Doing good at a nonprofit tourist attraction

Author(s):  
Anna Karin Olsson ◽  
Martin Gellerstedt

Purpose – The purpose of this paper is to contribute to the growing field of membership research by applying a relationship marketing perspective on members in tourism settings. Focus is on exploring why consumers are members (motivational dimensions) and how motivations are related to member behaviours (retention, participation and co-creation), and to member demographics (gender, age, distance between the member's home and the supported organization). Design/methodology/approach – A survey was conducted among members of a nonprofit tourist attraction (n=755). Classical chi-square tests, t-tests and multivariate analysis using logistic regression were used to analyze data and to test eight hypotheses on member demographics, member motivations and member behaviours. Findings – Findings show that among the three motivational dimensions, altruism, i.e. doing good for others, was the strongest motive, followed by self-interest, i.e. doing good for yourself, and then the social motive, i.e. doing good with others, which scored lowest. Furthermore, findings show that gender, age and distance were significantly related to member motivations and member behaviours. Member behaviours were significantly related to motivations. Research limitations/implications – This study was conducted at a single nonprofit tourist attraction. However, it provides insights into different motivational dimensions for why people pay to become members and what kind of member behaviour they demonstrate. This topic calls for further research to explore the complex membership phenomenon such as extending this study by identifying member motives and behaviour in other contexts. Practical implications – This explorative study of members of a nonprofit tourist attraction contributes insights into why consumers are members (motivational dimensions), how motivations are related to member behaviours in a membership relationship context, and how member demographics are related to motivations and behaviours. Findings have implications for membership managers and the development of memberships in terms of giving a deeper insight into members as consumers in order to develop memberships as strategic resources and hence use the full potential of memberships especially vital to non-profit organizations. Several aspects of memberships are discussed that may inspire the development of member offerings. The present study contributes to the developing field of membership research as it is a response to the calls for more empirical studies of members to develop an integrated understanding of motivations of memberships. Furthermore it contributes with research of co-creation in customer relationships linking the co-creation concept to research of members in tourism settings. Originality/value – This study contributes to the developing field of membership research and furthermore gives insights into consumer motivations and behaviours that may inspire development of innovative and competitive membership offerings building membership relationships in tourism settings.

Author(s):  
Solomon Olusola Babatunde ◽  
Srinath Perera

Purpose The purpose of this study is to identify and critically assess the barriers to bond financing for public–private partnership (PPP) infrastructure projects in Nigeria using an empirical quantitative analysis. Innovative ways to finance long-term infrastructure projects had been documented. However, there is a dearth of empirical studies on the barriers to bond financing for PPP infrastructure projects. Design/methodology/approach A comprehensive literature review was conducted to identify the barriers to bond financing for infrastructure projects, which were employed to design a questionnaire. A questionnaire survey was carried out which targeted financial experts in the Nigerian financial institutions/local banks. Data collected were analysed using descriptive and inferential statistics to include mean score, chi-square (χ2) test and factor analysis (principal component analysis). Findings The analysis of the ranking in terms of the mean score values for the 12 identified barriers indicated that all the identified barriers are considered by respondents as critical barriers to bond financing for PPP infrastructure projects in Nigeria. The study, through factor analysis, grouped the 12 identified barriers into 5 principal factors. These include governance and institutional capacity issues, higher issuance cost and risk, difficulties in getting approval for changes, the small size of bond markets and stringent disclosure requirements. Practical implications This research is significant by providing the empirical evidence of the barriers to bond financing for PPP infrastructure in emerging markets, especially in Nigeria. Originality/value The findings would enable the policymakers to draw some policy recommendations that will positively influence the development of bond markets in Nigeria and emerging markets at large. These study findings are crucial, as not many empirical studies have been conducted in Nigeria.


2017 ◽  
Vol 21 (2) ◽  
pp. 376-396 ◽  
Author(s):  
Maria L. Granados ◽  
Souad Mohamed ◽  
Vlatka Hlupic

Purpose This paper aims to explore what social enterprises (SEs) in the UK know and how they acquire, convert, apply and protect this knowledge. This will enable them to manage their knowledge effectively and, hence, improve their practices and maximise the creation of social, environmental and economic value. Design/methodology/approach This study follows a qualitative approach, comprising 21 interviews with founders and senior members of SEs in the UK. Findings The results show that the investigated SEs have knowledge management (KM) practices similar to the already identified in SMEs, associated with informality, reliance on external sources and focus on socialisation activities, but they have unique challenges on managing their knowledge related to their hybrid mission, to include social and economic objectives and their closed relationship with stakeholders. Research limitations/implications As there is limited research on KM practices in SEs; they were defined based on previous studies in large, private and public companies. Therefore, not all practices may be included. This research is a starting point in the study of KM in SEs. Practical implications This study identifies knowledge activities that enable the creation of social, environmental and economic value in SEs. This allows SEs, small firms and non-profit organisations to review their current practices and develop plans for their further improvement. Originality/value This paper is one of the first empirical studies exploring KM practices in SEs, highlighting their informal nature as well as their impact in and on the enterprise.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Agnieszka Izabela Baruk

PurposeThis article is theoretical and empirical in nature. Its purpose is to determine whether a lifestyle resulting from a particular personality type is significant for elements of a food marketing offer, which final purchasers would like to co-create with offerors.Design/methodology/approachA cognitive-critical analysis of the world literature on the subject was used to prepare the theoretical section. The results of the analysis indicate a cognitive and research gap in analyzing the above aspects. In order to reduce the gap, empirical studies were conducted in which a questionnaire was used to gather primary data. The data were subjected to quantitative analysis using statistical analysis including exploratory factor analysis, Pearson chi-square independence test, V-Cramer coefficient analysis, Kruskal–Wallis test and cluster analysis.FindingsThe results of the statistical analysis allowed three research hypotheses to be verified. It was found that there is dependence between respondents' lifestyles and elements of a marketing offer which they would like to co-create with offerors. It was also found that a lifestyle is a feature differentiating both material and non-material elements of a marketing offer which respondents would like to co-create with offerors. Such dependence was identified for, respectively, a material product, service and brand, regardless of whether these considered a company or a product. Thus, research hypotheses were proved to be valid for respondents.Research limitations/implicationsThe results obtained from the research have a cognitive and applicability value. They contribute to the theory, including marketing and customer behavior. They can also facilitate the shaping of good mutual relationships between offerors and final purchasers as important partners cooperating in the process of creating marketing values.Originality/valueThe originality of the approach presented is confirmed by the fact that until now elements of a marketing offer which purchasers would like to co-create with offerors have not been analyzed in the context of a lifestyle either in theory or in practice.


2017 ◽  
Vol 35 (6) ◽  
pp. 1177-1190 ◽  
Author(s):  
Xiao Juan Zhang ◽  
Zhenzhen Li ◽  
Hepu Deng

Purpose Understanding user behavior is increasingly critical for information security in the use of smartphones. There is, however, lack of empirical studies about the behavior of smartphone users for information security in China. The purpose of this paper is to present an empirical analysis of the behavior of smartphone users in China in relation to information security. Design/methodology/approach A review of the related literature is conducted, leading to the development of a questionnaire for investigating the behavior of smartphone users. An online survey of the smartphone users in China is conducted. The collected data are analyzed with the use of descriptive analysis and Pearson’s chi-square test to better understand the behavior of smartphone users on information security. Findings The paper shows that there are serious concerns about information security in the use of smartphones in China including the ignorance of security information in downloading and using applications, inadequate phone settings, inappropriate enabling of add-on utilities and lack of proper disaster recovery plans. The study also reveals that there is a significant difference between different groups of users on information security in smartphone use. Research limitations/implications This paper is based on a purposeful sample of smartphone users in China. It is exploratory in nature. Practical implications The paper can lead to a better understanding of the behavior of smartphone users and information security in China and provide relevant government departments and institutions with useful information for developing appropriate strategies and policies and designing specific training programs to improve information security in the smartphone use. Originality/value This paper is the first of this kind to collect quantitative data from users in China for better understanding the behavior of smartphone users on information security. It provides insight towards the adoption of various measures for information security from the perspective of smartphone users in China.


Author(s):  
Andrew J. Hobson

Purpose – The purpose of this paper is twofold: first, to extend existing knowledge on the nature, reach, causes and consequences of judgementoring; second, to present a new framework for mentoring beginner teachers that has the potential to forestall and combat judgementoring, and enable the full potential of institution-based mentoring to be realised. Design/methodology/approach – The paper draws on a thematic analysis of: previously published findings from three empirical studies undertaken between 2003 and 2015; new data from two empirical studies undertaken between 2012 and 2016; and recent literature (2013-2016) on judgementoring. Findings – The paper provides further evidence of the nature, reach, causes and consequences of judgementoring as a national and international phenomenon. In doing so, it extends previous knowledge about the conditions that enhance or detract from the successful enactment of beginner teacher mentoring. Practical implications – The findings presented have implications for the work of education policymakers, school and college leaders, mentor trainers, mentors and others concerned with enhancing mentorship and effectively supporting the professional learning, development and well-being of beginning teachers. Originality/value – The paper presents ONSIDE Mentoring as an original, research-informed framework for mentoring beginner teachers. The framework may also be applicable to other contexts, especially for the mentoring of early career professionals.


2014 ◽  
Vol 52 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Antonella La Rocca ◽  
Ivan Snehota

Purpose – Growing awareness that value for the customer is created in relationship between the supplier and the customer has consequences for sales and marketing functions, and businesses are increasingly experimenting with new organisational approaches and solutions. The purpose of this paper is to investigate organisational issues involved in implementing value programs in B2B firms and examine implications for managerial action. Design/methodology/approach – After a literature review on value creation in business relationships, the authors illustrate the case of a large industrial business experimenting with organisational solutions to support value-creation processes in customer relationships. Findings – The authors identify three issues management has to address in organising the customer interface: involvement of a variety of actors to access elements of effective customer-value solutions; supporting and orchestrating the interaction processes among those involved; and differentiation of the customer interface and sales approach to match the substantial differences in customer relationships. Research limitations/implications – There is a need for further, more systematic empirical studies of value-creation practices and solutions in how businesses organise the customer interface for value creation. Practical implications – Coping effectively with creating value in customer relationships implies experimenting with novel approaches and solutions in organising the sales and marketing activities as open networked sales organization and requires specific managerial capabilities. Originality/value – While creating customer value is generally believed to be positively related to the firm's performance and development, the organisational implications of focusing on creating value have been less explored. The original contribution of this work lies in zooming in on the organisational solutions to support the customer value-creation processes.


2018 ◽  
Vol 12 (2) ◽  
pp. 165-180 ◽  
Author(s):  
Hyunsoo Kim ◽  
Chang Won Lee

Purpose The purpose of this study is to provide models to analyze the efficiency of programs and efficiency of fundraising to apply the models to non-profit organizations (NPOs) in Korea and to draw out improvement points of inefficiency using data envelopment analysis (DEA). Design/methodology/approach Using DEA, this study analyzed the program efficiency and fundraising efficiency of 22 Korean NPOs in the field of humanitarian assistance. Findings Of 22 NPOs, 15 were identified as being efficient in the program efficiency and 7 of 15 NPOs were found efficient in the fundraising efficiency. In all, four organizations were found efficient in both the program and the fundraising efficiency. Using CCR and BCC model, this study proposed the cause of inefficiency and state of returns of scale. Practical implications This study presents non-profit efficiency evaluation models regarding program efficiency and fundraising efficiency. This study provides the inefficient DMUs with their reference set of efficient DMUs to improve efficiency and the cause of inefficiency, whether the inefficiency is because of the pure technical inefficiency or the scale inefficiency. This study also indicates the state of variable returns to scale to propose the way of improving inefficiency by controlling the scale of inputs. The methods and the results of this study can serve as a model for researchers and practitioners to follow when evaluating efficiency in the NPOs. Originality/value This study has the value of performing the empirical studies of efficiency analysis of Korean NPOs and providing non-profits with the model of efficiency analysis in programs and fundraising activities and basis for establishing strategies to improve both efficiencies.


2017 ◽  
Vol 118 (5/6) ◽  
pp. 280-297
Author(s):  
Ali Saif Al-Aufi ◽  
Nabhan Al-Harrasi ◽  
Shahid Al-Balushi ◽  
Hamed Al-Azri

Purpose The purpose of this study is to investigate the status, challenges and impacts of the Arab international book fairs, with particular focus on the Muscat Book Fair. This study proposes a framework to assist in the design and organisation of future Arab book fairs. Design/methodology/approach The study used a variety of methods to obtain data, including questionnaires, site visits (both regional and international), observations and interviews. A literature review was also undertaken which helped determine major worldwide issues related to aspects of book fairs and the publishing industry, focusing on Arab book fairs. Findings Arab international book fairs remain relatively traditional, however, there are several examples of innovative improvements in some states. Reading habits and literacy trends were found to be influenced by dominant socio-cultural factors, emphasising religion and children’s literature. This seems to have a reverse effect on the publishing industry. Results also revealed a number of disadvantages related to economic downturns and political instability. Despite continuous expansion, Arab book fairs still suffer from various obstacles which affect the publishing industry’s growth. There are other obstacles that they face which are directly associated with distribution and marketing as well as violations of intellectual property laws. Practical implications This study proposes a framework for future improvement of the Muscat Book Fair. It discusses the engagement of local cultural institutions, non-profit community and academic organisations, as well as private sector organisations. These will leverage value and help keep abreast of international developments in book fairs/publishing. It is hoped that the proposed framework will be beneficial to those running book fairs at a regional level, and to countries with developing economies. Originality/value There have been no previous empirical studies investigating book fairs in the Arab states. This study adds to the currently scarce body of literature related to book fairs and the publishing industry.


2016 ◽  
Vol 28 (6) ◽  
pp. 1076-1093 ◽  
Author(s):  
Gabriel C.M. Laeis ◽  
Stefanie Lemke

Purpose This paper aims to investigate whether the sustainable livelihoods approach (SLA) enables an analysis of the complex interrelations and interdependencies between social entrepreneurs (SEs), destination communities’ livelihood assets and related transforming structures and processes. SEs in tourism are regarded as drivers for linking destination communities with enterprises, aiming to create economic benefits and livelihoods. Design/methodology/approach Data were gathered through participatory action research at a tourism lodge and its foundation, which facilitated agricultural training, and by conducting in-depth interviews with ten key stakeholders. The sustainable livelihoods framework (SLF) served as the theoretical framework. Findings The SLA enables an analysis of interrelations and interdependencies between various stakeholders and to visualise the way SEs forge the impacts tourism has on livelihoods. The agricultural project did not reach its full potential because of, amongst other factors, competing aims between the profit and non-profit business, resulting in the lack of a clear vision and strategy. Additional challenges were dependency on external funding and a lack of reciprocal communication between the stakeholders involved. Research limitations/implications This research is based on one case study, and findings cannot be generalised. Future studies should develop the SLF further, possibly through adaptation and integration of other tools. Practical implications The SLF enables researchers to integrate local knowledge and participatory research methods, thus facilitating engagement and learning between different stakeholders. Originality/value Through empirical research, this paper adds valuable insights into the applicability of the SLF in the context of social entrepreneurship in tourism.


Energies ◽  
2021 ◽  
Vol 14 (11) ◽  
pp. 3271
Author(s):  
Agnieszka Izabela Baruk

The aim of this article was to identify the role of good mutual relationships with offerors for final purchasers, as well as define the meaning of the perception of offerors in the scope of listening to purchasers’ opinions and profiting from purchasers’ readiness to cooperate for the specificities of the prosumeric activity. A deep analysis of the world literature was used to prepare the theoretical part of this paper. The results of this analysis confirm the existing cognitive gap and research gap regarding mentioned aspects, including energy market. Empirical studies were conducted to reduce identified gaps. The survey method was used to collect primary data. The collected data were subjected to quantitative analysis, during which statistical analysis methods and tests were applied (Pearson chi-square independence test, V-Cramer factor analysis, Kruskal–Wallis test (KW), and exploratory factor analysis). The results of the statistical analysis and testing allowed the three research hypotheses formulated to be checked. Between the significance of good relationships with offerors and their perception, a statistically significant dependence was identified for all groups of offerors. The perception of offerors was a feature differentiating respondents’ opinions about the significance of good relationships with offerors for the two following groups: producers and traders. Additionally, the perception of offerors was a feature differentiating forms of prosumeric activity of respondents only for three interpurchase behaviors. The results obtained have a visible cognitive and applicability value. They contribute to the theory of marketing, as well as possibly facilitating the formation of good mutual relationships between offerors (including offerors of energy) and final purchasers as key partners cooperating with offerors in the marketing process. The approach presented in this paper has not been studied and analyzed so far, either in theoretical or in practical terms. This fact confirms its originality and value.


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