingqiu Chen ◽  
Mo Wang

Purpose Given migrant workers’ critical role in the Chinese economy, the increasing number of migrant workers who leave their organizations and return to their hometown has caused severe socioeconomic issues in China. The purpose of this paper is to contribute to migrant worker literature by revealing the micro-mechanism underlying migrant workers’ return-to-hometown intention and turnover. Design/methodology/approach Data were collected from a convenience sample from seven Chinese companies that employed migrant workers (n=147). The authors used path analysis to test the hypotheses. Findings Migrant workers’ family encouragement of returning to hometown was positively related to their return-to-hometown intention, which subsequently predicted their turnover decision in six months. Further, migrant workers’ perceived career sacrifice associated with returning to hometown weakened the effect of family encouragement to return. Practical implications For organizations that need to retain migrant workers, the findings indicate that it is particularly important to take migrant workers’ family needs and their career-related concerns into account. For migrant workers, the study highlights the importance of assessing gains and losses in the process of making turnover-related decisions. Originality/value This study contributes to migrant worker literature by investigating psychological processes underlying migrant workers return-to-hometown intention and the subsequent turnover from a micro perspective.


2020 ◽  
Vol 36 (4) ◽  
pp. 7-9
Author(s):  
Yu Yin Lim ◽  
Ai Ping Teoh

Purpose This paper posits that business intelligence (BI) utilization is a strategic resource that significantly impacts the business sustainability of Public Listed Companies (PLCs) listed on Bursa Malaysia. Design/methodology/approach This paper presents a systematic review of the concepts related to business intelligence utilization. Then, the issues of PLCs business sustainability in Malaysia are reviewed. This paper subsequently argues the consequences of business intelligence utilization. Findings Based on the synthesis of the key points, this paper justifies the strategic impact of business intelligence utilization on the business sustainability of Malaysian PLCs. Practical implications This paper provides significant knowledge for business practitioners to gain insights into the critical role of business intelligence utilization and its strategic impact on business sustainability. Originality/value This paper dissects the strategic impact of business intelligence utilization from the perspectives of enhancing economic performance, environmental performance, and social performance.


2015 ◽  
Vol 7 (1) ◽  
pp. 15-27 ◽  
Author(s):  
Ruth Helyer

Purpose The purpose of this paper is to analyse the critical role reflection plays in work-based learning (WBL). Design/methodology/approach This paper presents an contextualist examination of reflection in the WBL environment. Findings People consciously reflect in order to understand events in their lives and as a consequence hopefully add and enhance meaning. Research limitations/implications Reflection is associated therefore with “looking back” and examining the past in order to learn from what happened and perhaps not repeat mistakes. However, it is also increasingly associated with reflecting on action (Schon, 1983) and encourages an exploring of thoughts and feelings; looking for insights; and maximizing on self-awareness which all tie the process closely to identity formation (Lacan, 1977). Practical implications If used effectively and purposefully reflection facilitates ongoing personal and professional learning, and creates and develops practitioners capable of demonstrating their progression towards learning outcomes and required standards. Reflection can also provide a structure in which to make sense of learning, so that concepts and theories become embedded in practice, and constant thought and innovation are simultaneously fostered. Social implications By actively considering the thoughts and actions one becomes aware of the power of reflective thinking as a tool for continuous improvement, and one that has implications beyond the personal. Originality/value This paper represents the first study which examines the role reflection plays in WBL.


2019 ◽  
Vol 33 (5) ◽  
pp. 521-531 ◽  
Author(s):  
Esther L. Kim ◽  
Sarah Tanford

Purpose The purpose of this paper is to evaluate how consumers simultaneously process multiple cues for different dining occasions when making a restaurant decision. Design/methodology/approach This paper investigates the influence of priming (review prototype), effort (distance) and involvement (occasion) on restaurant evaluations, willingness to drive and willingness to pay for a restaurant meal. A 2 (prototype: negative, positive) × 2 (distance: close, far) × 2 (occasion: casual, special) between-subjects factorial design was used. Findings The paper finds that each variable influences a different outcome, whereby people rely on a review prototype for restaurant evaluation and choice, a distance cue for willingness to drive and a dining occasion for willingness to pay. Practical implications This paper suggests that restaurant marketers can highlight exemplary service through online reviews, increase profitability by promoting special occasions and geographically expand their market by attracting people to drive for a special dinner. Originality/value This paper evaluates the simultaneous interactive effects of multiple cues in service settings. It demonstrates that situational cues moderate the effect of primary cues in online reviews.


2020 ◽  
Vol 6 (4) ◽  
pp. 1069-1088
Author(s):  
Xinran Lehto ◽  
Dori Davari ◽  
Soona Park

Purpose This study aims to provide a fresh perspective toward understanding the forces that exist in the guest-host dynamic and thereby contribute to the guest–host relationship literature. Design/methodology/approach This study examines guest–host relationship via the philosophical lens of convivialism. Findings This study conceptualizes conviviality in the guest–host relationship. A convivial guest–host relationship is characterized by well-being mutuality and hospitality mutuality. Such a relation can be built when the guest and the host form a tri-party of coalitions, namely, economic, experience and hospitality. While an economic coalition represents the pragmatic value in a guest–host relationship, an experience coalition represents an experiential value in a guest–host relationship. A hospitality coalition then represents the spiritual alliance in such a relationship. Practical implications This paper suggests that tourism development should be guided by a conviviality vision. Health and well-being of both the visitors and the destination community should be a goal priority. This paper suggests that the starting point of experience planning is the residents, not the visitors. The critical role of hospitality in formulating market communication strategies is emphasized. Social implications This study contributes to the larger conversation of diversity and sustainability. Originality/value This study proposes a convivial tourism model – a form of tourism that is oriented toward mutuality of hospitality and well-being of both visitors and destination communities.


2019 ◽  
Vol 25 (1) ◽  
pp. 77-100 ◽  
Author(s):  
Emmanuel Sawyerr ◽  
Christian Harrison

Purpose The purpose of this study is to identify the prescribed formative elements of supply chain resilience (SCR) in literature, to compare them with the unique characteristics of high reliability organisations (HROs) and derive lessons useful for improving SCR. Design/methodology/approach Two systematic literature reviews are carried out as follows: one on SCR and the other on HRO, which identified 107 studies and 18 papers, respectively. The results from the review are presented, analysed and synthesised. Findings Findings suggest that despite significant similarities in some of the proposed formative elements for SCR and the characteristics of HROs, the strong managerial commitment exhibited in HROs is absent in SCR literature. More importantly, the most cited characteristic of HROs, which is their flexible decision making structure is pointed out as a prima lesson towards developing resilience in supply chains. Practical implications A decision making framework to facilitate flexible decision making for supply chains during crisis is presented. Further, practical lessons are pointed out from principles common to both streams of literature such as redundancy, human resource management, collaboration, agility, flexibility, culture and risk avoidance that can be implemented in supply chains. Originality/value This paper is the first study to systematically review HROs, adapt a HRO decision making framework and also apply the Cynefin framework to SCR. This, therefore, provides the basis to launch further research into the use of these theories and the role of decision-making in SCR creation.


2020 ◽  
Vol 11 (3) ◽  
pp. 461-478
Author(s):  
Chung-En Yu ◽  
Xinyu Zhang

Purpose This study aims to quantify the underlying feelings of online reviews and discover the role of seasonality in customer dining experiences. Design/methodology/approach This study applied sentiment analysis to determine the polarity of a given comment. Furthermore, content analysis was conducted based on the core attributes of the customer dining experiences. Findings Positive feelings towards the food and the service do not show a linear relationship, while the overall dining experiences increase in line with the positive feelings on food quality. Moreover, feelings towards the atmosphere of the restaurants are the most positive in peak season. Practical implications This study provides guidelines for restaurateurs regarding the aspects that need more attention in different seasons. Originality/value The paper contributes to the knowledge of customer feelings in local restaurants/gastronomy and the role seasonality plays in fostering such feelings. In addition, the novel methodological procedures provide insights for tourism research in discovering new dimensions in theories based on big data.


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