Determinants of mobile learning adoption: extending the unified theory of acceptance and use of technology (UTAUT)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ali Alowayr
Keyword(s):  
Higher Education ◽  
Saudi Arabia ◽  
Mobile Learning ◽  
Early Stage ◽  
Partial Least Square ◽  
Least Square ◽  
Learning Technology ◽  
Unified Theory ◽  
Content Type ◽  
Use Of Technology

PurposeAlthough several different learning technologies have been integrated into the face-to-face (F2F) learning approach, the effective implementation of mobile learning (m-learning) is still at an early stage. This may be due to the lack of understanding factors that affect learners' acceptance of m-learning.Design/methodology/approachConsidering the unified theory of acceptance and use of technology (UTAUT) as a theoretical background, this research investigates m-learning adoption in Saudi Arabia. The research framework extends the UTAUT by including intrinsic motivation, mobile learning self-efficacy and perceived satisfaction. A total of 200 higher education students voluntarily participated in the research. The application of the partial least square technique indicated that the proposed model can predict m-learning adoption adequately in Saudi Arabia (R2 = 0.73.8).FindingsThe research outcomes are significant for educational institutions and teachers to implement m-learning effectively. Many recommendations can be suggested to help enhance learners' willingness to adopt m-learning technology: Teachers need to design their courses in an interactive way and provide several different activities to ensure that learners obtain real benefits in their learning outcomes. When learners have positive perceptions about the use of this technology in the learning process, such perceptions should be supported by providing beneficial courses.Originality/valueThis research examines the effectiveness of the extended UTAUT to predict m-learning adoption in Saudi Arabia higher education. This could provide a significant contribution to the existing evidence about the validity of the model in different learning cultures and contexts.

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

A new insight into alumni satisfaction model for Islamic higher education institutions (IHEI)

2018 ◽  
Vol 41 (12) ◽  
pp. 1411-1437 ◽  
Author(s):  
Abdur Rafik ◽  
Anjar Priyono
Keyword(s):  
Higher Education ◽  
Service Quality ◽  
Structural Equation ◽  
Higher Education Institutions ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Matrix Analysis ◽  
Content Type ◽  
Satisfaction Model

Purpose The purpose of this study is to explore and decompose a satisfaction model using alumni’s perspective for Islamic-based higher education institutions (IHEI) with the antecedent of perceived quality and value and the consequence of loyalty. Design/methodology/approach A study was used, using 44-item, a ten-point Likert-scale questionnaire administered to 360 alumni from various classes started from the 1970s till 2000s. Theoretical-based, national qualification framework of Indonesian higher education and management-based considerations were involved in developing a survey. Data were analyzed using partial least square-structural equation model and decomposed into strategic management map using importance-performance matrix analysis. Findings The most important determinants of alumni satisfaction and loyalty in IHEI is the IHEI’s ability to develop career capability through enriching knowledge. Moreover, the presence of good environment and Islamic value embodiment supporting learning programs on campus is the most significant trigger for the knowledge development. Research limitations/implications The results were generated from a specific department. Additional studies are needed to test if the results are not department (institution)-specific. Practical implications This study provides strategic directions for management to improve the critical aspects of the system by providing the inputs to the extent to which the service quality delivered may contribute to end-customers’ satisfaction. Originality/value It contributes to the literature on satisfaction and service quality issues by incorporating ideological aspect, by investigating the feasible model of customer satisfaction in the perspective of alumni for IHEI.

The effects of convenience and speed in m-payment

2015 ◽  
Vol 115 (2) ◽  
pp. 311-331 ◽  
Author(s):  
Aik-Chuan Teo ◽  
Garry Wei-Han Tan ◽  
Keng-Boon Ooi ◽  
Teck-Soon Hew ◽  
King-Tak Yew
Keyword(s):  
Service Providers ◽  
Partial Least Square ◽  
Least Square ◽  
Decision Makers ◽  
Content Type ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
And Performance ◽  
Facilitating Conditions ◽  
Practical Implications

Purpose – The purpose of this paper is to uncover the effects of perceived transaction convenience (PTC) and perceived transaction speed (PTS) on unified theory of acceptance and use of technology (UTAUT) in the context of m-payment. Design/methodology/approach – A predictive analysis approach was used to examine the PTC and PTS using a two-stage partial least square (PLS) and neural network (NN) analyses. Findings – The findings reveal that only effort expectancy (EE) and facilitating conditions (FC) were discovered to significantly influence BI. More importantly, PTC was found to have positive significant relationship with EE and performance expectancy (PE). Moreover, PTS also supported the positive relationship with BI and EE. Practical implications – The findings of the study provided further insights to mobile payment service providers, online banking industry players, and all decision makers and stakeholders involved. Originality/value – Despite of many attempts devoted to understand m-payment adoption, the effects of PTC and PTS on m-payment are not well understood.

scholarly journals Students’ Acceptance of Simulation Games in Management Courses: Evidence from Saudi Arabia

2020 ◽  
Vol 9 (4) ◽  
pp. 55
Author(s):  
Dalal Bamufleh ◽  
Reem Hussain ◽  
Eman Sheikh ◽  
Khlood Khodary
Keyword(s):  
Saudi Arabia ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Simulation Games ◽  
Positive Effects ◽  
Use Of Technology ◽  
Proposed Model ◽  
Facilitating Conditions ◽  
Use Behavior

As a new trend in learning, simulation games play an active and essential role in the area of educational technology. Gaming makes a positive impact on the learning process. It has the capability to enhance creativity, problem-solving, communication, decision-making, and collaboration (Faizan et al., 2015). This paper is aimed at exploring the factors that affect students’ acceptance and use of simulation games in management courses. In this study, the unified theory of acceptance and use of technology (UTAUT) is utilized to investigate students’ intentions regarding using simulation games for learning. The proposed model and its hypotheses are tested by surveying 115 students at Yanbu University College in Saudi Arabia. Data are gathered and analyzed using smart partial least square. After analysis, the results prove that performance expectancy, effort expectancy, and social influence have positive effects on behavioral intentions (BI) and that facilitating conditions have a positive impact on use behavior (UB). In addition, a positive effect is found between BI and UB. The authors utilize the study findings to highlight some recommendations that could improve the implementation of simulation games. Finally, future studies are recommended to increase the sample size for more reliable results and conclusions.

scholarly journals Les déterminants technologiques de la persévérance des étudiants dans les cours à distance de niveau collégial : Les modalités de cours jouent-elles un rôle?

2019 ◽  
Vol 45 (2) ◽  
Author(s):  
Sawsen Lakhal
Keyword(s):  
Distance Education ◽  
Distance Learning ◽  
Learning Technologies ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Unified Theory ◽  
Use Of Technology ◽  
Distance Learning Technologies ◽  
Education Courses

L’objectif de cette étude est d’identifier et d’analyser les déterminants technologiques de la persévérance dans les cours à distance de niveau collégial (n=61), issus du modèle Unified theory of acceptance and use of technology (UTAUT). Les résultats des analyses par équations structurelles (Partial Least Square) indiquent que parmi ces derniers déterminants, seulement les conditions facilitantes ont un impact significatif et positif sur l’intention comportementale d’utiliser les technologies des cours à distance (R2=54%) définie comme l’intention de l’étudiant de réaliser ce comportement, qui a son tour a un effet significatif et positif sur la persévérance, définie par l’intention de finir le cours à distance auquel l’étudiant est inscrit (R2=14,2%) et par l’intention de s’inscrire dans le futur dans d’autres cours à distance (R2=65%). Les analyses des ANOVA font ressortir des différences significatives entre les groupes d’étudiants assignés à des modalités différentes de cours à distance sur tous les facteurs technologiques laissant présager que des analyses différenciées, selon la modalité de cours, devraient être envisagées dans le futur. This study aims to identify and analyze the technological determinants of persistence in college distance education courses (N=61), derived from the Unified theory of acceptance and use of technology (UTAUT) model. The results of the structural equation analyses (Partial Least Square) revealed that among these determinants, only facilitating conditions have a significant and positive impact on the behavioural intention to use distance learning technologies (R2 = 54%) defined as the student’s intention to display this behaviour. Moreover, behavioral intention to use distance learning technologies has a significant and positive effect on persistence, defined as the intention to finish the distance education course in which the student is enrolled (R2 = 14.2 %) and the intention to enroll in other distance education courses in the future (R2 = 65%). The ANOVA analyses revealed significant differences between the groups of students assigned to different courses delivery modes on all the technological factors, suggesting that differentiated analyses, depending on the course delivery mode, should be performed in the future.

scholarly journals Tingkat Penerimaan E-Commerce Agribisnis oleh Ibu Rumah Tangga di Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi

2020 ◽  
Vol 8 (1) ◽  
pp. 27
Author(s):  
Siti Aulia Rahmaniah
Keyword(s):  
Social Influence ◽  
Behavioral Intention ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy

E-commerce di Indonesia sudah semakin berkembang, tidak menutup kemungkinan bahwa sektor pertanian turut serta dalam digitalisasi bisnis tersebut, salah satunya dengan keberadaan e-commerce agribisnis yang saat ini sudah mulai berkembang sejak adanya program pemerintah tentang sinergi aksi untuk ekonomi rakyat pada tahun 2015. Penelitian ini dilakukan untuk mengetahui tingkat penerimaan ibu rumah tangga dalam menerima e-commerce agribisnis dengan menerapkan model UTAUT (Unified Theory of Acceptance and Use of Technology). Metode penelitian yang digunakan kuantitatif dengan teknik analisis data menggunakan PLS (Partial Least Square). Responden penelitian sebanyak 99 ibu rumah tangga Kelurahan Sumur Batu, Kecamatan Bantar Gebang, Kota Bekasi. Teknik penentuan responden menggunakan simple random sampling. Hasil penelitian menunjukkan bahwa ibu rumah tangga di Kelurahan Sumur Batu belum menyadari akan keberadaan e-commerce agrbisnis namun bisa bersikap positif dan menerima. Variabel Behavioral Intention (minat penggunaan) dipengaruhi oleh variabel Performance Expectancy (19,7%), Social Influence (22,4%), dan Facilitating Condition (36,7%). Sedangkan variabel Effort Expectancy tidak memiliki pengaruh yang signifikan namun berpengaruh positif terhadap minat penggunaan.

Behavioral intention of “digital natives” toward adapting the online education system in higher education

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sudin Bag ◽  
Payel Aich ◽  
Md. Aminul Islam
Keyword(s):  
Higher Education ◽  
Online Education ◽  
Technology Acceptance ◽  
Education System ◽  
Behavioral Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Examination System ◽  
Content Type

PurposeThe aim of the study is to examine the intention of students toward the online education system with emphasis on online examination in higher education. The study investigated different constructs that have an influence on the use of the online platform for learning to the specific domain that mitigates the personal needs of the learners outside the physical class boundaries.Design/methodology/approachData were collected through a self-administered structured questionnaire in a single cross-sectional survey from 430 students of higher educational institutions in India. The partial least square approach was used for path modeling to examine the relationships in the proposed research model using Smart PLS-3.3.2.FindingsAttitude, ease of use and usefulness have a significant relationship with the behavioral intention to use the online education system. However, nature of residential status, use of devices and use of network have an insignificant impact on the intention to use the online educational system.Research limitations/implicationsThough the study focused on the technology acceptance model (TAM) to examine the relationship in the proposed model, there is a need to consider the other constructs such as perceived behavioral control, past experience, etc. in future studies.Originality/valueThis paper identified the major determinants of students' intention to adapt to the online education system with special reference to the examination system and proposed a direction to encourage the higher education students to use online education as an alternate of physical classroom education.

The use of fitness centre apps and its relation to customer satisfaction: a UTAUT2 perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Helena Ferreira Barbosa ◽  
Jerónimo García-Fernández ◽  
Vera Pedragosa ◽  
Gabriel Cepeda-Carrion
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Use ◽  
Content Type ◽  
Behavioural Intentions ◽  
Performance Expectancy ◽  
Use Of Technology

PurposeThe purpose of this paper is to analyse the intention of using fitness app made available by the fitness centre to its members and their relationship with overall customer satisfaction.Design/methodology/approachThe present study uses the extended unified theory of acceptance and use of technology (UTAUT2) as the base model. All the hypothesised relationships were tested through partial least square structural equation modelling (PLS-SEM), in a quantitative study with data from 1,676 fitness consumers from Portugal.FindingsThe results support the ability of UTAUT2 in predicting the customer´s intention to use the fitness app. Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit have a positive impact on behavioural intentions to use the fitness app. Performance expectancy and habit have the strongest relationships. Behavioural intentions are positively related both to the usage behaviour of the fitness app and to overall customer satisfaction.Practical implicationsThe results of this study present a strong contribution for fitness centre managers, since it highlights the importance of using these apps as a way to increase customer satisfaction, increasing retention levels.Originality/valueThis study is paramount as regards to examine the behavioural intention to use the fitness apps that the fitness centres make available to their members using UTAUT2 model.

scholarly journals Factors Influencing Citizen's Adoption of M-government: The Case of Saudi Arabia

2020 ◽  
Vol 11 (3) ◽  
pp. 43
Author(s):  
Muna Alhammad ◽  
Afnan Elmouzan
Keyword(s):  
Saudi Arabia ◽  
Information Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Social Strategies ◽  
Government Services ◽  
Use Of Technology ◽  
Expected Benefits ◽  
Relevant Factors

Governments across the world are pushed towards the provisioning of mobile government (m-government) services. However, the development of m-government services will not drive the expected benefits unless citizens’ accept the use of these services. Literature shows that there is a paucity of studies on factors impacting citizens’ acceptance and use of m-government services in Saudi Arabia. This paper proposed a conceptual model extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model to consider other relevant factors, such as awareness and information quality, that can impact citizens’ adoption of m-government applications. A survey questionnaire was developed and a total of 264 responses of Saudi citizens were collected and analysed using Partial Least square (PLS). The results indicate that social influence, performance expectancy, and effort expectancy are the factors that have significant impact on citizens behavioural intention to use m-government services, accounting for 57% of the variability, while citizens’ awareness and information quality have no impact. Our findings can be used to stimulate the use of m-government services. The findings of this study suggest that decision makers on governments agencies and developers of m-government services should emphasis the role of social strategies to allow people to incentivise each other to use m-government services, clarify the benefits of using m-government services, and reduce the effort required for using m-government services.

scholarly journals Applicability of the unified theory of acceptance and use of technology in music streaming services for young users

2019 ◽  
Vol 18 (1) ◽  
pp. 147-162
Author(s):  
Luis Hernan Contreras Pinochet ◽  
Guilherme Neves Nunes ◽  
Eliane Herrero
Keyword(s):  
Partial Least Square ◽  
Least Square ◽  
Unified Theory ◽  
Use Of Technology ◽  
Streaming Services ◽  
Music Streaming

Objetivo: O objetivo deste estudo é analisar a aplicabilidade do modelo Unified Theory of Acceptance and use of Technology 2 (UTAUT2), desenvolvido por Venkatesh, Thong e Xu (2012), sobre aceitação e utilização de serviço de streaming musical por estudantes universitários.Método: Assim, este estudo não se propõe a realizar uma replicação de pesquisa, mas sim a utilização de um modelo teórico consagrado. A pesquisa, do tipo survey, contemplou uma amostra final de 419 indivíduos, cujos dados foram analisados por meio da Modelagem de Equações Estruturais (MEE), com estimação por Partial Least Square (PLS), para verificar as relações diretas e indiretas do modelo original.Resultados: A variável latente Condições Facilitadoras não se sustentou no modelo na fase de ajustamento, pois o perfil analisado demonstra facilidade e uso intuitivo no acesso a esse tipo de infraestrutura. Ademais, os resultados demonstraram que a maior parte do modelo é válida para o serviço de streaming musical, com exceção da Expectativa de Esforço para Intenção de Uso e Motivação Hedônica para Intenção de Uso.Contribuições teóricas: Verificou-se que o construto Hábito é altamente relevante para o consumo desses serviços, possibilitando que as empresas busquem alternativas para a geração de maior motivação e engajamento com os aplicativos e sites que estimulem o consumidor.Originalidade/Relevância: O uso do modelo UTAUT 2, para analisar o fenômeno da tecnologia streaming, é relevante para a compreensão dos seus efeitos.

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