Emporda music festivals as tourism diversification tools

2014 ◽  
Vol 5 (3) ◽  
pp. 297-310 ◽  
Author(s):  
Inmaculada Diaz Soria ◽  
Asunción Blanco-Romero ◽  
Gemma Canoves I. Valiente
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Cultural Tourism ◽  
Added Value ◽  
Local Identity ◽  
Local Economies ◽  
Music Festivals ◽  
Content Type ◽  
Tourism Sector ◽  
Practical Implications

Purpose – The purpose of this paper is to focus on territorial dynamics generated by five music festivals in the Emporda region (Spain) and its tourism sector. Design/methodology/approach – Using qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed. Findings – Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals’ features as tourist products explain how they are perceived as innovative. Practical implications – These existing products are being further developed to meet cultural tourism requirements. This strategy is justified by the search for innovation in a fiercely global competitive context. Originality/value – Current paper focuses on a present product and analyses its transformation: how a territory uses an old strategy in a new way generating future opportunities for tourism sector and local economies.

Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Furkan Amil Gur ◽  
Adrien Bouchet ◽  
Brian R. Walkup ◽  
Jonathan A. Jensen
Keyword(s):  
Conceptual Model ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Interview Data ◽  
European Market ◽  
Content Type ◽  
Structure And Dynamics ◽  
Key Stakeholders ◽  
Practical Implications

Purpose The purpose of this study is to understand the structure and dynamics of minority equity sponsorship agreements and the motivations for organizations to go beyond traditional sponsorships by acquiring minority equity in the sponsored organization. Design/methodology/approach This paper adopts a qualitative methodology and presents interview data from key actors involved in minority equity sponsorship agreements. Findings The findings of the paper include major characteristics of minority equity sponsorship agreements including the motivations, dynamics and resources exchanged by sponsoring firms and clubs in these relationships, based on the experiences of key actors from firms, clubs and other key stakeholders, and a conceptual model for forming and maintaining these relationships. Practical implications Sponsorships are increasingly evolving into minority equity sponsorship agreements, particularly in the European market. The findings of this study assist sponsoring firms and the executives of clubs in better understanding the dynamics and stakeholder-related consequences of these relations. Originality/value The findings of this paper illustrate the differences between minority equity sponsorship agreements and both traditional sponsorships and minority equity alliances. The findings also identify major characteristics of these relationships and the interdependencies among these characteristics.

Tourism as a lever for a more inclusive society

2020 ◽  
Vol 12 (6) ◽  
pp. 731-738
Author(s):  
Javier González-Soria Moreno de la Santa
Keyword(s):  
Design Methodology ◽  
Tourism Development ◽  
Local Economies ◽  
New Destinations ◽  
Content Type ◽  
New Models ◽  
Social Opportunities ◽  
Inclusive Society ◽  
Practical Implications

Purpose Tourism is an industry with an enormous capacity for galvanizing local economies and for offering economic and social opportunities to broad sectors of the population. But it is not sufficient to just create and develop new destinations, products and services; new models for development that have inclusion at their core need to be adopted, taking up the opportunities offered by a prosperous and growing market. Design/methodology/approach This paper provides a viewpoint analysis of the link between inclusive tourism and tourism development. Findings This paper demonstrates that tourism is about reducing uncertainty around what to expect from a destination or service. It is also about creating an environment where all people feel welcome and included. It creates choice and instils confidence in all people, empowering them to sign up for new experiences. Practical implications In the light of growing inequality globally, this paper demonstrates that it is important to consider how to make tourism, one of the world’s largest industries, more inclusive. Originality/value This paper offers an experience-based analysis and reflection of the bridge between tourism and inclusiveness, particularly in remote and less developed areas.

Thinking orientation and preference for research methodology

2016 ◽  
Vol 33 (6) ◽  
pp. 437-446 ◽  
Author(s):  
Feisal Murshed ◽  
Yinlong Zhang
Keyword(s):  
Research Methodology ◽  
Design Methodology ◽  
Laboratory Experiments ◽  
Qualitative Methodology ◽  
Marketing Research ◽  
Cross Cultural ◽  
The Other ◽  
Content Type ◽  
Holistic Thinking ◽  
Practical Implications

Purpose This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic) of the researchers. Design/methodology/approach Thinking orientation was measured and then manipulated in laboratory experiments. Cross-cultural evidence was sought by comparing Western and East Asian participants. Findings Results demonstrate that researchers with an analytic (holistic) thinking orientation tend to perceive quantitative (qualitative) methodology more favorably. Further, the need to offer reasons in support of the choice strengthened the effect of thinking orientation. Practical implications Understanding researchers’ preferences for one research methodology over the other has broad relevance for external constituents, as it involves a great deal of managerial commitment in terms of time and money and can affect the results of the research. Originality/value This is the first study to investigate factors that underlie researchers’ choice regarding research methodology, and it also extends the literature on analytic versus holistic thinking orientation in the marketing field.

How social media aids consumer engagement

2015 ◽  
Vol 31 (6) ◽  
pp. 21-23
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Added Value ◽  
Consumer Engagement ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Marketing interest in consumer engagement is widely evident. This is illustrated by the fact that having a substantial base of engaged consumers is now high on the agenda of many marketers. And why shouldn’t it be? After all, individuals demonstrating such high levels of commitment can secure added value for the brand in question. Engagement inspires tendencies which reach further than purchasing and other market-related activities. High levels of attachment are typical of engaged consumers who will often thus serve as brand advocates. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Brand-reseller representative relationship for enablement: a research agenda

2020 ◽  
Vol 23 (4) ◽  
pp. 679-695
Author(s):  
Suraksha Gupta ◽  
Len Tiu Wright
Keyword(s):  
Relationship Marketing ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Theory And Practice ◽  
Content Type ◽  
Emotional Aspect ◽  
Temporal Aspects ◽  
Research Questions ◽  
Business To Business ◽  
Practical Implications

Purpose The purpose of this study is to bring theories of branding and relationship marketing together under the lens of the brand manager and reseller relationship for integrating into a single paradigm. The conceptualization bridges a gap in theory and practice by explaining how a brand can be managed by brand managers building empathetic relationships with resellers and understanding their requirements. Design/methodology/approach It draws upon qualitative methodology and data collected from 12 business-to-business resellers for brands and 8 brand managers working for international brands in India. Findings Brand personified and represented in research questions investigated showed the enablement aspects of brand representatives in competitive reseller networks. Practical implications The findings of this study will be very useful for brand managers aiming to penetrate markets through individuals who could represent their brands to resellers. Social implications This study will help brand managers to create a stronger brand-reseller relationship marketing strategy by incorporating the emotional aspect of personification to benefit a socially driven relationship. Originality/value This study offers new insights into the temporal aspects of branding for business-to-business markets.

Audit committee role: formal rituals or effective oversight process?

2019 ◽  
Vol 34 (6) ◽  
pp. 673-695 ◽  
Author(s):  
Ahmed Atef Oussii ◽  
Mohamed Faker Klibi ◽  
Insaf Ouertani
Keyword(s):  
Audit Committee ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Policy Implications ◽  
Audit Committees ◽  
Content Type ◽  
Meaningful Information ◽  
Field Investigations ◽  
Legal Texts ◽  
Practical Implications

Purpose The purpose of this paper is to analyze the perception held by attendees about the role and the effectiveness of their audit committees. Design/methodology/approach The investigation was conducted via a qualitative methodology through the content analysis of interviews conducted with 33 attendees of audit committee meetings of Tunisian listed companies. Findings The findings reveal that audit committees do not have the means to achieve the objectives that they have been given by the legal texts, which are likely to characterize their work as “ceremonial” or “symbolic.” This paper also found that the most significant effects of the audit committee chair’s role come through informal meetings and conversations. Practical implications The paper’s findings have policy implications for regulators. Findings from this research may allow regulators to assess whether the audit committee activities in Tunisian companies meet their expectations. Originality/value This paper tries to fill a gap in the extant literature and provides meaningful information on activities performed by audit committees and the extent to which they are perceived effective in the eyes of attendees of audit-committee meetings. This study is one of the few field investigations that have analyzed audit committees’ effectiveness in emerging markets through interviews with attendees involved in audit-committee processes.

The logic and integration of coproductive research approaches

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Erik Lindhult ◽  
Karin Axelsson
Keyword(s):  
Knowledge Production ◽  
Research Methodology ◽  
Collaborative Research ◽  
Design Methodology ◽  
Qualitative Methodology ◽  
Research Projects ◽  
Content Type ◽  
The Family ◽  
Development Processes ◽  
Practical Implications

PurposeThe purpose of this paper is to clarify the methodological logic of coproductive research approaches like action research, collaborative research, interactive research and participatory research in a way that can clarify its effectiveness and scientific qualities in high quality knowledge production, and show the way that it can be integrated with institutionalized textbook science.Design/methodology/approachThe paper clarifies the character of coproduction as research methodology concept, the logic of coproductive research approaches, and its characteristics compared to quantitative and qualitative methodology. A model for characterizing research approaches from leading textbook social science is developed to specify the character of coproductive research approaches and support integration in mainstream research methodology discussions.FindingsThe paper develops a research methodology framework for coproductive logic and approaches to research, to support the integration of this type of approaches in mainstream research methodology.Research limitations/implicationsThe developed model of coproductive research approaches is not empirically described. Therefore, researchers are encouraged to test and further develop the model in relation to cases and designs of research projects.Practical implicationsThe paper is helpful for guiding the design of coproductive research in practice, i.e., in research project development or in research methodology education.Social implicationsThe development of coproductive research approaches supports making science relevant and useful for solving pressing problems and improving social conditions. It also is enabling stakeholders to participate in research and development processes, thus the democratization of research and knowledge production.Originality/valueThe paper contributes to integration of the family of coproductive approaches in mainstream research methodology discussion through the development and elaboration of a framework for organizing the description and development of coproductive research approaches. The aim is that the framework is valuable for both academics, practitioners and students in designing coproductive research projects.

Structure and analyze the football value chain in Brazil

2019 ◽  
Vol 20 (2) ◽  
pp. 258-275
Author(s):  
Rosiane Serrano ◽  
Daniel Pacheco Lacerda ◽  
Ricardo Augusto Cassel ◽  
Aline Dresch ◽  
Maria Isabel Wolf Motta Morandi
Keyword(s):  
Value Chain ◽  
Design Methodology ◽  
Raw Material ◽  
Added Value ◽  
Content Type ◽  
Linear Approach ◽  
Managerial Implications ◽  
Depth Interviews ◽  
Practical Implications ◽  
Structured Questionnaire

Purpose Football is deployed into various segments and consists of a complex value chain, with interrelationships and circularities. It is relevant in various segments and therefore it is important to understand the structure. Thus, the purpose of this paper is to present a model of a football value chain and the managerial implications inherent to this chain. Design/methodology/approach This research used a field study as its methodology, developing a semi-structured questionnaire containing open-ended questions about the representativeness of the football value chain. In-depth interviews with specialists in football were performed to collect data. Findings The results of the interviews indicated that the theoretical model is representative. Furthermore, through validation, the relevance and representativeness of the football value chain was shown, as well as its interrelationships with the other commodity and service segments. In addition, it was found that this segment is relevant and influential in the national and international market, and can be considered a factor of economic and social development. Research limitations/implications This paper provides a view of the actors who make up the football value chain, and also supplies a complementary view to the models of chains presented in the theoretical review, enabling the provision of evidence on the axis with greater added value as a new step. The limitation of this research involves the context approached, because as identified throughout the investigation, this context is complex and dynamic. In this way, the linear approach used to construct this chain led to a reduced view of reality and of present relationships. Practical implications The model shows the presence of the main actors and the structure for the transformation of raw material into a final product, and is useful to understand the existing relationships and the layers of added value. Social implications The evaluation of the conceptual model of football value chain confirms that this is a professionalized chain, which generates a significant number of direct and indirect jobs. Originality/value The authors propose a model of a football value chain which is complementary to the theoretical review developed, exposing a linkage of the players present in this chain and at what stage they are present, and supplies the managerial implications inherent to this.

What approach and avoidance factors drive Gen-Z consumers to buy bubble tea? An exploratory study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Istijanto Istijanto ◽  
Indria Handoko
Keyword(s):  
Design Methodology ◽  
Qualitative Methodology ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Three Dimensions ◽  
Purchasing Behavior ◽  
Approach And Avoidance ◽  
Content Type ◽  
Emotional Dimensions ◽  
Practical Implications

Purpose Bubble tea has become a popular beverage among the Gen-Z population in recent years, not only in Asia where this beverage originated, but also worldwide. This research aims to understand the motivational factors of Gen-Z consumers in Indonesia in purchasing bubble tea products. Design/methodology/approach This research adopts a qualitative methodology by interviewing 22 Gen-Z consumers living in Indonesia. A thematic-analysis approach and NVivo software are applied for the data analysis. Findings Eight factors, i.e. taste, texture, packaging, store, price, health, trend and brand, play important roles in explaining how the emotional dimensions (pleasure, arousal and dominance) created by the environmental stimuli of bubble tea were approached or avoided within the purchasing behaviors of Gen-Z consumers. This study also identified affiliation behaviors as the result of interactions between the three dimensions. Research limitations/implications As a qualitative study, this research used a particular and limited context to gain insights. Hence, a broader scale of research using a quantitative approach is recommended to validate the factors influencing purchasing behavior among the Gen-Z population. Practical implications This study can help practitioners to gain a better understanding of Gen-Z consumers’ behaviors on beverage products and to formulate effective marketing strategies. Originality/value To the best of the authors’ knowledge, by adopting a qualitative approach, this study is among the first to explore more deeply the emotional dimensions that drive Gen-Z’s decisions regarding whether to purchase a bubble tea product or not.

Analysis of barriers to sustainable tourism management in a protected area

2018 ◽  
Vol 25 (6) ◽  
pp. 1956-1976 ◽  
Author(s):  
Nidhi Yadav ◽  
Naresh Chandra Sahu ◽  
Dukhabandhu Sahoo ◽  
Devendra K. Yadav
Keyword(s):  
Protected Area ◽  
Design Methodology ◽  
Sustainable Tourism ◽  
Content Type ◽  
Tourism Management ◽  
Tourism Sector ◽  
Practical Implications ◽  
Indian Scenario ◽  
Modelling Approach

PurposeThe purpose of this paper is to explore the barriers to sustainable tourism management (STM) implementation in a protected area (PA) of a developing country, India, by taking a case study of National Chambal Sanctuary (NCS).Design/methodology/approachThis study develops a framework to analyse the interaction among a set of barriers of STM using the interpretive structural modelling approach.FindingsIn this study, 16 relevant barriers responsible for the failure of STM in Indian scenario have been selected. The lack of coordination among various stakeholders and the lack of government incentives are found as the most significant barriers among the selected barriers of STM implementation in the sanctuary.Research limitations/implicationsThis study provides most influencing barriers and how these barriers hinder the sustainability efforts in NCS. The study’s main limitation is its generalisation. The problems in implementing sustainable practices may differ with the region.Practical implicationsThis study provides strong practical inferences to both practitioners as well as academicians. The practitioners are suggested to focus on identified barriers and formulating strategies to achieve sustainability in the tourism sector. Academicians may propose the solutions and necessary interventions for identified barriers.Originality/valueIdentification and presentation of barriers to STM implementation in the context of a PA are rare to find in literature.

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