Driving first-time and repeat spectators to a motor sport event

2014 ◽  
Vol 8 (4) ◽  
pp. 388-400 ◽  
Author(s):  
Giacomo Del Chiappa ◽  
Cem Tinaz ◽  
Douglas Michele Turco
Keyword(s):  
Descriptive Analysis ◽  
Mediating Effect ◽  
Communication Strategy ◽  
Chi Square ◽  
Convenience Sample ◽  
Sport Event ◽  
Content Type ◽  
Motor Sport ◽  
Intention To Return ◽  
First Time

Purpose – This paper aims to examine the differences in expenditure and satisfaction level between first-time and repeat spectators to a motor sport event, as well as differences in their intention to return and to recommend the host destination. Design/methodology/approach – A structured questionnaire was developed and data were collected on-site during the 2012 Federation Internationale de l’Automobile (FIA) World Rally Championship (WRC) in Sardinia via 210 interviews. A series of descriptive analysis, independent t-tests, chi-square tests and regression analysis were run for the purposes of the study. Findings – Findings showed first-timers spend more and are more satisfied than repeaters, even if no significant differences were reported. Repeaters reported to be more willing to return and to recommend, with significant differences, only in the intention to return. Research limitations/implications – The study is based on a convenience sample of a relatively small size, and it might be influenced by the idiosyncratic characteristics of the location. Further, it does not consider the mediating effect that the budget of spectators and their travel/event career ladder can exert over their behaviour. Practical implications – Destination marketers and event organizers need to run their marketing operations to renew their customer mix and/or to increase the standard level of quality to be delivered to repeaters. Further, their marketing and communication strategy should be personalized, and incentives should be given to encourage both groups to purchase multiple products simultaneously. Originality/value – The paper adds to the growing, and often still inconsistent, research aiming to compare first-timers’ and repeat visitors’ behaviours by offering insights from the context of motor sport events, where no published paper exist so far.

Outcomes of the sport event volunteer experience: examining demonstration effects on first-time and returning volunteers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordan T. Bakhsh ◽  
Erik L. Lachance ◽  
Ashley Thompson ◽  
Milena M. Parent
Keyword(s):  
Behavioral Intentions ◽  
Sport Participation ◽  
Community Members ◽  
Sport Event ◽  
Content Type ◽  
The Future ◽  
Sport Events ◽  
First Time ◽  
Sport Event Volunteers ◽  
The Relationship

PurposeThe purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.Design/methodology/approachA postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.FindingsFirst-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.Research limitations/implicationsThis study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.Practical implicationsThis study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.Originality/valueThis study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.

Branding for non-profits: explaining new donor decision-making in the charity sector

2019 ◽  
Vol 29 (5) ◽  
pp. 583-600
Author(s):  
Gary Gregory ◽  
Liem Ngo ◽  
Ryan Miller
Keyword(s):  
Decision Making ◽  
Large Scale ◽  
Brand Choice ◽  
International Aid ◽  
Brand Attitude ◽  
Mediating Effect ◽  
Communication Strategy ◽  
Dual Process ◽  
Content Type ◽  
New Donors

Purpose The purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand salience and brand attitude as antecedents of brand choice intention, moderated by donor decision involvement. Design/methodology/approach Study 1 generates measures using interviews with marketing, media and research managers, and new donors from two international aid and relief organizations. Study 2 uses an experimental design to first test scenarios of disaster relief, and then validate and confirm a new donor decision model using large-scale consumer panels for the international aid and relief sector in Australia. Findings The results replicated across four leading international aid-related charities reveal that brand salience is positively related to brand choice intention through the mediating effect of brand attitude. Furthermore, the effect of brand salience on brand choice intention is significantly stronger when donor decision involvement is low. Conversely, the effect of brand attitude on brand choice intention is stronger for higher levels of donor decision involvement. Practical implications Managers should understand the importance of brand salience/attitudes and the implications for the communication strategy. Managers should also strive to understand the level of decision involvement and the relative influence of brand attitude/salience on brand choice intention. Originality/value This study advances the literature on charitable giving by proposing and testing a moderated mediation model of donor choice when selecting a charity for donation. Findings provide new insights into the extent to which brand salience, brand attitude and donor decision-making influence how new donors choose between charities for donation.

Consumer’s love for functional brands: the Aspirin case

2016 ◽  
Vol 10 (4) ◽  
pp. 477-491 ◽  
Author(s):  
Ana Pinto Borges ◽  
Cláudia Cardoso ◽  
Paula Rodrigues
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Equation Model ◽  
Communication Strategy ◽  
Brand Love ◽  
Content Type ◽  
Product Categories ◽  
Brand Engagement ◽  
Positive Word Of Mouth ◽  
First Time

Purpose This study aims to check which scale of love brand developed by Carroll and Ahuvia (2006) or Mohammadian and Karimpour (2014) have better adhesion to the perception of Aspirin love brand, that is, a functional brand. Design/methodology/approach The conceptual models and associated hypotheses are tested with a sample of 321 consumers. Data were analyzed through a structural equation model. Findings The results demonstrate strong relationships between the three antecedents (brand engagement, confidence and overall attitude) and brand love and between brand love and its consequences (brand loyalty, positive word of mouth and brand purchase intention) in both scales. Research limitations/implications The main limitation of the study relates to the sample, which is only of Portuguese consumers and does not match the main socio-demographic characteristics of the population. Therefore, the study should be seen as exploratory on the brand love in the case of functional brands. Practical implications The knowledge that a consumer can establish an emotional relationship with a functional brand, in a highly competitive sector as the pharmaceutical sector, in particular in drugs that are sold without a prescription, can help managers in defining their communication strategy appealing to the emotions and long-term involvement with the consumed. Originality/value Few studies about the background of the brand love and those that exist are linked to hedonic product categories and self-expressive brands. It is the first time that the brand love for a medicine is evaluated.

Blissed ignorance?

2014 ◽  
Vol 44 (4) ◽  
pp. 345-362 ◽  
Author(s):  
Gianluca Stefani ◽  
Alessio Cavicchi ◽  
Donato Romano
Keyword(s):  
Willingness To Pay ◽  
Raw Materials ◽  
Production Method ◽  
Negative Influence ◽  
Communication Strategy ◽  
Experimental Auctions ◽  
Content Type ◽  
Production Methods ◽  
The Impact ◽  
First Time

Purpose – The purpose of this study was to explore the impact of information on origin, “typicalness”, production method and flavour on the willingness to pay and the sensorial appreciation of Tuscan sanguinaccio (Italian Salami). Design/methodology/approach – The goal of the study was to explore how differences between willingness to pay and sensorial appreciation (measured using a hedonic score) for the three types are influenced by the nature of the sensorial and non-sensorial information available to the consumer. To evaluate reaction to sensorial information, typical information regimes used in works on degree of disconfirmation (Schifferstein, 2001) were adopted, that is, visual examination of the product with indication of the name and tasting of the labelled product. Findings – Analysis of the results of the experiments indicates that Mallegato and Biroldo have particular characteristics that make it critical to promote them to a vast public. The information on the production methods and ingredients seemed to interact negatively with the sensorial perception of the product after tasting, probably because of the presence of blood and other problematic components (for example, components of the pig head in Biroldo) among the ingredients. Research limitations/implications – Limited size of the sample and a gastronomic niche product analyzed. Practical implications – The negative influence of the processed information has to be considered to efficiently communicate the typicalness of these salami products. In fact, whilst for other traditional products, different kinds of information related to process, raw materials, recipes and, more generally, tradition can be jointly used to increase the arousal and the expectation on products quality characteristics, in this case, the communication strategy has to carefully consider the limit of these product components. Originality/value – For the first time the use of experimental auctions investigate the role of problematic information, such as the presence of blood, on consumers’ preference towards a typical gastronomic product.

Stock price synchronicity and stock price crash risk

2016 ◽  
Vol 6 (3) ◽  
pp. 230-244 ◽  
Author(s):  
Yonghong Jin ◽  
Mengya Yan ◽  
Yuqin Xi ◽  
Chunmei Liu
Keyword(s):  
Stock Price ◽  
Risk Index ◽  
Mediating Effect ◽  
Crash Risk ◽  
Security Market ◽  
Herding Behavior ◽  
Stock Price Synchronicity ◽  
Content Type ◽  
Mediating Role ◽  
First Time

Purpose – The purpose of this paper is to empirically analyze the effects of stock price synchronicity and herding behavior of qualified foreign institutional investors (QFII) on stock price crash risk, especially the mediating effect of herding behavior of QFII on the relation of stock price synchronicity and stock price crash risk. Design/methodology/approach – Taking China’s A-share listed companies from 2005 to 2014 and QFII holding shares data as the research sample, this study calculates herding effect index, sock price synchronicity index and stock price crash risk index, and perform linear regression. Findings – This study concludes that, either herding behavior of QFII or the stock price synchronicity can increase the stock price crash risk. Further study reveals that, the herding behavior of QFII also improves the effect of stock price synchronicity on stock price crash risk. Namely, herding behavior of QFII acts as the mediating role between stock price synchronicity and stock price crash risk. Originality/value – This study empirically analyzes and verifies the mediating roles of herding behavior of QFII in affecting the relation of sock price synchronicity and stock price crash risk for the first time. The findings of this study contribute to the study of the role of QFII in stabilizing Chinese security market.

"Workplace learning in the IT sector: building a case for investment”

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Priyanka Dave ◽  
Anamika Sinha ◽  
Biju Varkkey
Keyword(s):  
Job Performance ◽  
Workplace Learning ◽  
Incidental Learning ◽  
Mediating Effect ◽  
Secondary Source ◽  
Motivation To Learn ◽  
Convenience Sample ◽  
Mediation Effects ◽  
Content Type ◽  
Learning Interventions

Purpose The paper attempts to establish cause and effect between an individual's motivation to learn, workplace learning and the in-role job performance of IT professionals Design/methodology/approach The study uses descriptive design, with a convenience sample of 531 respondents and uses Sobel's test to test for the mediating effect of Workplace learning on an individual’s motivation to learn and in-role job performance Findings It is found that individuals negotiate their own learning and development strategies. If HR designs on workplace learning are well designed, an individual's own motivation may have very little impact on job performance. However, workplace learning initiatives impact job performance very significantly. 10; 10;It was found that Workplace learning interventions significantly impact the relation between an individual’s motivation to learn and in-role performance. Independently, motivation to learn has very little predictability on job performance, but facilitated through workplace learning, it explains 23% of job performance. Work place learning on its own predicts 45% of job performance. An individual's motivation to learn predicts workplace learning by 36%. 10. Practical implications These findings can be used as a guide for HR professionals to negotiate training and learning designs, including informal and incidental learning initiatives in a holistic design. It can be used as a secondary source to build a case for training and learning investment. Originality/value This is one of the first studies that has used Sobel's test for studying the mediation effects of Workplace learning on motivation to learn and in-role job performance of professionals in the Indian IT industry. The statistically significant results are an indication for industry leaders to take an action toward improving the learning architecture of firms using a blended approach to formal, informal and incidental learning interventions.

Job stress and organizational commitment in hospitals

2020 ◽  
Vol 28 (1) ◽  
pp. 226-242 ◽  
Author(s):  
Inas Mohammed Saadeh ◽  
Taghrid Saleh Suifan
Keyword(s):  
Organizational Commitment ◽  
Job Stress ◽  
Organizational Support ◽  
Mediating Effect ◽  
Validity And Reliability ◽  
Cross Sectional ◽  
Convenience Sample ◽  
Content Type ◽  
Study Results ◽  
The Relationship

Purpose This study aims to examine the effect of job stress on perceived organizational support (POS) and organizational commitment in hospitals in Amman, Jordan. It also investigated the mediating role of POS on the relationship between job stress and organizational commitment. Design/methodology/approach The study used a cross-sectional, quantitative survey design to collect data from 500 employees in six hospitals in Amman, Jordan. An Arabic version of a reliable and valid measurement instrument was used. A convenience sample was selected from employees in the targeted hospitals. Mediating effect was tested using the approach proposed by Baron and Kenny (1986). Validity and reliability tests were applied, and regression analyses were used to test the study hypotheses. Findings The results revealed a significant negative effect of job stress on POS and organizational commitment. The results also indicated full negative mediating effect of POS on the relationship between job stress and organizational commitment. Practical implications This research promotes hospitals to implement strategies that reduce employees’ job stress, increase levels of POS among employees working at hospitals, which, in turn, will enhance employees’ commitment to their hospitals. Originality/value This study is one of the first to investigate the proposed effects in Jordan in particular, and the Middle East in general. In addition, it contributes to the literature by examining the mediating effect of POS on the relationship between job stress and organizational commitment. Recommendations are provided to practitioners in hospitals based on the study results.

Information security behaviors of smartphone users in China: an empirical analysis

2017 ◽  
Vol 35 (6) ◽  
pp. 1177-1190 ◽  
Author(s):  
Xiao Juan Zhang ◽  
Zhenzhen Li ◽  
Hepu Deng
Keyword(s):  
Information Security ◽  
Empirical Analysis ◽  
Online Survey ◽  
User Behavior ◽  
Empirical Studies ◽  
Descriptive Analysis ◽  
Chi Square ◽  
Content Type ◽  
Significant Difference ◽  
Smartphone Use

Purpose Understanding user behavior is increasingly critical for information security in the use of smartphones. There is, however, lack of empirical studies about the behavior of smartphone users for information security in China. The purpose of this paper is to present an empirical analysis of the behavior of smartphone users in China in relation to information security. Design/methodology/approach A review of the related literature is conducted, leading to the development of a questionnaire for investigating the behavior of smartphone users. An online survey of the smartphone users in China is conducted. The collected data are analyzed with the use of descriptive analysis and Pearson’s chi-square test to better understand the behavior of smartphone users on information security. Findings The paper shows that there are serious concerns about information security in the use of smartphones in China including the ignorance of security information in downloading and using applications, inadequate phone settings, inappropriate enabling of add-on utilities and lack of proper disaster recovery plans. The study also reveals that there is a significant difference between different groups of users on information security in smartphone use. Research limitations/implications This paper is based on a purposeful sample of smartphone users in China. It is exploratory in nature. Practical implications The paper can lead to a better understanding of the behavior of smartphone users and information security in China and provide relevant government departments and institutions with useful information for developing appropriate strategies and policies and designing specific training programs to improve information security in the smartphone use. Originality/value This paper is the first of this kind to collect quantitative data from users in China for better understanding the behavior of smartphone users on information security. It provides insight towards the adoption of various measures for information security from the perspective of smartphone users in China.

Volunteer Use and Nonuse Values, Satisfaction, And Future Engagement in a Sport Event

2020 ◽  
Vol 24 (2) ◽  
pp. 427-434
Author(s):  
Renuka Mahadevan
Keyword(s):  
Mediating Effect ◽  
The Arctic ◽  
Direct Influence ◽  
Sport Event ◽  
Use Values ◽  
Nonuse Values ◽  
Younger Generation ◽  
First Time

This study examines the influence of use and nonuse values on volunteers' satisfaction and their continued future engagement in a sports event. Using the case study of the Arctic Winter Games, evidence showed that nonuse values have a higher impact on satisfaction but use values outweigh nonuse values' direct influence on the intention to volunteer again due to the strong mediating effect of satisfaction in the effect of nonuse values on intention to volunteer again. Some of these effects were significantly different based on gender, first-time volunteers, and the younger generation. Both use and nonuse values had greater impact on satisfaction for the indigenous than nonindigenous group. The results point to the new potential for using use and nonuse values to target different groups to continue volunteering.

Psychosocial perception of the effects of harmattan dust on the environment and health of building occupants in Maiduguri, Nigeria

Facilities ◽  
2020 ◽  
Vol 38 (13/14) ◽  
pp. 893-912
Author(s):  
Mohammed Alhaji Mohammed ◽  
Kyari Bulama ◽  
Audu Alhaji Usman ◽  
Mala Ali Modu ◽  
Alhaji Modu Bukar ◽  
...  
Keyword(s):  
Health Problem ◽  
Descriptive Analysis ◽  
Well Being ◽  
Dust Control ◽  
Dust Particles ◽  
Chi Square ◽  
Content Type ◽  
Environment And Health ◽  
Eye Problems ◽  
Chi Square Analysis

Purpose The purpose of this paper is to investigate the psychosocial perception of harmattan dust on building openings, health and housekeeping to determine the influence of the dust on building occupants. Design/methodology/approach Population-representative survey data were collected from Maiduguri, Northeastern Nigeria, through physical administration of questionnaires by assessing several variables. Statistical package SPSS 16.0 was used for the data analysis, which is mainly descriptive analysis in frequencies, percentages and means together with a repeated Pearson’s chi-square analysis to identify the relationship between the factors and the significance testing. Findings The results show that majority (94.3%) experienced dust problem in harmattan season, and a larger part (76.6%) confirmed that the dust penetrates through doors and windows. Higher percentage (91.2%) noticed that the dust particles on their floor/furniture surfaces, and on an average, people clean their houses three times daily in harmattan season. Majority (80.5%) of the respondents smell dust in the harmattan season, and greater part (77.9%) experienced health challenges in this season, of which 12.8% confirmed harmattan dust aggravates their asthma, 13.6% confirmed it causes headache, 3.1% confirmed it exacerbated pneumonia, 58.5% confirmed it causes coughing, 3.5% confirmed catarrh, 2.3% confirmed nasal/respiratory congestion, sneezing and bronchitis and 6.2% experienced eye problems. Moreover, the results indicate that number/types of openings in a building are significantly associated with factors including smelling dust in the harmattan season and health problem experienced because of dust indoors. The number of times people clean their homes/workplaces is significantly related to important variables such as experiencing dust problem in harmattan season and number/type of openings in a building. The results further established that the health problem experienced by people is significantly related to important variables including dust problem experienced in the harmattan season and type of openings in a room. Originality/value Harmattan dust is a serious challenge to health and well-being of building occupants in the study area. The built environment professionals need to optimize building openings for effective dust control indoors.

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